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Lets Celebrating Moms: Enfagrow A+ MindPro Invites All Mothers to Co-Create the First-Ever AI Mother's Day Song!

 

Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, is thrilled to announce its groundbreaking Mother's Day campaign, A+ Mums Raise A+ Kids. This campaign invites mothers to participate in co-creating the first-ever AI-generated Mother's Day song. This initiative, which not only celebrates the love and sacrifice of mothers, also aims to enter the Malaysia Book of Records for “The Most Number Of Children's Voices Used In An AI-generated Song”. 



Being a mum is an extraordinary journey, filled with challenges and joys. They are incredibly important in their kids' lives, always striving to give them the best while making tough parenting decisions. Enfagrow A+ MindPro knows this and recognises their maternal instincts, especially in seeing their child grow healthy and future ready. Enfagrow A+ MindPro wants to recognize and appreciate these dedicated mums for all their hard work and commitment. 



In honour of Mother's Day, this contest is a heartfelt tribute to the remarkable love and sacrifices mothers make every day. Through this initiative, Enfagrow A+ MindPro aims to reassure and commemorate mothers, acknowledging their extraordinary efforts in nurturing and shaping their children's lives. 


According to Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, "Enfagrow A+ MindPro understands the immense dedication and love that the family's matriarch pours into their children's lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children." 


She adds, "Through our 'A+ Mums Raise A+ Kids' campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognizing the incredible love and sacrifice that mothers demonstrate daily." 


In addition to the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition that commemorates the winning mums and their children, showcasing the timeless and purest love shared between them. Through visual storytelling, this exhibition will depict heartwarming moments and cherished memories that highlight the unique bond between mothers and their children, sending a strong message of appreciation to every special mom. 


"Our aim with this Mother’s Day AI song and exhibition is to provide a multi-dimensional experience that uplifts and pays tribute to these maternal figures in a meaningful and impactful way. We want to deepen our brand appeal by acknowledging their significant role in their children’s lives and expressing our gratitude for their unwavering dedication and love." 


To participate in the “A+ Mums Raise A+ Kids” contest, mothers can upload a 30-second video of their child (aged 1 and above) humming, giggling, or talking, along with a photo of themselves with their child. The submissions can be sent via DM directly to Enfagrow Malaysia's Facebook page with the subject title "A+ Mums Raise A+ Kids". 



The 'A+ Mums Raise A+ Kids' contest deadline is fast approaching on 30 April 2024, so don't miss your chance to submit your entry! As a thank-you gesture, every submission will be rewarded with a RM30 Shopee gift voucher. 


Plus, the winning mothers and their children stand a chance to win an unforgettable 3D2N family trip to LEGOLAND® for four, alongside an exclusive professional photoshoot with their children. Their portraits will be featured in our brand's Mother's Day celebrations in May 2024. Submit your entry now for a chance to create lasting memories that immortalise the bond between your child and you. 



Unlocking Your Child's Potential with Enfagrow A+ MindPro 

By the age of five, children are at a pivotal stage where 90% of their brain development has already occurred, setting the groundwork for their future endeavours. As the main decision parent who prioritizes their children's health, providing them with the best nutrition becomes imperative. 


Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM). Research shows that children who consume MFGM-enriched milk formula have significantly higher mental performance on the Full-Scale IQ score. MFGM enables faster brain stimulation, hence increasing the child’s brain performance in processing information. 


This benefit is long-lasting, extending beyond 5 years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development. This component, crucial for brain growth and immunity, works synergistically with brain-nutrient DHA, providing children with a long term advantage for both (IQ) and (EQ) advancement. This combination enhances cognitive development and fosters better emotional regulation, aiding children in navigating social situations more effectively.

 


"What sets Enfagrow A+ MindPro apart is its unique ability to incorporate MFGM into children's milk formulas," says Choy Yee. "As a mother, I understand the importance of giving children the best possible start. At Enfagrow A+ MindPro, we're dedicated to supporting mothers in this journey by offering innovative nutritional products for children backed by scientific research. Through our scientifically formulated products, mothers can trust that they're giving their children the tools they need to thrive mentally and emotionally, setting them up for success in the years to come." 


“We believe that with Enfagrow A+ MindPro, parents can help unleash their children's potential, nurturing them to be a step ahead of others to be school-ready and future-ready. It's not just about providing nutrition; but about empowering children to thrive and succeed in every aspect of life”. 


For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit https://www.enfagrow.com.my/superior_nutrition 


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GUARDIAN RAYA UNTUK SEMUA | EXPERIENCE THE JOYS OF RAYA TOGETHERNESS !


This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.

 


"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

 


Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:



 

"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

 


"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.


 

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. 




This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya.



Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, PuteriShazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April. 

  

 

The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.




As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.

 




Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities.




Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.


 

To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.



Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period,which starts from 21 March 2024, such as:

• 

  Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.


• 

  Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries  


• 

  Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary

• 


  
Free guardian Raya Packets ( 8pcs ) with purchase of RM68 and above in a single receipt while stocks last

• 


  Free RM5 coupon with every purchase over RM68 in a single receipt 


 



Priscilla concluded: "We are thrilled to celebrate Raya with you and your family, with everyone, in fact. 



Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you." #guardianRaya2024



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