guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

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guardian | Trusted quality. Everyday value. Discover the new mannings guardian range

Every day, millions of Malaysians reach for everyday essentials that are part of their daily routines – from the toothbrush that starts the morning and the body wash that refreshes after a long day, to the hand wash in the kitchen, beauty tools on the vanity and travel essentials packed for every journey.

Recognising the important role they play in everyday life, guardian, Malaysia’s No. 1 Health & Beauty Retailer*, today launched the new mannings guardian range – a comprehensive collection of quality everyday essentials designed to help Malaysians care for themselves and their families with confidence. 

The launch brings together the strengths of guardian, which has served Malaysian communities for nearly 60 years and mannings, Hong Kong’s leading health and beauty retailer with decades of expertise in developing trusted own-brand products. 

 

Together, the two brands have created a range that combines quality, innovation and value across categories including personal care, bath care, oral care, beauty accessories and household essentials. 

‘Gold standard’ own brand that offers real, great quality

 

The mannings guardian own brand range has been crafted with care. Fann Yuen, DFI’s Group Own Brand Director, who leads the co-creation process said, 

 

“We have a comprehensive 20-step quality assurance process, covering supplier selection, manufacturing, product safety, quality control and performance evaluation before reaching store shelves. In addition, this range is: 

• Dermatologically-tested

• Developed following clean beauty principles

• Not tested on animals

• Tested and approved by real consumers

These rigorous standards reflect guardian’s commitment to offering products that customers can use with confidence every day.”

 

The mannings guardian range won Brand Transformation of the Year – Malaysia at the Retail Asia Awards 2026 highlighting a strong recognition from retail industry experts of the brand’s blend of quality, innovation and everyday value to shoppers. Additionally, its Cherry Blossom Wet Wipes, UV Sunscreen Lotion and Soft Face Towel had also been recognised in the Monde Selection 2026 in Paris. 

“At guardian, trust is at the heart of everything we do. The products we bring into our customers’ homes are products we stand behind ourselves. By combining guardian’s understanding of Malaysian consumers with mannings’ product development expertise, we’ve created a range that delivers the quality, innovation and value our customers expect from us,” said Anna Ng, Marketing Director of guardian Malaysia, Singapore and Brunei 

 

Supporting everyday wellness

 

The mannings guardian range has been thoughtfully developed to support Malaysians through the moments that matter – from morning routines and family care to travel and everyday wellbeing. 

 

More than simply expanding guardian’s product offering, the launch reflects the company’s continued commitment to making quality health, wellness and personal care solutions more accessible to everyone. 

 

It also supports guardian’s vision of becoming Malaysia’s Trusted Advisor for Wellness, empowering customers with trusted products, expert advice and solutions that help them make informed choices for healthier living. 

 

Experience the House of mannings guardian 

 

To celebrate the launch, guardian has transformed Sunway Pyramid into the House of mannings guardian – an immersive experience inspired by the everyday spaces where these products become part of people’s lives. 

 

Visitors can explore the range across themed lifestyle zones, discover how the products fit naturally into everyday routines and experience first-hand the quality behind the mannings guardian range. 

“We believe the products we use every day deserve the same attention to quality as any premium product. Our ambition is for the mannings guardian range to become a trusted part of Malaysian homes, supporting families through everyday moments with products they can rely on,” Anna added. 

 

The mannings guardian range is now available at all guardian stores nationwide and online. The full selection of mannings guardian own brand range can be found here: https://guardian.com.my/guardian-brand.html?page=1 

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