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KAO Malaysia “Welcome to My Modern Parenthood” For Parents!

KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre. 

Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.

KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.

Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.

The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.

Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.

Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others! 

A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.

MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.

No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!

Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.

Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.
Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand

Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.

For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way. 

The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)

Interested to get to know more about KAO Malaysia Welcome to My Modern Parenthood” events and activities,

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TOP Turbo Clean Ultra Concentrated Detergent | Small Dose | Powerful Cleaning

Clothes cleaning detergent with anti-Sebum, malodour, mite dust, bacteria and get rid of stubborn stains would be great choice!
TOP Turbo Clean is revolutionizing the laundry experience by proving that powerful cleaning can come in compact packages with the introduction of its TOP Turbo Clean Ultra Concentrated Detergent that delivers 5X cleaning power with Fast Acting Turbo Enzymes for superior stain removal in half the time[1], with just one small capful.

The compact outlook of TOP Turbo Clean is matched by the ultra-concentrated formula within. TOP is formulated with fast acting Turbo Enzymes to break down stubborn food stains and hidden dirt, especially sebum quickly and effectively, even when washed on the ‘Quick Wash’ or ‘Speed cycle’ mode.

Mouse mommy likes to use ‘Quick Wash’ function at my front load washing machine with dryer features especially during raining season. The new TOP Turbo Clean power fresh detergent has a light refreshing smell that leaves my clothes in nice smell! 

This innovative detergent technology allows for a formula five times more concentrated than ordinary laundry detergents offering value to consumers in the form of greater economy and convenience.

TOP Turbo Clean ensures thorough cleaning even on a shorter ‘Quick Wash’ washing cycle saving time spent on laundry while reducing water and electricity consumption, for more time to enjoy more meaningful things in life such as spending time with loved ones or pursuing a hobby to enjoy ‘me-time’ and ‘self-care’ while living a greener lifestyle.

TOP Turbo Clean cleanses thoroughly by combining multi-surfactants to attack stains and dissolve them, multi-enzymes that penetrate deep into fibre cores to decompose stains and polymers that facilitate the removal of sebum from fibres and prevent the redepositing of soil.

According to Southern Lion Sdn. Bhd. Marketing Manager (Fabric Care), Mr Leroy Yoon the introduction of the compact TOP Turbo Clean Ultra Concentrated Detergent is setting out to create a new performance driven premium laundry segment targeting consumers who appreciate innovations that can simplify their laundry experience, and improve their lifestyle in line with TOP’s brand promise of Innovation for Better Living.

“Ultra-concentrated detergents are still a rarity in Malaysia, we believe that TOP Turbo Clean could be among the first in this category to be widely introduced in Malaysia. TOP is known for breakthrough innovations to fit consumers’ needs to revolutionise the laundry experience. With TOP Turbo Clean we’re proving that big innovations can come in small, compact packages that can improve our consumers lives and lifestyles, significantly.  The benefits are many – half the time, 5X cleaning power, a fifth of the shelf space, less electricity and less water used, and freeing up time for other pursuits. We’ve priced it within reach for the convenience it brings,” said Mr Leroy Yoon.

The full-sized bottle is 900g, sufficient for up to 45 washes freeing up space in the laundry area for a more organised and streamlined look.  

“Our new laundry detergent is transforming the way Malaysians do laundry,” said Mr Leroy Yoon. “We believe in offering people a better experience in the home, and we’re confident this innovation will resonate with a wide range of consumers, from busy professional and families to urbanites who do laundry outside their homes.”

TOP Turbo Clean’s thoughtfully designed cap lessens the incidence of detergent overdosing, or filling the cap above the recommended line for a load of laundry. Overdosing can lead to excess suds, which can affect clothing and the washing machine. It can also result in consumer not getting the number of loads they paid for.

Available in two variants at the nationwide that can choose from the fresh clean scent of Power Fresh, or the floral sensorial notes of Power Bloom.

The 5X cleaning power at half the time[2], and compact size of TOP Turbo Clean comes with all the benefits of regular TOP detergent including anti-bacterial, anti-malodour, anti-mite dust and anti-sebum for the assurance of hygienically clean living. It is suitable for both top-loading and front-loading machines, and can be used on Quick Wash cycle allowing you more time with family, friends or your favourite pastimes.  

Interested to get to know more about TOP Turbo Clean,

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[1] Refers to Quick Wash/Speed Cycle mode
[2] Refers to Quick Wash/Speed Cycle mode