Say Hello to Hygienic Laundry: TOP Introduces Groundbreaking Ultra Nano Fresh Tech

 

Laundry may look clean, but is it truly hygienic? While visible stains and odours are easy to detect, the No. 1 hidden laundry enemy behind foul smells, colour fading, and yellowing white clothes is often overlooked – invisible body grime! This sticky mixture of sweat, body oil, dirt, and dead skin cells wraps tightly around fabric fibres and sticks deep in our fabrics even after repeated washing, trapping and causing odour and dirt build-up over time. 

Recognising the limitations of normal detergents, which often clean only at surface-level and mask odours with fragrance without removing the invisible body grime, TOP, Malaysia’s No.1 detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the 1^st of its kind breakthrough technology in Malaysia from Lion Japan. 

Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.

As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. 

Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. 

TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution thatensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.

 

“As Malaysia’s No. 1^{^} detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. 

“We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”

 

It’s Not Clean Until It’s TOP Clean

TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:

• Effective removal of invisible body grime for next-level malodour elimination 
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust

 

The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes! 

 

Feel TOP EveryWear, Clean That Moves with You

Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh-smelling, and ready for every moment.

 

Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean—deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day.

 

Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it's TOP Clean. 

 

The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.

For more information about TOP and its latest improved products, kindly visit: 

Official website : http://topdetergent.com.my/

Facebook : https://www.facebook.com/TOPdetergentMY

Instagram : https://www.instagram.com/topdetergentmy/

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KAO Malaysia “Welcome to My Modern Parenthood” For Parents!

KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre. 

Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.

KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.

Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.

The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.

Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.

Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others! 

SMILE & SMILE JOURNEY WITH MERRIES

A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.

MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.

No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!

Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.

Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.

Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand

Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.

For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way. 

The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)

Interested to get to know more about KAO Malaysia “Welcome to My Modern Parenthood” events and activities,

Website : https://www.kao.com/my/my-modern-parenthood/

Facebook : https://www.facebook.com/wtmmp/

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