guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

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guardian Empowers Women Through the KL Women Running Festival 2026

guardian Malaysia is stepping up its commitment to women's wellness with the inaugural KL Women Running Festival (KLWRF) 2026, a a new flagship platform bringing women together to celebrate movement, wellness and community.

 

guardian is proud to support an event expected to attract more than 8,000 participants, making it one of Malaysia’s largest women-focused running events. Taking place on 18 October 2026 at Dataran Merdeka, the festival will feature 5km, 10km and 15km race categories and welcomes women aged 16 and above from all walks of life.

More than a running event, KLWRF reflects guardian’s broader commitment to championing women’s wellness by encouraging women to take an active role in their physical, emotional and overall wellbeing.

Speaking at the launch, Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: “At guardian, we believe women’s wellness is about more than simply looking after our health. It is about having the confidence, knowledge and support to live healthier and more fulfilling lives at every stage.

 

“The KL Women Running Festival brings this belief to life by creating a space where women can come together, get active, connect with one another and celebrate their strength. We are proud to support the inaugural festival that inspires more women to prioritise their wellbeing.”

The festival is organised by SCORE Sports Management. Its Chief Executive Officer Patricia Tan said the festival was created to make running more welcoming and accessible to women regardless of their experience. “When we first talked about guardian KL Women Running Festival, we knew we didn’t want to create just another race. We wanted women to come without feeling that they needed to be experienced runners or run at a certain pace to belong,” said Tan.

 

Building a Community around Women’s Wellness

The launch of KLWRF builds on guardian’s growing commitment to working with partners across the healthcare, government and community ecosystem to support women’s wellbeing.

Taking place on 18 October 2026 at Dataran Merdeka, the guardian's KL Women Running Festival 2026 will also be graced by the Minister of Women, Family and Community Development, YB Dato’ Sri Hajah Nancy Shukri, underscoring the Ministry’s support for initiatives that promote women’s health, active lifestyles and wellbeing across different stages of life.

 

The Ministry’s participation also builds on its collaboration with guardian through the nationwide Listening Lab research initiative, which helped provide insights into the experiences and needs of women navigating midlife and informed guardian’s Embracing Midlife Wellness initiative.

Priscilla added: “The Ministry welcomes initiatives that encourage women to take greater ownership of their health and wellbeing. We are pleased that the Ministry of Women, Family and Community Development has agreed to grace the guardian KL Women Running Festival, in support of efforts that encourage women to stay active and raise awareness of important life stages such as midlife and menopause. The collaboration between the Ministry and guardian demonstrates how public-private partnerships can help strengthen awareness and support networks for women’s wellbeing across every stage of life.”

Championing Wellness through every Life Stage KLWRF 2026 will bring together women of different ages, backgrounds and lifestyles through an inclusive celebration of health and active living.

 

The festival forms part of guardian’s wider wellness commitment, which focuses on making health and wellbeing more accessible through education, professional healthcare support, community engagement and relevant wellness solutions.

This includes guardian’s Embracing Midlife Wellness initiative, which aims to provide women with greater awareness, education and support as they navigate the physical and lifestyle changes associated with midlife.

 

Through its nationwide network of trusted pharmacists, guardian continues to provide

accessible healthcare advice and guidance to help women make more informed decisions about their wellbeing.

Priscilla added: “Women play many different roles throughout their lives – as daughters, mothers, partners, professionals, caregivers, friends and leaders. Their health and wellbeing can often take a back seat as they care for others.

 

“We want to encourage women to make time for themselves too. Whether that means becoming more active, learning more about their health, seeking professional advice or simply connecting with other women, every step towards better wellbeing matters.”

 

Join the Movement The guardian KLWRF will take place this 18 October at Dataran Merdeka. Registration closes on 20 September and can be completed online at:https://www.heyjom.com/event/kl-women-running-festival-2026. Full registration details, fees and conditions are available on the registration website.

 

Concluding, Priscilla said: "At guardian, we aspire to be a trusted partner in every woman's wellness journey. Through collaborations with government agencies, healthcare professionals, brand partners and community organisations, we’ll continue creating meaningful programmes that empower women to live healthier, happier and more confident lives."

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Art of Speed Malaysia 2026 | Kustom Bergaya

Malaysia’s biggest annual Kustom & Counter Culture event returns to the Malaysia Agro Exposition Park, Serdang (MAEPS) – featuring 452,084 sq ft of indoor space and 320 acres of outdoor grounds. We’re kicking off 2026 with the theme “Summer Festival - Kustom Bergaya” and to help beat the Summer heat, Art of Speed is loading up plenty of fun-filled activities, exhibitions and an even bigger SoundCircus experience than ever before. MAEPS will host Art of Speed 2026 (AOS 2026) on 1st August 2026 (10:00 am – 7:00 pm) and 2nd August 2026 (10:00 am – 7:00 pm).

International Guests and VIPs 

 

The AOS 2026 featured guest list from the international custom community and media will include:

1. Emi Suganuma,  Michihisa “NATQQ” Shinotsuka & Sohei Murakami from MOONEYES, Japan

2.   Wataru Kato from Liberty Walk, Japan

3.   Yokomizo Gaku from Hawgholic, Japan

4.   Yoshiki Okubo from Vise Clothing, Japan

5.   Scott Walker from DicE Magazine, USA

6.   Ronald Wong, USA - Lead Product Designer for the Hot Wheels Premium line

7.   Shigeki Isaka (Japan) & Ho Shu Yu (Taiwan) representing Banzai Racing

8.   Kiyotaka Fukuda from Boo Pinstriping, Japan

9.   Keiji Takada from Jetwrench ArtStudio, Japan

10. Ise & James from Vibes magazine, Japan

11. Choppajoop, Singapore

12. SixtySick Paintlab, Indonesia (a collective group of 20 pinstripe artists)

13. Fahmi Freeflow, Indonesia

14. Mill Art, Indonesia

15. Irvine Jasta, Indonesia

16. Bangkok Hot Rod Show, Thailand

17. Kustomanila, Philippines

18. Borneo Kustom Show, Brunei

19. Kustomfest, Indonesia

20. Cherrybomb Pin Up Parlour, Singapore

21. The Wicked Wallop, Singapore

22. Sunset Ride, Indonesia

23. BBQ Ride, Indonesia

24. Carcult, Thailand

Custom Showpieces

 

AOS 2026 edition will present a stunning line-up of custom motorcycles and cars, specifically for the visitors' eyes this year. From Japan, we’re bringing a 1945 Harley-Davidson Knucklehead from Hawgholic and a 1966 Harley-Davidson Shovelhead from Vise Clothing. Furthermore, AOS 2026 will also be featuring a special exhibition of stunning custom cars from Bangkok, Thailand and Taiwan, in conjunction with the appearance of Liberty Walk from Japan. Don’t miss out on these exceptional custom machines at AOS 2026!

 

SoundCircus - 6 Stages, 2 Days, 1 Festival

 

This year will be our biggest SoundCircus Festival (SCF) ever, featuring 6 stages all across MAEPS both indoors and outdoors. We’re going all out with our 2026 lineup, featuring Ella x Cokelat, Jemput Dengar featuring Sheila Majid, Nadin Amizah, Disagree, Johnny Pandora, Dannqrack & Eemrun, Tenxi, Hari Slatan, 20 years of Hujan, and 30 years of Asian Hardcore! SoundCircus Festival will be happening all weekend from 1 to 2 August 2026 at MAEPS Serdang from 3:00 pm to 12.00 am.

Ticket & Purchase Information:

• Ticket - SCF General Admission : RM149.00 (Group Buy RM135.00, minimum 3pax)

• Ticket - Rockzone : RM199.00 (Group Buy RM189.00, minimum 3pax)

• Ticket - 1-Day PASS General Admission : (RM89.00)

 

Visit www.artofspeedmy.com for more information and ticket bookings.

*📌 IMPORTANT* For any SoundCircus events, parents will need to supervise their children and teenagers who are attending!

 

New & Exclusive Highlights At AOS 2026!

 1. The Return of the 'AOS Invitational Build-Off'

The prestigious AOS Invitational Build-Off is back as eight elite local custom motorcycle builders battle it out for cash prizes, plus the prestigious opportunity for the winner to have their machine displayed on the world stage at The 34^th Yokohama Hot Rod Custom Show 2026 in Japan. This year's selected line-up of builders are: 

·         Chaos Custom

·         Valley Machines

·         Rocketeer Custom Art

·         Bad Soul Cycle Custom

·         Mujo Joros

·         AR Choppers

·         Fazben Custom

·         Sedarah MC

2. The Superstar Experience at the 'Red Carpet Photo Zone'

AOS 2026 will feature a Car & Motorcycle Red Carpet Photo Zone, giving owners the opportunity to treat their machines like true superstars. The red carpet photo zone will be staged at the iconic Entrance Arch, which will be enhanced with additional lighting to make it more photo-centric. Every motorcycle and car passing through the arch can enjoy a memorable red carpet photo experience.

3. Ten (10) New Global & Local Brand Collaborations

Consolidating its status as a regional sub-cultural hub, AOS makes history by announcing ten new strategic partnerships for the 2026 edition: 

·         Art of Speed X Liberty Walk

·         Art of Speed X Hot Wheels

·         Art of Speed X DICE Magazine

·         Art of Speed X Xocks

·         Art of Speed X DRUM

·         Art of Speed X Touch & Go

·         Art of Speed X Zippo

·         Art of Speed X Cricket

·         Art of Speed X Skillo

       ·         Art of Speed X Easthood

4. A Cinematic Synergy with Astro Shaw: Promotion of the Film “Terbang”

AOS 2026 will collaborate with Astro Shaw to promote the film “Terbang”, featuring promotional activities, a meet-and-greet session, and an exclusive display of the main vehicle featured in the movie.

5. Community Gatherings & New Lifestyle Attractions

·Santai Scooterist & Car Club Gathering: A large-scale motorcycle and car club gathering to be held outdoors at the Arrivals Area. 

·Kids Recreation Zone (Hall D): A new family-friendly interactive relaxation area has been specially prepared in Hall D. 

·“KL Orbits”: AOS 2026 is also extending its wings to the cycling community by organising a special gathering and competition for cycling enthusiasts. 

Packed With Exclusive Attractions & Experiences 

1. The Epic Return of the Hot Wheels Collectors Convention Malaysia (HWCCM) at Hall C

The 4^th Official Hot Wheels Collectors Convention Malaysia (HWCCM) will be hosted again at Hall C, bringing Hot Wheels enthusiasts together. There will be an all-new Activation Zone, new activities for kids of all ages, plus the full experience for all Hot Wheels enthusiasts including a Hot Wheels Diorama Exhibition & Competition, Hot Wheels Swap Buy And Sell, Collector sharing sessions, and many more. As an opener, AOS will host an official dinner for HWCCM vendors at BoraOmbak Marina, Putrajaya the night before the main event.

· HWCCM 2026 Exclusive Model: This year's Hot Wheels Collectors Convention Car is a custom Nissan Skyline GT-R V·Spec II (BNR34). Each car features a unique serial number and, in addition to being officially licensed by Nissan, also includes authentic Motul and Yokohama decals. Quantities are limited and available on a first-come, first-served basis.

· Special Guest Appearance: Lucky attendees will get the chance to meet Ronald Wong, Lead Product Designer for Hot Wheels Premium. In this role, he oversees flagship collector lines such as Car Culture, Boulevard, 2-Car Packs, and Collector Sets. Ronald has created a range of acclaimed castings, including the Nissan Skyline GT-R V·Spec II (BNR34), 1997 McLaren F1 GTR, ’07 Honda Civic Type R, and the ’24 Honda Civic Type R.

· MSOG Special Exhibition: To celebrate the release of the special Hot Wheels Nissan Skyline GT-R V·Spec II (BNR34) collector car, Hall C will feature a curated display of Nissan Skyline GT-Rs in collaboration with the Malaysia Skyline Owners Group (MSOG). 

2. New Exclusive Diecast Models Available Only at AOS 2026

AOS 2026 will feature exclusive diecast model releases available only at the event: 

· Kyosho X MOONEYES diecast model car

· Tarmac Works X RWB diecast model car

· Mini GT X Liberty Walk diecast model car

3. Show & Shine Revs Up Hall A

Show & Shine brings a fresh new theme for the 2026 edition of AOS. Among the main attractions are:

· Chopper Paradise: A collection of the best custom chopper machines in collaboration with DicE Magazine. 

· Pick-Up Line: A collective exhibition of the coolest custom pickup trucks. 

· International Exhibition: A curated area showcasing modified vehicles presented by participants from Thailand. 

· The Best of Show for both cars and bikes will stand to win a trip to The 34^th Annual Yokohama Hot Rod Custom Show in December 2026.

4. Lifestyle & Subcultures at Hall D

· Gravel Travel: A Show & Shine exhibition and competition for custom & modified bicycles, along with a community space & activities hosted by KL Orbits. 

· Kulture Kartel: A haven for vintage, thrift, fashion and streetwear enthusiasts. This year's lineup includes a B-Boy competition and rap battle scheduled for Sunday. 

· Sunburst Tribe: An exclusive fashion show by Sunburst Tribe taking place in Hall D. 

5. ThunderCircus Echoes at the Outdoor Open Area

AOS 2026 continues the tradition of The “Brotherhood Rally” @ Outdoor ThunderCircus with a fully dedicated open area for motorcycle riders, bringing together motorcycle clubs and enthusiast communities. Highlights for ThunderCircus include a mega ride in, and motorcycle groups representing a wide range of brands from across Malaysia and around the region.

6. 'Kustom & Koffee Talk' Forum Session

Daniel Sherman Fernandez from DSF will be this year’s host for our annual ‘Kustom & Koffee Talk’ inside Hall A at 2.00pm on Saturday, together with overseas panelists. The forum will discuss the latest trends in the bike and car industries.

Additional Activities Throughout AOS 2026 

• Santai Scooterist: A mega gathering of scooter owners at the Laman Tiba outdoor area.
• Car Club Gathering: A meeting of modern and classic car clubs in collaboration with Qartel TV. 
• Lifestyle & Leisure Zone: 
• Outdoor Food Court: A line of food vendors and food trucks are ready to satisfy visitors' appetites in the outdoor area. 
• Payung Kopi: A relaxing zone to enjoy coffee and pastries located near the entrance of Hall D. 
• Backdoor SoundSystem Collective: Now operating in the outdoor area next to Payung Kopi to entertain visitors throughout the weekend. 
• Automotive Flea Market: A special area for hunting rare and hard-to-find vehicle components and accessories. 
• Collectible Alley (Hall C): A specially curated sales zone for diecast enthusiasts and memorabilia (including a custom diorama competition proposal to be confirmed later). 
• Interactive & Commercial Zone: 
• Flying Fox: For the first time in Asia, guests can zip line on a Flying Fox above a live concert audience, soaring across the SoundCircus Pentas 16 Stage for an unforgettable festival experience. Access to the Flying Fox does not require an SCF ticket. 
• Test Ride Zone: Test drive sessions on motorcycles from leading brands including Royal Enfield, Vespa, Aprilia, Triumph, Lambretta, Harley-Davidson, Thunder, and many more. 
• New product launches on the main stage as well as free snack samples distributed by sponsoring partners. 

 

AOS 2026 'Kembara Passport' Offers Huge Prizes of RM80,000 & Custom Vehicles! 

 

The Kembara Passport activity returns to liven up AOS 2026 and is now open to all ticket holders regardless of category. After receiving their respective ‘passports’, visitors only need to visit the corporate booths and sponsor partners to complete simple tasks to collect stamps. Visitors who successfully complete all TWENTY FOUR (24) stamps stand a chance to win various attractive prizes totaling RM80,000 as well as an exclusive travel package with Art of Speed ​​Malaysia. Even more exciting, three lucky winners will stand to take home the grand prize of ONE (1) custom motorcycle from Thunder Motorcycles, ONE (1) Honda HR-V that has been specially modified by Qartel TV and ONE (1) Vespa S 125 from Vespa! 

 

Get Your Tickets Here! www.artofspeedmy.com

 

For a limited time only AOS is offering an Online Early Bird special for the Weekend Pass at only RM35.00*, while stocks last. The door price for the Weekend Pass is RM40.00. Children below 12 years old and OKU (Disabled) Card Holders will enjoy FREE entry. Halls are open from 10:00 am to 7:00 pm on both days. For convenience, visitors can also opt for the Valet VIP Parking Ticket. For RM30.00 (cash or QR only on the day), visitors can park their cars at Ground Level in Hall D and it is valid for one-day entry.

*📝 Note: Excluding RM3.00 processing fees. More information is available on the website

 

A Vision Realized: A Message from the Festival Director

 

Reflecting on the monumental milestone, Mr. Asep Ahmad Iskandar, Festival Director of Art of Speed Malaysia (AOSM), expressed his profound gratitude:

“As we proudly usher in 15 years of Art of Speed, I am filled with immense gratitude for the unwavering support of our fans, community, and media partners. This year marks the realization of a long-held dream: delivering a fully integrated, world-class festival that seamlessly blends automotive lifestyle with a premier live music experience. None of this would be possible without the relentless dedication of our core team, who have worked hand-in-hand with our partners to orchestrate this success. We are especially thrilled to announce the historic, first-ever presence of the legendary Liberty Walk at AOS; a true milestone for the region's custom culture.”

He further added:

“This year, we are also deeply honored to welcome two legendary builders from Japan. Yoshiki Okubo of Vise Clothing will be showcasing his masterful custom 1966 Harley-Davidson Shovelhead, alongside Yokomizo Gaku of Hawgholic, who is bringing his highly revered, customized 1945 Harley-Davidson Knucklehead.

Thank you for continuing this incredible journey with us at Art of Speed 2026. We look forward to celebrating the pinnacle of custom culture with all of you!”

 

Commercial & Partnership Opportunities

Vendor and corporate partnership applications for AOS 2026 are now officially open. Discerning brands and businesses looking to activate at Malaysia’s premier counter-culture event may direct their inquiries to Mr. Rafiq at +6012 2620 405.

For comprehensive event details, ticketing, and exclusive updates, please visit the official gateway at www.artofspeedmy.com or follow the official digital channel at www.facebook.com/ArtOfSpeedMY/.

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