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Scholastic Reading Lounge For Children And Families Opens In Sunway Pyramid, Level 1, Blue Zone



Scholastic, the world’s largest children’s book publisher and distributor today has officially launched the brand new Scholastic Reading Lounge in Sunway Pyramid


The Scholastic Reading Lounge is the first program in the country to be recognised this year as part of the KL World Book Capital 2020 (KLWBC2020).


Thank you for promoting reading habits for family especially kids! The Scholastic Reading Lounge is created by Scholastic in collaboration with Sunway Malls with the objective to promote literacy and bonding for families. 


The lounge is equipped with Scholastic bestselling books that cater to children across all ages and will host regular reading activities and workshops, encouraging families to read together.


Speaking at the launch, Selina Lee, Asia Vice President of Scholastic shared, “In today’s world where everyone in the family is looking at their phones more than they are talking to each other, reading should not be an activity we expect children to do on their own in isolation. Just as eating together as a family is important to help a family connect and build relationships, reading together becomes more impactful and meaningful for children when it’s done together with the family.”


Selina Lee also shared that according to a reading habit study conducted by Scholastic, 40% of children ages 6-11 still wish their parents would read to them. Meanwhile, 85% of children ages 6 – 14 who are or have been read-aloud to consider the activity as a special time with their parents.


On behalf of the advisory committee of KLWBC2020, Mr. Arief Hakim Sani Rahmat, President of Malaysian Book Publishers Association (MABOPA) said, “We’re pleased to have Scholastic as KLWBC2020 partner. As one of the world’s largest children’s book publisher and distributor with 100 years of experience in helping children learn to read and love to read, we are sure Scholastic will make KLWBC2020 much more exciting and impactful.”


Mr. H.C. Chan, Chief Executive Officer of Sunway Malls & Theme Parks said, “By collaborating with Scholastic, our young visitors, from pre-schoolers up to young adults, can now have access to over 600 quality books. And I must emphasize that this privilege is absolutely complimentary. It is an initiative for our community and visitors alike.”


“We are excited to be a part of Scholastic Reading Lounge as it is a great initiative to provide a platform for children to begin their digital learning journey. We believe that cultivating reading habit should start at an early age hence, prioritising younger generation is the key to success for a brighter future”, said Mr Jack Yeo, Head of Retail, XOX Mobile.


The Scholastic Reading Lounge is open to the public daily from 10am – 10pm and is located at Level 1, Blue Zone, Sunway Pyramid (opposite Tealive). The lounge also welcomes advance bookings for educational visits from schools and learning centres throughout the school year.

Interested to know more about Scholastic Reading Lounge at Sunway Pyramid,

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Carnival-Themed BIG BAD WOLF Book Sale Celebrates Its 10th Anniversary!



The Big Bad Wolf Book Sale is back yet again, but it’s bigger and better! Mouse mommy also take this opportunity to buy books especially children books for MR and MH!


This year’s Carnival-themed Sale is powered by the official banking partner, OCBC Bank. It will be happening for 264 hours straight over 11 days from 6 – 16 December 2019 at the Mines International Exhibition and Convention Centre (MIECC). With 4.5 million books on offers up to 75% – 95% off recommended retail price, over 50,000 book titles available and FREE entrance, the Sale is not to be missed!


Many children books available from kindergarten to tertiary study, fiction, non-fiction, encyclopaedia, medical books, buku agama and so on. 


Fantastic price range from RM1 to RM20 per book generally. Premium books in the range of RM40 and above.  


An ambitious dream of changing the world one book at a time brought Andrew Yap and Jacqueline Ng from a humble beginning of offering only 100,000 books on Sale at their first Book Sale to over 4.5 million books today at The Big Bad Wolf Book Sale Kuala Lumpur 2019. 



The homegrown brand, recognised as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale has shared the joy of reading to millions across 32 cities in 10 countries. 


After a successful year of making books affordable and accessible, the Sale returns to Kuala Lumpur celebrating its 10th anniversary with spectacular deals and rewards in store as an appreciation to fellow Malaysians.


“As we celebrate our 10th anniversary of the Big Bad Wolf Book Sale this year, we want to share this milestone with our customers who have helped us come this far. To thank all our loyal customers, we have not only curated an exclusive celebration this year but we are giving 1 free book with every 10 books purchased,” said Jacqueline Ng, Co- Founder of Big Bad Wolf Books. 


“We have gone into a new territory with the newly launched Wolf Pack App that rewards loyal customers. There will also be an opportunity to WIN a lifetime supply of books and a touch of magic with our Magical Books series,” added Ng.


“Our partnership with Big Bad Wolf Books marks yet another milestone for OCBC Bank as it seeks to empower Malaysians to read and to be able to finance their purchases at discounted prices through its special promotion at the Big Bad Wolf Book Sale Kuala Lumpur 2019,” said OCBC Bank’s Head of Consumer Financial Services, Lim Wyson.


“OCBC Bank is glad to be in partnership with Big Bad Wolf Books once again on this massive initiative which offers 4.5 million new books of different genres at attractive low prices – something we certainly don’t see every day! Along with this, OCBC Bank is offering an additional 5% discount for all Big Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during the entire Sale period when a person uses any of our OCBC Cards to make payment,” added Lim.


The Carnival does not just end there, The Big Bad Wolf Book Sale this year has lots more in store for everyone, a designated food and beverage section to satisfy your tummy equipped with a trolley parking service, an entire activity area hosted by OCBC that includes a relax and unwind section where one can recharge with a massage, complimentary manicure and pedicure, and relax at the entertainment centre after their book hunt. 


There is a health and wellness corner for complimentary health and eye checks, free private consultations from specialist of various fields and finally, the parents’ favourite – children fun and games section packed with various workshops to keep the young ones occupied including creative craft, drawing and colouring, and even G-Clay workshops.


Staying true to the objective of making reading available for everyone and to fight illiteracy, especially in rural areas, the Big Bad Wolf Book Sale through its Corporate Social Responsibility (CSR) arm, Red Readerhood (RRH) works alongside local beneficiaries. This year, RRH would be collaborating with Friends to Mankind, an international non-profit organisation. All donated books will be collected for their project, The Book Effect which aims to collect 10,000 books to build libraries for various orphanages and refugee schools across Klang Valley. To kick-start the initiative, the Big Bad Wolf Book Sale will be pledging 1,000 books and visitors can purchase and donate books towards this worthy cause during the 11-day Sale at the designated Red Readerhood corner.


“As a home-grown reading advocacy organisation, we have demonstrated our confidence in the local market as well as other countries that we have visited. We are leaving positive footprints wherever we go and we hope to continue doing so in future. Coming this far would not have been possible without the tremendous support and loyalty from our customers and we want to thank each and every one of you for making us who we are today,” said Andrew Yap, Co- Founder of Big Bad Wolf Books. 


The Big Bad Wolf Book Sale Kuala Lumpur 2019 was officiated by Andrew Yap & Jacqueline Ng, Co-Founders of Big Bad Wolf Books; Lim Wyson, OCBC Bank’s Head of Consumer Financial Services alongside Charissa Ong, home-grown author and publisher of the best-selling book – Midnight Monologues.  


THE BIG BAD WOLF BOOK SALE KUALA LUMPUR 2019 10th ANNIVERSARY CELEBRATION
Highlights and promotions to look out for in this year’s Sale:


1.    Loyalty Reward – This one of a kind loyalty reward program would make the Big Bad Wolf Book Sale fans go crazy. To get your hands on a limited-edition gift from the Wolf, fans are to bring their priced memorabilia purchased from previous sales and flaunt them at the Customer Service counter during the Sale. Only while stock lasts.


2.    Magical Books - The exclusive and unique range of children’s book title that incorporates Augmented Reality technology, providing children with a reading experience like never before. 


  Popular titles such as ‘Little Red Riding Hood’ and ‘Lets Learn Alphabet ABC’ and new editions, ‘Frozen: A Sleepover Party’ and ‘Winnie the Pooh: Fun with First Words’, are among the 17 titles that will be at the Sale. Additionally, Wolf Pack members would enjoy Buy 5 Free 1 promotion on selected titles whereas non-members would enjoy Buy 7 Free 1 promotion on selected titles.


3.    Wolf Pack App – Newly launched mobile app to reward existing and new customers with exclusive member benefits and offers. The Wolf Pack Referral Program gives you a chance to collect exclusive merchandise from 5th Dec to 16th Dec 2019 as you sign up as a member and share the referral code with your friends. Additionally, members would receive a 20% BookXcess promo code upon sign up. The app is available for download on the App Store or Google Play Store and it is free.


4.    WIN a lifetime of books – Stand a chance to win 2 books a month for 25 years! All you have to do is to take part in the #ILOVEBBWKL2019 contest that runs from 5th Dec to 15th Dec and 10 lucky winners will be in the running to win the grand prize however participant must be a Wolf Pack member as all updates will be provided through the app.


5.    Largest variety of book titles – In conjunction with the 10th anniversary celebration, this year’s Sale will boast the largest variety of book titles. More photos can click here to view Album 1 | Album 2


There will be a total of 50,000 book titles offering a multitude of genres under children books, fiction and non-fiction categories such as romance, pop-up books, literature, self-help, history, architecture and design including storybooks, activity books, board books, colouring books, picture books, and interactive books. There will also be a wide range of titles from credible local publishers at the Book Sale including Kualiti Books, Sasbadi, Karangkraf PTS, Penerbitan Pelangi, Buku Fixi, The Patriots and Kanyin Publishing to name a few.



6.    More incredible benefits – Among all offers and rewards, book lovers can indulge into book buying binge with the Buy 10 Free 1 promotion valid from 5th Dec to 16th Dec and OCBC customers using their OCBC Credit or Debit Card would enjoy 5% off on their purchases with a minimum spend of RM100, additionally, customers would enjoy a RM10 cash voucher if they sign up for OCBC product during the Sale.


To be up to date with the highlights and contests offered during the Sale, download the Wolf Pack app at www.bigbadwolfbooks.com/download !


Interested to get more info about Big Bad Wolf Books,
Instagram : @bigbadwolfbooks

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