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The guardian Awards Beauty & Wellness 2024 | Discover the Best Sellers, Expert Picks and Fan Favorites! YOU Choose It!


guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to our customers. This year, we are proud to introduce several enhancements, including the unveiling of our Best Sellers 2024, along with Expert Picks and the opportunity for our valued customers to vote for their favorite brands.



Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.



"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.



guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024, we have meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.



“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.



Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.



Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.



The panel includes:

Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner Joanna Soh – Wellness and Fitness Personality

Japhet KF Bong – Celebrity Makeup Artist

Rosmah Idayu – Assistant Editor, Mingguan Wanita



You have your say: Fan Favorites!

guardian customers are also invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. Our customers can cast their votes for their beloved brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.




By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https://guardianawards.com.my/fan-favourites) and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher.



Celebrating Excellence with our Customers

The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with our customers, providing invaluable insights into customers’ preferences.



During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.



"Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations," Anna affirmed.



For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect on social media platforms. guardian - Your Trusted Partner in Health and Beauty.



Main Page: https://guardianawards.com.my

Fan Favourites: https://guardianawards.com.my/fan-favourites 

Expert Picks: https://guardianawards.com.my/expert-picks 

Best Sellers: https://guardianawards.com.my/best-sellers










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NEW Fernleaf MultiGrain+ Formulated Milk Powder | Wheat | Rice | Corn


Mothers are constantly faced with the challenge of their children getting hungry quickly or before scheduled mealtimes, all while ensuring they receive adequate nutrition to support their growth and development, especially amidst their active daily activities.



Recognizing this concern, Fernleaf presents its latest innovation: MultiGrain+ Formulated Milk Powder for children. We understand / care about parents’ needs to help their child feeling full, while supporting them to grow tall and strong.



Milk is a good source of important nutrients that are crucial in supporting a child’s overall growth and development. On the other hand, grains are the primary source of carbohydrates, which provide energy to the body while supporting the feeling of fullness. With Fernleaf MultiGrain+, this unique blend seamlessly combines the goodness of milk with 3 types of grains - wheat, rice, and corn. 


Consuming milk with grains not only support the feeling of satiety between meals but also furnishing important nutrients crucial for their growth and development. Moms can now help their children achieve a balanced diet that supports their energy and nutritional needs.


Since 1893, Fernleaf has been offering innovative milk products that are loved by families all around the world. Fernleaf products are made with milk from New Zealand grass-fed cows. The brand’s commitment begins with the highest dairy production standards, where cows graze freely on lush green pastures in a clean, clear environment. This allows the cows to produce quality milk that reflects Fernleaf’s dedication to providing consumers with the finest dairy products.




The 3 types of grains in Fernleaf MultiGrain+ is a very fine blend of wheat, rice, and corn, to facilitate consumption by young children so that they can enjoy their daily milk-drinking routine as usual. Consuming milk with grains helps keep children feeling full and satisfied in between meals, giving them the energy they need to carry out their daily activities.



For children to grow tall and strong, Fernleaf MultiGrain+ also contains the important nutrients needed for children’s growing-up years, such as 5X DHA1*, calcium, protein, as well as 18 vitamins and minerals.





Lim Siew Poh, Marketing Director at Fonterra Brands (Malaysia) Sdn Bhd, explained the significance of introducing this innovative milk powder to mothers: “Our research has shown that many moms struggle to keep their active children feeling satisfied and full, especially in between mealtimes. Therefore, based on our unwavering commitment to innovation and R&D, we would like to introduce the concept of combining milk and grains in our formulated milk powder for children.”



“This way, they continue to receive the nutrients that Fernleaf milk is known for, and at the same time, gets the goodness of multigrain. We also took extra care to ensure the grains used are fine, so that children can continue to enjoy the familiarity of their everyday milk routine. 



To put it in a nutshell, Fernleaf’s new MultiGrain+ offers a convenient and nutritious option that moms can trust. Moms can now help keep their children feeling full while supporting them to grow tall and strong. It can be enjoyed at any time of the day, whether for breakfast, as a midday snack, in between meals, or after dinner!” continued Siew Poh.


Fernleaf MultiGrain+ Formulated Milk Powder for Children (RM25.90, 800g pack) is now available at major grocery stores, supermarkets and hypermarkets nationwide, as well as online via Shopee and Lazada. For more information, kindly visit Fernleaf Malaysia’s Facebook page: https://www.facebook.com/fernleafmalaysia


1* compared to previous milk powder formulation (2011)


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Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z | Enhanced AI Chatbot



Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

 


Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

 

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023  these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

 

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

 

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

 

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

 

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

 

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

 

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.


 

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

 

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.


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SUNPLAY | ‘WE CARE FOR THE OCEAN 2023’ CAMPAIGN SUCCESSFULLY CLEANS 1,490 KG OF TRASH FROM MALAYSIAN BEACHES


Sunplay, Malaysia's trusted sunscreen brand, announced its success in concluding its third annual CSR initiative, ‘We Care for the Ocean 2023’. In partnership with Watsons, the Malaysian Nature Society (MNS), and climate action advocate Melissa Tan, a significant impact has been made on beach pollution across seven locations in Malaysia.

 


"Partnering with Watsons, the MNS, and Melissa Tan has truly amplified our efforts and made this campaign an extraordinary success, and we were able to fundraise RM40,000 throughout the month of November,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.


 



Lim further expressed, “We are thrilled about the high volume of trash we managed to remove from our beaches”. 

 


This year's campaign mobilised a remarkable 256 volunteers, who collectively cleaned up an impressive total of 1,490kg of trash across seven beaches in Malaysia, exceeding last year's total of 1,348kg. 

 


The efforts were spread out over a variety of locations, including Pantai Sekendi in Sabak, Selangor, where 165.9kg were collected; Pantai Sungai Kajang in Tanjong Karang, Selangor, with 720.9kg; Pantai Redang in Sekinchan, Selangor, contributing 80.3kg; Pantai Batu Laut in Tanjung Sepat, Selangor, clearing 23kg; Pantai Cunang in Tanjung Sepat, Selangor, accumulating 116kg; Pantai Blue Lagoon in Negeri Sembilan, adding 284.3kg; and Pantai Morib in Selangor, rounding it off with 99.2kg.

 

"We strongly feel that the core focus of this campaign resonates with our organisation's mission, as it emphasises conservation and appreciation of nature. To further add, we were delighted to join hands with the team when we first learned about this initiative, as it offers us a chance to contribute to environmental preservation", states MNS Executive Director, Mr. I.S. Shanmugaraj.

 


"I believe we need to not only raise awareness about ocean pollution but to galvanise Malaysians to take action. We need to stop plastic pollution at the source. What we choose to use or not use everyday, directly contributes to the problem. I hope every bag of trash collect motivates everyone to create one less bag of trash everyday too," mentioned Melissa Tan, Climate Action and Sustainability Advocate.




 

To learn more about Sunplay’s “We Care for the Ocean” CSR campaign, visit Sunplay Malaysia’s Official Facebook page.


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3M Scotch-Brite™ | Sparkle, Shine and Ready Your Home For A Picture-Perfect Dragon New Year!



Welcome the Lunar New Year of the Dragon in 2024 with a sparkly clean home using the 3M Scotch-Brite™ range of home cleaning products that deliver easy-to-use solutions for everyone. The 3M Scotch-Brite range of products includes sponges, sweepers, scourers and cloths that will allow consumers to keep every part of the home clean and tidy at all times.



The ever-popular 3M Scotch-Brite household brand can help families save time as cleaning becomes more efficient during the annual pre-Lunar New Year spring cleaning. 


With a wide range of products available for every need, families can be assured that a product will be suited for every corner of the house. Spring cleaning should also be a family affair, where everyone contributes to the joy of a sparkling home during the festive period.


“At 3M, we have an unwavering commitment to innovation and these Scotch-Brite products simplify cleaning tasks and provide a new level of efficiency to ensure that cleaning is a breeze. Embracing the spirit of the upcoming Lunar New Year season, the Scotch-Brite brand offers a perfect blend of effectiveness and ease, ensuring our homes are clean and radiantly festive-ready. 


Be it for the spring cleaning that awaits as an activity for the entire family or any minor clean-ups throughout the 15 days of celebration — with the Scotch-Brite brand, you can focus on the things that matter – time with your family,” shared Stephanie Ng, Category Development Marketing Manager for the Scotch-Brite brand, 3M Malaysia and Singapore.


Cleaning Made Easy: Dive into a World of Convenience with the new Scotch-Brite Hands-Free Mop and Easy Sweeper Plus+ Combo!


As the vibrant festivities of Lunar New Year approaches, families prioritise having a clean and welcoming home. Spring cleaning holds deep-rooted cultural importance during this auspicious time, symbolising the removal of the old to make way for the new. The role of spring cleaning should not only fall on one family member, but everyone should participate as a family activity so that all tasks can be completed efficiently and in less time.


The Scotch-Brite Hands Free Mop with Compact Bucket, a revolutionary addition to our cleaning solutions, is perfectly timed for pre-Lunar New Year preparations. The 2-way mop cloth works well for wet and dry cleaning and is versatile not only for various types of floors but also for the walls and ceilings.


Say goodbye to stubborn hair and dust, as this hands-free mop smoothly removes impurities, ensuring a thorough clean. The durable bucket also features a splash-proof design, complementing the mop’s efficiency. With a double scraper that swiftly removes water and a compact design for easy storage, the hands- free mop is a must-have for households seeking a convenient and effective cleaning solution. The 4x absorbency also ensures a superior cleaning experience, making it the perfect choice for spring cleaning. For added convenience, refills that can absorb 4x its weight in water is also available.



For a quick 5-minute clean-up before and after your reunion dinner, Scotch-Brite Easy Sweeper Plus+ Paper Wiper Mop is another excellent companion and efficient helper — so easy to use, even the family's youngest members can lend a hand. The Scotch-Brite Easy Sweeper Refills are also available in wet and dry options to enhance your cleaning experience. The dry refills use electrostatic charge for efficient dust pickup, while the wet refills offer 27% more moisture* and has 99.9% anti-bacterial properties where its anti-bacterial foam keeps odour-causing germs from building up on the sponge for a more hygienic clean, every time.



The raised cushion pad with a honeycomb design picks up even more dirt and dust.


With a longer mop stick and a bigger mop plate, you can reach further and clean faster without the worry of backaches. The 360-degree rotation on the mop head also provides better control when being used.


Versatility meets toughness: Scotch-Brite® Scrub Dots Sponges and Scotch-Brite™ General Purpose Cloth — from gentle cleansing to heavy-duty scrubbing, we've got you covered this festive season!



Maintaining a hygienic and visually pleasing home environment is crucial, especially during Lunar New Year. Many households have seen food scraps stuck in sponges, stubborn grease on pans and dusty ceiling fans. As families prepare for the auspicious celebration of Lunar New Year, having the right product companion will ensure effective cleaning, contributing to a fresh and welcoming environment for the festive season.


Enhance your cleaning routine with the exceptional performance of the Scotch- Brite® Non-Scratch Scrub Dots (Non-Scratch/Heavy Duty) Sponges, the solution for the toughest messes. With the sponges, you will not have to worry about any remnants from your Lunar New Year reunion dinner from fried spring rolls or braised mushrooms getting on the sponge after cleaning, ensuring cleanliness and hygiene.



For everyday grease, grime or dirt on surfaces like non-stick coated pots and pans, consumers can use the Scotch-Brite® Non-Scratch Scrub Dots Sponges that deliver a gratifying clean without scratching delicate surfaces. On the other hand, for heavier tasks, especially with stainless cookware, Scotch-Brite® Heavy Duty Scrub Dots Sponges are effective in cleaning stubborn stains and burnt bits. The sponge is uniquely designed with 3M technology that has over 500 dots to cut through messes without scratching or without messes getting stuck. For optimal performance, it is recommended that the scrubbing sponge be replaced every four weeks.



For quick cleaning between guests' arrivals, the Scotch-Brite General Purpose Cloth offers versatility for various surfaces including tables, cupboards, and fan blades. Made of microfiber and has extra absorbent quality, it absorbs up to 50% more than ordinary cotton dishcloths*. You can be assured to have a good clean with just a few quick swipes on any surface.



Spring Cleaning Unity - Share the Burden, Multiply the Fun – Family Teamwork Triumphs! When tackling a deep clean or just looking for user-friendly cleaning products, the Scotch-Brite brand has got you covered. With high-quality and convenient cleaning solutions, 3M aims to simplify the process and help you discover the joy of a cleaner home. So, let's come together and make cleaning a breeze with the Scotch-Brite brand.



For a limited time, enjoy discounts up to 30%* during this Lunar New Year from now till 29 February 2024 when you purchase Scotch-Brite products on 3M Official Lazada & Shopee Stores and at selected physical retailers.



To sweeten the deal, receive a free Scotch-Brite® Limited Edition Dragon Scrub Sponge with a required minimum purchase on selected Scotch-Brite products on 3M Official Lazada & Shopee Stores and at selected physical retailers from 1 January 2024 onwards*.


The Scotch-Brite Hands Free Mop with Compact Bucket, Scotch-Brite Easy Sweeper Plus+ Paper Wiper Mop, Scotch-Brite® Scrub Dots Sponges and Scotch-Brite General Purpose Cloth and other Scotch-Brite products are available for purchase at key retail stores in Malaysia and Singapore. Online shoppers may visit the official online stores of Malaysia or Singapore based on their location to make purchases. The options are as follows:



Malaysia Online Official Stores

Lazada

Shopee

Singapore Online Official Stores

Lazada

Shopee


*Terms and conditions apply, while stocks last. Scotch-Brite is a trademark of 3M.

About the Scotch-Brite Brand


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