‘Cerahi Kehidupan Bersama TOP’ Back-to-School Campaign | Support 200 Children from Program Perumahan Rakyat (PPR) Communities

 

The majority of Malaysian families eagerly anticipate  the start of the new school year, racing to equip their children with all new school necessities to motivate the kids to excel in their primary education. However, for urban poor families, the new school year is laden with major expenses. 

While the percentage of urban poor is relatively low at 3.8%, Malaysia has one of the fastest urbanisation rates in South-East Asia with 77.9% of the country’s 32.4 million population living in urban areas which translates to almost 960,000 urban dwellers living in poverty. Most of the urban poor are settled in Projek Perumahan Rakyat (PPR) low-cost flats, which are densely populated with limited public amenities that are often associated with drug and alcohol abuse, crime and petty theft as well as domestic violence and abuse, making the residents vulnerable. 

 

Those with lower educational attainment tend to be from households with lower incomes causing the income gap to widen. Encouraging and improving education opportunities is key to reduce income inequality.  

 

Understanding the plight of these urban poor families and recognising the importance of education for all, the Cerahi Kehidupan Bersama TOP (Brighter Future with TOP) charity fund-raising campaign is collaborating with MYDIN to equip a total of 200 Primary One  students from hardcore poor families living in PPR communities in Kuala Lumpur, Selangor, Johor and Penang, with back-to-school essentials for the 2023/2024 school year.  

 

A portion of sales from selected TOP detergent products across MYDIN stores from December 15, 2022 to January 15, 2023 will be channelled to equipping these 200 Primary One school students.

 

The back-to-school essentials include brand new school uniform, school shoes, socks, stationery set, pencil case, and colour pencils for each child. TOP will deliver the personalised back-to-school packs to the families ahead of the new school term giving parents and children ease-of-mind that they be on a level playing field with other classmates.

 

Since its inception in 2015, the Cerahi Kehidupan Bersama TOP campaign has benefited 3,206 children from 97 communities nationwide with back-to-school essentials, while contributing TOP detergent products to their families and caregivers. 

 

TOP recently introduced The TOP Colour Signature line of Super Colour premium powder detergent and Colour Protect premium liquid detergent with breakthrough 5D Colour ProTech Laundry Technology that allows consumers  to wash all laundry together with the confidence that colours won’t bleed, colourful clothes remain  vibrant, and dark clothes stay dark. It prevents fabric from early aging, keeping them newer for longer helping prolong the life of garments thus promoting more sustainable living. Each participating family in the Cerahi Kehidupan Bersama TOP program will receive a 2.1kg pack of TOP Super Colour powder detergent from this line, and a reusable detergent dispenser.

 

All TOP detergents including the Colour Signature line are powered by Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech that deploys next generation detergent technology that effectively removes 99.9% of harmful viruses including (COVID-19 virus, Influenza A & Coxsackie), and bacteria. This specially curated multi-tech formulation includes Anti-Malodour, Anti-Mite Dust and Anti-Sebum functionalities, enhanced with Bolder Scent Technology, a distinctive fragrance with proven efficacy against malodour control while it enhances mood. 

 

TOP partnered with Kloth Cares and INTI to introduce the Colour Signature detergent line, and in the process collected more than 700 kilograms of good quality pre-loved clothing kindly donated by the Malaysian public. The pre-loved clothing will be cleaned and made available to participating families interested in upcycling projects. 

 

“Rising cost of living is a global issue, and the urban poor are most at risk. Back-to-school preparations for even one child can disrupt the tight budgets of urban poor families, yet education is vital for these kids to break the cycle of poverty. Having similar back-to-school items as other students can help to motivate them and put them in the right headspace to excel. This is why the Cerahi Kehidupan Bersama TOP campaign resonates with and is supported by Malaysians who are invested in helping other Malaysians achieve their full potential. Our thanks to MYDIN for their cooperation on this campaign,” says Ms Carmen Foo, Senior General Manager of Southern Lion Sdn Bhd. 

 

To support the Cerahi Kehidupan Bersama TOP campaign in providing 200 urban poor Primary One students with back-to-school essentials, the public can purchase TOP detergent products from any participating MYDIN store nationwide from 15 December 2022 to 15 January 2023. For more information, please visit https://www.facebook.com/TOPdetergentMY. 

 

“We are committed to supporting 200 children through this campaign but we hope to achieve a higher collection so that we can help even more kids. Join TOP to make a difference to urban poor families so that they can enjoy a brighter future,” adds Ms Carmen Foo in closing. 

To find out more about TOP products and the campaign, please visit http://www.southernlion.com.my or call customer care line at 1800-880-133. 

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MAGGI® “Sajian Dikongsi, Kebahagiaan Dirai” Campaign and CSR Bring CNY Cheer to 11 Elderly Care Homes

The Chinese New Year celebration symbolises new beginnings, as well as a time to rekindle relationships and to foster a spirit of togetherness. With the aim to spread not only joy and happiness but more importantly, to uplift the lives of the senior citizens during this festive period, MAGGI® is rolling out its “Sajian Dikongsi, Kebahagiaan Dirai” campaign in January and February where proceeds from the campaign will be channelled towards a senior home welfare fund. The funds will then be utilised to support the welfare needs of eleven elderly care homes across Malaysia.

 

Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “During this difficult period, we want reach out and help raise the spirits of a very important community – our senior citizens in elderly care homes who are deeply impacted due to the restrictions on visitation to the homes. Through MAGGI®’s "Sajian Dikongsi, Kebahagiaan Dirai” campaign, we aim to channel funds to upgrade facilities in elderly care homes and improve their overall welfare. We are rallying all Malaysians to come together, so that all of us would be able to help make their Chinese New Year celebration just a little bit more special this year and uplift their spirits during this asupicious ocassion.”

 

En Yuan Old Folks Home, Rumah Kebajikan Orang-orang Tua Seri Permai, Perkampungan Rumah Sejahtera Warga Emas Islam, Pusat Jagaan Insan Emas Nur Hidayah and Persatuan Rumah Caring Kajang are among the eleven beneficiaries that will receive the contributions from this campaign. The funds will be used to help upgrade and repair the living facilities for the senior citizens, improve their overall welfare with the provision of beddings, furniture and household items and raise their spirits through food supplies, in preparation of the upcoming festive season.

 

According to Stanley Yap, Home Secretary of the En Yuan Old Folks Home, “A common issue that we’re facing throughout the COVID-19 pandemic is that some of our residents have felt increasingly isolated and lonely. Like any other year, they look forward to celebrate Chinese New Year with their families, friends and visitors with much joy and anticipation. Our funds have also been impacted throughout the duration of the pandemic, thus, in such challenging times, I am very grateful that companies such as MAGGI® paid attention to the needs of this segment of society, who are often overlooked. Thanks to the support we’ve receive, we would be able to organise a small celebration amongst our residents as well as give out ang pows to help raise their spirits, while ensuring that the living facilities of the home remain sustainable.” 

 

“There has been a decline in donations and funds ever since the pandemic hit the country. Most of our residents are living with various health complications such as diabetes, stroke or cancer, rendering them bed-ridden. The cost of care for acutely ill residents has been on the rise while we are struggling to secure enough donations and funds. I am grateful that with the support from MAGGI®, we will be able to improve the facilities for the elderly and ensure that their medical needs are met,” said Mohammad Fauzi Ramli, Manager for Rumah Kebajikan Orang-orang Tua Seri Permai, which will benefit from the funds collected from MAGGI®‘s Chinese New Year 2021 campaign.

 

In line with MAGGI®’s plans to bring to light the needs of underserved communities, MAGGI® also aims to empower Malaysians in the kitchen and inspire them to cook traditonal festive dishes for their loved ones through this campaign.

 

According to Geetha, “With the reimplementation of the various Movement Control Order (MCO) throughout Malaysia, pushing people back into isolation, it is a good time to integrate a few simple habits that can improve the wellbeing of the family. Staying true to MAGGI®‘s brand promise of helping people to Cook the Difference, we are committed in empowering people to cook tasty and balanced homemade meals for their loved ones this coming Chinese New Year celebration, which can results in many health benefits."

   

In conjunction with the “Sajian Dikongsi, Kebahagiaan Dirai” campaign, MAGGI® has also introduced seven “ONG”, delicious yet healthy recipes such as the Prosperity Pot, Special Fish Stomach Sliced Soup, Wealth Noodle Dish, Harmonious Vegetable Dish, Stir-fry Cheerful Shrimp, Traditional Pottery Chicken Rice and Steam Grouper Fish.

 

The "Sajian Dikongsi, Kebahagiaan Dirai” campaign by MAGGI® will run until 28 February 2021, with a total of RM350,000 in prizes. Malaysians will be eligible to participate in the contest, where RM0.10 contribution will then be donated to the senior home welfare fund for every contest entry submitted. Malaysians can submit their contest entries via WhatsApp or mail when they purchase any MAGGI® products.

 

For more information about MAGGI®’s “Sajian Dikongsi, Kebahagiaan Dirai” campaign and the all-new recipes,

MAGGI®’s official website : www.maggi.my/ms/aktiviti-maggi/sajian-dikongsi-kebahagiaan-dirai-2021/

MAGGI®’s Facebook : facebook.com/MaggiMalaysia

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Shop for a Cause, Shop for H.O.P.E.

The Covid-19 outbreak has affected everyone,  including animals, to varying degrees. According to non-profit organisation Homeless &  Orphan Pets Exist (H.O.P.E), there has been a 30% increase in animal abandonment at the  animal shelter during the Movement Control Order. This is possibly due to the growing  financial burden that pet owners are facing. 

Understandably, with the current economic climate, donations to the H.O.P.E animal shelter  located in Pekan Nenas, Johor have reduced greatly. Daily, H.O.P.E feeds an average of 1.2  tonnes (1,200 kg) of pet food to over 3,000 dogs and 200 cats that it is currently sheltering.  This works out to more than RM140,000 needed to ensure these furry friends are fed on a  monthly basis; and this is on top of the RM20,000 incurred for medical expenses and  miscellaneous. 

With the goal of improving the lives of pets through nutrition, shelter and education, pet care  product brands WHISKAS® and PEDIGREE® are collaborating with H.O.P.E. animal shelter  to raise funds via the “Shop for H.O.P.E.” campaign on Shopee happening from now till 6  December 2020. 

Through this campaign, Shopee users and pet lovers can make donations of RM10, RM20 or  even RM50 to the animal shelter. Additionally, for every purchase made through the Whiskas  and Pedigree Official Store on Shopee, 10% will be converted to products which will later be  presented to H.O.P.E. 

Mars Petcare Southeast Asia Pet Nutrition D-Commerce Director Phua Fui Ching said,  “Ever so often, we come across a news article or video on social media on animals being  abandoned and it is heart-wrenching. At Mars Petcare, we believe that pets make the world a  better place and therefore, collaborating with H.O.P.E as well as Shopee is one of the many  initiatives to achieve our goal in creating a better world for pets where they are healthy, happy and welcomed. 

Through this partnership, we hope to raise at least RM10,000 worth of pet  food to be donated to H.O.P.E to help ease their burden.”

 

In a bid to garner more proceeds for the animal shelter, WHISKAS® and PEDIGREE® will  also be offering in-store vouchers of RM7 off with a minimum spend of RM70 and RM10 off  with a minimum spend of RM100 to encourage pet lovers to purchase more from the store.

To find out more or show support for the Shop for H.O.P.E. campaign, visit  https://shopee.com.my/m/hope.whiskaspedigree

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