Journey to Singapore: The Durian Bakery’s Durian Cakes Are Worth the Trip

As a durian enthusiast from Malaysia, I often find myself on the lookout for unique durian desserts. When I heard about The Durian Bakery in Singapore, famous for their durian cakes and pastries, I knew I had to experience it firsthand. So, I traveled to Singapore, eager to taste what so many are raving about on social media.

Durian Mille Crepe Cake: A Slice of Heaven

The first treat I tried was the Mao Shan Wang Durian Mille Crepe Cake. This cake is a masterpiece—delicate layers of crepe envelop a rich durian filling, creating a perfect harmony of textures and flavors. The sweetness of the durian is balanced beautifully, making it a must-try durian cake for enthusiasts and casual dessert lovers alike.

D24 Durian Snow Mochi: Creamy & Delightful

Next, I tried the D24 Durian Snow Mochi. Soft, chewy mochi surrounds a creamy and aromatic durian filling, delivering a unique texture with every bite. The mochi is light yet satisfying, proving why this dessert has captured the attention of dessert lovers across Singapore.

Worth the Trip and Perfect for Any Occasion

For anyone traveling from Malaysia, this bakery is worth the journey. The quality and authenticity of their durian cakes make every bite memorable. Plus, they offer cake delivery across Singapore, making it easy to enjoy their desserts without visiting the store in person. Their selection is also Muslim-friendly, so everyone can indulge.

Whether it’s for a birthday cake celebration or a festive treat, The Durian Bakery’s creations are perfect for sharing with loved ones. Their combination of flavor, freshness, and creativity explains why so many people are talking about them online.

If you love durian, sweets, or are simply looking for an unforgettable dessert experience, The Durian Bakery in Singapore is a must-visit. From their durian cakes to their mochi desserts, each treat is crafted with care, making it well worth the trip—and with their convenient cake delivery, you can enjoy them anywhere in Singapore. 

Interested to know more about The Durian Bakery,

Website : https://thedurianbakery.com.sg

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Forget Cheap: Malaysians Are Now Shopping Smarter — Here's How

 

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment - with real-time demos, authentic seller interactions, and exclusive deals - they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation. 

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item - they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%). 

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price - they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

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Pos Malaysia Run 2024 This 29 September 2024 At Padang Merbok | Kuala Lumpur!

 

Pos Malaysia Berhad ("Pos Malaysia"), the national post and parcel service provider, announced the support of several esteemed partners for Pos Malaysia Run 2024, the company’s first-ever signature running event which is scheduled to debut on 29 September.

Coming on board as its main partner is EON Berhad, Malaysia’s largest dealerships serving a number of notable automobile brands including Proton.

 

Also lending their support to the success of Pos Malaysia’s maiden running event are the following leading household brands:

Bank Muamalat – Banking Partner

Cuckoo – Home Appliances Partner

Pos Aviation 

Yinson Green Tech – Green Technology

SkyBlue Media – Outdoor Media Partner

Allianz Malaysia Berhad – Insurance Partner

Milo – Chocolate Malt Partner

Spin - Apparel Partner

Nature Loop – Medal Partner

Chek Hup – Coffee Sachet Partner

Reebok – Watch Partner

Pos Shop

Sunway Theme Park

Blood - Wellness Partner

Opack – Food & Beverages Packaging Partner

Perkeso – Strategic Network

Mal-Tel Communication

Speaking at an event to introduce the line-up of sponsors and partners earlier today, Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer said: “After years of championing healthy living through partnerships in a number of major running and fitness events in Malaysia, we are very excited to take the lead in organising our very own flagship run. Themed ‘Jom Laju For Fun!’, the upcoming run not only celebrates Pos Malaysia’s heritage, but also reinforces our commitment to community building and healthy living with a focus on environmental responsibility.

 

“And today, we are thrilled to have received enormous support from all our sponsors and partners who share our dream and mission for the inaugural Pos Malaysia Run. Our sincerest thanks to each and every one of them, especially to our main partner EON. With your support and collaborations, we are confident that we will be able to elevate the event and ensure an unforgettable experience for all participants.”

 

En Akkbar Danial, CEO of EON Berhad, expressed his enthusiasm for the partnership, stating: “EON Berhad is proud to be the main partner for the Pos Malaysia Run 2024. This collaboration aligns perfectly with our commitment to promoting healthy lifestyles and environmental sustainability. As we celebrate our 40th anniversary, partnering with Pos Malaysia for their inaugural run allows us to contribute to a cause that not only supports community well-being but also emphasises the importance of sustainability. We look forward to supporting this event and making it a memorable experience for all participants, reinforcing our shared dedication to driving progress and shaping a better future.”

 

Pos Malaysia Run 2024 is currently open for registration via www.racexasia.com until 29 August. Registered participants will each receive a beautifully designed race pack containing an amazing selection of event merchandise and goodies worth up to RM140.

 

The event is scheduled to flag off at 6:00AM on Sunday, 29 September, at Padang Merbok Kuala Lumpur. It features three distances – Fun Run (6.2KM + Fun Zone), 10KM and 15KM, with entry fees set at RM75, RM80 and RM85 respectively.

 

Adopting a greener approach to the run, Pos Malaysia has taken steps to produce the running tee using 100% recycled materials. To reduce carbon emissions, race packs will be delivered to participants directly in eco-friendly packaging via Pos Malaysia’s electric vehicles, thereby eliminating the need to drive to a race collection venue. Additionally, on the day of the event, Pos Malaysia’s electric bikes will be used for marshal and operational support. All participants who complete their runs can also expect to receive finisher medals made from recycled plastic zip ties and metal.

 

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

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Shopee Strengthens Buyer Confidence with On-Time Guarantee Program

Shopee’s ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study in collaboration with Kantar found that 70% of Malaysian Gen Z’s will shop online if they are confident of a smooth delivery experience. Survey respondents prioritised in particular free shipping with no minimum spend and next day delivery whenever hitting the checkout button.

In fact, two thirds of Gen Z’s surveyed base their confidence on Shopee's established fulfilment practices. They review the platform’s flexible shipping options, on-time delivery guarantee, customer testimonials about delivery in good condition, and use real-time order tracking consistently to have peace of mind. The study also found that 70% of Malaysian Gen Z’s are more likely to hop over from social media platforms to e-commerce sites like Shopee to complete their shopping purchases.

In response to these evolving shopping behaviours, Shopee is introducing the On-Time Guarantee program commencing on 6 May. By implementing the On-Time Guarantee, Shopee is directly addressing a key consumer's preference for timely delivery, ultimately strengthening buyer confidence and driving repeat business on the platform.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said “Gen Zs seek a frictionless buying experience with both efficiency and transparency throughout the entire purchase journey. Focusing on customer centricity and enhancing the overall shopping experience, we also introduced the 15-Days Free Returns, No Questions Asked* program to empower buyers with unparalleled flexibility, allowing for ‘Change Of Mind’ returns on eligible items with a seamless and hassle-free process. By putting our users’ needs first, we aim to build an unwavering foundation of trust, fostering peace of mind for all Shopee users through consistent attention to their concerns and preferences.”

To support these evolving needs and to better serve customers, Shopee’s logistics partner, SPX Express, is proactively expanding its delivery capacity and coverage area throughout 2024. Their extensive network of over 140 hubs and warehouses, coupled with a robust network of 1,200 service points provides buyers with both timely delivery and convenient self-collection points.

SPX Express is further bolstering its customer-centric approach by expanding self-collection points outside the Klang Valley to 700 within the next six months. This strategic move allows shoppers to seamlessly integrate package collection into their daily routines.

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