Showing posts with label KidZania. Show all posts

KELUANG MAN TAKES FLIGHT THANKS TO WONDA COFFEE AND ASTRO'S DYNAMIC COLLABORATION AT KIDZANIA KUALA LUMPUR!

 

Get ready to dive into a realm of excitement and wonder as Wonda Coffee together with Astro Shaw bring Keluang Man - Malaysia’s beloved superhero to life.



Keluang Man, a cherished superhero figure in Malaysian culture, is well known for its portrayal of qualities such as bravery, resilience, and the power of the human spirit. 



Through this collaboration, WONDA Coffee and Astro Shaw aim not only to entertain but also instil these values in the younger generation. The live-action movie produced by Astro Shaw is directed and written by Anwari Ashraf, based on the iconic animation series made popular in the 1990s, promising Malaysians a whole new cinematic experience in this day and age.



The partnership between both brands also came about under one key objective - supporting local talent and entertainment in Malaysia. Over the years, Wonda Coffee has been a strong champion of local initiatives, showing its great support for Malaysians through various campaigns and initiatives.



This time, Wonda wants to connect us through our shared love for the original Malaysian superhero series, inviting everyone from young to old to reminisce our memories of Keluang Man and perhaps, embody the good qualities the character portrays.



Etika’s Vice President of Marketing, Amy Gan said, ”Wonda Coffee is always close to the hearts of Malaysians. We are committed to celebrating Malaysians and the unique local talents we have.



Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen. As a brand that believes in the power of local talent, we aspire to be more than just a beverage brand, but to be synonymous with Malaysians as the drink of choice Malaysians indulge in for every local cinematic journey.”


"We are thrilled to partner with Astro Shaw to bring Keluang Man to life in such an engaging and interactive way. Here at KidZania today, as one of the first steps in our journey with Keluang Man, we introduce this unique wall-climbing zone. We want to inspire young Malaysians to embrace their inner hero, fostering courage, determination, and a sense of adventure."


Vice President, Head of Astro Shaw & Malay Nusantara Business, Raja Jastina Raja Arshad said, “We are very excited to collaborate with Malaysia's leading beverage manufacturer and distributor, Etika, in driving the transformation of film content in Malaysia. This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. 


We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians. By leveraging the combined experiences of Astro Shaw and Etika, we are confident that this collaboration can achieve its objectives. Meanwhile, we also feel honored to have the opportunity for the Keluang Man film to be showcased at KidZania in the efforts to introduce Malaysia's iconic superhero to the younger generation."



"Stay tuned for various creative strategies and exciting activities through this collaboration. Coming soon, fans can nominate and share the stories of their personal encounter with individuals that have made an impact in society through ‘Keluang Man of the Month’ on gempak.com, and the winner will be announced through the Gempak Most Wanted program on Astro Ria. This initiative aims to recognize unsung Malaysian heroes who possess qualities similar to Keluang Man who has no fear."


Following their latest partnership with Astro Shaw, Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can today is bringing Malaysians an exclusive experience at KidZania.



During the special, one-of-a-kind unveiling in KidZania Kuala Lumpur, Wonda, and Astro Shaw connected visitors and members of the media to take part in the wall climbing activity with Keluang Man lead actor, Nas Muammar Zar himself. Encouraging the visitors to take part in the wall climbing activity with him, Keluang Man sets out to encourage visitors to embrace the inner hero in them.



The launch of the Keluang Man wall climbing zone marks just the beginning of this dynamic partnership between Wonda Coffee and Astro Shaw. Both companies are committed to bringing Malaysians more innovative and exciting experiences, inspiring them to reach new heights and unleash their potential.



With this as a start, Wonda Coffee hopes this will inspire many more adventures with Keluang Man.


Wonda also hopes that Malaysians can sit back and enjoy and savour the flavour of Wonda Coffee as their drink of choice as they sit back and watch the exciting superhero movie.



Through this innovative collaboration between WONDA Coffee and Astro Shaw, the Keluang Man wall-climbing zone promises an exhilarating experience for visitors, blending the excitement of adventure with the spirit of heroism that Keluang Man embodies. Exclusively featured only in KidZania Kuala Lumpur, visitors aged 8 to 17 years old will be able to test out their superhero skills at the wall climbing zone.



The wall, part of the climbing adventure featured in KidZania, was first introduced as one of the key attractions in the township. 


With the official introduction of the Keluang Man Wall Climbing Establishment, KidZania is forecasting over 400,000 visitors in 2024.



Embrace your inner hero now! Visit KidZania Kuala Lumpur to embark on an adventure like never before, scaling new heights with Keluang Man and Wonda Coffee.


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Be A Tealive Junior Tearista At KidZania Kuala Lumpur !


Kai KidZ, do you want to be a Junior Tearista? Bubble Tea, the international beverage sensation which has enticed the palates and captured the hearts of people all across the world, Malaysians included, has officially landed on the steps of KidZania Kuala Lumpur as the award-winning indoor family centre welcomed its newest industry partner, Tealive.


To formalise the partnership, Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, the brand owner of Tealive, was presented with the ‘Key to the City’, a symbolic honour traditionally bestowed by a city upon esteemed individuals by KidZania Kuala Lumpur’s very own mayor, Shahrul Nizar Ahmad.


Aimed at promoting experiential learning and diverting children’s attention away from gadgets, the new Tealive café establishment will expose kids to the ins and outs of being a Junior Tearista through hands-on experiences that promote the development of useful life skills.


Mouse mommy was happy to Welcome Tealive Onboard to allow KidZ to explore, experiment and experience HOW to make their own bubble tea. 

Order a drink is pretty easy. But, if kids want to self-made a nice beverage is not that easy as A-B-C, as in required skill, time and knowledge. Kids can DIY bubble tea by themselves and drink it!

“We’re delighted to have Tealive, one of Malaysia’s largest beverage chains and experts in their own right, partner with us to lend industry insight and work hand-in-hand to equip children with vital skill sets for the future such as self-confidence, attention to detail, independence and communication skills,” said Shahrul Nizar Ahmad.


“In this new world driven by advanced technology and gadgets, parents today face a new challenge of keeping their child away from their gadgets. What we offer at KidZania Kuala Lumpur is an avenue for kids to take a step back from all that screen time and experience real life in a fun and engaging way through one-of-a-kind role play activities that expose kids to real world professions and career possibilities,” he added.


Some of the activities visitors can look forward to at the Tealive café establishment include learning how to brew Tealive’s signature handcrafted teas – the Original Pearl Milk Tea and Mango Juice with Pearls, learning how to work the machinery and tools, manage a store, as well as handlecustomer service. The ingredients involved in making the milk tea and pearls are freshly-brewed tea and tapioca starch. All drinks that are prepared in the establishment are also capped at only half-sugar level.

Commenting on the partnership, Bryan Loo said, “Malaysians already have a strong tea culture. We’re happy to extend this into a modern tea-drinking lifestyle and in the process enabling Tealive to be the leading brand in hand-crafted tea at home and in this region.


“This venture is yet another Tealive Breakthrough for us and we’re excited to be chosen by KidZania Kuala Lumpur for this meaningful activity for our young. We’re confident this partnership will be successful and beneficial to both the children and parents.”

Loo said for the young and curious, their inquisitive mindswould be fulfilled through interactive activities to showcase the fun side of how their favourite beverages are brewed.


“Children at KidZania will no longer be full of awe and wonder at how their pearl milk tea is made. At Tealive, we strongly believe that providing a hands-on experience is much better than watching videos to pick up a new skill.

“Actually, it’s more than just learning a new skill here. This process will boost each child’s self-confidence that they, too, can do something productive – independently on their own rather than depending on others.


“Thus, in this context, making your own cup of Tealive pearl milk tea will carry a lot more weight and significance than meets the eye. Parents will appreciate this character-building and confidence-boosting exercise. Imagine what a milestone it will be for a young boy or girl to make a drink and serve it to customers instead of always being served by others,” Loo said.


This process, he added, would give children fresh insight into the effort, care and attention to quality and hygiene behind-the-scenes before each cup is ready to be served. “They will have a healthier respect for customer-service staff wherever they go and will hopefully grow up to be an understanding customers themselves,” he quipped.

Interested to know more about KidZania Kuala Lumpur,

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CREATIVE FABER-CASTELL’S BACK TO SCHOOL STATIONERY TO NURTURE CREATIVITY AND IMAGINATION OF CHILDREN



Faber-Castell Malaysia launched its ‘Back to School’ campaign this year with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children. 


According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing the right stationery products is an important contributing factor to the brain development of young children. “A good stationery set will enhance their learning experience and also improve their fine motor skills." 


Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon.


Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.


This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.


Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.


Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. 





Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially fortoddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.


‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. 



The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. 



This Augmented Reality colouring book is the first of its kind by a stationery company.


The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.


The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.


To make things more interesting for its customers, Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. 


A single receipt purchase, entitles customers to purchase up to four tickets with 35per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020.


In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 November 2019 till 5 January 2020 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page. 


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