The Curve | Sweet Moments at Malaysia Choco Fest

This June, the Curve invites shoppers to discover the rich story behind Malaysia’s cocoa heritage at the Curve’s first Malaysia Choco Fest, taking place from 25 to 28 June 2026 at the Centre Court. Held in collaboration with industry partners: Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia, and Tourism Selangor, the celebration brings together chocolate enthusiasts, families, and the community for a memorable experience that explores the journey of cacao from bean to bar.

Going beyond a traditional festival, the Malaysia Choco Fest offers visitors an engaging and interactive platform to learn about Malaysia’s cocoa industry through product showcases and hands-on activities. With guidance from LKM experts, guests can uncover the fascinating science and craftsmanship behind cocoa cultivation and chocolate-making, gaining a deeper appreciation of the journey that transforms cocoa pods into one of the world’s most beloved treats.

The festival reflects the Curve’s continued commitment to creating meaningful lifestyle experiences that bring people together beyond shopping. Through a blend of education, entertainment, and discovery, the Malaysia Choco Fest provides families with an opportunity to connect and create lasting memories through a shared appreciation for chocolate.

“Chocolate has always been associated with moments of happiness and togetherness. This makes it the perfect way to bring the community together, giving children, parents, families, and friends a space to bond while discovering something new,” said Ms Elaine Liew, General Manager of the Curve. “The Malaysia Choco Fest is part of our effort to offer more meaningful experiences for our shoppers, where every visit becomes an opportunity to learn whilst creating memorable moments together,” she added.

At the heart of the Malaysia Choco Fest is the Chocolate Marketplace, featuring  20 curated chocolate exhibitors by LKM, and Cadbury Dairy Milk Malaysia. The marketplace offers visitors the opportunity to explore a diverse array of chocolate creations, products, and innovations. The festival will transform key areas of the Curve into immersive chocolate-themed experiences, with the Centre Court becoming the Choco Pavilion, The Street area reimagined as Choco Dessert Lane, and the Piazza transformed into the Choco Factory. 

Visitors can also discover dedicated zones such as the Artisan Zone, Kids’ Corner, Sampling Area, and Chocolate Exhibition, each thoughtfully designed to provide engaging experiences that celebrate the creativity, craftsmanship, and enjoyment of chocolate.

Throughout the four-day celebration, guests can look forward to an exciting line-up of chocolate-inspired activities, including interactive games, live chocolate demonstrations, and engaging experiences for all ages. Highlights include the Chocolate Fantasy Runway Challenge by Malaysia Association of Ethical Designers (MAEFD), offering visitors the chance to unleash their creativity. 

Families can also enjoy special appearances by Professor Koko, while daily Golden Ticket giveaways will give shoppers the opportunity to win exciting prizes including a MacBook Neo, Instax Mini, microwave, fridge and many more. 

Adding an extra touch of sweetness, the Curve will also be giving away 100 exclusive goodie bags daily to registered shoppers throughout the four-day festival*), making every visit a chance to enjoy more delightful surprises.

With its blend of discovery, creativity, and community connection, the Malaysia Choco Fest invites visitors to experience chocolate beyond its taste by uncovering the heritage, craftsmanship, and stories behind every creation. Whether exploring the Chocolate Marketplace, participating in interactive activities, or enjoying quality time with loved ones, shoppers can expect to create unforgettable moments together at the Malaysia Choco Fest, where every bite tells a story and every experience leaves a lasting impression.

For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.

*Terms & Conditions apply; while stocks last

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The Curve Presents A Borneo Cultural Awakening

This May, the Curve brings Borneo to you with the highly anticipated Discover Borneo 2026, happening from 6 to 17 May at Centre Court. Held in conjunction with the Hari Gawai harvest celebration, the mall transforms into an immersive cultural hotspot filled with the vibrant traditions, flavours, and craftsmanship of Sabah and Sarawak.

Guided by the theme “Bringing Tradition Towards Sustainability,” the festival celebrates heritage with the purpose of supporting local communities while encouraging more conscious, experience-led engagement. It’s where culture meets creativity and tradition comes alive in a modern setting.

“Discover Borneo 2026 reflects our commitment to creating experiences that are both meaningful and forward-looking,” said Ms Elaine Liew, General Manager of the Curve. “We’re proud to support East Malaysian entrepreneurs while bringing Malaysians closer to the richness of our cultural heritage.”

At the heart of it all is the Heritage Bazaar featuring 100% authentic vendors from Sabah and Sarawak. More than just a marketplace, expect a feast of iconic dishes like kolok mee, Sarawak laksa, ‘nasi bungkus’ alongside sweet favourites such as ‘kek lapis’ and ‘gula apong’ ice cream.

Beyond food, discover handcrafted treasures from pua kumbu textiles and rattan weaving to intricate beadwork and traditional accessories. Visitors can also discover natural ‘garam bukit’ and plant-based MSG derived from leaves.

The experience goes beyond shopping and dining. Visitors can enjoy vibrant cultural performances such as the Datun Julud Dance, join hands-on workshops like blowpipe and kek lapis making, and take part in interactive “Cook & Eat” sessions with exciting goodies and prizes to be won across activities.

Families can also look forward to the Borneo Kids Colouring Contest, where young creatives can showcase their imagination and stand a chance to win fun prizes making it a perfect outing for all ages.

Visitors can also explore dedicated tour booths offering curated travel packages to Sabah and Sarawak, providing an opportunity to turn inspiration into real travel experiences. Don’t miss the Stamp & Redeem initiative, where visitors can collect stamps across various touch points and redeem exclusive rewards.

More than just a festival, Discover Borneo 2026 is a celebration of culture, community, and connection bringing the best of Borneo right to the heart of the Klang Valley. Step in, explore, and experience the spirit of Borneo at the Curve, no flight needed.

For more details on the Discover Borneo 2026 and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.

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The Curve Welcomes a Majestic Year of the Horse

This Lunar New Year, the Curve invites families and shoppers  to step into a world of  tradition, culture, and festive joy as it welcomes the Year of the Horse with its Chinese New Year campaign, ‘Majestic Village of Fortune,’ Running from 24 January to 18 February 2026.

The campaign transforms the Centre Court into a living storybook village inspired by a traditional Chinese township brought to life with imperial elegance, prosperity, and festive abundance.

Adorned with glowing lanterns and rich cultural motifs, the Majestic Village of Fortune offers an immersive festive escape where blessings flow through every corner.  

Designed as a gathering space for families and friends, the campaign celebrates the spirit of reunion, shared traditions and new beginnings. Inviting visitors to usher in a Lunar New Year filled with harmony, good fortune and meaningful moments at the Curve.

 

“At the Curve, we believe that Chinese New Year represents more than a celebration, it’s a chance to reunite with family, pay homage to tradition, and share special moments across generations,” said Ms Elaine Liew, General Manager of the Curve. 

“Designed as a space where families and friends can gather and connect, the Majestic Village of Fortune invites visitors to celebrate the New Year in a meaningful way.”

Bringing the village to life is an exciting lineup of cultural performances and interactive experiences curated to delight visitors of all ages. Shoppers can look forward to the auspicious God of Prosperity Walkabout and the energetic Lion Dance performances, symbolising luck and prosperity for the year ahead. 

Traditional arts take center stage with Guzheng performances, live speed painting, and dynamic Wushu performances, while talented young performers also dazzle audiences with lively Diabolo showcases. Additionally, little ones can enjoy hands-on fun at the Little Lucky Craft Workshop.

 

Complimenting the festive atmosphere is the Prosperity Market, inspired by the bustling traditional streets where culture, and community flourished side by side. Visitors can explore a thoughtfully curated selection of festive treats, traditional attire, jewellery, floral arrangements, handcrafted goods and artisanal products.

 Reflecting the Lunar New Year’s symbolism of prosperity and shared abundance, the Prosperity Market also underscores the Curve’s ongoing commitment to supporting local SMEs while encouraging meaningful festive gifting.

 

In the true spirit of compassion and renewal that defines the Lunar New Year, the Curve continues its commitment to community care through a meaningful corporate social responsibility (CSR)  initiative. As part of this effort, the Curve will host a special Pampering Day for the Elderly, offering complimentary salon treatments, including haircuts, manicures, and pedicures. This initiative aims to honour and uplift senior members of the community, ensuring they feel rejuvenated and cherished as they step into the New Year. In addition, the Curve continues its #KongsiKindness initiative by encouraging shoppers to donate essential items in support of residents at Rumah Kasih Charity Home.

Adding a fun and interactive touch to the festivities, visitors can take part in the “Crack Your Fortune” activation, where they stand a chance to win a Lucky Fortune Meow 999.9 Fine 1gm Gold Coin sponsored by Wah Chan. Shoppers are invited to visit the activation wall located in front of Starbucks and follow the simple steps for a chance to win.

 

To make festive shopping even more rewarding, the Curve is also offering exclusive Gift-with-Purchase (GWP) promotions:

• Spend RM288 and receive a set of Ang Pow packets*.
• Spend RM488 and redeem a special teapot set along with Ang Pow packets*.
• Spend RM988 and enjoy a Dessini pot plus a set of Ang Pow packets*.

 

*While stocks last and terms and conditions apply.

 

From cultural performances and festive shopping to community-driven initiatives, the Curve’s Majestic Village of Fortune invites everyone to celebrate the Year of the Horse with joy, prosperity, and unforgettable memories. 

 

For more details on the campaign and other upcoming events at the Curve, please visit the Curve , or stay connected with us on Facebook and Instagram. 

 For more about Mouse Mommy Treats, 

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