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Carnival-Themed BIG BAD WOLF Book Sale Celebrates Its 10th Anniversary!

The Big Bad Wolf Book Sale is back yet again, but it’s bigger and better! Mouse mommy also take this opportunity to buy books especially children books for MR and MH!

This year’s Carnival-themed Sale is powered by the official banking partner, OCBC Bank. It will be happening for 264 hours straight over 11 days from 6 – 16 December 2019 at the Mines International Exhibition and Convention Centre (MIECC). With 4.5 million books on offers up to 75% – 95% off recommended retail price, over 50,000 book titles available and FREE entrance, the Sale is not to be missed!

Many children books available from kindergarten to tertiary study, fiction, non-fiction, encyclopaedia, medical books, buku agama and so on. 

Fantastic price range from RM1 to RM20 per book generally. Premium books in the range of RM40 and above.  

An ambitious dream of changing the world one book at a time brought Andrew Yap and Jacqueline Ng from a humble beginning of offering only 100,000 books on Sale at their first Book Sale to over 4.5 million books today at The Big Bad Wolf Book Sale Kuala Lumpur 2019. 

The homegrown brand, recognised as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale has shared the joy of reading to millions across 32 cities in 10 countries. 

After a successful year of making books affordable and accessible, the Sale returns to Kuala Lumpur celebrating its 10th anniversary with spectacular deals and rewards in store as an appreciation to fellow Malaysians.

“As we celebrate our 10th anniversary of the Big Bad Wolf Book Sale this year, we want to share this milestone with our customers who have helped us come this far. To thank all our loyal customers, we have not only curated an exclusive celebration this year but we are giving 1 free book with every 10 books purchased,” said Jacqueline Ng, Co- Founder of Big Bad Wolf Books. 

“We have gone into a new territory with the newly launched Wolf Pack App that rewards loyal customers. There will also be an opportunity to WIN a lifetime supply of books and a touch of magic with our Magical Books series,” added Ng.

“Our partnership with Big Bad Wolf Books marks yet another milestone for OCBC Bank as it seeks to empower Malaysians to read and to be able to finance their purchases at discounted prices through its special promotion at the Big Bad Wolf Book Sale Kuala Lumpur 2019,” said OCBC Bank’s Head of Consumer Financial Services, Lim Wyson.

“OCBC Bank is glad to be in partnership with Big Bad Wolf Books once again on this massive initiative which offers 4.5 million new books of different genres at attractive low prices – something we certainly don’t see every day! Along with this, OCBC Bank is offering an additional 5% discount for all Big Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during the entire Sale period when a person uses any of our OCBC Cards to make payment,” added Lim.

The Carnival does not just end there, The Big Bad Wolf Book Sale this year has lots more in store for everyone, a designated food and beverage section to satisfy your tummy equipped with a trolley parking service, an entire activity area hosted by OCBC that includes a relax and unwind section where one can recharge with a massage, complimentary manicure and pedicure, and relax at the entertainment centre after their book hunt. 

There is a health and wellness corner for complimentary health and eye checks, free private consultations from specialist of various fields and finally, the parents’ favourite – children fun and games section packed with various workshops to keep the young ones occupied including creative craft, drawing and colouring, and even G-Clay workshops.

Staying true to the objective of making reading available for everyone and to fight illiteracy, especially in rural areas, the Big Bad Wolf Book Sale through its Corporate Social Responsibility (CSR) arm, Red Readerhood (RRH) works alongside local beneficiaries. This year, RRH would be collaborating with Friends to Mankind, an international non-profit organisation. All donated books will be collected for their project, The Book Effect which aims to collect 10,000 books to build libraries for various orphanages and refugee schools across Klang Valley. To kick-start the initiative, the Big Bad Wolf Book Sale will be pledging 1,000 books and visitors can purchase and donate books towards this worthy cause during the 11-day Sale at the designated Red Readerhood corner.

“As a home-grown reading advocacy organisation, we have demonstrated our confidence in the local market as well as other countries that we have visited. We are leaving positive footprints wherever we go and we hope to continue doing so in future. Coming this far would not have been possible without the tremendous support and loyalty from our customers and we want to thank each and every one of you for making us who we are today,” said Andrew Yap, Co- Founder of Big Bad Wolf Books. 

The Big Bad Wolf Book Sale Kuala Lumpur 2019 was officiated by Andrew Yap & Jacqueline Ng, Co-Founders of Big Bad Wolf Books; Lim Wyson, OCBC Bank’s Head of Consumer Financial Services alongside Charissa Ong, home-grown author and publisher of the best-selling book – Midnight Monologues.  

Highlights and promotions to look out for in this year’s Sale:

1.    Loyalty Reward – This one of a kind loyalty reward program would make the Big Bad Wolf Book Sale fans go crazy. To get your hands on a limited-edition gift from the Wolf, fans are to bring their priced memorabilia purchased from previous sales and flaunt them at the Customer Service counter during the Sale. Only while stock lasts.

2.    Magical Books - The exclusive and unique range of children’s book title that incorporates Augmented Reality technology, providing children with a reading experience like never before. 

  Popular titles such as ‘Little Red Riding Hood’ and ‘Lets Learn Alphabet ABC’ and new editions, ‘Frozen: A Sleepover Party’ and ‘Winnie the Pooh: Fun with First Words’, are among the 17 titles that will be at the Sale. Additionally, Wolf Pack members would enjoy Buy 5 Free 1 promotion on selected titles whereas non-members would enjoy Buy 7 Free 1 promotion on selected titles.

3.    Wolf Pack App – Newly launched mobile app to reward existing and new customers with exclusive member benefits and offers. The Wolf Pack Referral Program gives you a chance to collect exclusive merchandise from 5th Dec to 16th Dec 2019 as you sign up as a member and share the referral code with your friends. Additionally, members would receive a 20% BookXcess promo code upon sign up. The app is available for download on the App Store or Google Play Store and it is free.

4.    WIN a lifetime of books – Stand a chance to win 2 books a month for 25 years! All you have to do is to take part in the #ILOVEBBWKL2019 contest that runs from 5th Dec to 15th Dec and 10 lucky winners will be in the running to win the grand prize however participant must be a Wolf Pack member as all updates will be provided through the app.

5.    Largest variety of book titles – In conjunction with the 10th anniversary celebration, this year’s Sale will boast the largest variety of book titles. More photos can click here to view Album 1 | Album 2

There will be a total of 50,000 book titles offering a multitude of genres under children books, fiction and non-fiction categories such as romance, pop-up books, literature, self-help, history, architecture and design including storybooks, activity books, board books, colouring books, picture books, and interactive books. There will also be a wide range of titles from credible local publishers at the Book Sale including Kualiti Books, Sasbadi, Karangkraf PTS, Penerbitan Pelangi, Buku Fixi, The Patriots and Kanyin Publishing to name a few.

6.    More incredible benefits – Among all offers and rewards, book lovers can indulge into book buying binge with the Buy 10 Free 1 promotion valid from 5th Dec to 16th Dec and OCBC customers using their OCBC Credit or Debit Card would enjoy 5% off on their purchases with a minimum spend of RM100, additionally, customers would enjoy a RM10 cash voucher if they sign up for OCBC product during the Sale.

To be up to date with the highlights and contests offered during the Sale, download the Wolf Pack app at !

Interested to get more info about Big Bad Wolf Books,
Instagram : @bigbadwolfbooks

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Ascensia and Alpro Pharmacy First-In-Kind Diabetes Management Subscription Plan #sugO365

Many Diabetes Melitus (DM) patients having difficulties to keep track the blood sugar level record and/or ignore the blood sugar checking process. This issue also can relate to my relative and friends around mouse mommy that they are reluctant to do the daily blood glucose checking due to scared of needle prick, refuse to do blood glucose check due to no DM complications show yet (thought of being healthy person, not a Diabetes patient) and so on. 

As a result, this will make the Diabetes Control getting much more difficult and might cause long term complications for themselves.  

In addressing the need for greater affordability and accessibility in managing diabetes, Ascensia Diabetes Care (Ascensia), together with Alpro Pharmacy, a homegrown retail pharmacy chain in Malaysia, today launched sugO365, a first-of-its-kind diabetes subscription plan in Malaysia.

sugO365, which was conceptualised by a group of highly-trained and visionary individuals from Malaysia’s health care industry, is an innovative platform that allows Malaysians living with diabetes the ability to manage and learn how to manage their diabetes effectively through the use of digital technology.   

Speaking at the launch of sugO365, Maximillian Lim, Managing Director of Ascensia Diabetes Care Malaysia, said, “Self-monitoring blood glucose (SMBG) is undeniably an important aspect for those living with diabetes. As the world’s leading diabetes care solutions provider, we are committed to simplify the lives of people with diabetes, empowering them to take charge of their health. With sugO365, they can focus on what matters the most: their diabetes control.”

According to Lim, Ascensia recently spearheaded a grassroots diabetes survey that found that those living with diabetes are discouraged from performing appropriate self-monitoring blood glucose because of the cost. 

The survey also found that over 50% of the diabetic respondents believe that the primary responsibility of diabetes management is very much a doctor’s duty, not the patients. 

“We believe that the subscription plan will address the issue of affordability and accessibility to timely and accurate information. With that, we hope to empower people with diabetes to take charge of their diabetes," Lim said.

sugO365 comes in four different plans - sugOTrial, sugOVIP, sugOCOMBO and sugOMAX, exclusive for diabetes mellitus type 1 patient. Upon signing up, subscribers will be given a free COUNTOUR®PLUS ONE Blood Glucose Monitoring System

The device is wireless-enabled with Bluetooth® connectivity and can seamlessly connect to the mobile app on a smartphone. The app collects, stores and analyses the subscriber’s blood glucose readings in real-time. Through this easy-to-use app, the subscriber will have a better understanding of how their daily activities affect their blood glucose results that may impact their diabetes management.

Subscribers will get personalized care from Alpro Pharmacy’s certified health care professionals, including pharmacists, nutritionists and dieticians, through LIVE chat and face-to-face consultation

There will also be webinar and diabetes health tips available.  

According to Ph. Lee Yin Chen, Branding, Promotion and Trade Marketing Director from Alpro Pharmacy, the American Diabetes Association® (ADA) estimated that the medical cost for a person living with diabetes is approximately RM71,000 ($16,750) per year and of that amount RM4,100 ($9,601) is attributed to diabetes treatment. This is more than twice the medical cost for those without diabetes. 

“With sugO365, we can help to relieve the burden on patients who are faced with high diabetes expenses. Most importantly, they will get to access to accurate information at their fingertips.”

“Moving forward, both Ascensia and Alpro Pharmacy will continue to bring about more features to this subscription plan. Our ultimate goal is to encourage Malaysians to take charge of their own lives and encourage their loved ones to do the same,” he concluded.

SugOVIP, the most comprehensive plan, is priced at RM360 onwards for one year and is available to all members of Alpro Pharmacy. In conjunction with the launch of sugO365, customers of Alpro Pharmacy who have successfully purchased MSIG Gluco SafeGuard Insurance during the campaign period will be entitled to a complimentary sugOVIP package worth RM360.00.

Such a thoughtful collaboration between Ascensia Diabetes Care and Alpro Pharmacy for a better Diabetes care management for patient! 

That’s means it only required RM1 a day for the Diabetes Total Care Management! 

Mouse mommy hope this Diabetes Subscription Plan #sugO365 able to beneficial to all Diabetes Mellitus subscribers with the Right Diabetes Control!

#sugO365 where life gets sweeter !

Interested to get more information about Diabetes Subscription Plan sugO365,
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#sugO365 #Diabetes #Diabetescare #DiabetesSubscriptionPlan #AlproPharmacy #Ascensia #AscensiaDiabetesCare

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