Showing posts with label detergent. Show all posts

A Brighter Future With TOP Back-To-School CSR Campaign In Collaboration With MYDIN

Happy schooling! TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes.

TOP collaborated with leading retailer, MYDIN to carry out the CSR fund raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations.

The school necessities include a full school kit of brand new uniform, school bag and stationery set for each child. Hope that all children have a great start in the school!

The campaign had two simple objectives, which is to give these children new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.

Uniforms for children from care organization across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.

Southern Lion Sdn Bhd Marketing Manager, Mr. Leroy Yoon thanked MYDIN and its customers for their generous support of the program that has brought much hope and joy to children.

“We are grateful for the support of MYDIN and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the fourth consecutive year,” said Mr. Yoon.

Among the 18 charity homes are:-

Pertubuhan Rumah Anak Yatim Daerah Kuala Muda
Rumah Superkids

Pertubuhan Rumah Kebajikan Seri Cahaya Pulau Pinang
Pusat Jagaan Persekutuan Kebajikan Anak Anak Yatim Islam Pulau Pinang

Rumah Tunas Harapan Pakatan Kasih
Rumah Anak Yatim dan Dhuafa' Siti Aminah (RAYSA)

The Salvation Army Ipoh Children's Home
Pusat Jagaan Anak-Anak Yatim Nurul Iman

Kuala Lumpur/Selangor
Rumah Hope
Rumah Bakti Nur Syaheera

Badan Kebajikan Anak-anak Yatim dan Miskin Nadwah Permata Camar
Pusat Jagaan Wanita dan Kanak-kanak Casa Harapan

Negeri Sembilan
Persatuan Kebajikan Kanak-kanak Rhema
Pertubuhan Anak Yatim Darul Aminan (PAYDA)

Pertubuhan Kebajikan Bhagawan Sri Ramakrishna Malaysia
Pusat Jagaan Kanak-Kanak Harapan Bukit Baru

Pusat Kebajikan Kalvari Johor
Persatuan Kebajikan Darul Hanan

Thanks TOP and Mydin Malaysia for being actively in CSR programme to help people and children in needs! #TOPcerahikehidupan

Interested to know more about TOP,
Customer Care Line : 1800-88-0133

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Freshen Up Your Active Lifestyle Via TOP Odour Buster!

After workout, it’s time for mouse mommy to do laundry chores. Exercising is an important aspect of a healthy lifestyle to keep us active and energetic.

Unfortunately, mouse mommy founds that even after washing with regular detergent, some exercise gears tend to have lingering sweaty odours.

There is a solution we can pursue for a healthier lifestyle while taking on the challenge of cleaning the resulting odourous clothes.

TOP, the NO.1 detergent brand in Malaysia with its TOP Odour Buster variant that uses breakthrough Micro-Clean Tech™ technology that cleans both visible and invisible stains.

Participants in the Score Run, the Spartan Race and the Brooks KL City Run experienced the odour busting capabilities of TOP Odour Buster liquid detergent as TOP was one of the co-sponsors of these runs, and provided TOP Odour Buster 300g to more than 40,000 people.

Working from the premise that run participants would work up a heavy sweat, TOP put its hard-working Odour Buster variant to the test. Feedback from run participants who have used the product has been overwhelmingly positive.

The secret to TOP Odour Buster’s odour banishing capabilities is TOP Micro-Clean Tech™'s anti-sebum technology that pulls out trapped sweat and sebum, as well as other trapped molecules from fabric cores.

The revolutionary formulation maintains the TOP Anti-Malodour and Anti Mite-dust detergent functionalities that Malaysians have come to know and trust from the brand.

Trapped sweat and sebum (body oil) molecules cause the yellowing of white and light coloured fabrics, and dullness of colored fabrics. These trapped sweat and sebum stains once broken down by bacteria are the main cause of the unpleasant odour around armholes, sleeves and collars, even after clothes have been laundered.

TOP Odour Buster is available at all retailers, nationwide in 1.8kg, 2.7kg and 4kg.

Just one wash with TOP’s Odour Buster liquid detergent will revive and refresh even fabrics that have heavy sweat build-up by removing trapped sweat stains to prevent 99.9% of odour causing bacteria from growing, thanks to its Micro Clean Tech™ detergent technology. Laundry water will be murkier as odour causing sweat and sebum, as well as other stain-causing molecules are thoroughly removed.

Southern Lion Sdn Bhd General Manager, Ms Carmen Foo said that TOP Odour Buster liquid detergent was developed in line with its brand promise of Innovation for Better Living. The brand invests in consumer insights to uncover real-life issues and increase the performance of its products.

“As more Malaysians adopt active lifestyles our consumers had highlighted that lingering sweaty odours on laundered clothing was among their most pressing laundry issues. We responded with TOP Odour Buster and put it to the test with participants of the Score Run, the Spartan Race and the Brooks KL City Run to very positive results.”

“We were fully confident that TOP Odour Buster could take on even the sweatiest of active wear. Many of the participants who put our samples to the test have switched over because it work,” she said.

“Active consumers understand the stress of washing their active wear multiple times and still catching whiffs of sweaty odours. TOP Odour Buster works to remove these trapped sweat stains and counter the bacteria that grows in active wear for a refreshing clean scent and a confident wear,” Ms Foo added.

Interested to get to know about TOP Odour Buster,

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