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guardian Inspires Malaysians to OWN YOUR BEAUTIFUL | TAKE CONTROL OF YOUR WELLBEING

 

guardian Malaysia—Malaysia’s leading pharmacy, health, and beauty retailer—unveils a powerful new brand vision and campaign that encourages Malaysians to embrace their unique beauty and to "Own your beautiful. 



Take control of your wellbeing.



With “Own your beautiful. Take control of your wellbeing.”, guardian’s inspiring message speaks to Malaysians of all ages and backgrounds, igniting a movement where everyone can celebrate who they are and take pride in their wellbeing journey. 




Priscilla Wu, Managing Director of guardian Malaysia, shared: “The heart of “Own your beautiful. Take control of your wellbeing.” lies in the word ‘Own’. It’s about the power each of us has to define our own beauty, our wellbeing, and to truly own it. 



This is more than a campaign; it’s a celebration of self-empowerment. We believe that everyone deserves to look, feel, and live their best at every stage of life.” 



guardian, as a local brand born in Malaysia 57 years ago, has proudly served Malaysians, reaching over a quarter of the nation’s population and meeting their diverse health and beauty needs. 



This renewed mission is guardian’s promise to support every customer in their pursuit of wellbeing, reminding them that every step of the journey matters. With the release of its new brand video, guardian invites Malaysians to connect on an emotional level. 



This video is more than just imagery—it’s a call to action, challenging viewers to own their wellbeing, rise above life’s obstacles, and embrace their unique beauty. guardian is here, every step of the way, like we have been with your grandparents, your parents, and we will continue to be your, your children, and your grandchildren’s trusted friend, guiding Malaysians towards a healthier, more beautiful life. 



The brand film captures moments from an ordinary day that illustrate the beauty in every challenge and every triumph, inspiring Malaysians to seize control of their well-being, one moment at a time. 



But that’s not all. guardian’s exciting new campaign also introduces six stunning visuals representing the full range of health and beauty categories available in stores—designed to meet every self-care and beauty need, and to inspire everyone to “Own your beautiful. Take control of your wellbeing.” in their own way. 



A sleek, refreshed guardian ‘g’ logo debuts as well, featuring flowing ribbons that embody guardian’s deep, intertwined connection with its customers at every life stage. 



Priscilla added, “Our bond with our customers goes beyond the surface—it’s personal, it’s authentic, and it’s purposeful. We’re here to make an impact in the lives of the people and communities we serve. With “Own your beautiful. Take control of your wellbeing.” we’re committed to supporting each person’s journey to be their best selves, however that looks to them. No other retailer can match us at the same scale and depth we are doing this, and we’re proud to lead the way.” 



Come join us on this journey to looking, feeling, and living better! guardian is here for every health and beauty moment in your life. 



So, starting today, take charge and “Own your beautiful. Take control of your wellbeing.”—because you deserve it!



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Alpro Pharmacy Launches Landmark Establishment in KidZania Kuala Lumpur | Be A #AlproKidZania Today!


In conjunction with World Pharmacist Day on 25 September, Malaysia’s largest prescription pharmacy chain, Alpro Pharmacy, launched its newest outlet at KidZania Kuala Lumpur today.




Alpro Pharmacy, the only pharmacy in the interactive city for kids, joined the buzzing neighborhood that presents more than 70 role- play activities, offering children the chance to experience different professions through realistic, immersive experiences.





Ph. Lim En Ni, the Engagement Director and Chief Pharmacist of Alpro Pharmacy said "Our expansion to KidZania Kuala Lumpur aligns with our vision for a healthy and vibrant world.



At Alpro Pharmacy, our mission is to provide opportunities, health, and guidance to anyone striving for a better life. It's essential to introduce children early to the crucial role pharmacists play in their lives, particularly in ensuring medication safety.



“KidZania's unique setting allows us to engage children through role-play activities that develop their critical thinking, self-knowledge, and creativity. It also promotes life shaping values such as respect, responsibility, and integrity."



Alpro Pharmacy at KidZania Kuala Lumpur offers children a unique opportunity to explore the world of a community pharmacist through 20-minute interactive activities and real-life experiences. 



The outlet features a compounding lab where children can create their own soothing gel with guidance from professionals at the outlet. They can also take home their personalised gel, which is designed to calm eczema and relief of minor burns.



At the launch event, Ph. Lim also highlighted the theme for this year’s World Pharmacists Day, ‘Pharmacists: Meeting Global Health Needs,’ and the role of community pharmacists in supporting the nation in its fight against chronic diseases such as eczema and non- communicable diseases (NCDs), and transition to the projected ageing nation status by 2030.



“With more than 300 outlets nationwide, our community pharmacists are accessible and available to serve the community on primary healthcare and disease prevention. 



Apart from advice on medication, we also provide services such as smoking cessation, family planning and pain management. What’s more, is that our operation hours are longer than most hospitals and clinics, and talking to us doesn’t require any appointment, and no consultation fees will be charged,” Ph. Lim said.



Alpro Pharmacy at KidZania Kuala Lumpur is located at the wellness vicinity on the Upper Floor, opposite the hospital. 




It has ongoing vacancies for pharmacists-wannabes from the age of 6. It is open from 10:00 a.m. to 6:00 p.m. daily.


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DON’T LET BRAIN FATIGUE HOLD YOU BACK | FEELING FOGGY, DISTRACTED, DEMOTIVATED?

 

 

Have you ever sat down to start a task at work only to find your mind drawing blanks? No matter how hard you try, do you struggle to focus, experience sluggish thoughts, and have difficulty remembering details? 



You’re not alone. Brain fatigue is a state of tiredness caused by prolonged periods of cognitive activities stemming from an overload of our mental capacity. 



It is also important to know that the brain consumes about 20 percent of the body’s energy processing and transmitting information through electrical signals — is very expensive in energy use.



To explore this unexplored phenomenon, BRAND'S® Essence of Chicken recently convened a roundtable of health experts to share insights on brain fatigue. The panellists included Professor Dr Michael Ling, a Neuroscience and Genetics Professor at Universiti Putra Malaysia; Nasreen Ma, a Brain Health Coach from Meaningful Activation; and Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific. 


 

Brain Drain Explained - Scientific Insights into Mental Exhaustion

While brain fatigue is often dismissed or confused with regular everyday tiredness, it is an actual condition with a scientific basis that can escalate over time if not appropriately managed, leading to more severe and chronic fatigue syndromes.

 

According to Professor Dr Michael Ling, Professor in Neuroscience & Genetics at Universiti Putra Malaysia, brain fatigue is a complex condition still being researched despite scientists studying the topic for decades. 



"Understanding the mechanisms and effects of brain fatigue can help us better manage our mental energy and productivity. 


Mental overload over a prolonged period leads to a sensation of tiredness known as brain fatigue, which comes with associated symptoms. This is linked to the buildup of the neurotransmitter glutamate in the prefrontal cortex. In simpler terms, it's like being in a noisy, crowded room where you can't hear anyone."


 

Fuel Your Focus - Managing Brain Fatigue Through Wellness Practices

Ignoring fatigue has consequences—reduced work performance, disruption to personal life. Those with brain fatigue can manage it better with lifestyle changes and good nutrition.

 

Nasreen Ma, a Brain Health Coach from Meaningful Activation, commented that overcoming brain fatigue requires more than a cup of coffee. “Malaysians wear multiple hats at work and in our personal lives, which are very fast-paced and stressful - Malaysia is ranked 47th out of 60 nations according to the Global Life-Work Balance Index, making us more prone to brain fatigue. 



Understanding brain fatigue is the first step to managing our brain health. A balanced lifestyle includes prioritising sleep, exercise on top of slower specific coordinated movements, mindfulness, strengthening spiritual and social connections, reducing screen time, proper diet, and practising relaxation techniques such as deep breathing or yoga are keys to reclaiming your mental energy and living a revitalised, productive life.”

 

Sharpen Your Mind - Fight Brain Fatigue Naturally

When it comes to diet, amino acids play an essential role in boosting brain health and, more importantly, recovering from brain fatigue. One of the essential amino acids is L-Histidine, a building block of proteins that has been clinically proven to improve cognitive performance and is commonly found in protein-rich foods, including the essence of chicken. 

 


Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific, emphasised the importance of consuming protein-dense foods. “Clinical studies have proven that L-Histidine and other amino acids can produce positive cognitive performances. 


While the scientific term may sound foreign, it is easy to increase your protein intake by consuming chicken, beef, and chicken essence. It is also equally important to take a preventative approach to your diet by ensuring you consume sufficient protein early before the cognitive function begins to decline.”

 


One easy way to hit your essential amino acid intake is through BRAND’S® Essence of Chicken, which contains L-Histidine and other nutrients to boost your mental energy throughout the day. 

Studies have found that the essence of chicken can improve working memory in healthy adults, even improving mood and making participants feel more clear-headed and confident.

 


Eunice Kow, Head of Marketing ​​of Suntory Beverage and Food Malaysia, said, “Based on the current lifestyle, it is important to talk about this under-discussed topic. We want to be the voice of support for those silently struggling with brain fatigue symptoms.  By nurturing both your mental sharpness and physical well-being, you create a powerful foundation for success. 



A healthy body fuels a clear mind, allowing you to tackle challenges with focus and resilience. Incorporating exercise and proper nutrition into your routine can effectively combat brain fatigue and unlock your full potential. Remember, a healthy mind and body are not just beneficial; they're essential ingredients for achieving your goals and thriving in life.” 

 



BRAND’S® Essence of Chicken packs a powerful, nutrient-dense punch of goodness in every bottle. To learn more, please visit https://www.brandsworld.com.my/en/products/essence-of-chicken-original.html. 


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