Lets Celebrating Moms: Enfagrow A+ MindPro Invites All Mothers to Co-Create the First-Ever AI Mother's Day Song!

 

Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, is thrilled to announce its groundbreaking Mother's Day campaign, “A+ Mums Raise A+ Kids”. This campaign invites mothers to participate in co-creating the first-ever AI-generated Mother's Day song. This initiative, which not only celebrates the love and sacrifice of mothers, also aims to enter the Malaysia Book of Records for “The Most Number Of Children's Voices Used In An AI-generated Song”. 

Being a mum is an extraordinary journey, filled with challenges and joys. They are incredibly important in their kids' lives, always striving to give them the best while making tough parenting decisions. Enfagrow A+ MindPro knows this and recognises their maternal instincts, especially in seeing their child grow healthy and future ready. Enfagrow A+ MindPro wants to recognize and appreciate these dedicated mums for all their hard work and commitment. 

In honour of Mother's Day, this contest is a heartfelt tribute to the remarkable love and sacrifices mothers make every day. Through this initiative, Enfagrow A+ MindPro aims to reassure and commemorate mothers, acknowledging their extraordinary efforts in nurturing and shaping their children's lives. 

According to Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, "Enfagrow A+ MindPro understands the immense dedication and love that the family's matriarch pours into their children's lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children." 

She adds, "Through our 'A+ Mums Raise A+ Kids' campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognizing the incredible love and sacrifice that mothers demonstrate daily." 

In addition to the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition that commemorates the winning mums and their children, showcasing the timeless and purest love shared between them. Through visual storytelling, this exhibition will depict heartwarming moments and cherished memories that highlight the unique bond between mothers and their children, sending a strong message of appreciation to every special mom. 

"Our aim with this Mother’s Day AI song and exhibition is to provide a multi-dimensional experience that uplifts and pays tribute to these maternal figures in a meaningful and impactful way. We want to deepen our brand appeal by acknowledging their significant role in their children’s lives and expressing our gratitude for their unwavering dedication and love." 

To participate in the “A+ Mums Raise A+ Kids” contest, mothers can upload a 30-second video of their child (aged 1 and above) humming, giggling, or talking, along with a photo of themselves with their child. The submissions can be sent via DM directly to Enfagrow Malaysia's Facebook page with the subject title "A+ Mums Raise A+ Kids". 

The 'A+ Mums Raise A+ Kids' contest deadline is fast approaching on 30 April 2024, so don't miss your chance to submit your entry! As a thank-you gesture, every submission will be rewarded with a RM30 Shopee gift voucher. 

Plus, the winning mothers and their children stand a chance to win an unforgettable 3D2N family trip to LEGOLAND® for four, alongside an exclusive professional photoshoot with their children. Their portraits will be featured in our brand's Mother's Day celebrations in May 2024. Submit your entry now for a chance to create lasting memories that immortalise the bond between your child and you. 

Unlocking Your Child's Potential with Enfagrow A+ MindPro 

By the age of five, children are at a pivotal stage where 90% of their brain development has already occurred, setting the groundwork for their future endeavours. As the main decision parent who prioritizes their children's health, providing them with the best nutrition becomes imperative. 

Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM). Research shows that children who consume MFGM-enriched milk formula have significantly higher mental performance on the Full-Scale IQ score. MFGM enables faster brain stimulation, hence increasing the child’s brain performance in processing information. 

This benefit is long-lasting, extending beyond 5 years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development. This component, crucial for brain growth and immunity, works synergistically with brain-nutrient DHA, providing children with a long term advantage for both (IQ) and (EQ) advancement. This combination enhances cognitive development and fosters better emotional regulation, aiding children in navigating social situations more effectively.

 

"What sets Enfagrow A+ MindPro apart is its unique ability to incorporate MFGM into children's milk formulas," says Choy Yee. "As a mother, I understand the importance of giving children the best possible start. At Enfagrow A+ MindPro, we're dedicated to supporting mothers in this journey by offering innovative nutritional products for children backed by scientific research. Through our scientifically formulated products, mothers can trust that they're giving their children the tools they need to thrive mentally and emotionally, setting them up for success in the years to come." 

“We believe that with Enfagrow A+ MindPro, parents can help unleash their children's potential, nurturing them to be a step ahead of others to be school-ready and future-ready. It's not just about providing nutrition; but about empowering children to thrive and succeed in every aspect of life”. 

For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit https://www.enfagrow.com.my/superior_nutrition 

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Gen Zs Trust User and Expert Insights Via Shopee Survey

 

Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.

Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.

While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10  Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.

Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.

Shopee's research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”

Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z's demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.

Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.

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Goodday KidSTART 2.0 | Malaysia’s Biggest Kidpreneur Programme with an RM60,000 Prize!

Goodday Milk, is excited to announce the return of Goodday KidSTART 2.0. Following the success of the inaugural event in 2023, this year's edition features an even more significant prize pool of RM60,000, showcasing Goodday Milk's commitment to catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14 while fostering financial literacy and critical life skills among Malaysian youth. 

Awarded the title of Malaysia's biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams. 

This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to. 

Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children. 

This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants. 

Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants. 

Amy Gan, Etika VP of Marketing said, "Last year's Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia's young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it's an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset ." 

“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added. 

Submissions for the Goodday KidSTART programme are open from 1st March 2024 to 31st May 2024, and parents are invited to send a short video of their children's pitch to Goodday Milk Malaysia via http://www.gooddaykidstart.com/

The video should consist of three parts; 

1. An introduction 
2. Their inspiration to start a business 
3. The quick elevator pitch of their idea 
4. 
   

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry. 

Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia. 

The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy 

 

Source: Financial Education Network, Malaysia National Strategy For Financial Literacy 2019-2023, 22 July 2019

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Shopee | ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels.

 

Enhancing Service Quality for Gen Zs

 

Interestingly, when asked, “What information do you search for when shopping for a product?”, a significant 67% actively seek out positive recommendations, emphasising the importance of high customer reviews and influencer endorsements. This focus on external validation aligns with their value for user trust. They view clear communication of product benefits and effectiveness as justification, prioritising products that deliver strong value for money over affordability (16%) and quality (17%).

 

While two-thirds of Gen Zs complete their purchase journey within a day, another third dedicate at least five days to in-depth research, demonstrating meticulous research habits. This extended research phase prioritises reviews and video demonstrations to ensure product performance and user satisfaction.

 

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “Gen Zs in Malaysia are more than just online shoppers; they're digital explorers who leverage e-commerce for deep dives and informed decisions. They crave a seamless, dependable, and unified shopping experience. Brands can cultivate trust through authentic user-generated content and crystal-clear product information, presenting a golden opportunity to leverage affiliate marketing and Shopee Live. By prioritising their needs, we can continue to be the leading destination for Gen Z's shopping journey.”

 

Enlivening Shopping Experience

 

When asked why Gen Zs are choosing e-commerce platforms for purchase, nearly 82% cited the platforms' extensive product variety and brand selection, competitive pricing, and guaranteed quality as key factors. The remaining 18% make informed decisions based on a platform’s reputation and personal experiences. This highlights Gen Z's data-driven approach to shopping, where they actively utilise platform functionalities to validate purchases before committing.

 

A significant difference emerged among Gen Z shoppers regarding the most impactful attributes influencing their choice of purchase channel. Established fulfilment practices, encompassing flexible shipping options, on-time deliveries, and real-time order tracking, were prioritised by a dominant two-thirds of respondents while the remaining third prioritised a seamless checkout experience and product search convenience. This finding underscores the critical role that trust in fulfilment practices plays in securing Gen Z's loyalty.

 

In response to these evolving shopping behaviours, Shopee introduced the 15-Days Free Returns, No Questions Asked* program. This policy empowers buyers with unprecedented flexibility by offering "Change Of Mind" returns on eligible items with No Questions Asked* for hassle-free returns, fostering a culture of unwavering customer trust. By prioritising customer satisfaction, Shopee is streamlining the shopping journey and providing users an ultimate peace of mind.

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GUARDIAN RAYA UNTUK SEMUA | EXPERIENCE THE JOYS OF RAYA TOGETHERNESS !

This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.

 

"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

 

Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:

 

"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

 

"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.

 

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. 

This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya.

Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, PuteriShazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1^st to 12^th April. 

  

 

The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.

As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.

 

Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities.

Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.

 

To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2^nd item.

Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period,which starts from 21 March 2024, such as:

• 

  Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.

• 

  Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries  

• 

  Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary

• 

  

Free guardian Raya Packets ( 8pcs ) with purchase of RM68 and above in a single receipt while stocks last

• 

  Free RM5 coupon with every purchase over RM68 in a single receipt 

 

Priscilla concluded: "We are thrilled to celebrate Raya with you and your family, with everyone, in fact. 

Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you." #guardianRaya2024

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