Showing posts with label environment. Show all posts

Go Green Effort ‘Plant A Tree, Grow A Forest’ Together By Botaneco Garden And Dewan Bandaraya Kuala Lumpur At Bukit Jalil


Plant A Seed, Grow A Forest! Let’s join Botaneco Garden as the nature-inspired personal care brand raises funds to plant Malaysian rainforest trees at selected locations within the Dewan Bandaraya Kuala Lumpur (DBKL) managed Taman Antarabangsa Bukit Jalil. 

Throughout August 2019, one percent of all Botaneco Garden Product Sales from Guardian stores nationwide will be channelled to planting Malaysian rainforest trees with wide canopies to provide shade close to the main lake at Taman Antarabangsa Bukit Jalil.


This is the third consecutive ‘Plant A Tree, Grow A Forest’ annual environmental  initiative by Botaneco Garden, a nature-inspired personal care line is made from an innovative and sophisticated blend of botanical ingredients and eco-certified oils with a free from specific harmful chemicals that is safer for users and for the environment. The brand includes various hair and body care lines for adults as well as a line for babies and toddlers. It is available, nationwide, exclusively at Guardian, and at the Guardian e-store. There are more than 400 Guardian outlets nationwide. 


The brand has partnered with DBKL, to support the council’s Towards 70 by 30 drive, which is in line with the Kuala Lumpur Low Carbon Society Blueprint 2030 which targets to reduce the city’s emission intensity by 70% by 2030

Increasing the number of trees planted is a step towards reducing emission intensity. Trees use the energy of sunlight, and through the process of photosynthesis they take carbon dioxide (CO2) from the air and water from the ground. In the process of converting it into wood they release oxygen into the air. In addition to the CO2 that trees capture, they also help soil capture significant amounts of carbon . 

City parks helps to make nature more accessible to the public, and can help in promoting healthier and more active lifestyles. The Taman Antarabangsa Bukit Jalil is an ideal location for the Plant A Seed, Grow A Forest initiative as it is a popular recreational city park famed for its walking and jogging trails, lakes, themed international gardens including a dedicated area for people with disabilities, playgrounds and reflexology paths. 


On weekends and during ‘wedding season’ it is thronged for bridal and nature photography. Families and animal lovers gather at the lakeside area to feed the fish and tortoises, while enjoying the scenery. 

Mouse mommy and family love to have morning walk or run there during weekend too! 

Funds collected via the Botaneco Garden Plant A Seed, Grow A Forest initiative will be channelled to plant selected Malaysian rainforest trees at the lakeside area to provide shade at the seating area to encourage people to stay longer to take in more of nature, while helping reduce carbon emission. 

“Botaneco Garden is a nature-inspired personal care range and we are so pleased to be able to inspire people through nature via the Plant A Seed, Grow A Forest environmental initiative. Partnering with DBKL to plant rainforest trees at Taman Antarabangsa Bukit Jalil will help us get our message of loving and respecting nature to more people. We hope that our customers will support this initiative, and visit Taman Antarabangsa Bukit Jalil to see what they have contributed to,” said Ms Michelle Yeap, Marketing Manager, Health & Beauty, South East Asia Guardian Health & Beauty Sdn Bhd.

Botaneco Garden and DBKL are upping the engagement levels with the public for this campaign by crowdsourcing ideas on the Malaysian rainforest trees that will be planted at the site through the ‘Pick A Tree’ interaction on the Guardian Malaysia Facebook page, and the Botaneco Garden Instagram of mybotanecogarden

The five shortlisted trees are Diospyros pilosanthera (Kayu Arang), Shorea roxburghii (Meranti temak nipis), Hydnocarpus spp. (Setumpol), Dryobalanops aromatica (Kapur) and Parashorea densiflora (Gerutu Pasir).


“DBKL is steering Kuala Lumpur Towards 70 by 30 because conserving the environment is important to combat climate change, to improve quality of life within the city and by bringing more of nature into the city. We have 17 large city parks that we manage and operate so that there are green lungs and natural recreational pockets throughout Kuala Lumpur. We appreciate the effort by Botaneco Garden to raise awareness on the importance of planting trees to reduce carbon emission, and get more of the public engaged and invested in the type of trees being planted. We invite city dwellers to head to any of our city parks. We hope that you will be delighted by what you see, and be inspired to take small steps to reduce carbon emission in your life, starting with planting a seed to grow a forest,” said Norhaslinda Nordin, Director of Corporate Planning Department, DBKL. 

In conjunction with the 62nd Merdeka celebration, Botaneco Garden will be offering 62% off the second product purchase, at all Guardian stores and on the Guardian e-store. 


“We’re making it more attractive for consumers to support Botaneco Garden’s Plant A Seed, Grow A Forest environmental initiative with DBKL by offering this very special offer during the Merdeka month. We hope that through this effort we can celebrate Merdeka, while improving the environment and creating more appreciation of nature in Kuala Lumpur,’ said Ms Michelle Yeap in closing. 

Let’s Plant A Seed, Grow A Forest together for a greener world! 

Interested to get to know more about Botaneco Garden,
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Jordan Green Clean Toothbrush Made With Purpose | 100 Per Cent Recycled Plastic ! Go Green !



Jordan Asia Pacific Sdn. Bhd. launched their Green Clean campaign at Me.reka Makerspace, Publika Shopping Gallery today, as part of their efforts to raise the awareness on the 3R concept: Reduce, Reuse and Recycle.


The event was attended by the Ambassador of Norway to Malaysia, Her Excellency Ms. Gunn Jorid Roset, and officiated by the Director General of the Department of Environment (DOE), Malaysia, Yang Berbahagia Dato’ Dr. Ahmad Kamarulnajuib bin Che Ibrahim. 

The event also saw the attendance of environmental non-governmental organisations as a show of support for Jordan’s Green Clean initiative.


The Green Clean campaign is expected to run from April to December in different phases, expected to be revealed later. Eric Yong, Country Manager of Jordan Asia Pacific said, “Recognising the need to raise the awareness on the 3Rs in Malaysia, we aim to work with our eco-partners to share as much information to the public through the help of our media colleagues over the course of this campaign.” 


Sharing a ‘sneak preview’ of what is to come in the next phase, Eric said, “We will be rolling out an old toothbrush collection drive and when that takes place, we hope to get as much support from the Malaysian public as possible.”


Speaking at the event were Professor Dr. P. Agamuthu, a Professor at the University of Malaya, as well as International Advisory Board Member of the Society of Solid Waste Management Experts in Asia and Pacific Islands, and William Koong, the Chief Executive Officer of Biji-Biji Initiative, a leading social enterprise which champions sustainable living, reusing wastes creatively, and collaborative production using discarded materials.


According to Professor Dr. P. Agamuthu, there were approximately 14 million tonnes of municipal solid wastes generated in Malaysia in 2019, or 40,000 tonnes a day, and the overall recycling rate that year was 17.5 per cent. He also shared that plastic was the second highest household waste at 13.2 per cent, behind food waste which comprised of 44.5 per cent household waste composition in 2017.


Professor Dr. P. Agamuthu said, “Malaysia aims to become a zero-waste nation and that is where 3R comes in. In order to reduce the generation of wastes, we need to Reuse, Recycle and Compost most of what is thrown away. Unfortunately, the current uptake of 3R is minimal as a majority of municipal solid wastes are sent to landfills.” He continued, “3R is important to avoid the mining and extraction of new materials, to reduce demands on natural resources, to reduce carbon and other emissions, for waste reduction, and to reduce the usage of non-renewable energies. In order to successfully implement 3R in Malaysia, participation of all stakeholders is crucial.”


Sharing his knowledge on plastic recycling, William added, “Plastics are classified into seven different categories and not all of them are recyclable. In fact, some plastics produce hazardous materials after being reused multiple times or if being put under extreme conditions. 

It is therefore important to reduce plastic usage and to avoid single-use plastics.” He continued, “Plastic recycling plays a part in providing a source of sustainable raw materials while reducing the impact to the environment and landfill problems.”


Her Excellency Ms. Gunn Jorid Roset also shared information on Norway’s efforts in plastic recycling. She said, “97 per cent of plastic bottles in Norway are recycled. This being the outcome of our nationwide bottle deposit scheme.” She added, “Plastic producers also play a part in improving plastic recycling in Norway. They are incentivised with zero taxation on Environmental Tax if they achieve a collective recycling target of 95 per cent.”


Yang Berbahagia Dato’ Dr. Ahmad Kamarulnajuib said, “The 3Rs are the cornerstone to becoming a zero-waste nation and this cannot be achieved overnight. Everyone plays a part in the efforts to becoming a sustainable nation. From separating your household wastes, to manufacturing fully recycled products for consumption, it is crucial for us to start being ‘Eco at Heart’.


“It is also important for us to look at another R, which is “Replace”. Manufacturers and importers need to look into alternatives which are friendly to the environment and safe to use. 


Consumers also need to be discerning when purchasing consumables and equip themselves with the knowledge on which products are eco-friendlier as compared to others.” he continued.


During the launch, Jordan introduced the Green Clean Toothbrush, which Jordan says is their greenest toothbrush ever. Sandee Chai, Jordan Asia Pacific’s Regional Brand Manager said, “At our core, we are 100 per cent Eco at Heart. 


Designed by renowed interior designer, Andreas Engesvik, the product’s functional design combined both beauty and sustainability in one eco-friendly Green Clean toothbrush.” She continued, “Made of 100 per cent recycled plastic, with 100 per cent bio-based bristles, and packaged in a 100 per cent green packaging, the Green Clean toothbrush has given materials a new life and has enabled the minimising of resource use, which is in line with our 3R philosophy.”


Jordan Green Clean toothbrushes can be purchased at selected pharmacies and supermarkets in major cities around Malaysia, at an introductory price of RM7.90. What are you waiting for? Start living ‘Green Clean’ today! Made with Purpose.

Let’s support go green with Jordan Green Clean Toothbrush,
Instagram : https://www.instagram.com/jordanmalaysia/

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