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AEON JBABY X KIDS REPUBLIC | JBABY PHOTO CONTEST 2024, WHO IS THE BABY WINNER?

Friday, November 15, 2024

AEON Malaysia is proud to announce the winners of the JBaby Photo Contest, a heartfelt tribute to parenthood that celebrates the precious milestones in a child’s early development.

This finale, held in conjunction with AEON’s 40th anniversary celebration at AEON Mall Shah Alam, showcases the very essence of parent-child bonding. Inviting families across Malaysia to join AEON in honoring the journey of raising resilient, joyful and thriving children.

The JBaby Photo Contest 2024, which drew over 220 entries from parents eager to capture their child’s special moments. Called on families with babies aged 6 to 24 months to submit photos that highlight growth, discovery, and development.

Supported by leading baby brands such as Sweet Cherry, Fairworld, Wan Lee Brothers, Leapfrog and others; the contest required a minimum spend in the AEON Baby department, fostering community participation and engagement among families.

The JBaby Photo Contest and Fest are powerful reminders of the importance of nurturing our children through every stage of their development. As parents, the opportunity to support our children as they grow resilient, healthy, and well-rounded is priceless.

AEON is committed to creating experiences that empower parents, offering them spaces to connect, learn, and celebrate these vital milestones. The essence of AEON’s mission lies in supporting families, and the JBaby Fest has reinforced this by bringing people together to share in the joy of parenthood, said Low Ngai Yuen Chief Merchandise and Marketing Officer of AEON Malaysia.

The grand finale, held as part of the JBaby Fest, featured a vibrant mix of activities, from engaging workshops and mascot appearances to interactive sessions, including Leapfrog-led coloring activities.

The event celebrated not only the contest winners but also AEON’s wider commitment to providing parents with meaningful resources and guidance on their parenting journey.

Grand Prize: RM 2,000 AEON Gift Voucher, Stroller and toys valued at RM300

Second Prize : RM 1,500 AEON Gift Voucher, Stroller and toys valued at RM300

Third Prize: RM 1,000 AEON Gift Voucher, Stroller and toys valued at RM300

Consolation Prizes : Toys Value at RM300 each

The celebration brought together families from across the region, offering not just prizes but also workshops and seminars led by experts on topics ranging from child development to nutrition. Featured brands like JBaby, Anakku, Offspring, OKBB and Sweet Cherry provided parents access to high-quality baby essentials and expert advice to support their children’s growth.

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AEON MOONCAKE FESTIVAL | "YOU COMPLETE MY MID-AUTUMN FESTIVAL 2024” FOCUSES ON FAMILY GATHERINGS WITH A LUXURIOUS SELECTION OF 200+ MOONCAKES

Tuesday, September 17, 2024

As the Mid-Autumn Festival approaches, AEON is excited to welcome this cherished occasion with the theme "You Complete My Mid- Autumn Festival 2024," placing an emphasis on the warmth and unity of family gatherings.

AEON’s offering of over 200 mooncake varieties ensures that every family’s celebration is made complete with their favorite treats.

Building on last year's success, which earned AEON a place in the Malaysia Book of Records for the largest variety of mooncakes, this year’s selection continues to expand, offering an even more impressive array to delight families.

At today's launch event held at AEON Mall Cheras Selatan, the AEON Members’ Choice Awards 2024 was also unveiled, celebrating the top five mooncake categories, chosen by AEON members themselves.

This theme perfectly aligns with the festival's focus on togetherness, where families reunite under the full moon, sharing memories, stories, and mooncakes in a tradition passed down through generations.

Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, emphasized the essence of family during this festival, stating, "The Mid-Autumn Festival is all about coming together, and our extensive collection of over 200 mooncake varieties is a reflection of that spirit. Mooncakes are more than a dessert—they symbolize the joy of reunion and the love shared among families. This year’s selection brings families closer together, creating the perfect setting for bonding and celebration."

AEON members actively participate in shaping the future of mooncake trends by voting for their favorite mooncakes in the AEON Members’ Choice Awards. "Our members' votes are invaluable in helping us decide on the next mooncake trend. This direct engagement ensures that our offerings resonate with what our customers love and expect," Low Ngai Yuen added.

The "You Complete My Mid-Autumn Festival 2024" campaign also highlights AEON’s commitment to innovation and quality, presenting mooncakes that not only adhere to tradition but also push the boundaries of flavor and creativity.

"Our collaboration with suppliers has allowed us to present unique flavors that enhance the festive experience. These mooncakes are designed to bring families and friends together, enriching the tradition and making every gathering special," Low Ngai Yuen added.

The AEON Members’ Choice Awards 2024 recognized the following mooncakes for their outstanding qualities, further enhancing the celebration of family togetherness:

Most Popular Mooncake

Celebrating the best-selling mooncake that connects people through its delightful taste and nostalgic memories.

Winner: BAKER’S COTTAGE, WHITE LOTUS SINGLE YOLK

Most Innovative Mooncake Flavor

Honoring mooncakes that push the boundaries with bold and adventurous flavors.

Winner: KAM LUN TAI, AVOCADO MOONCAKE

Best Snow Skin Mooncake

Recognizing the softest and most melt-in-the-mouth snow skin mooncake.

Winner: DURIA, 3D BLACKTHORN MUSANG KING SNOWY SKIN MOONCAKE

Best Mooncake Packaging

Acknowledging the most beautifully crafted packaging, perfect for gifting and sharing with loved ones.

Winner: CASAHANA, REVERIE LANTERN GIFT SET

Most Preferred Mooncake Brand

Awarded to the brand that has captured the hearts of AEON Members for its exceptional quality, tradition, and taste.

Winner: OVERSEA

This Mid-Autumn Festival, AEON invites everyone to come together with family and friends, sharing moments of joy, reflection, and tradition under the full moon with a delicious selection of mooncakes that complete the celebration.

The “You Complete My Mid-Autumn Festival 2024” promotion will be available at selected AEON stores from now until 17 September 2024.

For more information on AEON Mid-Autumn 2024,

Website : https://aeonretail.com.my/midautumn2024/

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AEON SUCRÉE AMOR | A NEW DELIGHT FOR DESSERT LOVERS

Wednesday, June 5, 2024

AEON is exciting to announce the launch of Sucrée Amor, a new brand offering a wide variety of delectable desserts.

This French-inspired range, translating to “the endearment of sweetness,” features an exquisite selection of delicate macarons, moist sliced cakes, creamy puddings, and more.

The launch event for Sucrée Amor was held at AEON Mid Valley, Kuala Lumpur. The vibrant celebration featured a captivating magician and a masquerade theme, delighting customers and influencers alike.

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON, said, “Sucrée Amor is a product we developed to cater to dessert lovers. The secret to our beautiful sugary treats lies in our technique and the use of high-quality ingredients, which create stunning looks with the perfect combination of flavour and texture.”

“Our mission is to bring joy and satisfaction to our customers through our innovative and delicious dessert offerings. We are confident that Sucrée Amor will become a valued addition to AEON Delicatessen, further enhancing our reputation for providing fresh and high-quality food.

The Delicatessen at AEON Store meets the growing demand for ready to-eat meals, offering a wide range of specialty food choices, from sushi and bento to roast chicken, desserts, hot snacks, and healthy drinks. All dishes served at the Delicatessen are certified halal and freshly prepared on an hourly and daily basis.” Azidah added.

Mouse mommy loves the Sucrée Amor Red Velvet cake and macarons.

It tastes light sweet with fresh cream, which suits our current lifestyle choice by adding some desserts in our daily life! Love it! Enjoyable!

AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.

Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor.