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CELEBRATE PROSPERITY AND TRADITION AT THE CURVE’S ‘GARDEN OF FORTUNE’ THIS CNY2025

Monday, January 13, 2025

This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune. ’

Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.

This year’s celebration, ‘Garden of Fortune’ , is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together.

“The Garden of Fortune campaign celebrates the essence of Chinese New Year – unity, prosperity, and renewal, ” shared Ms. Elaine, Centre Manager of the Curve.

“Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values.

From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!”

To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors.

Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage.

Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful. Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience.

For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition.

Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges.

On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all.

For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes.

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement. Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative.

Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court.

In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies.

This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need.

As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season.

From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year.

For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

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WonderMeat | First Dry Mix Complete Nutrition Plant-Based Meat In Malaysia

Tuesday, December 5, 2023

Local food tech company, GoodMorning Global Group Holdings Berhad officially launched the country’s first dry mix complete nutrition plant-based meat (PBM), that the company expects will serve the growing global demand for plant-based food alternatives.

The food product, which comes in powder form and named ‘WonderMeat’, is already making significant achievements, as seen by its induction into the Malaysian Book of Records.

Kluang Member of Parliament Wong Shu Qi, who was the guest of honour at the launch ceremony held at the Renaissance Hotel Kuala Lumpur, commended GoodMorning Global for their excellent achievement in the field of food biotechnology.

She added, “I am confident that Malaysia’s alternative protein products like WonderMeat, will be able to make headways in the global market and compete strongly with the more established brands, while inspiring the further development of sustainable food solutions.”

“We firmly believe that food technology holds unlimited potential, paving the way for a healthier and more fulfilling life. Thus, Wondermeat isn't merely a food product; it's a leap towards a sustainable future,” said GoodMorning Global Group’s executive chairman and founder, Dato’ Dr Lim Sin Boon.

He added, “Our commitment to wellness has led to the creation of a delicious, affordable culinary experience that provides sufficient and balanced nutrition plant-based protein for our daily needs!”

WonderMeat, a plant-based meat is developed to replicate the taste and texture of animal meat, not only giving vegetarians and vegans broader options in food choices, but also a revolution that will fundamentally change the way people perceive meat by transforming the meat industry into a plant-based one, thereby reducing the dependency on animal protein to achieve food security and climate goals.

With streamlined transportation, extended shelf life, reduced cost and carbon footprint, the powdered WonderMeat transform the food industry for sustainability. Offering authentic meat texture, convenience and affordability, it marks a new era in culinary innovation.

Primarily composed of soya and pea, it is rich in dietary fibre and protein. WonderMeat is also fortified with CaHMB, and 28 types of vitamins and minerals ensuring complete nutrition in every serving.

The innovation of WonderMeat follows several earlier achievements. In July, the company secured RM20 million (US$ 4.4 million) from 1,046 investors in an equity crowdfunding campaign to propel the company's biotechnology and food technology research into new frontiers, while earlier in March the company’s plant-based nutrition beverage GSure received approval from the Sultanate of Oman’s Centre for Food Safety and Quality.

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AEON Launches EVERYDAY FRESH, EVERYDAY LOW PRICE To Ease The Burden Of Increasing Living Costs | 60 Products Have Low Prices Everyday

Sunday, February 5, 2023

AEON, the leading go-to retailer in Malaysia; announces the launch of its ‘EVERYDAY FRESH EVERYDAY LOW PRICE’ campaign in response to customers’ constant struggle with the rise in cost of living.

The campaign aims to provide customers with consistent and affordable prices for fresh goods without sacrificing quality and availability all year round at all AEON, AEON BiG and MaxValu Prime nationwide, as well as on their online platform myAEON2go.

AEON's Chief Merchandise and Marketing Officer, Low Ngai Yuen assures that, “At AEON, we are committed to find solutions to the tightening of household budgets thanks to the erosion of purchase power.

We have pegged 60 products – including fresh produces that are direct from farms as well as various grocery and non-food products – all these 60 products are ensured to have low prices every day.

How do you know the product is in Low Price of The Day? Do pay attention on the AEON Pink tag with EVERYDAY FRESH, EVERYDAY LOW PRICE Logo on the product shelf itself.

“We pledge to support our customers head-on in their race to win against financial uncertainties. Despite being hit hard ourselves across the supply chain with cost increases from raw materials to manpower to transportation;

AEON is still all about being there for the customers – they must come first. Additionally, low prices alone are not enough, we also need to make sure we are offering the freshest and of the best of quality.”

To kick off the campaign, AEON hosted a media cum influencers launch at the new AEON Putrajaya, IOI City Mall, where attendees had the opportunity to participate in a supermarket sweep; designed to showcase and highlight the ease of budget-conscious shopping.

Superb fun AEON Shopping Sweep! Mouse mommy is in Team F and we got to find the products according to the given shopping list in 5 minutes. Adrenaline rush and required teamwork to make it success to grab the correct products and put into our AEON shopping cart.

Attendees at the event also sampled AEON Delicatessen and its ready-to-eat meals as well as La Boheme Coffee, known for offering premium quality coffee at an affordable price.

This AEON brand is dedicated to providing a satisfying coffee experience for those looking for delicious budget-friendly options.

Low Ngai Yuen adds, “We priced our products so that you do not need to worry about cutting back on the things that you and the family loved. Let AEON do all the heavy lifting while you destress by continuing with a full life!”

This campaign of daily low prices on fresh produces, groceries and non-food: EVERYDAY FRESH EVERYDAY LOW PRICE joins other exciting AEON offers including THURSDAY IS BETTER THAN FRIDAY where the health conscious can have more options to a wholesome lifestyle;