Mouse Mommy Treats: korea

The launch of the #IYKYK Beauty category by Guardian in Kuala Lumpur marks a significant step towards becoming a leader in emerging trending beauty brands in the market.

This game changing new category is set to ignite a fresh wave of excitement in the market and its customers.

Say hello to #IYKYK Beauty – If You Know, You Know! - a hashtag that Guardian is redefining and turning into something extraordinary.

#IYKYK is now Guardian's latest category, showcasing Beauty brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the town.

These are the brands that have dominated conversations on IG and TikTok, and Guardian has brought them physically into all their stores nationwide.

Anna Ng, the Marketing Director of Guardian Malaysia, emphasized the company's commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value.

“The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store,” she said.

The term #IYKYK stands for 'If You Know You Know,' commonly used by social media content creators to signify that their posts may be understood by a select audience or those in the know.

The launch event, held at Guardian’s flagship store at Mid Valley Mega Mall, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands.

The brands featured in the #IYKYK Beauty category includebrands from Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada and Taiwan. They include;

1. Skintific

2. Hanasui

3. 3W Clinic

4. True to Skin

5. The Raw

6. Cocoon

7. Garnier

8. Aiken

9. Nacific

10. Round Lab

11. Dododots

12. Perfect Diary

13. Makeover

14. BnB Cosmetics and Skin

15. CeraVe

16. Glad to Glow

17. Skinmade

18. Be Minimalist

Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app.

The section will also offer Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.

Anna Ng mentioned that the #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends.

For all beauty trend enthusiasts out there, Guardian is now your go-to destination for everything that's making waves in the beauty care space.

To this end, Guardian has started Project House of Creator which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.

“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.

Guardian's commitment to delivering the best health and beauty products at the best value to customers remains a top priority.

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Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY

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Ulike, the top-selling K-beauty brand, has just launched an innovative home aesthetic treatment for consumers to achieve the perfect skin with just 10 minutes of daily use, the Ulike ReGlow LED Face Mask.

With focus on optical skin beauty for the past 10 years, the new ReGlow LED Face Mask was jointly developed by the Ulike R&D team led by Dr. Michael R. Hamblin, the father of modern LED light therapy. The innovative beauty device aims to revolutionize the at-home aesthetic sector by providing users with the ultimate convenience without the hassle of traveling to beauty parlors as often to achieve clinically proven results for glowing skin.

The introduction of this new product marked another milestone for Ulike in Malaysia, after announcing its first physical outlet in Kuala Lumpur, which is set to open its doors at the end of Q1 2024.

“Ulike recognizes that applying a face mask is a timeless skin care ritual for consumers of all ages. The ReGlow LED Face Mask is set to elevate this routine, providing a comprehensive solution for achieving the glowing skin every woman deserves from the comfort of their homes. The strong professional support behind the technology by Dr. Hamblin was to ensure the effectiveness of our new product. It is the first of its kind based on the unique Exclusive Mirror Enhanced Light Intensification Technology™, which reflects light energy and increases the utilization rate of light by about 2.5 times, solving the century-old problem of insufficient skin absorption,” said Mr. KM Leong, General Manager of Southeast Asia for the Ulike South Korea Group.

Workout Those Skin Troubles at Home

The Ulike ReGlow LED Face Mask is an excellent solution for multiple skin concerns, including anti-ageing, acne reduction, brightening, and skin healing. It can be considered a gym for glowing facial complexion, with each treatment improving its firmness, reducing fine lines, preventing breakouts, and restoring a youthful glow - all from the comfort of your home. This non-invasive facial treatment promises results without the need for needles or recurring costs of treatment externally.

Each treatment maximizes convenience and comfort to deliver an unparalleled skincare experience, all within a convenient 10-minute hands-free session. The product boasts four versatile application modes, each catering to specific skincare needs: Anti-acne, brightening, firming, and rejuvenation.

Its unique mode selection sets the Ulike ReGlow LED Face Mask apart, where each mode combines two to three wavelengths of light to achieve the desired outcome. For instance, in the anti-acne mode, the treatment ingeniously combines the 415nm blue light with the 630nm red light during treatment, offering a comprehensive and tailored approach to skincare.

Users can expect remarkable results within 14 days of incorporating the Ulike ReGlow LED Face Mask into their skincare routine for just 10 minutes a day.

Rigorous tests have indicated a notable 12.9% increase in skin radiance, an impressive 39.44% reduction in under-eye wrinkles, a 7.89% decrease in redness, and a substantial 17.58% reduction in acne. These results affirm the product's efficacy and commitment to delivering visible improvements quickly.

Experience Aesthetic Clinic-like Results

Ulike ReGlow takes home skincare to the next level by delivering an intensity of up to 100 mW/cm2. This achievement ensures that users can experience the clinically preferred peak intensity for effective skincare outcomes, all from the comfort of their homes or during travel.

Engineered with cutting-edge technology, the Ulike ReGlow LED Face Mask features the Exclusive Mirror Enhanced Light Intensification Technology™.

This groundbreaking innovation includes 272 LEDs strategically spread across 68 bevels, subdivided into groups of four LEDs. This meticulous design results in a faster 62.8% increase in results compared to its predecessors, ensuring a smooth and even application for users seeking the ultimate skincare experience.

Early Bird Sales Promotion

Following the announcement of the new Ulike ReGlow LED Face Mask, those keen to purchase can hop on over to Ulike’s SHOPEE page to grab the amazing early bird offer of just RM 2,199 (RRP: RM 2,399) and get an exclusive free gift set worth RM 1,199 which includes two units of the Ulike Beauty Moisturizing Facial Mask and a unit of the Water Skin Freeze-drying Ampoule Essence for each purchase, from now until February 4 or while stocks last.

Consumers are guaranteed a one-year warranty from Ulike, and to sweeten the deal, payments can be made with a 24-month zero-interest installment plan.

Additionally, Ulike is hosting a giveaway promotion for early bird buyers. Customers are encouraged to follow Ulike on Instagram, reshare the post as per the image below, comment with their order numbers and “I want ULIKE” to win three attractive prizes such as the Ulike Hair Removal Device Air+, Ulike Skim Import Device or the Ulike Beauty Mask and Facial Essence.