KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre.
Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.
KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.
“Technology plays a huge role in their everyday lives and
millennials are constantly connected and on-the-go. We’ve decided to take on
the challenge by reworking some of our previous initiatives to be made easily
accessible at any time within their reach” he added.
The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.
Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.
“The launch of this year’s efforts was derived from
understanding the wants and needs of millennial parents. This is our fourth
year conducting the campaign and our insights have inspired us to better
improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood”
campaign instilled the brand’s essence in providing timesaving solutions to
making parenting and family chores a breeze,” said Tan Poh Ling.
Daddies Mommies, do remember to grab a copy of The Secret To
My Modern Parenthood as useful parenting guide in daily practice. Let’s have a
open communication, share workload, clean smart and be supportive to each and
others!
A baby's smile signifies that they are happy and
comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with
its soft, super absorbent and all-round breathability for comfort all day long.
With MERRIES diapers, both millennial parents and their babies
can live their moments comfortably while creating more smiles and happiness to
share along the way.
MAGICLEAN, Japan’s
No.1* Home Care Range
MAGICLEAN is the modern way of home cleaning that allows
millennial parents who are constantly on-the-go to have their household chores
be done in a flash. Whether its cleaning your kitchen surface, dusty
appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean
and hygienic home, safe for whole family.
No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!
Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.
Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.
Living spaces at home can be extra clean with MAGICLEAN
floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and
is quick drying, giving comfort to the feet.
* No.1 by brand in Japan home care market (kitchen
cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI
data of INTAGE Inc. , January 2017 to December 2018
ATTACK, Japan’s
No.1* Laundry Detergent Brand
Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.
No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)
Interested to get to know more about KAO Malaysia “Welcome to My Modern Parenthood” events
and activities,
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