Showing posts with label Guardian. Show all posts
Showing posts with label Guardian. Show all posts

Thursday, February 5, 2026

Guardians of Legacy | Kwai Chai Hong’s Chinese New Year 2026 Celebration of Care, Protection and Generations



Chinese New Year has long been a season of togetherness, blessings, and traditions passed unostentatiously from one generation to the next. In celebration of this enduring spirit, Kwai Chai Hong presents its 2026 Chinese New Year art installation, Guardians of Legacy(十二福星), a cultural showcase inspired by the traditional Cloth Tiger (布老虎).



A beloved form of folk art, the Cloth Tiger (布老虎) was traditionally handmade by parents or grandparents as an expression of love. They are gifted to children as a symbol of protection, carrying wishes for safety, courage, wisdom, and good health. Drawing from this deeply rooted tradition, Guardians of Legacy(十二福星) introduces twelve Zodiac Guardians, each representing a unique blessing (祝福) that reflects enduring values of care, resilience, harmony, joy, and prosperity.

 

 

“In many Chinese families, expression of love between parents and children is rarely spoken aloud, instead it is deeply felt through actions and sacrifices,” said Zeen Chang, Co-Founder of Kwai Chai Hong. 


 

“As we grow older, we begin to understand this quiet form of love, instilling in us a strong sense of duty and sacrifice to honour our parents or elders, a value of demonstration known as filial piety. Guardians of Legacy emphasises this traditional virtue of showing the same protection, care, and appreciation towards them in return.”

 


“As we celebrate the appreciation of protection and care for our loved ones, the collaboration with guardian Malaysia added a meaningful layer to this year’s installation,” said Zeen. 



“Long recognised as a trusted advisor for wellness in Malaysian households, guardian reflects a modern expression of the same intention behind the Cloth Tiger — to safeguard loved ones through unostentatious and consistent care.”



“As a home-grown pharmacy, health and beauty retail chain established in Malaysia nearly six decades ago, Guardian has been a pioneer in serving the evolving health and well-being needs of our communities,” said Priscilla Wu, Managing Director of guardian Malaysia. “We believe wellness is shaped by everyday care - through small, thoughtful acts, genuine understanding, and being present at every stage of life.




For generations, guardian has been a trusted wellness advisor for Malaysians by offering reassurance, guidance, and care in both big and small moments. 



This collaboration reflects our enduring relationship and ongoing commitment to supporting the well-being of families across the nation. As we celebrate decades of care, we look forward to continuing this journey of wellness together.”




She added, “This Chinese New Year, we are honoured to collaborate with Kwai Chai Hong to celebrate our shared heritage, community, and care. It is a meaningful opportunity to give back, and to continue supporting initiatives that uplift the communities we are privileged to serve.”




Guardians of Legacy (十二福星)
Conceptualised by Kwai Chai Hong Co-Founder Javier Chor, Guardians of Legacy(十二福星features twelve Zodiac Guardians presented as sculptural figures of varying forms, poses, and scales, with the lead Guardian standing over 7 feet tall. Each guardian embodies a distinct blessing (祝福), collectively forming a visual narrative of protection, care, and heritage within the historic laneway.



“What inspired me about the Cloth Tiger is that no two are ever made the same,” said Javier. “Each one carries different motifs and well wishes, shaped by a parent’s hopes for their child — for protection, peace, health, and fortune. That idea of personalised care stayed with me. Over time, Cloth Tigers evolved into cloth animals that represented each child, much like how our Zodiac becomes a lifelong guardian. 


Guardians of Legacy grew from that belief — that love and protection are expressed through thoughtful gestures, crafted uniquely for the one they are meant to watch over. This is what each of the twelve Zodiac Guardians at Kwai Chai Hong represents.”


The Guardians of Legacy (十二福星) installation will be open to the public from 30 January to 8 March, daily from 9am to 12am.



Blessings Parade (接福 · 传福)

As part of Guardians of Legacy (十二福星), the Blessings Parade brings the spirit of protection and care beyond the art installation and into the streets. Inspired by the tradition of the Cloth Tiger, the parade invites the community to receive blessings and pass them on from health and well-being to harmony, fortune, and joy; continuing the cycle of care across generations. The Blessings Parade(接福 · 传福) will take place on Saturdays, 31 January at 7PM and 7 February at 11AM, departing from the gates of Kwai Chai Hong.



Located in the heart of Kuala Lumpur’s historic Chinatown, Kwai Chai Hong is a cultural laneway dedicated to celebrating heritage, art, and community through contemporary storytelling. Come celebrate the Chinese New Year at Kwai Chai Hong with your loved ones and be sure to check out the 10 amazing eateries in the area!


For regular updates, please visit Kwai Chai Hong’s Facebook(/kwaichaihong), Instagram(/kwaichaihong) or website at www.kwaichaihong.com

#kwaichaihong #GuardiansofLegacy 

#KCHCNY2026 #十二福星


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Thursday, June 12, 2025

Guardian Malaysia Sweeps Major Awards, Named Health & Beauty Retailer of the Year ( Malaysia ) !

 

Congratulations guardian Malaysia!!! 

guardian Malaysia won the Health & Beauty Retailer of the Year (Malaysia) at the Retail Asia Awards 2025 presentation ceremony in Singapore on 4 June 2025



This award win, a first for guardian Malaysia, is the ‘crown jewel’ amongst the other awards contended by all the Malaysian health and beauty retail players at this regional  recognition ceremony



Speaking on the side line of the awards ceremony, Priscilla Wu, Managing Director of guardian Malaysia said, 



“This win recognises guardian Malaysia as your No. 1 Health & Beauty Retailer in our home country. Having started our first outlet in Malaysia 58 years ago, our team members across all levels have redoubled our efforts in the past year to deliver a fresher image, a better selection of products and services and also a better retail experience to our shoppers. We come to work every day with the goal of making available the best available choices to our shoppers in the competitive health and beauty retailing sector.”



During the awards’ presentation ceremony held at Marina Bay Sands Expo & Convention Centre in Singapore, guardian Malaysia also swept two other awards, namely the Health & Wellness Initiative of the Year (Malaysia) and the Supply Chain Innovation of the Year (Malaysia), making it a memorable night for the company. 



Successfully winning all 3 awards rubber-stamped guardian Malaysia’s approach of shopper-centricity across its innovation efforts – internally and externally. Its past year’s brand-building programs, partnership efforts with suppliers and tenants as well as omni-channel approaches were all designed to benefit its shoppers. These were key factors that helped guardian Malaysia land the big prize of No. 1 Health & Beauty Retailer



It’s all about our shoppers. We want them to feel valued, we want them to learn and grow, we want them to be engaged and we want them to come to us for all their health and beauty needs! We simply want to win with our shoppers!” added Priscilla.



Retail Asia Awards is a distinguished annual event that recognises and honours outstanding achievements, innovations and excellence within the retail industry across the Asia-Pacific region. Major industry retail players across types – from hypermarkets, supermarkets, pharmacies, health and beauty retailers and others – compete yearly at this awards. 



The judges for this awards consist of experts from diverse backgrounds to ensure the highest level precision and equal amount of fairness. This year’s distinguished panel judges include David Eu of RSM Singapore, Anson Bailey of KPMG, Olivier Gergele of EY-Parthenon, Quan Yao Peh of Euromonitor International, Brian Man of PWC and Siddarth Pathak of Kearney. 



guardian has been very actively engaging its shoppers in recent months: from the launch of the Own Your Beautiful campaign to its award-winning Get.Set.Glow! wellbeing initiative, its #IYKYK offerings of the latest and trendiest brands in-store, guardian Awards Beauty & Wellness, Love is in the Hair and #LoveforLocal programs. 



“We thank all of you throughout Malaysia for making us, guardian Malaysia, your No. 1 Health & Beauty Retailer! While we may not be the largest player in the market, we firmly believe that every Malaysian deserves meaningful choices. With this win, we are committed to continue to bring the very best of choices, care and value to you and your loved ones,” concluded Priscilla. 



#guardianNo1

#ThankYouMalaysia

#H&BRetailerOfTheYear

#OwnYourBeautiful

#MYguardian


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