Mouse Mommy Treats

SKEYNDOR’s Global Lift V-Shape Lifting Home Care | Spain Scientific Cosmetics Research And Innovation Skincare Arrives In Malaysia

Tuesday, January 31, 2023

As a mum, we lack time spent on ourselves due to hectic in work and family. Therefore, we need to pamper ourselves with quality and effective skincare products that works for our skin. A beauty skin with healthy lifestyle mom will bring more love and care to family and society! Cheers with love!

Unique Aesthetics Sdn Bhd, the sole distributor of Spain’s no. 1 skincare brand SKEYNDOR in Malaysia introduced the brand exclusively to media and guests. SKEYNDOR which has a history of 56 years is present in more than 55 countries and is ranked within the top 15 professional cosmetic brands in the world.

The Malaysian skincare segment is competitive and fragmented but promises great potential. The beauty industry is estimated to grow by 4% year-on-year, with the skin care segment amounted to RM3,698.5 million in 2019 and expected to garner RM5,928.1 million by 2027, registering a CARG of 8.1% from 2021 to 2027 according to Allied Market Research, an international market research & consumer data consultant.

Patrick Sha, Co-Founder and Executive Director of Unique Aesthetics said the company is truly excited to represent a beauty care pioneer such as SKEYNDOR which leverages on its “Scientific Cosmetics” ideology in the research and innovation of skincare products using environmentally sustainable ingredients suitable for Asian skin. He is joined by Mr Bryan Hew, Executive Director at the launch.

“Through our market research, one of the top beauty issues in Malaysia is ageing and sagging skin, especially amongst the 40s and above. Owing to busy lifestyles, poor eating habits and negligence of a good skincare regime, the age affected is getting younger. Contrary to popular belief, anti-aging starts from home and not from the clinic or doctor's office. The key is that a beauty regime needs to be an everyday routine to be effective,” advised Patrick.

Premised on this, Unique Aesthetics rolled out its innovative Global Lift V-Shape Lifting Home Care - a day and night treatment with a lifting effect and firming action to be carried out at home for 15 consecutive days.

The home care set aims to address those imperfections that arise in the neck, double chin and neckline areas, conveniently and effectively in the comfort of one’s home. Hence, improving firmness, elasticity and reduces neck wrinkles are key to these problem areas with the new range.

It is found that constantly looking at our mobile devices can lead to sagging in the neck area. “Research found that this treatment reduces wrinkles by 18% and moreover, 3 hours after application, the skin appears 24% firmer and more revitalised,” enthused Patrick.

The product’s special ingredient lies in its anti-ageing technology “ProGEN-in”. The home care product kit comprises three products - the V-Shape Anti-Gravity Serum, the V-Shape Anti-Gravity Cream and the V-Shape contouring mask - all combining to offer benefits including an immediate tightening effect and lifting action, a firming action, defining the facial oval, reducing the volume of the double chin, as well as the wrinkles in this area.

For this exclusive launch, a V-Shape Lifting Roller has been included to achieve the best facial results.

At the launch event, Ms Margaret Beales, an international beauty specialist from Spain with over 35 years of beauty and skincare experience, shared insights and tips on the Asian beauty culture and skin health trends.

“Our cells will start aging as early as 30 years of age. Early skin care regime will aid in prolonging and maintaining our skin’s health.

Sagging skin is also caused by the lack of beauty and medical treatments to stimulate collagen synthesis. When the loss of collagen is greater than the stimulation of new ones, our skin loses its tightness and youthfulness, resulting in loose sagging skin.

Have a good care of our face skin will bring happiness and love in our lifestyle. Mouse mommy was applying the SKEYNDOR’s Global Lift Serum and Cream twice a day.

“To achieve optional results with SKEYNDOR’s Global Lift, apply the Serum and Cream twice a day, every morning and night. To complete the treatment, apply the V-Shape Mask once a week, after using the Serum and before using the Cream. It is key that the mask remains well attached to the chin for 20 to 25 minutes of exposure,” advised Margaret.

At the event, media, guests, salon owners and beauty influencers were treated to a kaleidoscopic showcase of skincare insights including techniques on face yoga, exciting game activities, scrumptious fine dining and exclusive SKEYNDOR product sets.

Mouse mommy has experienced the games to touch, smell and feel the texture of the SKEYNDOR’s Global Lift Serum and Cream. Light texture and fast in absorption to my skin.

SKEYNDOR products can be purchased online at https://skeyndor.com.my or through its authorised beauty salons that near to you.

Interested to get more information about SKEYNDOR’s Global Lift,

Website : https://skeyndor.com.my

Instagram : https://instagram.com/skeyndor_malaysia

Facebook : https://www.facebook.com/myskeyndor

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SUSTAINABILITY AND LESS WASTAGE | PEPSI CUP GAME ENCOURAGES BEHAVIOUR CHANGE THIS CHINESE NEW YEAR 2023

Monday, January 23, 2023

Chinese New Year is one of the most significant holidays in Malaysia where families and friends gather to create and celebrate great moments together.

However, there is a tendency for food and beverage waste to happen during this festive occasion, especially when it comes to canned drinks. One brand is cutting through the clutter with a powerful message of sustainability and right-sized consumption: Pepsi. This world-renowned cola-flavoured brand under Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers is challenging accepted norms head-on with its exciting and innovative Pepsi Cup Game.

During Chinese New Year, it is a common practice where guests are served canned drinks but oftentimes, these cans are left half consumed resulting in excessive wastage. Recognising the financial concerns around inflation at this time, and in line with its agenda to become a greener and more sustainable business, Etika has created powerful messaging and an entertaining offer around its 1.5L Pepsi bottle. Every shopper will receive 18 free paper cups made from 100% FSC-certified paper with every purchase of three 1.5L Pepsi bottles.

Amy Gan, Vice President of Marketing of Etika Sdn Bhd shared that another reason canned beverages are frequently served during this busy day is that they are more convenient and less time-consuming. “Cleaning up after any festive season is no doubt tiring - hence to reduce the cleaning up as well as reduce wastage from all those unfinished cans, we hope these paper cups will come in handy.”

In these paper cups, consumers will find a QR code on each cup that will lead them to the Pepsi Cup Game which encompasses a game of truth or dare with Boldest Of All Time (B.O.A.T); reveal your hidden secrets with the Game Of Truth (G.O.T); and the thrilling game of Rabbits and the Big Bad Wolf. These cups urge consumers to only pour as much Pepsi as they can comfortably drink, therefore reducing wastage and decreasing metal (aluminium) waste, while helping families who are hosting guests to stretch their ringgit.

“Festivities are all about convening with friends and family, reuniting and creating memories - but it is also important to change behaviours and send out a strong message of sustainability. We were hoping to instil sustainable practices among our consumers by taking a different approach with fun and entertaining games for our customers to enjoy.”

Furthermore, the Pepsi Cup Game also encourages people to be more present in the moment, and not engrossed on their phones, as they can challenge one another to these amusing games.

“To break the ice for everyone to reconnect and truly be present when in each other’s company, Pepsi has incorporated some compelling games where everyone from kids to adults can participate and have fun. Hence, consumers will receive free paper cups with every purchase of three 1.5L Pepsi to fill all 18 cups. Just with these paper cups, Chinese New Year is now more enjoyable with the various interactive games created by Pepsi to heighten the celebration,” said Amy.

Apart from providing consumers with a fun-filled celebration, as inflation is on the rise, Etika is also introducing a 12-can pack of beverages instead of the usual 24-can pack to ensure everyone is able to enjoy their beverage without having to spend additional costs. Consumers can also choose between a Pepsi Black or a 7UP Regular in addition to the Pepsi Regular.

To further amplify and treat its loyal consumers for a boost of prosperous festivity, Pepsi is introducing limited-edition merchandise nationwide on some of its highly anticipated selections of beverages including Pepsi Regular, 7UP Regular and Pepsi Black available in stores. These limited-edition beverage cans will each display a distinctive Chinese New Year design with animals that people are familiar with - symbolising various prosperous meanings in sync with Chinese New Year. The Pepsi Regular cans will feature ‘nian’ which symbolises celebration for the year; Pepsi Black cans will feature a rabbit on the pack which is the zodiac of the coming year, while 7UP Regular cans will feature the lucky koi fish which signifies to have abundance every year.

What are you waiting for? Get to your nearest supermarket as soon as you can! Grab them today while stocks last and enjoy the festive season sustainably with your loved ones with these beverages!

To find out more about Pepsi’s ‘Bring Prosperity and Happiness to Your Home’ initiative and the Pepsi Cup Game, please visit http://www.etikaholdings.com/brands.