Parkson Brings Joyful Festive Moments this CNY 2026

This Chinese New Year, Parkson ushers in the festive season with a joyful expression of style, harmony and prosperity through its Chinese New Year 2026 Campaign, running from 1 January to 18 February 2026.

Inspired by the beauty of the lotus flower and the auspicious symbolism of golden fish, Parkson CNY 2026 is a visual and emotional celebration themed "Celebrating Togetherness"-a season where family bonds grow stronger, traditions feel refreshed and every shared moment becomes a mini moment of joy.

A FESTIVE AESTHETIC ROOTED IN BEAUTY & MEANING

The lotus flower - a symbol of purity, renewal and harmony - anchors the campaign's look and feel, expressed through soft, flowing forms and graceful compositions that evoke calm elegance and fresh beginnings. Complementing this are lively golden fish motifs, symbolising abundance, prosperity and happiness, adding movement, playfulness and celebratory energy to the overall design.

The colour palette blends jade greens, soft florals, creamy neutrals and radiant gold accents, accented with festive reds - creating a modern Chinese New Year aesthetic that feels light, elegant and fashion-forward while remaining deeply rooted in tradition.

FASHION FOR EVERY GENERATION & EVERY FESTIVE MOMENT

Parkson's CNY 2026 collections are thoughtfully curated for women, men, kids and babies, offering festive fashion that balances tradition, comfort and modern style.

From elegant cheongsams and mandarin-collar dresses to contemporary samfu, playful festive sets and adorable kidswear, the collections are designed for reunion dinners, open houses, Valentine's celebrations and everyday festive moments-allowing families to dress beautifully and in harmony.

STYLE YOUR HOME FOR PROSPERITY & TOGETHERNESS

Beyond fashion, Parkson invites shoppers to create a warm, welcoming festive home with a wide range of homeware, décor, dining and gifting essentials. From statement tableware and cookware to decorative accents inspired by prosperity and joy, Parkson helps transform homes into spaces where laughter, meals and memories are shared.

SHOP & WIN BIG: PARKSON SHOP 2WIN SHOPPERRIFIC CONTEST

Adding excitement to the festive shopping season is the PARKSON SHOP 2WIN SHOPPERRIFIC CONTEST, running from 1 January to 31 March 2026.

Shoppers stand a chance to win a BRAND NEW HOME OR FREE SHOPPING IN PARKSON FOR A YEAR when they shop at Parkson during the contest period.

How to participate:

Get ONE (1) entry for every RM300 spent with a Parkson Card

Prizes Include: GRAND PRIZE

·Fully furnished condominium at Northwood Suites, edusphere Cyberjaya ·Worth over RM300,000 (1 winner

1st Prize

·RM18,000 Parkson Gift Vouchers (1 winner)

2nd Prize

· RM12,000 Parkson Gift Vouchers (1 winner)

3rd Prize

·RM6,000 Parkson Gift Vouchers (1 winner)

Note: Gift Voucher prizes are distributed monthly over a 12-month period.

CONSOLATION PRIZES

·RM500 Parkson Gift Vouchers x 10 winners ·Total worth RM5,000

Terms & Conditions apply. Full contest details are available on the Parkson website.

 

EXCLUSIVE PARKSON CARD MEMBER PRIVILEGES

GIFT WITH PURCHASE (GWP)

1. Complimentary CNY Paper Bag

· With storewide purchase of RM280 & above in a single receipt ·RM200 & above for Parkson Card Members

·Valid from 1 January 2026 onwards

·Limited to ONE (1) bag per redemption, while stocks last

2. Complimentary CNY Ang Pow Packet Set

·With storewide purchase of RM380 & above in a single receipt ·RM300 & above for Parkson Card Members

·Valid from 29 January 2026 onwards

·Limited to ONE (1) set per customer, while stocks last

PURCHASE WITH PURCHASE (PWP) OFFERS

Campaign Duration: From 1 January 2026 onwards ·Enjoy selected PWP items at special prices ·With minimum purchase of RM80 in a single receipt ·Limited to ONE (1) PWP item per customer, while stocks last

NATIONWIDE CELEBRATION

The Parkson CNY 2026 Campaign is available nationwide, inviting Malaysians everywhere to celebrate together -through fashion, family moments, festive homes and rewarding shopping experiences.

SPECIAL TREAT AT PARKSON 1 UTAMA & PARKSON SUNWAY PYRAMID

Shoppers get to customise their very own FREE Lucky Charm with spend of RM480 & above in a single receipt (RM400 & above for Parkson Card Members).

- Valid on same day of purchase on 24, 25 & 31 Jan 2025+1,2 Feb 2026 -Limited to 1 Lucky Charm per customer.

- Only for the first 100 qualified shoppers per day, on a first-come first-served basis while stocks last.

- Available only in Parkson Elite 1 Utama & Parkson Sunway Pyramid

SELECTED FASHION BRANDS & CATEGORIES with FABULOUS COLLECTIONS FOR THE SEASON

Women's Fashion

Cynthia Tang, Khoon Hooi, Monica Quen, Ecesis, Dressing Paula, Jo Bailey, Yourban, Forest Ladies, Anne Kelly, July, Isle-Isle, Arissa, Vangie,Erica, Behati, Sara Miller, Nicole Exclusive

Men's Fashion

Galaxy Samfu, Alain Delon, Byford, Orlando, Nicole, Guy Laroche, Valentino Rudy, Camel Active, Austin Reed, Pierre Cardin,GMV, Feraud, Mossimo

Kids & Baby

Purple Fish,Wizard Wardrobe, Olivia Jr, Kiwi Padi, Jeep Kids, Cheetah Kids,Forest Kids,Snails Kids, Soda Kids, Tiny Button, Bebe, Kikilala Baby, Luvable Friends

Accessories & Footwear

Noveni, Larrie, Bethany Roma, Nine West by Arista, Happy Creations, Swiss Polo, Polo Hill, NYC, Tracey, Lewre

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Purple Cane Tea Cuisine | Celebrate Reunion with a Taste of Tradition

The reunion dinner is the most important occasion of the Lunar New Year celebrations for the Chinese all around the world. Roads become congested, buses and trains are filled to the brim while planes are full as family members head back home from near and far to reconnect with one another over the most important meal of the year.

A never to be missed occasion, the reunion dinner cherishes the tradition of loved ones eating together, expressing gratitude and welcoming the new year with hope and prosperity.

As the Year of the Horse kicks off this 17^th February 2026, bring your family and loved ones along to Malaysia’s first tea restaurant, Purple Cane Tea Cuisine, for a homely, warm and comfortable meal of Chinese cuisine that revels in the time-honored tradition of reunion dinners.

 

A Reunion Dinner for all

 

“For this joyous new year’s reunion, we offer a choice of four different CNY sets of tea-inspired cuisines for the small families of four to those with extended ones of ten pax. Priced between RM 388 to RM 1,388 per set, there is even the choice of a set suited for vegetarians,” shared Ms. Lee Poi Kuen, Chief Financial Officer of Purple Cane Tea Cuisine.

 

Set A RM 388 (4 pax) - Prosperity fruit Yee Sang - Steam salted ‘Qing Yuan’ chicken - Steamed sliced grouper with beancurd slices - Portuguese-style deep-fried prawns - Ginger-fried Kailan with Shimeji mushrooms - LongJing Green Tea rice - Double-boiled sea coconut with pear - Green Tea mochi with red bean

Set B RM 538 (6 pax) – Vegetarian Set - Prosperity fruit Yee Sang - Mixed vegetables treasure pot - ‘Gong Po’ Tempeh with Lychee Black Tea - Deep-fried coconut strips with oats - Ginger-fried Kailan with Shimeji mushrooms - Healthy Puer wholegrain rice - Double-boiled sea coconut with pear - Green Tea mochi with red bean

Set C RM 988 (10 pax) - Prosperity fruit Yee Sang with salmon - Double-boiled herbal chicken with morel mushrooms - Steamed Patin fish with crispy ginger - Steamed salted ‘Qing-Yuan’ chicken - Portuguese-style deep-fried prawns - Eight-treasure vegetables with tea - Fragrant glutinous rice - Double-boiled sea coconut with pear - Green Tea mochi with red bean

Set D RM 1,388 (10 pax) - Prosperity fruit Yee Sang with salmon and jelly fish - Double-boiled herbal chicken with abalone & morel mushrooms - Steamed Tiger grouper with black fungus and beancurd slices - Steamed salted ‘Qing Yuan’ chicken - Deep-fried prawns with oats and coconut strips - Eight-treasure vegetables with oyster and ‘Fatt Choy’ - Fried seafood wholegrain rice with truffle - Double-boiled peach resin with pear - Golden ‘Nian Gao’ + Green Tea mochi

 

The dishes and menu above have been crafted by Head Chef Jack Lee of Purple Cane. This F&B veteran of Chinese cuisine introduces the right mix of tea types to the dishes to create a taste of freshness and harmony in every dish that suits the different palates in the family.

 

A refreshing choice for the health-conscious in this Lunar New Year

 

These tea-inspired cuisines are both unique and innovative at the same time.

Take the Prosperity fruit Yee Sang in all the CNY sets above, for example. Chef Lee serves it with Purple Cane’s specially crafted LongJing Tea-infused oil and passion fruit sauce. “The LongJing Tea-infused oil blends well with the fruits in the Yee Sang, ensuring that customers enjoy the crunchiness and freshness of it,” he explained. The Eight-treasure vegetables with tea is another must try while the dessert, Green Tea Mochi with red bean, offers a sweet ending to the meal without it being too heavy thanks to its retention of its original aroma of tea. 

 

The restaurant seeks to create the right balance of taste, nutrition and tradition with the modern needs of health and wellbeing. 

Hence, Purple Cane used only the freshest of ingredients every day. With the right mix of sauces and consciously timing the cooking to the right duration, customers get to savor the most naturally delicious and nutritious meal without any overpowering tastes nor heavy flavors. 

Dishes served at its restaurants are known for having less salt, less oil and less sugar. No artificial flavors are added while cooking the dishes.

 

A foodie’s words

 

Allan Chow – a self-confessed foodie and food connoisseur – shared, “From Kobe to Cognac and from the raw to the refined, I have tasted different food cultures the world over and after going the full circle, Chinese cuisine and its cultural heritage and philosophy is what I’d call second to none.”

 

Having been a corporate high-flyer in major media houses and as well as that of a major public-listed conglomerate here in Malaysia before his retirement, Allan have had the most lavish and sumptuous meals with the most complex of marinates, sauces and flavors.

 

“I have been patronizing Purple Cane since they first opened in the 1990s and to me, they are the custodian of Chinese culture and tradition through the balance and harmony in its culinary creations. 

The freshest of taste comes through the dishes without being overpowering and its use of tea as an ingredient is indeed unique and celebrates the Chinese heritage that should be passed on to the younger generations,” explained Allan. In his 70s now, he is giving his stamp of approval to the fresh, harmonious and natural goodness of Purple Cane Tea Cuisine’s dishes.

 

Stay well, stay healthy and thrive in this new year!

 

“With the reunion dinner being the first meal of the Lunar New Year to many, eating the tastiest and most wholesome food is indeed the best way to kick-start the year ahead!” concluded Ms. Lee.

 

Besides the set menus above, customers who step into Purple Cane restaurants can also order ala carte dishes from the CNY menu to suit the number of pax and needs of each diner. 

 

Book a table for this upcoming Lunar New Year at +6012 716 3090 (Purple Cane Shaw Parade) or +6012 719 3090 (Purple Cane Gardens Mid Valley).

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