Noodle lovers, get ready! Mi Sedaap is bringing Korea to YOU!
The Korean Spicy Chicken Ramen are BACK—bolder and more satisfying than ever before! With a fresh new look, you will be craving them from the very first glance. Think premium ingredients bursting with authentic, fiery Korean flavors.
But wait, there’s more! Mi Sedaap is turning up the heat with a new dynamic TV commercial—a feast for the eyes that will leave you craving that first bite!
More than just a makeover, this is a true upgrade in quality. The new packaging reflects Mi Sedaap’s commitment to innovation and excellence, while the noodles themselves have been refined to perfection.
Made with premium Australian and Canadian wheat flour, they boast a thicker, springier texture—perfect for absorbing the rich, spicy sauce. Infused with fresh chili and high-quality spices, these noodles deliver bold, authentic flavors while allowing Malaysians to customize the spice level to their preference.
Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavorful and satisfying experience in every bite.
Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”
He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”
A Fresh Face for a Fresh Look
Turning up the heat even further is none other than Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob—who joins Mi Sedaap as the official brand ambassador! With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.
In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable
excitement: these noodles "truly taste like Korea!" Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.
1 Million Cup Giveaway: A Bold Promise to Malaysia!
Great flavors have the power to bring people together—creating moments of joy, warmth, and connection. And that’s exactly what Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia.
To celebrate this launch, Mi Sedaap is rolling out a 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles. Whether you are a K-Drama devotee, a K-Food fanatic, or simply someone who appreciates a good plate of noodles, this is your golden ticket to taste the difference.
And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier.
Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year.
From universities to office hotspots, the taste of Korea is coming straight to you!
Special Deals for Fans
Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide.
Stock up and slurp away without breaking the bank!
The festivities kick off with a six-day launch extravaganza at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for interactive games, score exclusive giveaways, and put your taste buds to the test with spicy challenges that will separate the heat seekers from the mild-mannered.
More than anything, this launch is a celebration of togetherness, great food, and the belief that the best moments in life are meant to be shared. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok!
AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.
The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves.
This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.
1. AEON SELECT Takes Anime to The Street
Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.
Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.
In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:
1. Low Yan Yi
2. Desiree Chang Chai Ling
3. Soom Ken Yin
4. Kavinita a/p Ragunathan
5. Noprena Maria
6. See Yu Yun
7. Chern Yong Xin
8. Nur Aila Aleena Tong
9.Lam Shee Yun
10. Intan Nurlyzana
Supervised and guided by their lecturers:
11. Siti Nur Syuhada
12. Aizurawaty
2. SCAR Uncodes The Denim Dynamics
Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.
3. Festivewear Is The Most Relevant Occasionwear
Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.
Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”
This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.
With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.
In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.
More of AEON exclusives, featuring a curated selection of top-notch brands:
innercasual (iC):
Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.
SCAR:
Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.
Puteri:
Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.
PlusCollection:
Celebrate the beauty of every size with this brand's core value.
Arcadia:
Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.
M:
Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.
ti:zed:
Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.
Guys’ Vision:
Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.
Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear
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