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U.S. Potatoes | The Jingle and Magic with U.S. Potatoes Festive Extravaganza


The Jingle U.S. Potatoes All The Way Christmas Workshop, a unique culinary event celebrating the versatility and flavor of U.S. potatoes, took invited guests and influencers on an immersive journey through the world of potatoes. 


Hosted at FunFun Event Space, the event ran from 10:30AM to 2PM featuring a variety of activities, cooking demonstrations and interactive workshops.



The event kicked off with guests arriving to a vibrant product showcase. They were presented with a Potato Christmas Garden displaying an array of U.S. fresh potato varieties such as Russet, Red, and Purple along with different cuts of frozen U.S. potatoes as well as instant U.S. mashed potatoes mixes.



Guests could also commemorate the moment at a photo booth and partake in a social media contest.



The fun-filled events feature various activities and games at the product showcase with successful participants receiving special prizes and free gifts, adding an element of friendly games and engagement.



Shortly afterwards, the emcee warmly welcomed guests to the main event, setting the stage for an exciting day. 



Mr Eddie Saw, who is the Country Representative of Potatoes USA, delivered an enlightening speech about the journey and significance of U.S. potatoes.



Renowned Chef ZieZie then captivated the audience by demonstrating how to prepare Baked U.S. Potatoes with Cheese, followed by a hands-on cooking workshop with her creation of “Twinkle U.S. Potatoes Stars”, a delightful potato dish using U.S. Russet potatoes.



The celebration continued with Chef Taufiq Halim leading a potato carving workshop, teaching guests to carve two festive figurines from U.S. Russet and Purple potatoes.



Following this delightful celebration of the versatility of potatoes, Chef ZieZie presented certificates of attendance to guests. This was followed by a group photo session, capturing the day's memorable moments.

Following a sumptuous lunch, the excitement peaked with the announcement of the social media contest winners. A total of ten lucky guests received special prizes for their efforts and participation.



The event concluded at 2PM, after interviews with guests for a commemorative video.



The Jingle U.S. Potatoes All The Way Christmas Workshop was a celebration of U.S. potatoes, highlighting their nutritional benefits and culinary versatility.



It was a day filled with learning, enjoyment, and delicious potato-based treats, leaving guests with a deeper appreciation for this humble yet versatile vegetable.




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WonderMeat | First Dry Mix Complete Nutrition Plant-Based Meat In Malaysia

 

Local food tech company, GoodMorning Global Group Holdings Berhad officially launched the country’s first dry mix complete nutrition plant-based meat (PBM), that the company expects will serve the growing global demand for plant-based food alternatives.




The food product, which comes in powder form and named ‘WonderMeat’, is already making significant achievements, as seen by its induction into the Malaysian Book of Records.

 


Kluang Member of Parliament Wong Shu Qi, who was the guest of honour at the launch ceremony held at the Renaissance Hotel Kuala Lumpur, commended GoodMorning Global for their excellent achievement in the field of food biotechnology.




She added, “I am confident that Malaysia’s alternative protein products like WonderMeat, will be able to make headways in the global market and compete strongly with the more established brands, while inspiring the further development of sustainable food solutions.”


 

“We firmly believe that food technology holds unlimited potential, paving the way for a healthier and more fulfilling life. Thus, Wondermeat isn't merely a food product; it's a leap towards a sustainable future,” said GoodMorning Global Group’s executive chairman and founder, Dato’ Dr Lim Sin Boon.

 



He added, “Our commitment to wellness has led to the creation of a delicious, affordable culinary experience that provides sufficient and balanced nutrition plant-based protein for our daily needs!”

 



WonderMeat, a plant-based meat is developed to replicate the taste and texture of animal meat, not only giving vegetarians and vegans broader options in food choices, but also a revolution that will fundamentally change the way people perceive meat by transforming the meat industry into a plant-based one, thereby reducing the dependency on animal protein to achieve food security and climate goals.


 


With streamlined transportation, extended shelf life, reduced cost and carbon footprint, the powdered WonderMeat transform the food industry for sustainability. Offering authentic meat texture, convenience and affordability, it marks a new era in culinary innovation.


 


Primarily composed of soya and pea, it is rich in dietary fibre and protein. WonderMeat is also fortified with CaHMB, and 28 types of vitamins and minerals ensuring complete nutrition in every serving.



The innovation of WonderMeat follows several earlier achievements. In July, the company secured RM20 million (US$ 4.4 million) from 1,046 investors in an equity crowdfunding campaign to propel the company's biotechnology and food technology research into new frontiers, while earlier in March the company’s plant-based nutrition beverage GSure received approval from the Sultanate of Oman’s Centre for Food Safety and Quality.



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The Food Merchant Introduces All-New Little Farm and Kids Trolley to Promote an Egg-citing and Montessori Educational Shopping Experience


Happy Easter Day! The Food Merchant gracefully welcomed the children of a non-governmental organisation (NGO), Home of Peace Kuala Lumpur to its grocery at Pavilion Embassy. 




These children and teenagers, aged from six to nineteen years old were first introduced to and educated about Little Farm, which is the newest addition to the grocer.





 

The introduction of Little Farm is in collaboration with The Vegetable Co., whose expertise is in growing fresh and pesticide-free, harvest-to-table vegetables, and RipeFresh, which promotes sustainable farming by building and operating intelligent aeroponics farms.





Leong Pei Khim, Chief Operating Officer of The Food Merchant said, “This is indeed the perfect collaboration for sustainable indoor farming. With our shared commitment to promoting sustainable farming practices, we are proud to offer our esteemed customers an eco-friendly and healthy option for their daily meals as we aim to provide safe, clean, and the most nutritious vegetables! Now, customers can conveniently get these fresh-packed from our chiller”.

 



In addition to this, The Food Merchant also introduced its fun-sized Kids Trolley as part of its latest addition for all of its grocery stores. Following this introduction, the children were paired with the trolleys as part of an exciting Easter Egg Hunt where the attendees and children were able to redeem exciting prizes from the thrilling activity.

 





Justine Morais, Founder of Home of Peace, expressed, “We are thankful for this Easter Day gathering as it is indeed a special one for these children and myself. The girls are beaming with inspiration as they learn about the Little Farm”.


 

Up until this Sunday, 9th April, patrons can stand the chance to win FREE delicious chocolates. 




To win, customers will only need to visit any of The Food Merchant stores and seek a hidden Easter egg nearby the chiller (or anywhere that is near something fresh). Terms and conditions are applied for this giveaway.



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