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Mr Energizer™ Icon With Its Energizer® Max Plus™ No 1 Longest Lasting Alkaline Batteries At Sunway Pyramid



Mouse mommy was spoted many Mr EnergizerTM at Sunway Pyramid! Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further. 

Mr EnergizerTM is your answer, and he’s more vibrant than ever and always Malaysian choice.


Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, today introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr EnergizerTM, the brand’s beloved charismatic character. 


The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. 


Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.


“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr EnergizerTM, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”  


“The Energizer® brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.


Mr EnergizerTM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.


The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.

Introducing Max Plus™ - Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries

In conjunction with the reenergised brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.


Energizer® Holidays campaign lets Malaysians travel more in partnership with Booking.com
Energizer® is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer® Holidays campaign. 


In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.


To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer® batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/


In Malaysia, registration is open within the Promotion Period of 12.01am on 1 July 2019 to 11.59pm on 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.


When you register your details and the barcode on the campaign website, you will also be concurrently entered in the 'Win A Year Off' global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.
                                                                       

For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website,




[1] AA & AAA only
[2] Compared to Energizer® Advanced™ AA in digital audio

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Salam Aidilfitri! Raya Looks With W7 Cosmetic Products In Guardian Malaysia!



Raya celebration brings laugh, happiness and makes everyone gather together. Of course, food, dress, deco, traveling and make up all must be completed! “Itu barulah Raya!”


Mouse mommy was joining a special W7 cosmetic workshop to get to know the makeup products. Do you know that this brand name is related to an England postcode of W7? It is a well-known cosmetic brand in England. Glad that Guardian Malaysia is bring in this products for Malaysian consumers.


Mouse mommy also takes this opportunity to try out the W7 cosmetic products



There are a wide range of W7 makeup products to create a sweet or bold look such as W7 BLAZIN eye colour palette, Banana Dreams loose powder, Contour stick, Duo Blusher and Delicious eye shadow, W7 Matte Lipstick vampire kiss and many more. All the W7 is exclusively available at Guardian Malaysia.


Raya looks with W7! Mouse mommy also eager to make up “cantik-cantik” nicely and join the Raya Open House gang this weekend! Many places need to visit too!


W7 BLAZIN eye shadow palette comes in a pencil case design with 12 colours which is White Hot, Match Stick, Volcano, Strike It, Hot Stuff, Hot Sauce, Lava, Sizzie, Burn, Alarming, Hot AF and Muy Caliente. From light shades to dark shades, all is pigmented colours and no caking issue.


There are many different combination of the W7 Duo Blushers. Mouse mommy has try out this W7 Duo Blusher #04. It gives a natural pink on my cheekbone area. It looks great and suitable for my skin tone!

There are 2 types of W7 mascara that is waterproof and non-waterproof. The W7 Absolutely Waterproof Mascara can enhance my eyelashes and make it darken, thicken and lengthen. The unique of this W7 Waterproof Mascara is easy to apply and my eyelashes do not easily get stick to each and others. Highly recommended!


W7 Line to Five Waterproof Eyeliner Pen is highly pigmented in black and versatile to create any fine or bold lines. Suitable for beauty expert and beauty creator.


Mouse mommy loves the W7 Matte Lipstick vampire kiss, it gives me a finish touch of festive look! Cheers! Check out more photos at Album 1 | Tutorial Video


Happy Eid Mubarak! Last week all my friends are balik kampung. 


This week mouse mommy’s objective is to visit “ziarah-menziarahi” and attend Raya Open House as much as I could! Salam Aidilfitri!


Interested to get to know more about W7 cosmetic ranges at Guardian Malaysia,

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The Malaysia Book of Records | The Largest Thomas & Friends™ Diorama At 1 Utama Shopping Centre



Thomas & Friends™ steams into the Malaysia Book of Records with the Largest Thomas & Friends™ Diorama. 


The impressive over 50 square metres display – built with the newly launched Thomas & Friends™ TrackMaster™ – will be at the Ground Floor Centre Court, Old Wing at 1 Utama Shopping Centre from now until 10 June 2019


If you’re thinking of embarking on an adventure with your children this school holidays, visit Thomas’ Holiday Adventure for a day of entertainment and adventure.

“With some huffing and puffing we’ve built the largest Thomas & Friends™ diorama with the Thomas & Friends™ TrackMaster™ sets, making our mark in the Malaysia Book of Records. With this achievement, we look to continue stirring children’s imaginations on the bigger world around them through the wonder and awe of trains. We hope that all little engineers nationwide will learn the importance of friendship and teamwork with Thomas on their adventure through the wonders of childhood,” said Ho Shu Ting, Marketing Manager for Infant & Pre-School at Mattel Southeast Asia Pte. Ltd. (Mattel).


The record-breaking diorama was made possible with the launch of the new Thomas & Friends™ TrackMaster™. The brand-new range features battery-operated track systems with adaptable, connected tracks, allowing trackbuilders to mix-and-match multiple box sets into one large, connected world. Thomas & Friends™ TrackMaster™ looks to encourage creativity and inspire fans to create their very own world of Thomas, with new engines, new tracks, and new innovations planned as additions to the existing line-up yearly.



Recently celebrating his 74th birthday, Thomas has been entertaining children worldwide from the island of Sodor. With Thomas & Friends™ TrackMaster™, the new steam team (Thomas, Percy, James, Gordon, Nia, Rebecca, and Emily) will continue the momentum set by Thomas’ Global Adventures, ensuring inclusivity and speaking to a broader audience globally.


In conjunction with his recent birthday, Thomas is inviting fans to discover the largest Thomas & Friends™ diorama and see the Thomas & Friends™ TrackMaster™ in action at 1 Utama Shopping Centre

From 10AM to 10PM, from now up to 9 June 2019, kids can meet and go on a ride with life-sized replicas of Thomas and his friends, experience the unique glow-in-the-dark tunnel, and watch as Thomas races around the world in the record-breaking diorama.


Other than the roadshow, fans across Malaysia can get their very own Thomas & Friends™ TrackMaster™ sets at major toy retailers, departmental stores, and e-commerce platforms.

Interested to get to know more about Thomas & Friends,


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