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Ayam Brand Continues its Commitment to a Healthier Malaysia | 17th Annual CSR Community Campaign

 

Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.



This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.

 


The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.

 



In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

 


According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,” Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

 

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.

 


Recently, reports show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

 

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. “We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.

 


“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

 

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

 

For more information on Ayam Brand,

Website : www.ayambrand.com.my

Facebook : https://www.facebook.com/ayambrandmalaysia

Instagram : https://www.instagram.com/ayambrandmy/


#ayambrandmy

#AyamBersamaMu2024

#AyamBersamaMu

#SukuSukuSeparuh

#TeamAboutDigital


1 Ministry of Health Malaysia: 3 Fats: Foods which serve as good sources of Omega-3 fatty acids

2 Bernama: Anwar urges people to be more health conscious, reduce sugar intake

3 Harian Metro: Bantut, obesity catat peningkatan di Malaysia

4 BBC: One in three children short-sighted, study suggests


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Combi Malaysia First Flagship Store At Mid Valley Megamall | Latest Innovation The CrossAge 360 Car Seat For Baby And Kids

 

Combi, the well-known baby products brand, has made a significant leap in expanding its presence in Malaysia by opening its first flagship store at Mid Valley Megamall, one of the country’s premier shopping destinations. 



This landmark store marks a major milestone in the brand’s efforts to establish a stronger foothold in SoutheastAsia's growing baby care market. Known for its high-quality, innovative baby products, Combi has been a trusted name for parents worldwide for decades. 



The flagship store in Mid Valley Megamall is a strategic move to enhance brand visibility and offer a comprehensive, immersive experience for parents, caregivers and expecting families. 



Combi latest innovation, The CrossAge 360-the first Japanese car seat designed for children from birth up to 10 years old.


This CRS, tested to meet the latest safety standards (European Standard No.R129), offers convenience and peace of mind to parents with features like a 360° revolving seat and easy one-hand swivel operation, allowing parents to safely and easily get their child in and out of the car.

 


Moreover, by situating the store in one of Malaysia’s busiest and most popular malls, Combi is positioning itself to reach a diverse, high-traffic audience, including young families who value quality, safety, and convenience in the products they choose for their children.

 


The store itself is designed to reflect the brand’s commitment to both functionality and style, offering a wide range of products, from car seats and strollers to feeding accessories and  safety gear. It showcases the brand’s signature product lines, each carefully curated to cater to the needs of modern parents. 

 


Shoppers can also experience first-hand demonstrations of Combi’s innovative products, which are known for their ergonomic design, safety features, and convenience. This hands-on experience is an essential part of Combi’s retail philosophy, as it allows parents to make informed decisions in an stress-free environment.


 

On top of that, beyond the product offerings, the flagship store also serves as a hub for customer engagement. It features dedicated spaces where parents can seek expert advice on product selection, baby care tips and safety recommendations. 

 


Combi’s in-store team is trained to offer personalised assistance, helping customers navigate the variety of choices available and providing guidance on the best products for their individual needs. 


The opening of this flagship store is also part of Combi’s broader strategy to increase its market share in the rapidly growing Southeast Asian baby product industry. 


 

With a focus on quality, safety, and customer service, Combi aims to deepen its connection with Malaysian families and expand its footprint in the region. Overall, the opening of Combi’s flagship store at MidValley Megamall is a testament to the brand’s ongoing commitment to serving the needs of parents while also reinforcing its position as a leader in the baby care market.


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Christmas Enchantment at Pavilion Kuala Lumpur

 

 

Christmas is a time for sharing, capturing memories, and enjoying festive fun with loved ones. As the holidays beckon, Pavilion REIT Malls invite shoppers to celebrate Christmas with joy, magic, and wonder at four enchanting destinations.



Uncover the captivating charm of Christmas Enchantment at Pavilion Kuala Lumpur!

 

Until 1 January 2025, experience holiday magic at Pavilion Kuala Lumpur, Malaysia's premier shopping destination, where ‘Christmas Enchantment’ transforms the mall into a dazzling world of gold and glam. 



Upon arrival at Pavilion KL’s Main Entrance and iconic Crystal Fountain, shoppers can witness Santa embarking on a magical journey from the North Pole, accompanied by his playful reindeer. 


Gentle snowfall creates a whimsical winter wonderland, blending the warmth of holiday cheer with the shimmering allure of gold to fill every moment with the true spirit of Christmas. 

 


This captivating entrance guides shoppers to Christian Dior Parfums opulent golden-themed ‘Dior Ball of Dreams’ installation at Pavilion KL’s Centre Court, perfectly complementing the mall’s elegant holiday ambiance. 

Shoppers can marvel at the centrepiece – a magnificent 12-metre Dior Christmas tree, the tallest in Southeast Asia – topped with a glittering Dior star, as part of Dior’s first-ever holiday installation in Malaysia. 




For a personalised touch, experience the Dior Art of Gifting, offering ribbon customisation, bottle engraving, and embroidery services. Afterward, indulge in festive decadence at the Dior Holiday Café with the specially curated Dior Ball of Dreams High-Tea Set. The Spanish Steps sparkle with golden ornaments and lights, leading to a majestic Dior carriage that invites guests into a world of seasonal glamour. 


 

From now till 25 December, magic takes over Pavilion KL’s Crystal Fountain area at 8pm and 8.30pm nightly. Witness a snowfall spectacle and meet Santa with his reindeer, bringing a touch of the North Pole to the city. Adding to the wonder, from 9 December to 25 December, an augmented reality show lights up Pavilion Elite and Fahrenheit88’s LED screens. Look up to see a jolly 3D Santa and his reindeer soaring across the sky, spreading cheer with gifts!

 


Beyond Santa’s enchanting arrival, weekends bring captivating performances to elevate the festive cheer. Shoppers can enjoy a Christmas Ballet performance by Allegro Music & Arts on 1 and 7 December, Christmas carolling by SIBKL (Borneo Evangelical Missions Kuala Lumpur) on 8 December, a lively carolling performance with the band and choir of the 8th Petaling Jaya Boys' Brigade Company on 14 and 15 December, and a carolling ensemble by the Korean community Faith in Action on 21 and 22 December. All performances will take place at the Crystal Fountain at 7pm, making each evening a vibrant celebration of the season.

 

 



Shoppers can explore exciting pop-ups at Connection on Level 3 this festive season. From 18 November to 5 December, indulge in the ‘Merry Chocolate Christmas’ collection by Anna Higgie at the Venchi Advent Calendar Pop-Up and stand a chance to spin and win prizes. To end the year on a high note, shoppers can raise their glasses at the Blanc 1664 #RaiseYourGlasses Pop-Up, also at Connection on Level 3 from 19 December 2024 to 1 January 2025. 



For the young and young-at-heart, visit the Christmas Toy Festival at Tokyo Street, Level 6, featuring thrilling events, immersive pop-ups, cool toys, and fantastic prizes.

 


Pavilion Privileges members can enjoy early access to highly-anticipated holiday collections and shop luxury brands like Cartier, Karl Lagerfeld, and Ted Baker, alongside beauty labels like Fresh, Dyson, and Dior Beauty. Shoppers can also bring their little ones to a special ‘Kids Movie Time’ for a screening of the newly-released ‘Sonic 3’, followed by an exclusive meet-and-greet session with Sonic and friends for Pavilion Junior members.




Pavilion Privileges members who spend RM1,800 will be eligible to redeem one pair of movie passes and two popcorn sets, available on a first-come, first-served basis. For the ultimate shopping experience, Pavilion Kuala Lumpur is hosting a Top Spender Contest, where the winner will receive a pair of stunning Rado watches. In collaboration with Maybank, Pavilion KL’s official banking partner, Maybank cardholders can redeem a delectable Venchi Christmas Chocolate Box with every RM1,500 spent, and a Venchi Christmas Chocolate Advent Calendar with every RM3,000 spent at specialty stores and F&B outlets when using a Maybank Credit or Charge Card*.



For more information on Pavilion KL’s ‘Christmas Enchantment’ events and promotions, visit www.pavilion-kl.com or contact Pavilion Kuala Lumpur’s Concierge at 03 2118 8833. Shoppers can also check real-time updates on Pavilion Kuala Lumpur’s Facebook, Twitter or Instagram.  


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The MICHELIN Guide Kuala Lumpur & Penang 2025 Celebrates Outstanding Culinary Achievements | Malaysia’s First MICHELIN Green Star

 


The MICHELIN Guide Kuala Lumpur & Penang 2025 has unveiled its highly anticipated list of the MICHELIN Starred, Bib Gourmand, and MICHELIN Selected restaurants, honouring 143 restaurants across Malaysia’s dynamic culinary landscape. This third edition highlights the country’s finest gastronomic experiences and introduces new award categories emphasising sustainability, innovation, and culinary excellence.



“As we reveal the third edition of the MICHELIN Guide Kuala Lumpur & Penang 2025, we are truly impressed by the remarkable progress of Malaysia’s culinary landscape. It’s inspiring to see two new restaurants earn one MICHELIN Star, and the addition of 12 new Bib Gourmand establishments showcases the rich diversity of local flavours. From preserving cherished family recipes to embracing sustainability with our first MICHELIN Green Star restaurant, these establishments reflect the heart and soul of Malaysia’s culinary heritage. We are excited to celebrate the passion, creativity, and dedication that make this country’s cuisine special,” says Gwendal Poullennec, International Director of the MICHELIN Guide. 

 


Dewakan Sets New Standard with Two MICHELIN Stars and Malaysia’s First MICHELIN Green Star

Dewakan, the celebrated contemporary Malaysian restaurant in Kuala Lumpur, has made history by being the first restaurant in Malaysia to receive the prestigious MICHELIN Green Star for its commitment to sustainability, while also retaining two MICHELIN Stars for its outstanding cuisine. Chef Darren Teoh Min Guo leads Dewakan’s efforts to source local ingredients, especially some unique local produce, and makes the best use of them to promote local Malaysian flavours, setting a great example. Taking a nose-to-tail approach to ensure every part of the ingredients is utilised and reducing waste by fermenting food scraps into homemade sauces, Dewakan exemplifies how fine dining and sustainability can go hand in hand. 




The introduction of the first MICHELIN Green Star in Malaysia reflects the growing importance of sustainability in the culinary world. The MICHELIN Guide recognises that great food should not only tantalise the palate but also benefit the community and the planet. Dewakan’s efforts serve as an inspiration for other restaurants to adopt greener practices.

 


6 One MICHELIN Starred Restaurants, Including 2 New Additions

The 2025 edition also celebrates the addition of two new restaurants to the prestigious one MICHELIN Star category: Chim by Chef Noom, offering innovative contemporary Thai cuisine that serves Thai dishes rooted in tradition but with creative twists and stylish plating; and Molina, recognised for innovative dishes that are a delectable amalgam of French techniques, Nordic sensibility, and Asian twists. These two restaurants join a select group of 6 MICHELIN-Starred restaurants, including Au Jardin, Auntie Gaik Lean’s Old School Eatery, Beta, and DC. by Darren Chin. 


 

A Growing Selection of Bib Gourmand Establishments

In the third edition of the MICHELIN Guide Kuala Lumpur & Penang 2025, the MICHELIN Guide continues to recognise exceptional value with its Bib Gourmand category, recognising 56 restaurants this year for their high-quality and affordable dining experiences. Among the 12 new entrants are Cantonese eatery Foong Lian and Peranakan establishment Winn’s Cafe, showcasing Malaysia's local culinary gems.

 


Of particular note is BM Yam Rice has been moved from the MICHELIN Selected category to the Bib Gourmand list, acknowledging its consistent quality and value. Known for its rich and flavourful broth served with savoury yam rice, this beloved establishment in Penang has earned its place among the country’s most notable affordable dining options.




The 12 new Bib Gourmand establishments include a diverse range of culinary gems, including:

  • Kuala Lumpur: Coast by Kayra, Foong Lian, Leen's, MTR 1924, and Sin Kiew Yee Shin Kee Beef Noodles.
  • Penang: BM Yam Rice, Laksalicious, Lum Lai Duck Meat Koay Teow Th'ng, Ravi's Famous Apom Manis, Serabai Istimewa, Super Star Koay Teow Soup, and Winn’s Cafe.


 

10 New Entries Added to the MICHELIN Selected Category

This year’s MICHELIN Selected list includes 80 establishments, with 10 new additions. These restaurants range from street food vendors to steakhouses and innovative kitchens, offering diners a wide assortment of culinary experiences. Notable newcomers in Kuala Lumpur include barbecue specialists Atelier Binchotanand Bar Kar, contemporary French restaurant Potager, and contemporary Malaysian venue Terra Dining. In Penang, the Austrian dining room Christoph’s, Italian trattoria Jaloux, and innovative kitchen Lucky Hole are among others.



This year's new entries showcase the exciting future of Malaysia’s dining scene, bringing unique perspectives to the nation and blending tradition with innovation. 

 


The MICHELIN Guide 2025 Special Awards

Each year, the MICHELIN Guide highlights the exceptional individuals who elevate Malaysia’s dynamic dining scene. The MICHELIN Guide 2025 Special Awards continue this tradition, recognising top talents in service, sommelier, young chef, and opening of the year categories, all of which play an integral role in shaping the destination’s gastronomic landscape.




  • 2025 MICHELIN Guide Service Award

Mr. Azmi Ahmad Kamal of Chim by Chef Noom (new One MICHELIN Star) takes home the MICHELIN Guide Kuala Lumpur & Penang 2025 Service Award for his unwavering commitment to exceptional service. Humble, polite, and friendly, Azmi's professionalism shines from the moment you sit down. His keen observational skills and warm service make dining a delightful experience, earning him recognition as one of the hardest-working and friendliest staff members in the restaurant.


    • 2025 MICHELIN Guide Sommelier Award

Recognised for his exceptional knowledge and passion for wine, Mr. Han Lai from Terra Dining (new MICHELIN Selected) receives the MICHELIN Guide Kuala Lumpur & Penang 2025 Sommelier Award. With around three years of service experience and a background in the wine industry, Lai offers curated wine pairing options with either three or five glasses, enhancing the dining experience and complementing each meal perfectly.




  • 2025 MICHELIN Guide Young Chef Award

Mr. Waymann Cheong from Lucky Hole (new MICHELIN Selected) is this year’s Young Chef Award winner. Born into a food industry family in Penang, he developed a passion for cooking early on. After graduating from a local culinary hospitality college and gaining experience at renowned restaurants like Pollen and Burnt Ends in Singapore, he returned to Penang, aiming to introduce modern culinary concepts to his hometown. As the leader of a young team at Lucky Hole, he fosters creativity and energy, boldly blending modern techniques with local ingredients. 




  • 2025 MICHELIN Guide Opening of the Year Award

The Opening of the Year Award, presented by UOB Malaysia, celebrates the success of a newly opened dining venue that has significantly impacted the local culinary scene. This year’s recipient is Mr. Guillaume Depoortere, the head chef of Molina. Since its opening in June 2024, the core team, with a strong background in Europe’s top-class restaurants, brings extensive industry experience and expertise, establishing a new standard in the city's culinary scene. 

 

These Special Awards reflect the dedication, skill, and passion of Malaysia’s culinary professionals and contribute to the nation’s evolving gastronomic excellence.


 

A Testament to Malaysia's Thriving Culinary Scene

The MICHELIN Guide Kuala Lumpur & Penang 2025 reflects Malaysia's vibrant and dynamic culinary landscape. With two new MICHELIN-Starred restaurants, an unprecedented MICHELIN Green Star recognition, and a wide range of new Bib Gourmand and MICHELIN Selected establishments, this year’s guide celebrates the diversity and creativity that define the country’s cuisine. From street food stalls to contemporary fine dining, Kuala Lumpur and Penang continue to offer an unmatched culinary journey.    



The MICHELIN Guide is a benchmark in gastronomy. Now, it’s setting a new standard for hotels. Visit the MICHELIN Guide’s official website, or download the MICHELIN Guide mobile app (iOS and Android), to discover every restaurant in the selection and book an unforgettable hotel.


The MICHELIN Guide,

Website: guide.michelin.com/my/en

Facebook: facebook.com/MichelinGuideAsia

Youtube: youtube.com/MICHELINGuideAsia

Instagram: @MichelinGuide



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