Kodomo Launches Probiotic Toothpaste to Support Kids’ Oral Health

As part of its ongoing commitment to children’s oral health, Kodomo, Malaysia’s trusted children’s oral care specialist, continues to champion early oral care, that helps protect and support children’s overall oral health, with the introduction of its new Probiotic Kids Toothpaste. Designed to make brushing more effective and enjoyable, the product also helps protect against dental caries—more commonly known as cavities—from an early age. 

The newly improved formula goes beyond traditional toothpaste by supporting a healthier oral environment and not just cleaner teeth. It helps repair early signs of tooth decay in as little as 14 days, while natural probiotics help to balance oral bacteria and act as a natural alternative for caries prevention. Vitamin E helps support gum health, while 5% Xylitol and age-appropriate fluoride strengthen enamel and help protect against cavities.

 

The new Probiotic Toothpaste range also reflects this focus on championing oral health, with a gentle formulation that is 0% sugar, SLS, and parabens, making it safe for everyday use. Available in fun, fruity flavours, it is designed to make brushing more enjoyable for children, encouraging better habits from an early age while giving parents added peace of mind. 

For many parents, getting children to brush their teeth properly is a daily challenge, often accompanied by concerns about hidden sugars, early cavities, and whether enough is being done to protect long-term oral health. Kodomo’s latest innovation is developed with these everyday realities in mind, supporting both effective care and positive routines from a young age. 

However, dental caries, commonly known as cavities, remains one of the most common oral health concerns among young children, often developing earlier than many parents expect. Left unaddressed, it can lead to discomfort, infection, and longer-term dental complications, making early intervention and consistent care especially important. 

“We’re seeing early signs of decay appear much sooner in children today,” said Mr Tomotaka Oka, Managing Director at Southern Lion. “For many parents, oral care is not just about brushing - it’s about knowing they are doing the right thing for their child, even when routines can be challenging. With our Probiotic Toothpaste, we wanted to go beyond basic cleaning to support early intervention, helping to repair early signs of decay, balance oral bacteria, and strengthen teeth with the right level of fluoride for each age group. Ultimately, it’s about giving parents greater confidence while making brushing a routine children can enjoy every day. 

Developed with age-specific needs in mind, the toothpaste recognises that children require different levels of care as they grow. The variant for children aged 0.5 to 5 years contains 600 ppm fluoride and comes in a Strawberry Milk flavour, while the variant for children aged 6 years and above contains 1,000 ppm fluoride and features a Peach Berry flavour. Both are designed to encourage consistent brushing habits through flavours children enjoy. 

Complementing the toothpaste is Kodomo’s Soft and Slim Toothbrush range, designed to support effective cleaning habits from a young age. It features soft, tapered bristles that clean along gumlines and between teeth, along with practical details such as thumb grips and suction cups to help children handle and store their toothbrushes independently. 

Bringing Oral care to Life - Kodomo Probiotics Roadshow 2026 

Dental caries are not always immediately visible and can develop silently in its early stages, particularly among young children whose oral hygiene habits are still forming. With dietary sugars, milk residue and inconsistent brushing routines contributing to risk, early education and preventive care play an important role in protecting children’s long-term oral health. 

To bring this awareness about early oral health and the brand’s new range to life, families can visit the Kodomo Probiotics Roadshow 2026 at the Centre Court, Mid Valley Megamall Kuala Lumpur from 13 to 19 April 2026. The roadshow features interactive, superhero-themed activities designed to make oral health engaging for children. Through movement-based games, personalised photo keepsakes and a Spin and Win experience, the event encourages positive brushing habits in a fun and accessible way. 

Parents and families are encouraged to visit the roadshow to learn more about children’s oral health and experience the new range firsthand. Backed by Lion Corporation, the No. 1 oral care company in Japan since 1891, Kodomo continues to be trusted by parents for safe and effective oral care solutions by simply combining innovation with everyday care to support healthier smiles for the next generation. 

To find out more about Kodomo’s new Probiotic Toothpaste range, visit

https://www.instagram.com/kodomolionmy?igsh=cnFhMGp1b3Jpczlu

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Kuala Lumpur Turns Tokyo | 1,500 Runners Bring Japanese Culture to Life in Record-Breaking Journey To Jishin Fun Run

 

Dataran DBKL was transformed into a vibrant sea of color and movement this morning as 1,500 enthusiastic participants took part in the Journey to Jishin Fun Run – a unique event celebrating Japanese culture, wellness, and community spirit. 

Held in conjunction with KL Car Free Morning, the run offered scenic 5KM and 7KM routes through the capital’s iconic streets.

Organised by Fine Today, the event aimed to go beyond fitness by encouraging self-expression and cultural appreciation. 

According to Frederick Ng, General Manager of Fine Today, the initiative is part of the company’s mission to empower women and promote self-confidence through celebration.

“At Fine Today, we believe self-confidence starts with self-celebration,” said Ng. “Our brands are committed to helping women feel proud of who they are – inside and out – and today’s run is a joyful reflection of that belief.”

A standout moment of the morning was an ambitious attempt to enter the Malaysia Book of Records for the “Most Held Koi Socks While Running”, inspired by the Japanese koinobori (carp streamers) symbolizing resilience and strength. 

Each participant received a colorful koi windsocks (Koinobori) , turning the streets into a flowing river of energy and tradition.

The run was officially flagged off by YB Datuk Seri Dr. Zaliha binti Mustafa, Minister in the Prime Minister’s Department, YBhg. Dato’ Seri Maimunah Mohd Sharif, Mayor of Kuala Lumpur, and Mr. Frederick Ng, General Manager of Fine Today.

Following the run, participants enjoyed a lively Japanese cultural showcase featuring interactive booths, traditional games, and a Best Dressed competition with cosplay and traditional attire. 

Attendees also received curated goodie bags filled with self-care products from Fine Today’s signature brands: TSUBAKI, SENKA, MA CHÉRIE, and FINO.

As koi flags fluttered and laughter echoed through the city streets, the Journey to Jishin served as a powerful reminder that confidence, culture, and community can come together to create something truly inspiring — one colorful step at a time.

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Ayam Brand Continues its Commitment to a Healthier Malaysia | 17th Annual CSR Community Campaign

 

Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.

 

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.

 

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

 

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,” Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

 

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.

 

Recently, reports show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

 

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. “We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.

 

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

 

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

 

For more information on Ayam Brand,

Website : www.ayambrand.com.my

Facebook : https://www.facebook.com/ayambrandmalaysia

Instagram : https://www.instagram.com/ayambrandmy/

#ayambrandmy

#AyamBersamaMu2024

#AyamBersamaMu

#SukuSukuSeparuh

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1 Ministry of Health Malaysia: 3 Fats: Foods which serve as good sources of Omega-3 fatty acids

2 Bernama: Anwar urges people to be more health conscious, reduce sugar intake

3 Harian Metro: Bantut, obesity catat peningkatan di Malaysia

4 BBC: One in three children short-sighted, study suggests

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