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AEON MOONCAKE FESTIVAL | "YOU COMPLETE MY MID-AUTUMN FESTIVAL 2024” FOCUSES ON FAMILY GATHERINGS WITH A LUXURIOUS SELECTION OF 200+ MOONCAKES


As the Mid-Autumn Festival approaches, AEON is excited to welcome this cherished occasion with the theme "You Complete My Mid- Autumn Festival 2024," placing an emphasis on the warmth and unity of family gatherings.

 


AEON’s offering of over 200 mooncake varieties ensures that every family’s celebration is made complete with their favorite treats. 



Building on last year's success, which earned AEON a place in the Malaysia Book of Records for the largest variety of mooncakes, this year’s selection continues to expand, offering an even more impressive array to delight families.



At today's launch event held at AEON Mall Cheras Selatan, the AEON Members’ Choice Awards 2024 was also unveiled, celebrating the top five mooncake categories, chosen by AEON members themselves. 




This theme perfectly aligns with the festival's focus on togetherness, where families reunite under the full moon, sharing memories, stories, and mooncakes in a tradition passed down through generations.


Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, emphasized the essence of family during this festival, stating, "The Mid-Autumn Festival is all about coming together, and our extensive collection of over 200 mooncake varieties is a reflection of that spirit. Mooncakes are more than a dessert—they symbolize the joy of reunion and the love shared among families. This year’s selection brings families closer together, creating the perfect setting for bonding and celebration."





AEON members actively participate in shaping the future of mooncake trends by voting for their favorite mooncakes in the AEON Members’ Choice Awards. "Our members' votes are invaluable in helping us decide on the next mooncake trend. This direct engagement ensures that our offerings resonate with what our customers love and expect," Low Ngai Yuen added.




The "You Complete My Mid-Autumn Festival 2024" campaign also highlights AEON’s commitment to innovation and quality, presenting mooncakes that not only adhere to tradition but also push the boundaries of flavor and creativity. 

"Our collaboration with suppliers has allowed us to present unique flavors that enhance the festive experience. These mooncakes are designed to bring families and friends together, enriching the tradition and making every gathering special," Low Ngai Yuen added.


The AEON Members’ Choice Awards 2024 recognized the following mooncakes for their outstanding qualities, further enhancing the celebration of family togetherness:


Most Popular Mooncake

Celebrating the best-selling mooncake that connects people through its delightful taste and nostalgic memories.

Winner: BAKER’S COTTAGE, WHITE LOTUS SINGLE YOLK



Most Innovative Mooncake Flavor

Honoring mooncakes that push the boundaries with bold and adventurous flavors.

Winner: KAM LUN TAI, AVOCADO MOONCAKE



Best Snow Skin Mooncake

Recognizing the softest and most melt-in-the-mouth snow skin mooncake.

Winner: DURIA, 3D BLACKTHORN MUSANG KING SNOWY SKIN MOONCAKE



Best Mooncake Packaging

Acknowledging the most beautifully crafted packaging, perfect for gifting and sharing with loved ones.

Winner: CASAHANA, REVERIE LANTERN GIFT SET


Most Preferred Mooncake Brand

Awarded to the brand that has captured the hearts of AEON Members for its exceptional quality, tradition, and taste.

Winner: OVERSEA


This Mid-Autumn Festival, AEON invites everyone to come together with family and friends, sharing moments of joy, reflection, and tradition under the full moon with a delicious selection of mooncakes that complete the celebration.



The “You Complete My Mid-Autumn Festival 2024” promotion will be available at selected AEON stores from now until 17 September 2024.


For more information on AEON Mid-Autumn 2024, 

Website : https://aeonretail.com.my/midautumn2024/


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LIGHT UP YOUR MID-AUTUMN CELEBRATION AT PAVILION DAMANSARA HEIGHTS MALL

 

Pavilion Damansara Heights is set to light up the Mid-Autumn  Festival with its ‘Autumn of Lights’ campaign from now till 14th September 2024. 


This exciting  event is packed with cultural performances, creative workshops, and exclusive festivities  designed to make your celebration memorable.


Explore a delightful journey of mooncakes and treats at Centre Court, Level 2, where an array of  exciting booths awaits you. Discover how Herbal Farmer transforms traditional Chinese herbal  products into modern delights, offering everything from formulated teas and herbal soups to  healthy snacks and ginger tea. 

Imagine the joy of pre-ordering Yu Bake's homemade mooncake  gift sets and cakes, with daily fresh baking and delivery available across KL and Selangor. 



Next, let your taste buds be enchanted by Yuan Xiang’s handcrafted traditional cookies, a bakery  with over 20 years of experience. Venture further to The Full Basket, where you can indulge in  premium durian products, including mochi, ice cream, and mooncakes made from the finest  durians.


Wander over to Alor, where “Real Fruits” snacks and other treats from trusted, in-house  produced brands await. Experience the exclusive mooncake collection from Grand Harbour,  which blends traditional flavours with a modern twist perfect for thoughtful festival gifting. 


Don’t miss Joymom’s & YUAN, known for their preservative-free biscuits and mooncakes crafted  with natural health materials, ensuring exceptional taste and quality. 



Enjoy the whimsical Disney- themed mooncakes from Hock Wong Disney, featuring beautiful packaging and less sweet  options for a delightful celebration. Finally, savour the traditional mooncakes from GYL  Mooncake, crafted with meticulous care and reflecting a time-honoured taste. 


For food enthusiasts, Kanteen allows you to preorder mooncake boxes featuring exciting new  flavours from this modern neighbourhood café. 


Yu Ai offers a variety of mooncakes, both  traditional and modern, from a brand steeped in love and legacy. The Food Merchant provides  exclusive lantern merchandise and materials for crafting your own lanterns, adding a personal  touch to your Mid-Autumn festivities. 



Additionally, Zhao Ji Dessert, originating from Jiangmen  City, China, introduces a wide array of modern Chinese gourmet desserts at their new outlet on  Level 5. Delight in unique treats such as Ginger Milk, Milk Brick bun, and Taro Pearl with Grass  Jelly. 



WEEKEND HAPPENINGS: 

"Malaysia, Our Homeland" by Cempaka Schools︱

14th September ︱3pm 


Mid-Autumn Party with AList ︱

14th September︱ 3pm – 8pm  



This September, enhance your shopping experience with our rewarding offers! Spend RM300 in  a single receipt and receive a FREE RM20 Cash Voucher. For even more savings, spend RM500  in a single receipt and get a FREE RM50 Cash Voucher. 


To celebrate Malaysia Day, enjoy a special deal: on 16th September, spend RM500 in a single  receipt and redeem a RM70 Cash Voucher. Terms and conditions apply. 

Take advantage of these exciting rewards and shop with us this September! 


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PAVILION BUKIT JALIL | ‘THE MOONLIT TRAIL’ OF EXCITEMENT FOR MID-AUTUMN FESTIVAL

 

The Mid-Autumn Festival, a time of reunion amongst family and friends, is symbolised by the full moon and the vibrant glow of lanterns. 





This year, Pavilion Bukit Jalil celebrates the occasion with ‘The Moonlit Trail’, a festive trail of experiences and excitement until 17 September 2024! 



TRAIL OF FLAVOURS AND SENSES 

The experiential trail begins with a captivating selection of over 40 mooncake brands at the Moonlit Mooncake Fair at the Centre Court, Level 2, featuring halal, Muslim-friendly, and non-halal choices, and not forgetting the popular durian mooncakes.



  • [Halal] HWC Coffee: The exquisite ‘The Moonlit’ gift box is a statement of love, crafted to capture the essence of moonlit nights and the warmth of family togetherness.



  • [Halal] Yong Sheng: 
  • Savour the Mid-Autumn Festival with their charming Petite Nyonya mooncakes series, perfect for sweet celebrations. 



  • [Halal] Duria: The 3D Blackthorn Musang King Snow-Skin mooncakes are crafted in a unique durian shape and offer an unforgettable rich, sweet taste – perfect for durian lovers!


  • [Muslim-friendly] JYNNS: In collaboration with Hong Kong Bay, the Bird’s Nest Lava Mooncake set promotes both health and tradition with its exclusive bird’s nest-infused fillings.



  • [Muslim-friendly] Bake by La Petite: 
  • The exceptional 3D Mooncake from Baked by La Petite is unlike anything you’ve seen before, with traditional layer cakes baked into a classic mooncake mould.



  • [Non-halal] Grand Harbour: Using only the finest ingredients, Grand Harbour presents 10 artisanal mooncake flavours – such as Supreme Nuts with Yam and White Lotus Single Yolk.


  • [Non-halal] TK Bakery:     Express your heartfelt gratitude with TK Bakery’s beautifully packaged mooncake gift sets, featuring unique flavours like Guinness and Golden Emerald. 




Beyond the assortment of mooncakes, shoppers can also discover a variety of treats, such as premium tea blends, seasonal decorations, gifts, and more to enhance their celebrations.



TRAIL OF TOGETHERNESS 

Bring your loved ones to light up the trail at the Mid-Autumn Lantern Parade, on 14 September, from 5.30pm to 9.00pm. 



Exclusive for Pavilion Privileges members, grab the Free Lantern voucher on the Pavilion Bukit Jalil mobile app and redeem your complimentary lantern at the Centre Court from 5.30pm to 7.00pm before joining the parade!




TRAIL OF ENTERTAINMENT

To further enhance the festivities, an abundance of workshops and activities will be held throughout the campaign period – perfect for spending quality time with your loved ones during this festive season!




TRAIL OF REWARDS AND DELIGHTS

Shoppers will be treated to delightful gifts such as Yu Yan Tea Packs with RM300 spent in a single receipt. 



Exclusively for UOB cardmembers, with RM500 spent in a single receipt, cardmembers can redeem a HWC Mooncake Set at the Gift Redemption Centre at Level 2.



For more information, check out e-leaflet on The Moonlit Trail here - https://bit.ly/PBJTheMoonlitTrail 


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