Guardian
Malaysia announced a new nationwide community service programme, “Together,
Keeping Kids Clean and Healthy” aimed at helping children from low income
families stay clean and, consequently, healthy. As part of its #guardiancares initiative,
the programme which will start on 15 December 2022, will
provide children from low income families with hygiene
products, in particular, body wash.
Anna Ng,
Brand Marketing Director, Southeast Asia, Guardian, said:
“At
Guardian, we believe that everyone deserves to feel clean and healthy. It
is a basic human right. It should not be a luxury or privilege,
especially for children. Children from low income families are especially
vulnerable because these families do not have the resources, especially post
Covid-19, to be able to buy hygiene products when their priority
is to buy food to feed their children. The rising cost of
living further exacerbates these difficulties when you factor
in other major expenditures such as transportation, education,
rent, and mortgages.
“Yet
keeping children clean and healthy remains vital when, for example, we saw
cases of hand, foot and mouth disease (HFMD) this year rise 20-fold compared to
last year with children the most affected. And with our recent
experiences with Covid-19, keeping good hygiene especially good hand hygiene
remains a very important tool in preventing the spread of infectious
diseases such as Covid-19.”
“Apart from
that, we also truly believe that when a child is clean and smells nice, it
boosts his self-esteem and improves his mental well-being too.” added Ng.
To mark
the launch of this campaign in Malaysia today, 200 school children
from Primary One classes of Sekolah Kebangsaan Bandar
Sri Damansara 1, received 2 bottles of one litre body wash and 100ml
bottles of body wash and a Guardiancares Bear each, In addition
800 Primary Two to Six children received one bottle of 1Liter body
wash. The school children will also get a #guardiancares eco-bag with
hygiene posters detailing the correct way to wash their hands and body
during bath time.
The Guardiancares Bear
will be on sale at Ringgit Malaysia Thirty only, at all Guardian stores
throughout Malaysia and through Guardian’s online store and the Guardian mobile
app. All proceeds from the sale of Guardiancares Bears
will go to the #guardiancares fund to support the bath care needs of underprivileged
children in Malaysia.
At the
launch, Guardian team members also pitched in to help finish a
mural inspired by Haris Rashid at the school
depicting the importance of keeping healthy and clean.
Ng added: “Through
this programme, we are targeting to provide 20 million
baths to underprivileged children not only in Malaysia
but in other South East Asian countries, namely, Singapore,
Indonesia, Cambodia and Vietnam.
“This
initiative is a region-wide Guardian community service programme covering five
countries with each country working with a local Non-Governmental
Organisation (NGO) so that our contributions will reach the intended children.
In Malaysia, Guardian will work with Yayasan Perintis Malaysia who
will help distribute these bath care products and identify the child recipients
on behalf of Guardian. We will be focussing on children aged of 12 years
and below from B40 families who live in low-cost flats and low-cost houses near
the schools.
“Additionally,
for every one litre of Guardian bath care product sold in
Malaysia, 15 sen will be donated to buying bath care
products for these underprivileged children. So we hope our
customers will support our community service effort by
buying Guardian bath care products,” Ng said.
The #guardiancares initiative is
a sustainability initiative focused on caring for the health
of its customers and the community that Guardian operates
in.
“We would
like to inspire and empower customers to make healthy and sustainable choices
when it comes to choosing the health and beauty brands they trust at
Guardian. At the end of the day, we want our customers to ‘care’ about
what they buy. We believe that beauty begins from the inside. By
choosing to care, together we can make a difference,” Ng concluded.
KEX Express! Mouse mommy attended the rebranding announcement of ABX Express to KEX Express a few weeks back.
ABX Express, the courier service provider which has operated for 38 years in Malaysia, announced that it would evolve to be known as KEX Express in Malaysia, while providing a robust set of international destination options to customers, on top of its existing domestic routes.
KEX Express now offers international express delivery services to
more than 225 countries from Malaysia, immediately available to existing credit
account holders as well as walk-in customers at any KEX Express touch point
nationwide.
The rebranding exercise would see ABX Express evolve into KEX
Express, with the latter’s logo used in all materials including nationwide
storefronts and more than 2,500 trucks and motorbikes across Malaysia.
KEX Express Malaysia senior general manager Richard Lui said the
company is highly correlated with asset investment as the company has invested
RM250 million in Malaysia’s delivery network and will continue with more
investments in the future.
“The company had invested heavily into hub automation, IT
infrastructure, and team expansions over the past five years,” he said at the
announcement of its rebranding exercise here today.
Let’s start sending your documents and parcels via KEX Express
today!
KEX Express Rebranding Promotion for Domestic delivery
Send items from East Malaysia and West Malaysia, starting from
RM4.99 only. Available to first-time customers. Visit any KEX Express drop-off
point near you. Terms and conditions apply.
KEX Express Rebranding Promotion for International Delivery
Enjoy attractive rates to China, Singapore, Taiwan, Macau, Hong
Kong, and many more international destinations. Visit your nearest KEX Express
parcel shop/touchpoint, or get more details at my.kex-express.com.
“Combining the experience, we aim to be the trusted logistics
partner to all Malaysians, providing hassle-free and seamless express delivery
services for all businesses as well as for personal delivery needs to both
local and international destinations,” Lu said.
Besides that, Lui said that the KEX Express will focus on three
areas as part of its commitment to serve Malaysians better.
KEX Express is the first to introduce these cashless options
within the local express delivery space. Let’s experience Digital FOD (Digital
Cash On Delivery) and Digital COD (Digital Freight On Delivery) with KEX
Express!
Digital COD enables the receiver of any parcel to make payment for
the product using a cashless payment upon the arrival of the parcel. Shipper
can drop off parcel @kexexpressmy and choose to “pay postage fee” by shopper or
recipient. Receiver can pay the “item value” upon arrival via FPX or
E-wallet.
Digital FOD, on the other hand, enables the receiver of any parcel
to make payment for their shipping fee using a cashless payment upon the
arrival of the parcel.
There is no minimum parcel quantity requirement for customers to
choose this option of payment. All walk-in customers are welcome to use this
offering at their nearest KEX Express store.
“The second is the seller centre which is an all-in-one shipping
platform dedicated to sellers.
Seller centre integrates KEX Express online shipping portal
(Smartship Web) and customer servi ce support to selected KEX Express account
holders on matters related to their shipping needs such as booking, parcel
collection, label printing, shipment track and trace and billing enquiries.
This is to enable a seamless O2O (Online to Offline) experience for KEX Express
clients.
“For the third, we will focus on route optimisation in where KEX
Express is in the process of optimising its fleet delivery routing system using
algorithms and big data,” he explained.
Best delivery routes are calculated according to travel distance
and traffic conditions using cloud technologies. This streamlines the
route-planning process, while providing more efficient and timely deliveries to
KEX Express customers.
Congratulations to all Parents’ Choice Awards winners! Mouse mommy was so excited to attend this grand event!
This year marks the 5th year of the Parents’ Choice Awards by Parenthood Magazine where we reveal the voices of Malaysian parents on their top choices of brands and service in numerous categories for mums, babies, children and family.
“The Parents’ Choice Awards is exactly that – parents’ choice. Parents are the best judge when it comes to quality and assurance when finding the most suitable products and services for their children; and because of that, our goal with the Parents’ Choice Awards is to identify and bring forward the most trusted brands and services that parents truly rely on,” says Teresa Chin, Chief Editor of Parenthood Magazine.
This year, Parenthood magazine awarded 80 winners who have won over the trust and votes from Malaysian parents.
Among the prestigious and deserving brands that emerged as winners this year are Resort World Genting’s Skytropolis Indoor Theme Park, Lego®, Enfagrow A+ MindPro, SpringHealth’s Happy Mi & BI™ and Happy Pro™, Hegen, and Baby Atelier among others.
At Parenthood, we promise to continue to discover even more and better products and services that will provide the best solutions for parents and children in Malaysia, the ones that will continue to grow and innovate in order to exceed parents’ expectations and win over their trust.
Once again, CONGRATULATIONS to all winners of Parents’ Choice Awards 2022!
Skytropolis Indoor Theme Park won Best Indoor Family Attraction. Pictured here are (centre) Mr Greg Pearn Vice President – Theme Park Operations, Genting Malaysia Berhad; (right) Ms Casey Chong, Manager, Theme Park Marketing, Genting Malaysia Berhad, and (left) Ms Teresa Chin from Parenthood Media Network.
The proud display of The Hall of Fame exhibit showcased all the winning products and services this year.
Guests checking out the winning brands at The Hall of Fame exhibit.
Lego® won the Best Toy Brand category.
Baby Atelier won the Best Infant Care Programme, Best Kindergarten Programme and Best Mandarin Programme among others in the boutique category. Pictured here is Ms Faye Tan, Founder of Baby Atelier.
Lego® won the Best Toy Brand category. Pictured here are (right) Ms Sylvie Ting, Brand
Manager – South East Asia, The Lego Group, and (left) Ms Teresa Chin from Parenthood Media Network.
Enfagrow A+ MindPro won the Best Growing Up Milk category. Pictured here are Ms Wong Choy Yee, Head of Marketing, Nutrition MY & SG, Mead Johnson Nutrition and the team of Brand Managers from Mead Johnson Nutrition.
Enfagrow A+ MindPro won the Best Growing Up Milk category.
SpringHealth’s Happy Mi & BI™ won Best Prenatal Probiotics Food and Happy Pro™ won Best Probiotics Food. Pictured here are (right) Ms Amy Chong, Founder and CEO of Spring Pharma Sdn. Bhd. and (left) Ms Teresa Chin from Parenthood Media Network.
SpringHealth’s Happy Mi & BI™ won Best Prenatal Probiotics Food and Happy Pro™ won Best Probiotics Food, whilst Hegen won the Best Anti-Colic Bottle.
Hegen won the Best Anti-Colic Bottle. Pictured here are Ms Chloe Lee, Brand Manager, Unilife Sdn Bhd and (left) Ms Teresa Chin from Parenthood Media Network.