Guardian Malaysia has
brought back its popular nationwide contest to search for The Face of
Healthy Beauty (TFHB).
Angela Teo, Head of
Marketing, Guardian Health and Beauty Sdn Bhd said:
“Our first search for
Guardian’s The Face of Healthy Beauty in 2019 was such a spectacular
success in that we managed to find so many outstanding women in Malaysia that
epitomize our vision of a healthy beauty.
Unfortunately, due to the pandemic we had to postpone doing another event
until this year and we are very excited about it.
“The search for
Guardian’s The Face of Healthy Beauty is NOT a beauty
contest.
“This campaign
celebrates healthy beauty and encourages everyone to embrace their uniqueness
both inside and out, their inner and outer physical beauty. The Healthy Beauty
is an individual who is positive, dynamic, gentle yet passionate, fun, happy,
loving, and inspiring with a confidence built from feeling good about
themselves holistically. They also want
to inspire others to live a healthy and beautiful life, doing things that make
them feel happy and fulfilling.”
Touted as the
first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty
is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The
Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.
Teo explains that the
Healthy Beauty concept is at the core of Guardian’s brand philosophy and that
this concept was borne from a consumer insight that good health is the
foundation of true beauty.
“We found out that our
customers believe that true beauty comes from a healthy physical and mental
state of being,” Teo said.
“And this trend has
also made Guardian evolve from being a health and beauty store into a brand
with a mission to inspire our customers to live a healthy and beautiful
life. To achieve this mission, our sales
staff have been trained to be beauty and health care advisors, while our stores
continue to offer the latest and most innovative health and beauty products
from around the world at the best value to our customers,” Teo added.
The Four (4) winners from the Grand Final will each receive:
• One
(1) year contract with Guardian
• Feature
on Guardian’s Catalogue Cover Page & Other sales materials
• RM10,000 Cash and RM10,000 worth of Vouchers
• Products
from participating sponsors and
• RM5,000
worth of Guardian Bath Care products to a charity organisation of the winner's
choice
This contest is open to all Malaysians aged 18 years and
above with entries to be submitted online from 26 June 2023 until 6 August 2023
at https://theface.guardian.com.my or click on the QR code on all Guardian
social media platforms and at Guardian stores.
Participants need to
upload a 30 second video of themselves indicating ‘Why they want to be
The Face of Healthy Beauty?’ one full length photo and one passport photo of
themselves.
One hundred and twenty (120) shortlisted participants will be
selected to attend the semi-finals at;
▪
Gurney Plaza, Penang (26-27 August 2023),
▪
MyTOWN Shopping Centre, Kuala Lumpur (2-3 September 2023),
▪
Paradigm Mall, Johor Bahru (9-10 September 2023) and
▪
Vivacity Mall, Kuching Sarawak (16-17 September 2023).
Five semi-finalists from each region will attend the Grand
Finals in Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023.
Guardian customers
can also vote, from 18 September – 8 October 2023 on the microsite, for their
favorite finalist to win at the Grand Finals. The votes received for each
finalist will contribute towards 40% of the total scores at the Grand Finals.
More details of the search, and the full terms and conditions
for participation are available at https://theface.guardian.com.my.
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