Mouse Mommy Treats: toys

AEON Malaysia is proud to announce the winners of the JBaby Photo Contest, a heartfelt tribute to parenthood that celebrates the precious milestones in a child’s early development.

This finale, held in conjunction with AEON’s 40th anniversary celebration at AEON Mall Shah Alam, showcases the very essence of parent-child bonding. Inviting families across Malaysia to join AEON in honoring the journey of raising resilient, joyful and thriving children.

The JBaby Photo Contest 2024, which drew over 220 entries from parents eager to capture their child’s special moments. Called on families with babies aged 6 to 24 months to submit photos that highlight growth, discovery, and development.

Supported by leading baby brands such as Sweet Cherry, Fairworld, Wan Lee Brothers, Leapfrog and others; the contest required a minimum spend in the AEON Baby department, fostering community participation and engagement among families.

The JBaby Photo Contest and Fest are powerful reminders of the importance of nurturing our children through every stage of their development. As parents, the opportunity to support our children as they grow resilient, healthy, and well-rounded is priceless.

AEON is committed to creating experiences that empower parents, offering them spaces to connect, learn, and celebrate these vital milestones. The essence of AEON’s mission lies in supporting families, and the JBaby Fest has reinforced this by bringing people together to share in the joy of parenthood, said Low Ngai Yuen Chief Merchandise and Marketing Officer of AEON Malaysia.

The grand finale, held as part of the JBaby Fest, featured a vibrant mix of activities, from engaging workshops and mascot appearances to interactive sessions, including Leapfrog-led coloring activities.

The event celebrated not only the contest winners but also AEON’s wider commitment to providing parents with meaningful resources and guidance on their parenting journey.

Grand Prize: RM 2,000 AEON Gift Voucher, Stroller and toys valued at RM300

Second Prize : RM 1,500 AEON Gift Voucher, Stroller and toys valued at RM300

Third Prize: RM 1,000 AEON Gift Voucher, Stroller and toys valued at RM300

Consolation Prizes : Toys Value at RM300 each

The celebration brought together families from across the region, offering not just prizes but also workshops and seminars led by experts on topics ranging from child development to nutrition. Featured brands like JBaby, Anakku, Offspring, OKBB and Sweet Cherry provided parents access to high-quality baby essentials and expert advice to support their children’s growth.

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AEON, Malaysia's leading retailer, is excited to announce its first Kids Republic Ambassador, setting the stage for “Kids Who Create the Future”. The finale search for the inaugural Kids Republic brand ambassador is launched alongside the debut of the exclusive Very Important Parents, (VIP) Club.

The finale is held at IOI City Mall Putrajaya today, showcased 24 exceptional finalists divided into two categories: Category A, featuring children aged 5 to 8, and Category B, consisting of children aged 9 to 12.

During a captivating segment, each finalist took center stage, where they encountered a life- sized “Kids Who Create the Future” Box brimming with possibilities. Within this box were twelve numbered compartments, each hiding a toy and a question that will determine their eligibility as the Kids Republic ambassador.

Low Ngai Yuen, the Chief Merchandise and Marketing Officer as one of the judges overseeing the selection process, expressed her enthusiasm, "We are delighted to lead this children’s movement that culminates into an ambassador search for Kids Republic. We had 1,706 interest submissions in less than one month of call for entries. More and more parents appreciate the need to celebrate every growth milestone while turning them into moments of encouragements and exposures of possibilities."

Low further emphasized, "AEON’s Kids Republic aims to support the needs of parents and children as they grow into the groundbreakers of tomorrow. We firmly believe that children are the architects of the future, and we want to hear from them about how they envision getting there. Then we want to be there every step of the way, championing their needs."

As a main tool to accompany the journeys of parenting, the finale also marked the launch of Very Important Parents (VIP) Club, a new feature in AEON super app iAEON. VIP is dedicated to celebrate and support every child’s growth milestones while rewarding parents who make AEON their preferred family destination. Expect a host of benefits, privileges, and personalized experiences designed to make the journey of parenthood even more special.

The panel of judges for the AEON Kids Republic Ambassador Search consists of industry professionals, influencers, and prominent figures who are deeply committed to nurturing the potential of children. Each judge brings a wealth of experience and expertise, making the search more exciting and competitive. The judges are Prichelle Lim, Partnership Manager for Singapore and Manager of theasianparent, Gillian Hung (Mama G), Fashion Icon and International Consultant; Designer and Founder of MMAG, and Advisor of Malaysian Official Designers Association (MODA) and Ruzaidi Zaman, Store Manager of AEON Putrajaya.