#AyamBersamaMu | Ayam Brand Annual Community Care CSR Campaign With Children

It is estimated that up to 5.6 million school-going children in Malaysia face the double burden of malnutrition. 

The double burden of malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course. In short, malnourished children run the risk of becoming obese adults. 

Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15. While some eye problems are inevitable for various reasons, others can be attributed to a lack of proper care. 

 

To assist with these issues, Ayam Brand™, the 131-year old household name famed for its wide range of quality, preservative-free, no added MSG, healthy, and convenient canned food, is back with its annual Community Care Campaign 2023. 

Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand™’, it will reach out to more than 1,000 children from 25 non-governmental organisations across seven states to provide a two-months supply or approximately 35, 028 healthy meals. 

 

Going beyond the contribution of its products, Ayam Brand™ in collaboration with KPJ Healthcare Group will be running nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept. 

To address vision issues among these children Ayam Brand is working with Focus Point Group to provide free eye health screening, and prescription glasses to children who require from these homes. 

 

Each participating home products that are high in protein, calcium, Omega-3 and fibre including Ayam Brand™ Tuna Mayonnaise, Ayam Brand™ Baked Beans in Tomato Sauce and Ayam Brand™ Soya Flakes Spread.

 

 

“The risk of double malnutrition, and myopia among Malaysian children requires action from all parties who can assist including organisations such as Ayam Brand. This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brand™ has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment. 

However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key. Our fish products are high in protein, calcium, Omega-3, DHA among other vitamins and minerals that children need for good health, including eye health,” says Ms Teoh Wei Ling, A. Clouet (Malaysia) Sdn. Bhd.'s Marketing Manager.

 

Studies conducted by Universiti Sains Malaysia (USM) found that Ayam Brand™ Sardines in Tomato Sauce was shown to have 7.1X more Omega-3 compared to home-cooked locally caught fresh sardines and Ayam Brand™ Mackerel in Tomato Sauce contains a whopping 7.6X more Omega-3 compared to an equivalent serving of home-cooked locally caught mackerel. 

 

Ms Teoh Wei Ling also adds that "the Ayam Brand Community Care campaign which is now in its 16th year has contributed more than 2.1 million healthy meals for charity, providing nutritious food to more than 27,293 people from 610 charity homes and NGOs”.

 

In Klang Valley, a total of 398 children from Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Rumah Juara participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur.  

 

Children learned about making healthier dietary choices through an informative and engaging session with Pn Nabihah Hannan Razaleigh, KPJ Tawakkal Kuala Lumpur  Specialist Hospital’s dietician on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health. Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team. 

 

"Proper nutrition is important for children's overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine, and mackerel, with good sources of Omega-3, which is vital for children's brain development and eye health. 

Since our body cannot produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider to consume at least 2 servings of fatty fish weekly." says Pn Nabihah Hannan Razaleigh.

 

The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop. Members of the winning team each received a medal, while all participants received gift bags. 

 

The team from Focus Point was onsite to provide eye health checks to all children. 

Those who require will receive their prescription spectacles soon after. 

Representatives from the charity homes expressed their gratitude for Ayam Brand's continued support, and for the transformative impact it will have on the lives of the children.

 

“We always look forward to the Ayam Brand Community Care campaign. Ayam Brand products are delicious, nutritious, and a nice change from our usual meals and we are grateful for this support. We also look forward to the program itself because it is fun, educational, informative and fires up the children’s interest and passion for being healthy and eating well. The addition of prescription spectacles is very welcome, as some of the kids have myopia but glass are expensive. This contribution will help them see a better future!,” says En Jamaluddin Bin Wahab, Rumah Kasih Harmoni Paya Jaras’s Supervisor.

 

Get to know more about #AyamBersamaMu Community Care Campaign, 

Website : https://www.ayambrand.com.my 

Facebook : https://www.facebook.com/ayambrandmalaysia

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Alce Nero | 45 Years of Pioneering Organic and Sustainable Living Celebration

 

Organic produce and foods really took off in the early 2000s, soon after the European Union (EU) countries acquired comprehensive organic legislation in 1992 and the United States’ Foods Production Act 19902 was introduced.

However, way before it was globally accredited or on-trend, Alce Nero began pioneering organic produce and foods in 1978 when two cooperatives of Italian farmers decided to pioneer the organic revolution, producing wholesome food while respecting the environment. Alce Nero combines old farming methods with the most advanced research on health and the environment.

Today, Alce Nero is the No 1 organic brand in Italy. Our producers are involved in all stages of manufacture, thus, we can guarantee high quality, 100% organic, authentically Italian products that can be traced to its origins. The Alce Nero concept is farm-to-table, with as few steps in between as possible. Best of all, these products are grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standards. All Alce Nero products are certified organic proudly displaying the European Organic Certification and the Japanese Organic Certification.

Fittingly Alce Nero is celebrating its 45th anniversary coinciding with National Organic Month3 in September, and segueing into National Pasta Month in October. Combine these months through Alce Nero for a feast of organic pastas, and produce that are better for you and your family’s health, kinder to the Earth and more sustainable.

While pasta traces its origins to Italy, get creative this National Organic Month and National Pasta Month experimenting with fusion recipes that add elements of your culinary culture to Italian origin organic pasta from Alce Nero.

We have compiled some pasta recipes with distinctly Malaysian tastes to get you started.

Alce Nero Whole Wheat Laksa Carbonara

1https://en.wikipedia.org/wiki/EU-organic_production-regulation

2 https://en.wikipedia.org/wiki/Organic_Foods_Production_Act_of_1990

3 https://www.awarenessdays.com/awareness-days-calendar/organic-september-2023/

Kids, and many adults love carbonara but traditional carbonara can be a bit heavy, and bland to local palates. Alce Nero combines spicy laksa with creamy carbonara for a fusion fantasy that will have you hungry for more.

Cook the Alce Nero Whole Wheat Spaghetti according to package instructions. Drain and set aside. In a bowl, whisk the eggs and season with a pinch of salt and black pepper. Set aside. Heat a bit of cooking oil in a pan, add the laksa paste and sauté for a few minutes until fragrant. Pour in the Ayam Brand Organic Coconut Milk and bring the mixture to a gentle simmer. Slowly drizzle the whisked eggs into the laksa mixture while continuously stirring to create a creamy texture. Add cooked chicken and prawns to the laksa carbonara sauce.

Toss the cooked pasta into the laksa carbonara sauce, ensuring the pasta is well coated. Season with more salt and pepper to taste as needed. Serve the Alce Nero Laksa Carbonara in individual bowls, garnished with freshly chopped cilantro leaves and enjoy.

Prep time: 5 minutes, cook time: 25 minutes, serves: 3-4 pax

Alce Nero Rendang Bolognese

Spaghetti bolognese is for many of us the quintessential Italian pasta, although lacking in the spices that local tastebuds crave. Try Alce Nero rendang bolognese for a fusion of the best of Italian and Malay culinary culture.

Cook the Alce Nero Tricolore Spaghetti according to the package instructions. Drain and set aside. Heat a tablespoon of Alce Nero Extra Virgin Olive Oil in a pan over medium heat. Add chopped onion and minced garlic, sauteeing until fragrant. Add minced beef to the pan, brown until cooked through, breaking it up as you stir. Stir in the Ayam Brand Rendang Paste, ground cumin, and ground coriander. Cook for five minutes to infuse the flavours.

Add diced carrot and celery to the pan. Cook until the vegetables start to soften. Pour in the Ayam Brand Chopped Tomatoes, Ayam Brand Organic Coconut Milk, beef or vegetable broth, and Ayam Brand Tomato Puree. Stir well and let the mixture simmer over medium- low heat allowing the flavours to meld together and the sauce to thicken. Season with salt and pepper to taste. Serve the rendang bolognese sauce over the cooked Alce Nero Tricolore Spaghetti. Garnish with freshly chopped cilantro leaves for a burst of freshness & enjoy.

Prep time: 10 minutes, cook time: 40 minutes, serves: 4-5 pax

Alce Nero Stir-Fried Pesto Pasta

Pesto is basically a thicker Hakka lei cha so the fusion element is in the stir-frying of the Alce Nero Stir-fried Pesto Pasta.

Cook the Alce Nero Spaghetti according to the package instructions. Drain and set aside.

In a food processor, combine the fresh basil leaves, pine nuts, grated Parmesan cheese, minced garlic, and a pinch of salt and pepper. Pulse until the ingredients are finely blended. With the food processor running, slowly drizzle in the Alce Nero Extra-Virgin Olive Oil until the mixture forms a smooth pesto sauce. Adjust the seasoning to taste.

Heat butter in a pan over medium heat. Add chopped onion and sauté until fragrant and translucent. Add bell peppers, cherry tomatoes, and zucchini to the pan and sauté for a few minutes until they are slightly tender. Toss the cooked Alce Nero Spaghetti into the pan with the sautéed vegetables. Add the prepared pesto sauce to the pan and mix everything together until the pasta is evenly coated. Cook for an additional couple of minutes to warm up the pesto and combine the flavours. Serve the stir-fried pesto pasta in individual plates, garnished with extra grated Parmesan cheese and enjoy.

Prep time: 10 minutes, cook time: 25 minutes, serves: 4-5 pax

Alce Nero products are available at AEON, Ben’s, Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store (https://shopee.com.my/ayambrandofficialstore) & Ayam Brand Lazada Official Store (https://www.lazada.com.my/shop/ayambrandofficialstore/)

For more time and effort saving recipes that you can enjoy, please visit,

Website : https://alcenero.asia/recipes.html 

Facebook : https://www.facebook.com/AlceNeroMalaysia/

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Ayam Brand™ Pastes | Enjoy Malaysia's Authentic Flavours In Quickly, Original and Convenient Cooking Way!

  

 

Malaysians love authentic traditional foods but some of us, millennials, Gen Zs and Gen Alphas were not schooled in making these heritage dishes.

Simply reach for Ayam Brand™ Pastes that come in four variants Ayam Brand™ Chicken Curry Paste, Ayam Brand™ Sambal Tumis Paste, Ayam Brand™ Asam Pedas Paste and Ayam Brand™ Rendang Paste. Guaranteed authentic tasting, and fool-proof as long as you follow the instructions on the pack and watch the stove. 

 

A single 180g Ayam Brand™ Paste pack, topped with 500g to 600g of protein of your choice can be ready in 30 minutes or less and can generously feed five or six people. Rest assured that Ayam Brand™ Pastes are free from preservatives, added MSG and additives. They are also certified HALAL by JAKIM. Each pack retails for only RM5.

 

Grab your Ayam Brand™ Pastes on your next grocery run from 1st September until 31st October, in conjunction with Ayam Brand™'s Bonanza Beli & Menang, offering a total of RM100,000 in prizes. These prizes include 5 grand prizes of 20g gold bar, 7 first runner up prizes of 10g gold bar, 9 second runner up prizes of 5g gold bar, 40 consolation prizes of RM500 T&G credit and 180 weekly prizes of RM100 T&G credit. A minimum spend of RM20 on Ayam Brand™ and/or yumeat™ products in a single receipt receipt from participating retailers within Peninsular Malaysia is all you need to join. 

Head over to www.ayambrand.com.my/peraduanbonanza for the details.

 

In the meantime, find the super simple step-by-step instructions to make and serve authentic Malaysian favourites. 

 

Curry Chicken

Chicken curry is beloved by all Malaysians. Start your own curry chicken tradition with Ayam Brand™ Chicken Curry Paste that is a masterful combination of shallot, chillies, garlic, coriander seeds, cumin, fennel seeds, turmeric, galangal, lemongrass and other aromatic spices and herbs. 

 

In a large pan over medium heat, add a pack of Ayam Brand™ Chicken Curry Paste and 600 grams of chicken. Stir fry for 2 to 3 minutes. Add two peeled and diced potatoes and 120ml of water. Stir well, cover and bring to boil. Reduce the heat and simmer for 30 minutes, stir occasionally or until chicken and potatoes are cooked. Stir in Ayam Brand™ Coconut Milk and return to boil.  Serve with steamed rice, rotis or even fried noodles.

 

Prep time: 10 minutes, cooking time: 30 minutes, serve: 5-6 pax

 

Fish Asam Pedas

When you need that spicy sour hit, reach for Ayam Brand Asam Pedas that will wake up your senses with its secret mixture of tamarind, onion, dried chilli, torch ginger, garlic, shrimp paste and ginger.  

 

Heat a tablespoon of vegetable oil, add the paste, and stir until you smell the wonderful aroma. Pour in 300ml of water, stir well and bring to the boil. Gently add in 500g of fish, lady’s finger, and a handful of laksa leaves. Reduce heat, and simmer for 2 minutes. Serve with steamed rice. 

 

Prep time: 10 minutes, cooking time: 15 minutes, serve: 5-6 pax

 

Prawn Sambal Tumis

Stir-fried Sambal or popularly known as Sambal Tumis in many unique variations is a mainstay of all Malaysian households. Add this easily adaptable dish to your repertoire with Ayam Brand Sambal Tumis Paste that is rich with onions, chillies, shrimp paste, candlenut, dried shrimp, and curry leaves. 

 

Heat two tablespoons of oil in a wok over medium-high heat. Add one finely sliced onion and stir fry for 2 minutes. Add a pack of Ayam Brand™ Sambal Tumis Paste, stir and bring to boil. Add 500 grams of prawns and stir until the prawns are cooked. Serve with steamed rice.

 

Prep time: 10 minutes, cooking time: 10 minutes, serve: 5-6 pax

 

Try these easy, convenient and authentic local pastes from Ayam Brand™ to indulge in the Malaysian culinary experience. 

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeonbig, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

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