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guardian Malaysia Joins Forces with Malaysian Red Crescent to Provide Essential Personal and Health Care Items for Flood Relief Efforts


Recognizing the urgent need to support flood-stricken communities across the nation, guardian Malaysia has taken a compassionate step forward by donating over RM70,000 worth of essential personal and health care items to the Malaysian Red Crescent (MRC). 



This significant contribution aims to provide much-needed relief and comfort to families and individuals affected by the devastating floods.

 


Priscilla Wu, Managing Director of guardian Malaysia, shared: “As a company proudly rooted in Malaysia for 57 years, we are deeply connected with the communities we serve. guardian has long been the trusted partner for Malaysians’ health and wellbeing, and our core focus—‘MYWellbeingMatters’—symbolizes our commitment to every Malaysian’s welfare.

 


In this critical time of need caused by the devastating floods, it is our responsibility to do our part. 


Today, we are donating vital personal care items, including hand wash, hand sanitizers, liquid soap, toothbrushes, baby wipes, wet wipes, pain relief and fever tablets, mosquito repellent, plasters, and hooded towels for children. These items are essential to maintaining hygiene, comfort, and health amidst the crisis."

 

She added: “We are immensely grateful for the tireless efforts of the Malaysian Red Crescent in providing effective humanitarian aid during these floods. Partnering with them ensures that these critical supplies reach the people and areas that need them the most.”

 


Tn Haji Hakim Hamzah, Secretary General, expressed gratitude, saying, “The support from guardian Malaysia exemplifies how partnerships can amplify relief efforts during disasters. These personal care products will go a long way in helping those affected by the floods maintain dignity and health during this challenging time.”


 

This partnership reflects guardian Malaysia’s unwavering dedication to supporting communities in their times of need, proving that together, meaningful change is possible.


Thank you guardian Malaysia for being so thoughtful and with #guardiancares heart for community always! Many loves and appreciate. 

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

 

#guardianMy

#guardianMalaysia

#MYWellbeingMatters


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The guardian Awards Beauty & Wellness 2024 | Discover the Best Sellers, Expert Picks and Fan Favorites! YOU Choose It!


guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to our customers. This year, we are proud to introduce several enhancements, including the unveiling of our Best Sellers 2024, along with Expert Picks and the opportunity for our valued customers to vote for their favorite brands.



Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.



"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.



guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024, we have meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.



“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.



Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.



Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.



The panel includes:

Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner Joanna Soh – Wellness and Fitness Personality

Japhet KF Bong – Celebrity Makeup Artist

Rosmah Idayu – Assistant Editor, Mingguan Wanita



You have your say: Fan Favorites!

guardian customers are also invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. Our customers can cast their votes for their beloved brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.




By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https://guardianawards.com.my/fan-favourites) and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher.



Celebrating Excellence with our Customers

The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with our customers, providing invaluable insights into customers’ preferences.



During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.



"Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations," Anna affirmed.



For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect on social media platforms. guardian - Your Trusted Partner in Health and Beauty.



Main Page: https://guardianawards.com.my

Fan Favourites: https://guardianawards.com.my/fan-favourites 

Expert Picks: https://guardianawards.com.my/expert-picks 

Best Sellers: https://guardianawards.com.my/best-sellers










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NEW Fernleaf MultiGrain+ Formulated Milk Powder | Wheat | Rice | Corn


Mothers are constantly faced with the challenge of their children getting hungry quickly or before scheduled mealtimes, all while ensuring they receive adequate nutrition to support their growth and development, especially amidst their active daily activities.



Recognizing this concern, Fernleaf presents its latest innovation: MultiGrain+ Formulated Milk Powder for children. We understand / care about parents’ needs to help their child feeling full, while supporting them to grow tall and strong.



Milk is a good source of important nutrients that are crucial in supporting a child’s overall growth and development. On the other hand, grains are the primary source of carbohydrates, which provide energy to the body while supporting the feeling of fullness. With Fernleaf MultiGrain+, this unique blend seamlessly combines the goodness of milk with 3 types of grains - wheat, rice, and corn. 


Consuming milk with grains not only support the feeling of satiety between meals but also furnishing important nutrients crucial for their growth and development. Moms can now help their children achieve a balanced diet that supports their energy and nutritional needs.


Since 1893, Fernleaf has been offering innovative milk products that are loved by families all around the world. Fernleaf products are made with milk from New Zealand grass-fed cows. The brand’s commitment begins with the highest dairy production standards, where cows graze freely on lush green pastures in a clean, clear environment. This allows the cows to produce quality milk that reflects Fernleaf’s dedication to providing consumers with the finest dairy products.




The 3 types of grains in Fernleaf MultiGrain+ is a very fine blend of wheat, rice, and corn, to facilitate consumption by young children so that they can enjoy their daily milk-drinking routine as usual. Consuming milk with grains helps keep children feeling full and satisfied in between meals, giving them the energy they need to carry out their daily activities.



For children to grow tall and strong, Fernleaf MultiGrain+ also contains the important nutrients needed for children’s growing-up years, such as 5X DHA1*, calcium, protein, as well as 18 vitamins and minerals.





Lim Siew Poh, Marketing Director at Fonterra Brands (Malaysia) Sdn Bhd, explained the significance of introducing this innovative milk powder to mothers: “Our research has shown that many moms struggle to keep their active children feeling satisfied and full, especially in between mealtimes. Therefore, based on our unwavering commitment to innovation and R&D, we would like to introduce the concept of combining milk and grains in our formulated milk powder for children.”



“This way, they continue to receive the nutrients that Fernleaf milk is known for, and at the same time, gets the goodness of multigrain. We also took extra care to ensure the grains used are fine, so that children can continue to enjoy the familiarity of their everyday milk routine. 



To put it in a nutshell, Fernleaf’s new MultiGrain+ offers a convenient and nutritious option that moms can trust. Moms can now help keep their children feeling full while supporting them to grow tall and strong. It can be enjoyed at any time of the day, whether for breakfast, as a midday snack, in between meals, or after dinner!” continued Siew Poh.


Fernleaf MultiGrain+ Formulated Milk Powder for Children (RM25.90, 800g pack) is now available at major grocery stores, supermarkets and hypermarkets nationwide, as well as online via Shopee and Lazada. For more information, kindly visit Fernleaf Malaysia’s Facebook page: https://www.facebook.com/fernleafmalaysia


1* compared to previous milk powder formulation (2011)


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Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z | Enhanced AI Chatbot



Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

 


Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

 

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023 — these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

 

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

 

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

 

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

 

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

 

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

 

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.


 

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

 

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.


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