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Goodday KidSTART 2.0 | Malaysia’s Biggest Kidpreneur Programme with an RM60,000 Prize!


Goodday Milk, is excited to announce the return of Goodday KidSTART 2.0. Following the success of the inaugural event in 2023, this year's edition features an even more significant prize pool of RM60,000, showcasing Goodday Milk's commitment to catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14 while fostering financial literacy and critical life skills among Malaysian youth. 


Awarded the title of Malaysia's biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams. 



This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to. 


Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children. 


This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants. 


Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants. 



Amy Gan, Etika VP of Marketing said, "Last year's Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia's young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it's an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset ." 


“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added. 



Submissions for the Goodday KidSTART programme are open from 1st March 2024 to 31st May 2024, and parents are invited to send a short video of their children's pitch to Goodday Milk Malaysia via http://www.gooddaykidstart.com/

The video should consist of three parts; 

  1. An introduction 
  2. Their inspiration to start a business 
  3. The quick elevator pitch of their idea 

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry. 



Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia. 


The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy 

 

Source: Financial Education Network, Malaysia National Strategy For Financial Literacy 2019-2023, 22 July 2019


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PEPSI Inspires You to “Finish the Unfinished' And Stand To Bring Home Gold in the Year of the Dragon !

 


Brace yourselves for an epic Chinese New Year as Pepsi sparks a movement that will encourage positive habits of reducing holiday waste, during the festive celebrations as well as a chance to win auspicious gold! 


In this latest campaign, ‘Finish the Unfinished’, Pepsi is taking a bold step to welcome the Year of the Dragon by reminding Malaysians to finish what we started. Whether it's an unfinished drink or those lingering resolutions, Pepsi aims to inspire a sustainable movement with a light-hearted approach this Chinese New Year. 


Throughout the years, Pepsi has noticed a common trend among Malaysians during CNY celebrations. Canned drinks are often the preferred choice for serving guests during festive gatherings. However, the canned drinks are sometimes left behind by guests unfinished at these gatherings, leading to wastage. With an average of five to ten house visits a day, guests are served their favourite canned refreshments, often resulting in unfinished drinks. In the spirit of “Finishing the Unfinished," this year, Pepsi would like to encourage consumers to opt for the 1.5L bottle when it comes to serving Pepsi to guests at festive gatherings. This is to avoid wasted sips during celebrations with loved ones at home. This not only contributes to a more eco-friendly celebration but also allows us to pour just the right amount desired for enjoyment. 



That’s not all! To kick off this year of the Dragon, Pepsi is giving away 3 gold cups worth a total of RM288,888 to give you a refreshing and happy experience to bring home. All consumers now stand a chance to win 1 out of 3 Pepsi Gold Cups every time you purchase RM28 worth of Pepsi and participating brands*! Made of 99.9% pure gold, Pepsi’s Golden Dragon Cups’ bold and striking dragon motif represents the hope of bringing prosperity and happiness to your household! 



Simply purchase participating brands* worth RM28 in a single receipt and submit your entry via the website (https://thepepsigoldcupgame.com). To ensure consumers have increased chances of winning these prizes with their families this Chinese New Year, Pepsi is also introducing exciting free-to-play games. Designed to allow you to bond with your family while also testing your reflexes and skills, you can earn in-game points to boost your prospects of winning the treasured Pepsi Gold Cup! The more you play the games, the more points you earn, which can help increase your chances of winning! Three winners will bring home a gold cup this Dragon Year! Terms & conditions apply. 


Try your hand at the following games available:- 

  1. Dragon Tiles 

Always wanted to perform in a concert? Now you and two friends can challenge each other to a fast-paced rhythm game of Dragon Tiles! The top scorer earns 8 points, while the other two bandmates earn 6 points each. All points help increase your chances of winning the Golden Dragon Cup! 




  1. Pepsi Pong 

Confident in your aim? Think you’ve got nerves of steel? Then challenge your best friend to Pepsi Pong! Sink your Pepsi ball in your opponent’s cup to score. Knock out all 10 cups to earn 8 points, while the other gets 6 points. All points help increase your chances of winning the Golden Dragon Cup! 


Etika’s Vice President of Marketing, Amy Gan, said, “Chinese New Year embodies togetherness with loved ones, while enjoying favourite food and beverages. It’s also a time for setting new resolutions and fostering a good start to the new year.“ 


She also said, “Pepsi encourages all to reduce festive wastage. Many can relate to the wastage of drinks left behind by guests after they leave the house. Therefore, we propose serving guests Pepsi through its 1.5-litre bottles. This way, guests may help themselves to as much as they desire. Our creative approach this year involves encouraging all to finish your drinks, just as we encourage all to finish what you started on, and not give up on your new year resolutions.” 



To sweeten the celebrations, Pepsi wants to give you more! Receive 4 x 320ml Free Calpis Soda Original* with the purchase of any participating products worth RM28 and be sure to win a share of RM188,888 E-angpao from Touch ‘n Go eWallet when you purchase one carton of 12-can pack *. Simply key in the unique code that can be found inside the carton box into your Touch ‘n Go eWallet to redeem instant credit. Terms & conditions apply. 


Ready to win big? Head to your nearest supermarket to grab your favourite Pepsi products now while stocks last! And while you savour your Pepsi, catch our newest Chinese New Year Festive film at https://www.youtube.com/watch?v=8wAWPF_eYj0




Find out more on Pepsi's Chinese New Year Campaign at 

https://www.etikaholdings.com/ETIKA%20html/campaigns/PEPSI_Bring_Home_Happiness_Dragon_Year.html or Facebook page at https://www.facebook.com/PepsiMalaysia


*Participating brands : Pepsi, Revive, Kickapoo, 7up in variantsof 320ML / 400ML / 500ML /1.25L / 1.5L/ 320ML x 24’s / 320ML x 12’s / 325ML x 24’s PEPSI WIN A SHARE RM188,888 E-angpao 


T&Cs https://www.etikaholdings.com/ETIKA%20html/campaigns/PEPSI_WIN_A_Share_RM188888_E_Angpao.html


PEPSI GOLD CUP Contest T&Cs 

https://www.etikaholdings.com/ETIKA%20html/pdf/2023-11/PEPSI_DRAGON_YEAR_GOLD_CUP_TNC.pdf



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GUARDIAN | CNY2024 GLOWING BEAUTY CUM HEALTHY JOURNEY WITH 50% DISCOUNT GREAT VALUE OFFERS ON HEALTH AND BEAUTY PRODUCTS


Guardian will be ushering in the Chinese New Year of the Dragon with offers and promotions of new and trending products at exceptional value for all their customers.

 


Anna Ng, Marketing Director of Guardian Malaysia said; “The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.  

 


“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.

 


“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves. 

 


These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.

 



“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year  music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters including Guardian’s Face of Healthy Beauty winners. (https://youtu.be/RPf9wZr9W8w?si=tEO3rmHMySxB-cp9),” Anna added.







The upbeat multilingual song in Chinese and engaging presentation of the video is entertaining yet seeks to remind everyone about fostering positive relationships with everybody, expressing gratitude to our family and friends and to embrace cultural traditions and customs that makes the CNY celebration so special.   This is told by Jestinna’s character called ‘Xiao Long Nu’.  



The modern Xiao Long Nu character is visited by the Old Era Xiao Long Nu who reminds her about the ancient Chinese New Year customs while the Guardian Dragon is the custodian of the family’s health and protection for generations. 





And the modern Xiao Long Nu also teaches the Old Era Xiao Long Nu a trick or two about keeping healthy and beautiful with modern Guardian products.  


 

“The video encourages everyone to embrace the Dragon year’s radiant spirit with timeless well-being and health, with Guardian by your side,” added Anna.

 


To help customers achieve the New Year look with a healthy glow, Guardian has introduced theGlamAR feature on its App so that its customers can receive expert skincare advice on the products most suited for their skin.  

 


The GlamAR feature will conduct a skin analysis, offer skin care tips and then offers personalised skin care recommendations and recommended products for your skin.  They can then make a purchase through the App and have it delivered to their homes or they can go to a physical store to buy it.


 

Guardian customers will enjoy special offers from Pantene, Garnier and Bio Essence in addition to others.  This includes up to 50% off on Cosmetics and Skin care, 2nd item 60% off with ALL beauty masks, lip balms and all hair colour.  




There will be up to a 30% discount on all slimming products, Vitamins and beauty enhancers as well as RM20 Guardian Cash Vouchers with purchase of RM188 on Health Care products.





 

As we celebrate the season of joy and togetherness, customers can shop at all Guardian stores and online for CNY Gift Packs featuring a range of health and wellness products starting from 27 December until 12 February 2024 as gifts for their loved ones who are far apart or in a different town.  



This includes CNY Gift Packs from Brands, Kinohimitsu, Ensure Gold and Ecolite.

 



“So make this Lunar New Year spectacular by visiting your nearest Guardian store or online for all your health and wellness CNY gifts for you and your loved ones.” added Anna.



For more details please visit, 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY


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