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guardian Inspires Malaysians to OWN YOUR BEAUTIFUL | TAKE CONTROL OF YOUR WELLBEING

 

guardian Malaysia—Malaysia’s leading pharmacy, health, and beauty retailer—unveils a powerful new brand vision and campaign that encourages Malaysians to embrace their unique beauty and to "Own your beautiful. 



Take control of your wellbeing.



With “Own your beautiful. Take control of your wellbeing.”, guardian’s inspiring message speaks to Malaysians of all ages and backgrounds, igniting a movement where everyone can celebrate who they are and take pride in their wellbeing journey. 




Priscilla Wu, Managing Director of guardian Malaysia, shared: “The heart of “Own your beautiful. Take control of your wellbeing.” lies in the word ‘Own’. It’s about the power each of us has to define our own beauty, our wellbeing, and to truly own it. 



This is more than a campaign; it’s a celebration of self-empowerment. We believe that everyone deserves to look, feel, and live their best at every stage of life.” 



guardian, as a local brand born in Malaysia 57 years ago, has proudly served Malaysians, reaching over a quarter of the nation’s population and meeting their diverse health and beauty needs. 



This renewed mission is guardian’s promise to support every customer in their pursuit of wellbeing, reminding them that every step of the journey matters. With the release of its new brand video, guardian invites Malaysians to connect on an emotional level. 



This video is more than just imagery—it’s a call to action, challenging viewers to own their wellbeing, rise above life’s obstacles, and embrace their unique beauty. guardian is here, every step of the way, like we have been with your grandparents, your parents, and we will continue to be your, your children, and your grandchildren’s trusted friend, guiding Malaysians towards a healthier, more beautiful life. 



The brand film captures moments from an ordinary day that illustrate the beauty in every challenge and every triumph, inspiring Malaysians to seize control of their well-being, one moment at a time. 



But that’s not all. guardian’s exciting new campaign also introduces six stunning visuals representing the full range of health and beauty categories available in stores—designed to meet every self-care and beauty need, and to inspire everyone to “Own your beautiful. Take control of your wellbeing.” in their own way. 



A sleek, refreshed guardian ‘g’ logo debuts as well, featuring flowing ribbons that embody guardian’s deep, intertwined connection with its customers at every life stage. 



Priscilla added, “Our bond with our customers goes beyond the surface—it’s personal, it’s authentic, and it’s purposeful. We’re here to make an impact in the lives of the people and communities we serve. With “Own your beautiful. Take control of your wellbeing.” we’re committed to supporting each person’s journey to be their best selves, however that looks to them. No other retailer can match us at the same scale and depth we are doing this, and we’re proud to lead the way.” 



Come join us on this journey to looking, feeling, and living better! guardian is here for every health and beauty moment in your life. 



So, starting today, take charge and “Own your beautiful. Take control of your wellbeing.”—because you deserve it!



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Elevate Your Wellbeing With Sun Life Malaysia’s First-Ever Wellness Festival – Sun In The City This Sunday!

  


Sun Life Malaysia, a life insurance and family takaful company, is thrilled to announce its first-ever wellness festival, Sun In The City Wellness Fest, taking place on 18 August 2024 at The Agam from 12pm to 8pm. This wellness event features a curated lineup of immersive activities designed to invigorate your body, enrich your mind, uplift your spirit and help unlock your financial confidence.


Aligning with the company's purpose to build a financially resilient nation by promoting lifetime financial security and healthier living, the festival promises a day filled with dynamic fitness classes, enlightening workshops, insightful financial talks, and so much more. 

For an entry fee of RM80 per person, attendees will receive over RM300 worth of wellness experiences, food, and goodies, ensuring a rewarding and enriching day for all. Register with a friend or more to enjoy additional perks.


 

Event Details: 
Admission: RM80 per person 
Venue: The Agam (Lot 2827, Jalan Sungai Penchala, Kampung Sungai Penchala, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur)
Date: 18 August 2024 (Sunday)
Time: 12pm-8pm

 

What to Expect:
Sun In The City revolves around three core pillars: Financial Bliss, Physical Prowess, and Mental Care. To ensure a holistic wellness experience, each participant will have the opportunity to select and participate in one activity from each pillar. This includes the following:


 

1.Mental Care

· Learn how to blend your own designer-inspired perfume at the Fragrance Lab by 8to8

· Discover your colour palette through a Colour Analysis with Color Me Beautiful

· Seek a deeper understanding of coffee at the Coffee Appreciation Workshop by Kenny Hills Coffee


 

2. Physical Prowess 

· Dance Your Heart Out with cardio style dance class at FLYJAM led by MimiFly

 

3. Financial Bliss 

· Engage in a 45-minute panel discussion that tackles financial literacy, insurance and protection with Dr. Adam Zubir and Aznah Abas, moderated by Rizal Kamal

 

Beyond the main activities, participants enjoy a variety of fringe offerings designed to enhance your overall festival experience. Receive personalised health consultations from Sun Life Malaysia and BookDoc, unleash your creativity with DIY bracelet making with Twilly Beads by Twilly Treats, or engage in fun lawn games with your loved ones. 

For a complete self-care experience, refresh your look with a quick blow dry hair bar by COCOdry while Lumi Beauty offers a collection of natural products designed to revitalize your skin. Plus, animal lovers you can find something for your furry pets as Fatto Catto will delight cat enthusiasts with a showcase of premium cat products, a luxurious cat hotel, and an adoption drive.

Don’t worry if you get peckish throughout the festival! Satisfy your cravings at the Food Bazaar, offering a delectable array of artisanal sweet and savoury treats from Kenny Hill Bakers, Hello Frozen Yogurt, Yatai KL, Taffy Gelato, andLoca Lorie Low Calorie Snacks. 

Don’t miss out on this incredible day of wellness and fun! Gather your family and friends and secure your slot over here: https://sunlife.co/SunInTheCityWellnessFest-Day2 

 


Check out more information about Sun In The City Wellness Festival, visit: https://sunlife.co/SunInTheCityWellnessFest-Day2


#SunLifeMalaysia

#LifeIsBrighterUnderTheSun

#InsureLit


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RED BOX x JBL ENTERTAINMENT | NEW STRATEGIC ENTERTAINMENT PARTNERSHIP

 


Set to elevate Malaysia’s karaoke entertainment scene, karaoke entertainment industry leader, Red Box Karaoke Malaysia (Red Box), has entered into a memorandum of understanding (MoU) with Concept Associates (KL) Sdn. Bhd, Malaysia’s Sole Distributor for JBL Entertainment Malaysia.



The event, held today at Red Box, The Gardens Mall, and officiated by Rosmin Hashim,  Chairman of the Malaysian Recording Industry Association (RIM) and Chairman of Public Performance Malaysia (PPM), marks a significant milestone for both companies as they aim to enhance the karaoke experience and expand their market presence across Malaysia. This collaboration signifies a shared vision to provide innovative and high-quality entertainment solutions to its customers. 


The strategic partnership encompasses three significant highlights starting with Technological Integration. With JBL Entertainment Malaysia’s cutting-edge microphones, and speakers equipped in Red Box’s karaoke venues, this integration promises unparalleled audio experiences for karaoke enthusiasts, ensuring high-quality sound during every karaoke session.



To boost brand awareness and appeal to a wider audience, the collaboration will engage in Joint Marketing Initiatives. By combining their resources and know-how, Red Box and JBL Entertainment Malaysia will develop effective marketing campaigns. 

Red Box primarily targets families and friends, aiming to highlight their exclusive premium karaoke experiences. These cooperative endeavors will enhance their market standing and draw more customers to their numerous karaoke venues.




Lastly, with a strong focus on innovation, the partnership aims to enhance the overall Customer Experience Enhancement. By introducing new features and services, customers can expect an improved and more immersive karaoke experience with the clear, strong, and melodic tunes of their choice with the new JBL speakers provided. 

It is luxury in their own space, creating a better, more comfortable environment. Striving to innovate and meet customer expectations, Red Box and JBL Entertainment Malaysia are dedicated to providing their customers with the best possible karaoke experience.



Hashim highlighted, “Through this collaboration, I hope that Red Box and JBL will do their best to improve the karaoke entertainment sector and the music industry as a whole.  By working together, they should create campaigns and opportunities for consumers and spotlight potential Malaysian talents. ”



“With the upgrade of our karaoke sound systems, AI karaoke interface, and an outstanding lineup of food and beverages, we hope that Red Box will create unforgettable memories for karaoke lovers and set a benchmark in karaoke entertainment, inspiring others in the industry to follow suit,” said Mr. Karl Khoo, Chief Executive Officer Of Red Box. 


Mr. Andrew Lee, Executive Director of Concept Associates (KL) Sdn Bhd, commented on the partnership, stating, "We are thrilled to join hands with Red Box Karaoke Malaysia. This partnership is a perfect blend of JBL's superior audio technology and Red Box's expertise in the karaoke entertainment industry. Together, we will set new standards in delivering top-notch karaoke experiences to our customers."



Additionally, Red Box also announced its plans to launch its Cover Star Karaoke Competition 3.0, in the near future. The thrilling event will showcase the talent of many karaoke enthusiasts with a dream of being in the spotlight, judged by an esteemed line-up of judges on singing and personality. 


Furthermore, the winner of the competition will have opportunities to enter the local entertainment scene. This competition falls in line with Red Box’s initiative to support the local music industry, nurture and invest in talent, and foster partnerships with Malaysian entertainment companies.




The partnership between Red Box and JBL Entertainment Malaysia marks an exciting new chapter in the entertainment industry. 

With a shared vision for innovation and growth, both companies are set to make a significant impact, unleashing their combined expertise and resources to drive innovation and growth.



Red Box remains committed to providing top-notch karaoke experiences to visitors from all walks of life at affordable rates. Notably, Red Box's rates start from only  RM18++ per person for three hours of karaoke. 


Currently offering a special promotion from 1 June to 1 July 2024, guests can enjoy three hours of karaoke with unlimited beverages for just RM9.90 between 11 am and 6 pm. This promotion is available exclusively at Red Box The Curve, Red Box AEON Bukit Tinggi, Red Box Empire Shopping Gallery, Red Box 1st Avenue Penang, and Red Box Gurney Plaza Penang.


For more information, visit https://www.redbox.com.my/.


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