With the 2026 Chinese New Year just around the corner, JYY Group kicked off its grand CNY Activation at Sunway Pyramid! This marks their third year of partnership, bringing to life the theme “HORSEH! Lucky Bee With You.” Combining heartfelt “Lucky” wishes with the high-energy “HORSEH” (a common Malaysian expression meaning “awesome”) spirit, the event is set to fill the season with good fortune. It’s more than just a roadshow; it’s an immersive experience inviting everyone to see, taste, play, and feel the festive joy!
At the event, Alann Tan, Founder and CEO of JYY Group, took to the stage alongside Nancy Sit, Ah Niu, Angeline, and Madison for the first-ever live performance of the viral hit, “Lucky Bee with You,” which has surpassed 3 million views online. The heartwarming melody resonated with the audience, spreading blessings of health and prosperity for the Golden Horse Year. The excitement reached a crescendo when Alann Tan and Ah Niu performed a soulful duet of the classic “Use Malaysia’s Warm Weather to Say I Love You”（用马来西亚的天气说我爱你). As the familiar tune played, it ignited the crowd’s passion, seamlessly weaving Malaysia’s culture and spirit of unity into the festive celebrations.
To further share the joy, a special interactive session was held where the celebrities handed out gifts to the crowd, reinforcing the wishes for abundance and wellness in the new year. A standout highlight of the day was the giveaway of limited-edition real gold keychains – a special collaboration between JYY and Poh Kong. These exclusive items also served to promote Visit Malaysia Year 2026, adding significant cultural depth and symbolic value to the grand launch.
In a powerful collaboration, JYNNS and Tourism Malaysia officially launched the “MY Treasure” series. Alann Tan, alongside Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, jointly unveiled this collection of local wellness gifts. During the ceremony, a commemorative plaque was presented to Tourism Malaysia to honor the successful joint partnership in promoting Visit Malaysia 2026 and “MY Treasure” to an international audience on the world’s leading global news platforms, CNN Indonesia.
Beyond traditional wellness gifts, JYNNS has introduced a seasonal Trigona Honey series for the festive period, featuring Trigona Sparkling Drinks and Trigona Softserve.
To add an element of fun and interaction to their gifting range, the brand has also debuted its original IP – the JYNNS Lucky Bee With You Blind Boxes.
The CNY Activation Roadshow is more than just a single event; it is a nationwide celebration heading to major shopping malls across the Northern, Central, and Southern regions.
To learn more about JYY and JYNNS, please visit the official website
