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ESG | Commitment To Sustainability At Pavilion Bukit Jalil



Parkson's Think Green Act Green campaign which will run until 27 October 2024 at the Skylight Atrium of Parkson Pavilion Bukit Jalil, reinforces Parkson's commitment to sustainability and creativity by engaging shoppers, partners, students and the community in meaningful ways that contribute to environmental preservation. 





Our initiatives to Reduce, Reuse & Recycle are in line with global sustainability goals. Key highlights of Parkson's Think Green Act Green 2024 includes:-




Supporting Local Community

Partnership with Kraftangan Malaysia to bring local artisans to showcase their craftsmanship and to sell their handmade art and craft such as Batik Clothes, Batik Bags, Crochet items and many more. On every weekend (Sat & Sun) from 27 Sept to 27 Oct, they will also be hosting workshops on Batik Coloring, Batik Bracelets, Beads Bracelet, Crochet Knitting to foster creativity and cultural appreciation. Besides, local F&B bazaar are available on every Fri to Sun serving selections such as pastries, healthy food, vegan food, desserts, beverages and many more.




Collaboration with The Malaysian Institute of Art (MIA):

Parkson continues its collaboration with local community by providing a platform for creativity for students. This year, 11 students from Textile and Fashion Design of The Malaysian Institute of Art will showcase 12 unique fashion art pieces made from waste or recycled materials. The students will also have the opportunity to meet local designer, Melinda Looi who will share her insights and experiences in fashion industry.





Collaboration with Great Wall Motors (GWM) - the Electric Vehicle leader:

Driving an EV can help you reduce your carbon footprint. Shoppers will have the opportunity to learn more about GWM's latest EV - ORA07, a stylish fully electric car brand for urban living. Test drives are available on all weekends (Sat & Sun), highlighting energy-saving and environmentally friendly transportation options.


Collaboration with KB Colour X Ani Kertas:

An art installation to showcase Pangolin sculptures crafted from recycled paper. Every hand-crafted piece tells a story of environmental conservation, reflecting the beauty and fragility of endangered species. These unique creations serve not just as stunning artwork but as powerful reminders of the importance of preserving our planet.


Collaboration with Recircle:

Recircle is an innovative mobile application that aiming to digitalize the recycling industry in Malaysia, making it easier and more efficient for everyone to participate. Donate e-waste worth 5KG to win attractive goodies so do visit their booths on 5, 6, 12 & 13 Oct 2024 to find out more details.


Collaboration with Kiwanis:

Together, let's help make a difference! Kiwanis has launched "Gift of Life" Organ Donation Programme to increase awareness for the lifesaving need for organ transplant. Visit Kiwanis Booth this 5, 6, 19 & 20 Oct 2024 to understand more about Derma Organ and the GIFT of LIFE blessings about transplantation and how each of us can save 8 lives with our simple pledge to donate our organs on MySejahtera.




Collaboration with Nets Printing:

Shoppers can explore eco-friendly food ware sets made from paper materials with their mission to make sustainability accessible to everyone. Join us in creating a more sustainable future.





Partnership with Community Recycle for Charity (CRC):

Parkson Pavilion Bukit Jalil are partnering with CRC for this meaningful initiative and we're encouraging shoppers & employees to donate their old clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recyclable Items Drop-Off Station located at Skylight Atrium on the said duration.




Mini Showcase by Parkson Employees:

We had a Recycled artwork Competition held in Parkson HQ in July 2024 whereby Parkson employees has submitted art and craft made from waste materials. This mini showcase will feature the Top 3 artwork.




Reduce, Reuse & Recycle:

As part of the 3R principles, Parkson encourage shoppers to bring their own bags or to donate used paper bags for reuse or recycle purposes, be it for them or other shoppers.



To further engage with shoppers, our vendors including Akemi, Arrisa, Avanti, Bdari, Bodysac, Camel Active, Cheetah, Conquest, Cotton Feel, Eco Living, Eminent, Eplas, Fabricmade, Forest, Hush Puppies, Kids Monster, Kraftee, La Gourmet, Larrie, Lokamade, Matchbox, Mercury, Modz, Neo, Orenzi, Over, Pierre Cardin, Renoma, Sasha, Sweet Petals, Tracey, Verage, Voir Jeans and many more will be promoting products to further emphasize their commitment to sustainability effort.


In additional, Parkson will have attractive promotions & activities such as:

Limited Edition Lucky Bag at RM38 each (worth more than RM150):

Shoppers can purchase a lucky bag worth RM150 or more for just RM38 at 1PM on every weekend (Sat & Sun).



Limited to 30 sets per day and each customer can only purchase 1 lucky bag per session. The items are fully sponsored by our vendors and the collected amount will proceed to a charity home.





Weekend Happy Hour Deals - starting at 2:30PM!


Join us every weekend (Sat & Sun) for our exclusive Happy Hour Deals! Enjoy unbeatable deals on your favourite brands with special discounts.


Shop & Win Contest:

Stand a chance to win a La Gourmet 1.5L Thermal Wonder Cooker (worth RM299 each) with purchase of RM200 in a single receipt with Parkson Card! We are giving away a total of 3 units, courtesy of La Gourmet.



The Think Green Act Green 2024 campaign is a testament to Parkson's dedication to promoting sustainability, creativity, and community support. We invite all shoppers and partners to join us in making a positive impact on the environment while enjoying the many activities available. 


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson Malaysia on social media platforms.


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Mountain Dew Dew Challenge 2023 | Spectacular Finale and Two Guinness World Records Achievements

  

Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on December 16th. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.



Breaking Boundaries: Mountain Dew Sets Two New Guinness World Records 

In a groundbreaking moment, Mountain Dew, in collaboration with the passionate gaming community, stakeholders, and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew's commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

Regional Battle Unveils Champion: AZ MYX Takes Home Coveted Title and part of RM200,000 Prize Pool.

 

The Dew Challenge regional finals, which spanned the northern, southern, central, and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

 

The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000. 2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

 


Beyond Gaming: A Vibrant Festival

Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming—it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino’s BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.


 

Speaking to Amy Gan, VP of Marketing, Etika Sdn Bhd, she said, “With this year’s Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn’t have imagined a better end to it.”

 

“We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it's a lifestyle that brings people together through shared passions and unforgettable experiences.”

 

For images and highlights of the finale, head over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia). Stay tuned for details on the next Dew Challenge.


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Parkson | 1st Green Campaign in Line with Sustainability Goals


Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at our Fashion, Beauty and Home & Living departments in our stores. 


The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.


This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.




Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.


Participating vendors - including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal - will offer their products using green materials, further emphasizing their commitment to sustainability.



We will be taking a big leap to discontinue all our single-use Parkson plastic bags as part of our Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining our effort to help mother nature. We will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 ; RM0.70 respectively.



As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign. 



Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. We will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.



In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.




To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates. 



Kinohimitsu will share their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7 th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.



Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive a RM20 Parkson Gift Vouchers, available while stocks last.



Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.



Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.



Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living.


Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.


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