Showing posts with label fruits. Show all posts

Oregon Washington Blueberries Workshop | Let’s Experience the Wonders of Blueberries!

 

A group of health enthusiasts dove into a world of health and flavour at the Blueberry Wonder Workshop, which took place at KL Wellness City in Bukit Jalil. 



This event was a feast for the senses, offering a delightful mix of informative talks, culinary demonstrations, hands-on activities and delectable treats centered around the antioxidant-rich Oregon Washington Blueberries.



The workshop began with a thought-provoking speech by Mr. Eddie Saw, Malaysia Representative of US Blueberries, a prominent figure from Total Market Solutions, shedding light on the fascinating journey of blueberries from their origins to their current status as a nutritional powerhouse. A representative of KL Wellness City, the venue sponsor, also shared some insights into the importance of maintaining a healthy lifestyle to complement the wellness-focused event.





Social media influencer and wellness advocate Iman Azman took to the stage to deliver an engaging talk on the significance of blueberries in our daily lives. 



These small yet mighty berries have become a staple in modern diets due to their remarkable nutritional value and versatility that can be incorporated into almost any dish and drink.



Iman added, “My little ones especially, love blueberries in their cupcakes and as a parent I feel more assured adding fresh quality and nutritious ingredients into their favorite snacks and drinks.”



The event's gastronomic journey was further enhanced by Chef Zie Zie, who demonstrated the creation with a tantalizing Seared Chicken Quinoa Bowl with Fresh Blueberries. 



Media and influencers had the opportunity to witness firsthand the fusion of flavors that blueberries bring to both savory and sweet dishes.



Guests were then invited to participate in a hands-on cooking experience, crafting their own Blueberry Cream Cheese Mini Tarts and a refreshing Blueberry Colada Beverage. 



Following the culinary activities, participants indulged in a delicious lunch spread before coming together for a memorable group photo session.



As the workshop drew to a close, a certificate presentation honored the participants' engagement in the event. 



The much-anticipated announcement of the winners of the Insta contest added an element of excitement and friendly competition to the day's proceedings.



Blueberries, hailed as an antioxidant-rich superfood, have been known to provide a wide array of health benefits, from bolstering the immune system to supporting heart health.

 




It is cholesterol and sodium free with high Potassium and Vitamin C, making it one of the top choices of clean healthy food for health enthusiasts.



Oregon Washington Blueberries are carefully picked to ensure only the best quality blueberries are served in every single serving of your diet. 



Oregon Washington Blueberries is available at major supermarkets and grocers.


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The Food Merchant Introduces All-New Little Farm and Kids Trolley to Promote an Egg-citing and Montessori Educational Shopping Experience


Happy Easter Day! The Food Merchant gracefully welcomed the children of a non-governmental organisation (NGO), Home of Peace Kuala Lumpur to its grocery at Pavilion Embassy. 




These children and teenagers, aged from six to nineteen years old were first introduced to and educated about Little Farm, which is the newest addition to the grocer.





 

The introduction of Little Farm is in collaboration with The Vegetable Co., whose expertise is in growing fresh and pesticide-free, harvest-to-table vegetables, and RipeFresh, which promotes sustainable farming by building and operating intelligent aeroponics farms.





Leong Pei Khim, Chief Operating Officer of The Food Merchant said, “This is indeed the perfect collaboration for sustainable indoor farming. With our shared commitment to promoting sustainable farming practices, we are proud to offer our esteemed customers an eco-friendly and healthy option for their daily meals as we aim to provide safe, clean, and the most nutritious vegetables! Now, customers can conveniently get these fresh-packed from our chiller”.

 



In addition to this, The Food Merchant also introduced its fun-sized Kids Trolley as part of its latest addition for all of its grocery stores. Following this introduction, the children were paired with the trolleys as part of an exciting Easter Egg Hunt where the attendees and children were able to redeem exciting prizes from the thrilling activity.

 





Justine Morais, Founder of Home of Peace, expressed, “We are thankful for this Easter Day gathering as it is indeed a special one for these children and myself. The girls are beaming with inspiration as they learn about the Little Farm”.


 

Up until this Sunday, 9th April, patrons can stand the chance to win FREE delicious chocolates. 




To win, customers will only need to visit any of The Food Merchant stores and seek a hidden Easter egg nearby the chiller (or anywhere that is near something fresh). Terms and conditions are applied for this giveaway.



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Japanese Fruit Omiyage | The Ultimate Healthier Gift

 

Renowned Malaysian supermodel and actress – Amber Chia joined the Japan Fruit & Vegetables Export Promotion Council (J-FEC) and the Japan Food Product Overseas Promotion Center (JFOODO) in announcing their upcoming campaign, “JAPANESE FRUIT. THE ULTIMATE GIFT.” - an initiative to encourage a healthier lifestyle and gifting culture in Malaysia (a.k.a Omiyage in Japanese).



According to the National Health Morbidity Survey 2019 (NHMS 2019), 50.1 percent of Malaysian adults were classified as overweight or obese, leading to a multitude of health risks including - diabetes, high blood pressure, heart diseases, etc. Considering that most of the public was confined to their homes during the COVID-19 lockdowns in 2020 and 2021, the NHMS 2020 observed a 4.1 percent increase in overweight and obese adults within just a year, totalling it up to a staggering 54.2 percent.



This led to J-FEC and JFOODO's objective of promoting a healthier lifestyle and gifting culture within Malaysia by encouraging the rakyat to take into consideration the health factors of their presents. 



As a result of Malaysia being one of the most culturally diverse countries in the world, many festive occasions, public holidays, and gifting opportunities are observed and embedded within our culture. Hence why the “JAPANESE FRUIT. THE ULTIMATE GIFT.” campaign was established to educate the public on healthier alternatives for conventional presents.


In a press conference, Amber Chia commented saying, “Gifts, in general, are a representation of how one feels about the receiving party. A rose could signify romance and love; buying your loved ones chocolates and other goodies could mean that you prioritize ensuring that their cravings are well satisfied. However, it takes a great deal of friendship and care to opt for healthier gift alternatives and let your loved ones know that you wish to be in their presence for many years to come.”


Apart from being beneficial for health, Japanese fruits have been regarded across the globe as some of the most premium produce attainable in the world. Its high, yet affordable price makes it so that the premium gift most definitely stands out at any party or occasion. Additionally, just like flowers, each fruit holds a specific symbolic meaning to it - and it varies across different cultures, myths, and legends.





Seasons have a big weight in Japanese culture, and Japanese people love representations of the different times of the year in every form. Fruit is often seen as a suitable gift because it has a seasonality rareness to it that allows people to experience the colours, smells, and tastes of that particular season.



Mr. Yoshihisa Hishinuma, Chairman of the Japan Fruit and Vegetables Export Council (J-FEC), said, “We wanted to introduce Japanese fruits as the ultimate gifts, not only because they are packaged in an aesthetic ensemble but also to expand and create a healthy alternative for fruit baskets and gift hampers in the Malaysian market. With its seasonal rarity combined with its cost, it gives the receiver sort of a luxurious feel and allows them to try something that is widely marketed but would rarely be purchased for personal use.



Then added saying, “With the launch of the ‘JAPANESE FRUIT. THE ULTIMATE GIFT.’ campaign, we look toward helping the community slowly adapt to a healthier lifestyle. In time, it will significantly impact the obesity rates and health risks in Malaysia, and I am delighted to be able to play a part in this momentous campaign.”



In light of Malaysia going through its endemic phase, people have given more importance to health, hygiene, and staying safe. 




Thus, the campaign was launched in a timely manner ahead of the festive season as Malaysians are now able to resume their normal routines of visiting friends and family members with healthier gift options at hand.



Interested to get to know more about Japanese Fruit,

Website : http://japanese-fruit.jp/malaysia/

Facebook : https://www.facebook.com/JapaneseFruitsMY

Instagram : https://www.instagram.com/japanesefruits_my/


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