Mouse Mommy Treats: hair

#LoveIsInTheHair guardian Exclusive Hair Playground In Town!!!

In the past year, 30% of Malaysians actively sought out what’s good and what’s not for their hair on social media sites like TikTok, Youtube, Facebook and Instagram. Additionally, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns, with the bulk of these queries being on hair loss, dandruff issues and scalp irritation.

“With the breadth of information on the internet and social media and the likely differing opinions of individuals, one can be all at sea when it comes to trying to identify what is the cause of your hair issue and what possible solutions are best for you,” said Anna Ng, Marketing Director of guardian Malaysia.

In wanting to address the hair concerns of Malaysians out there, guardian Malaysia is celebrating everything hair this July 2024 with its Love is in the Hair campaign from today till the end of the month.

Through this campaign, guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers' hair.

With its curated brands covering the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories, guardian has the right preventative measures against hair loss, specialized treatments for scalp issues, vibrant hair color options, or luxurious products for beauty hair maintenance. With a carefully selected collection of top-quality brands, guardian is the one-stop shop for all things hair care.

As part of this campaign’s kick-off is a preview of guardian’s curation of experts and brands to address Malaysians’ hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall today.

It is a sensory experiential event whereby the guests get to raise questions on their top hair concerns such as hair loss and scalp care, how to choose the right hair colour as well as how to maintain beautiful hair throughout with expert consultants at the event.

All guests then try out guardian’s curated hair care solutions with cutting-edge ingredients such as hyaluron, caffeine, etc amongst many others via a refreshing hair wash, treatment and styling that gives them a glowing, transformational look at the end of the event.

“Besides having their personal hair concerns addressed by qualified experts, invited guests get an experiential try-out of our curated hair care brands. At the end of the preview, the ladies feel beautiful, while the guys look the confident part to take on the world,” added Anna Ng.

guardian’s curated expertise on everything hair will be extended to the public from today (10th July) until the end of the month (28th July) at various locations throughout the Klang Valley. Various activities involving the curated hair care brands will take place at guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a ‘hair playground’ scheduled to start from 23rd July till that week’s Sunday at IOI City Mall in Putrajaya.

“The "Hair Playground" event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and colouring competitions as well as a hair runway. It is the culmination event for our month-long Love is in the Hair campaign. Malaysians of all walks of life are welcomed to the week-long concourse event at IOI City Mall,” explained Anna Ng.

27 July 2024 (Saturday): A hair runway is scheduled from 2 to 230 pm whereby the most iconic hairstyles throughout the decades are celebrated on stage. At 3 pm on the same day, there is a hair styling competition, where creativity and skills come together as contestants battle to win the top prize of RM 2,000 of cash and vouchers besides winning a further RM 1,000 worth of products from partner brands.

28 July 2024 (Sunday): There is a hair colouring competition, with the winner bagging RM 2,000 in cash and vouchers besides gaining a further RM 1,000 worth of products from partner brands. The IOI City Mall atrium will be offering attractive electrical gifts-with-purchases for spend of RM100, RM150 and RM200 and above in a single receipt.

Participating brands of this Love is in the Hair campaign, in alphabetical order, are Aussie, Clear, Garnier, Head&Shoulders, Kundal, L’oreal, Liese, Revlon, Ryo, Sunsilk, mise-en-scene and 50 Megumi.

“We thank the partner brands for their support to make this Love is in the Hair campaign a success. From root to tip, we at guardian have one of the widest range of curated hair care solutions in Malaysia to help you glow in the key moments of your everyday lives!” concluded Anna Ng.

#LoveIsInTheHair

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Livinggears Malaysia

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In conjunction with Earth Day 2024 and World Environment Day, guardian announced the launch of its first sustainable own brand personal care range – the guardian Eco-Garden range.

Made from 100% certified organic ingredients and sustainable mass-balance palm oil and packaged in 100% recyclable bottles, the new Eco-Garden range embraces guardian’s #DoubleTheNatural (pairing of natural ingredients) concept which brings the dual benefits of nature's healing and restorative powers into every home.

Anna Ng, Marketing Director of guardian Malaysia said: “Our Eco-Garden range, will help our customers enjoy the magic healing of nature, inspired by botanicals for a sensual cleansing experience at affordable prices.

Infused with the joy of nature, the Eco-Garden range transforms your bathroom into a tranquil oasis, encapsulating the essence of a serene garden sanctuary.

“We know that our customers seek clean, natural origin products that are sustainably sourced and produced while using effective ingredients that do not harm our environment. The Eco-Range of personal care products meets this customer need at an affordable price point debunking the myth that sustainability means expensive products. They get to choose the natural products that do not harm our mother Earth and yet obtain great value for their money.”

Showcasing nature’s benefits sustainably, with guardian Eco-Garden

The product line includes seven diverse ranges that cater for specific functional benefits from the natural ingredients such as;

1. Ultra-Moisturising – Macadamia and Shea Butter

2. Hair Fall Control – Coffee and Ginseng

3. Repair and Strengthen – Argan and Camellia

4. Silky and Smooth – Avocado and Olive

5. Anti-Dandruff – Ginger and Tea Tree

6. Deep Cleansing – Bergamot and Peppermint

7. Soothing – Aloe Vera and Chamomile

Standout offerings include:

● Macadamia & Shea Butter, which provides ultra-moisture for your hair, and all-natural ingredients that ensure your skin stays supple, pampered, and nourished.

● Camellia & Argan, which helps repair and strengthen hair, with ingredients that offer nourishment and rejuvenation, for strong hair that’s smooth and easy to manage.

● Avocado & Olive, which are a perfect remedy for dry and unmanageable hair and skin, with ingredients that nourish and moisturise for a silky-smooth finish.

The new Eco-Garden personal care range comprises Shampoos, Conditioners, Hair Oil, Body Wash, Hand Creams, Body Lotion and Treatment and is available at all guardian stores and online.

At the media launch held at The Nursery, Taman Tugu, Kuala Lumpur, members of the media and Social Media Influencers worked with Precious Plastics to recycle plastic bottles that they each brought to the event.