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Young Malaysian Workforce | Earn While You Learn | NEW Skills Apprenticeship Scheme for a Malaysia Skilled Future!

AIMSMET GLOBAL under the AIMSMET GROUP collaborates with Institute of Commercial Management (ICM), United Kingdom launched the “Earn while you Learn” Industry Sponsorship Program (ISP) towards Skills Apprenticeship Scheme for a Malaysia Skilled Future.

The Program was endorsed by YB Datuk Seri Saifuddin Nasution Bin Ismail, Minister of Domestic Trade and Consumer Affairs (KPDNHEP). The Chairman of AIMSMET GROUP, Professor Dato’ Dr Jayles Yeoh, the CEO of Institute Commercial Management, Mr. Adair Ford and the CEO of AIMSMET Lifestyle Service, Ms Alice Hoang paid a courtesy visit to the Minister’s office and the endorsement was sealed by the signing of plaque by the Minister and the CEO of ICM, UK. 

The ultimate goal is to draw young Malaysians, regardless of their starting points, into jobs and sectors that are growing, and equip them with the right skills and experience under the right ICM program for careers in these areas.

In recent months, Prime Minister Tun Dr Mahathir Mohamad addressed that the government will press priority on technical and vocational education and training (TVET) under the Shared Prosperity Vision in efforts to increase the people’s employment through skilled competency. Dr Mahathir mentioned that TVET played an important role in improving the skills of workers and that training must be made a precedency.

The Shared Prosperity Vision will encompass the 12th and 13th Malaysia Plans, spanning 10 years from 2021 to 2031. Thus, the launching of the ISP for Skills Apprenticeship Scheme with AIMSMET LIFESTYLE SERVICE as the pioneer is a timely program that is poised to champion the government’s vision in reducing the unemployment rate in Malaysia and enhancing the skilled competency among the youths for a digital economy.

The Critical Skills Monitoring Committee (CSC) identified that two of the critical jobs-lacking in its work force are the service and sales workers. 

Among the reasons are lack of fluency in English, communications skill, customer service skill and the ability to multi-task. Hence the retail sector, mainly the Food & Beverage areas, requires immediate solutions to engage and train local Malaysian, especially school leavers, to fill these gaps.

Since the initial introduction of the Industry Sponsorship Program in September 2017 and the recruiting partnership with ACT Hubs Sdn Bhd in 2018, AIMSMET have over 30 industries ranging from Food & Beverage to Digital Economy to Client Services such as Starbucks Coffee Company, McDonald’s (Gerbang Alaf Restaurants), Marrybrown, Only World Group (OWG), Watsons and many more sponsoring more than 80 school leavers and graduates in the ICM programs. 

Through this movement, the skills, passion and contributions of every individual will drive each organization’s next phase of human capital development towards an advanced mastery of skills and lifelong learning.

During the meeting, YB Datuk Seri Saifuddin Nasution Bin Ismail, Minister of Domestic Trade and Consumer Affairs (KPDNHEP), said, “In order for Malaysia to become a developed nation, the Malaysian human capital needs to be further developed with programs such as AIMSMET’s Industry Sponsorship Program.

As the government, we are committed to reduce the disparities of income for those living in the rural areas. We have applied the spirit of shared prosperity in the 2020 Budget and have prioritized sectors such as TVET and skills training. While Malaysia has made great strides in human capital development since independence, we cannot afford to sit on our laurels as we still have much to do before achieving our goal of being a knowledge economy that is competitive on a global scale.”

In conjunction with the endorsement of the “Earn while you Learn” – Industry Sponsorship Program, a panel discussion was held on the topic, “A Paradigm Shift in Education & Training – Skilled Apprenticeship Model”. 0ver 200 university students, educationists and industry players were present to gain knowledge and industry insights. Among the panelists were Dato’ ’Sri Michael Kang, President of SME Malaysia, Datuk Dr Chef Wan, Celebrity Chef, Datin Winnie Loo, Founder of ‘A Cut Above’, Dr Janson Ang, Founder of The Giving Bank Organization and Mr. Adair Ford, CEO of Institute of Commercial Management, UK while Prof. Dato ’Dr Jayles Yeoh, Chairman of AIMSMET Group was the moderator.

According to Prof. Dato ’Dr Jayles Yeoh, Chairman of AIMSMET Group, “The aim of this Industry Sponsorship Program is to bridge the gap and speed up the pace in producing knowledge workers through the private sector. 

AIMSMET is ambitiously looking to revolutionize the academic thinking by introducing real life education to ensure no misfits to the relevant industries. With continuous support from the government and private sector, the ambition to make Malaysia as the global leader in providing High Quality Knowledge Worker for various industries is realized. 

Ultimately we hope to see positive spin off for the economy as we are able to provide skilled knowledge workers for Foreign Direct Investments (FDI) into the country.”

Also present at the event was Miss Tiffany Lim, Founder of ACT Hubs, who works closely with AIMSMET to connect with Industry Partners and to recruit school leavers for the program. 

Both AIMSMET & ACT presented a cheque of RM20,000 to support Yayasan Food Bank Malaysia at the event. Present to receive the cheque was Mr. Abdul Wahab Long, CEO of Food Bank Malaysia. 

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Lower Cost Of Living With Shopee 9.9 Super Shopping Day

 Zed Li (left), Head of Business of Shopee Malaysia with Song Hock Koon (right), Director of E-Commerce MDEC at the Shopee 9.9 Super Shopping Day Launch

Shopee Shopping Day! Over the past year, the Government has rolled out a number of initiatives to reduce the cost of living in Malaysia. Its recent initiative is the establishment of the National Action Committee on e-commerce by the National Cost of Living Action Council. The aim is to promote and strengthen the use of e-commerce, thereby eliminating the role of middlemen in a bid to lower the cost of consumer goods.

In view of this, the Government has been engaging closely with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on how it can best alleviate the rising cost of living for Malaysians. One of Shopee’s efforts is to work alongside Malaysian retailers by lowering the barrier of entry to the digital economy. Additionally, the cost of operating a business online is much lower. In turn, Shopee encourages retailers to share their cost savings with shoppers, thereby making online shopping more affordable for consumers. As a result, consumers see themselves saving an average of 20% on their daily necessities when they shop on Shopee on a regular day, with the potential to save up to 90% during major shopping events like 9.9 Super Shopping Day.

Taking place from 19 August to 9 September 2019, the campaign offers greater deals and discounts across categories from brands such as Nutox, HP, L'Oréal, Vinda, Photobook Malaysia, Enfagrow, Universal Traveller, realme, MR DIY and Nestle. To further promote the adoption of e-commerce and encourage Malaysians to take advantage of these savings, Shopee is bringing down the minimum spend for free shipping to RM9.

Welcoming the initiative, Song Hock Koon, Director of E-Commerce, Malaysia Digital Economy Corporation, said, “One of MDEC’s objectives is to encourage Malaysians to become immersed in the digital ecosystem, as such initiatives like these will help accelerate adoption in a sustainable and cost-effective manner. We are always pleased to collaborate and support industry moves and trust that this latest initiative will further inspire digital entrepreneurship efforts.”

Ian Ho, Regional Managing Director, Shopee said, “Shopee’s mission has always been to impact local communities on a meaningful and sustainable level through initiatives such as our sales campaigns that will allow Malaysians to continue shopping and stocking up on necessities without breaking the bank. At the same time, I am happy to announce Shopee’s partnership with our latest brand ambassador Cristiano Ronaldo. Having him on board is truly a milestone for us. This makes us more than just a shopping platform as we continue to inspire users and connect them with the biggest stars and celebrities in the world.”

At the launch of 9.9 Super Shopping Day held at Grand Hyatt Kuala Lumpur, Shopee revealed its newest brand ambassador, Cristiano Ronaldo. As one of the greatest athletes, he is an inspiration to many and his dedication to football resonates with the deep commitment Shopee has towards its users. He will be working with Shopee across its seven markets in a wide range of activities to engage and inspire people in the region.

The 9.9 Super Shopping Day will feature three weeks of super promotions and entertainment as well as exclusive privileges with leading industry players:
 Shocking Sale - 9 times daily, enjoy deals from as low as RM1.
RM9.90 Super Voucher Pack - Pay RM9.90 to enjoy vouchers from Shopee, Agoda, dahmakan, Dal.komm Coffee, ZEN Rooms, Grab, BBQ Chicken, Victoria Station, KKday,, Muslim Pro, MBO, Dunkin Donuts and Teppanyaki and receive savings up to 17x of your money spent.
● “One or Not” - 21 Yamaha motorbikes, 1 Honda City and more for only RM1. If the customer is not the selected buyer, Shopee guarantees a full refund.
● Standard Chartered Mastercardholders - RM15 off with minimum spend of RM120. Valid from 19 August to 9 September.
 Shihlin Taiwan - Buy 1 Free 1 packet of Crispy Chicken Cracklings.
Wonda Coffee - A brand new product range made exclusively first on Shopee, with an introductory promo price for first 300 customers.
Dunkin Donuts - First 2,000 customers get to enjoy RM0.99 for 1 Donut worth RM3.50 only on 9 September.
Burger King - Get a Whopper Jr & Cheeseburger, beverage and fries set meal for only RM9.90.
The Alley - Enjoy exclusive boba milk tea from RM9 onwards.
Häagen-Dazs - Single scoop for RM9.90 and double scoop for RM19.
Hong Leong Yamaha Authorised Dealer - Enjoy exclusive discounts up to 30% on Yamaha motorcycles including Yamaha NVX, Y15zr and LC135 on 9 September.
 BH Petrol and Mydin will be giving out 100 tickets worth RM35,000 to watch Dato’ Sri Siti Nurhaliza live at the Shopee X SimplySiti Mini Concert.

Find out more about Shopee’s newest brand ambassador at:

Find out more about 9.9 Super Shopping Day at

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Watsons Malaysia’s Top Influencer Search Begin! Are You The One?

Asia and also Malaysia’s leading health and beauty retailer, Watsons Malaysia has just launched the search for Malaysia’s top influencer.

Watsons presents Malaysia’s Top Influencer Search campaign will start with the first challenge on 4th October, and participants will have to stay tuned to @watsonsmy & @ohbulanofficial Instagram and Watsons Malaysia & Ohbulan Facebook for the announcements of what the seven challenges will be before the finale.

The finale will then have one potential influencer to be selected and he or she will be groomed for the next 12 months to be the Watsons influencer. The participants will be mentored by none other than one of Malaysia’s top social influencers, Scha Alyahya who boasts a following of over 6 million followers on social media. Scha Alyahya will also be one of the panels of judges in the final selection of the participants.

Interesting! Mouse mommy is also takes this opportunity to participate in this Watsons Malaysia’s Top Influencer Search. Fingers crossed.

“The mobile penetration rate in Malaysia makes up 132.9%, based on data from the Malaysian Communications and Multimedia Commission. While according to the 2017 Internet Users Survey, influencers could certainly reach Malaysian users, whose top online activities are text communication (96.3%), browsing social media (89.3%) and getting information (86.9%). Out of those who visit social networking sites, 97.3% have Facebook accounts, followed by Instagram (56.1%), says the survey. Hence, social media star search would be the in and innovative thing to do right now. As Malaysia’s largest health and beauty retailer, Watsons will always stay in the forefront of innovation,” said Caryn Loh, Managing Director of Watsons Malaysia.

“The influencers’ storytelling and presentation skills including doing tutorial videos and postings for participating Watsons products, will be part of the judging criteria. Hence, at Watsons we wanted to give influencers a chance to share their photos and stories to give an authentic experience with our brand,” said Danny Hoh, Customer Director of Watsons Malaysia.

The grand prize winner for Watsons presents Malaysia’s Top Influencer will be take home RM10,000 cash, RM20,000 worth of Watsons points, RM10,000 worth of products from Watsons. Besides that, grand prize winner will be the official Watsons Key Opinion Leader (KOL) for a year, he or she will appear in a national Watsons television commercial, and also in Watsons billboards nationwide. Appear in videos on portals such as Oh Bulan!, Says, Vocket and more!

“I am looking forward to mentor and groom these influencers to be the next top influencer in Malaysia. It would be a great fun and memorable journey with the contestants and Watsons too!” said Scha Alyahya.

During the glamorous and exciting launch of Watsons presents Malaysia’s Top Influencer campaign, over one hundred attendees including key social influencers attended the event, where they were treated to some engaging social media activities, celebrity appearances, and entertainment with celebrity appearances. Present at the event were Caryn Loh, Managing Director of Watsons Malaysia, Danny Hoh, Customer Director of Watsons Malaysia, and Scha Alyahya one of Malaysia's Top female artiste. Other popular influencers in the event include Amber and Johanis.

The official hashtags for the Watsons Malaysia Influencer Search campaign #Watsonsmti and #Watsonsmalaysia. Follow the Instagram accounts of @WatsonsMy and @OhBulanOfficial and Facebook accounts Watsons Malaysia and Ohbulan to participate in the search. The first challenge begins on 4th October; stay tuned to @watsonsmy & @ohbulanofficial for the announcements.

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