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Scholastic Reading Lounge For Children And Families Opens In Sunway Pyramid, Level 1, Blue Zone



Scholastic, the world’s largest children’s book publisher and distributor today has officially launched the brand new Scholastic Reading Lounge in Sunway Pyramid


The Scholastic Reading Lounge is the first program in the country to be recognised this year as part of the KL World Book Capital 2020 (KLWBC2020).


Thank you for promoting reading habits for family especially kids! The Scholastic Reading Lounge is created by Scholastic in collaboration with Sunway Malls with the objective to promote literacy and bonding for families. 


The lounge is equipped with Scholastic bestselling books that cater to children across all ages and will host regular reading activities and workshops, encouraging families to read together.


Speaking at the launch, Selina Lee, Asia Vice President of Scholastic shared, “In today’s world where everyone in the family is looking at their phones more than they are talking to each other, reading should not be an activity we expect children to do on their own in isolation. Just as eating together as a family is important to help a family connect and build relationships, reading together becomes more impactful and meaningful for children when it’s done together with the family.”


Selina Lee also shared that according to a reading habit study conducted by Scholastic, 40% of children ages 6-11 still wish their parents would read to them. Meanwhile, 85% of children ages 6 – 14 who are or have been read-aloud to consider the activity as a special time with their parents.


On behalf of the advisory committee of KLWBC2020, Mr. Arief Hakim Sani Rahmat, President of Malaysian Book Publishers Association (MABOPA) said, “We’re pleased to have Scholastic as KLWBC2020 partner. As one of the world’s largest children’s book publisher and distributor with 100 years of experience in helping children learn to read and love to read, we are sure Scholastic will make KLWBC2020 much more exciting and impactful.”


Mr. H.C. Chan, Chief Executive Officer of Sunway Malls & Theme Parks said, “By collaborating with Scholastic, our young visitors, from pre-schoolers up to young adults, can now have access to over 600 quality books. And I must emphasize that this privilege is absolutely complimentary. It is an initiative for our community and visitors alike.”


“We are excited to be a part of Scholastic Reading Lounge as it is a great initiative to provide a platform for children to begin their digital learning journey. We believe that cultivating reading habit should start at an early age hence, prioritising younger generation is the key to success for a brighter future”, said Mr Jack Yeo, Head of Retail, XOX Mobile.


The Scholastic Reading Lounge is open to the public daily from 10am – 10pm and is located at Level 1, Blue Zone, Sunway Pyramid (opposite Tealive). The lounge also welcomes advance bookings for educational visits from schools and learning centres throughout the school year.

Interested to know more about Scholastic Reading Lounge at Sunway Pyramid,

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Flowers Blooming CNY Celebration for Senior Citizens at eCurve



Gong Xi Fa Cai! In celebration of Chinese New Year and in the spirit of giving and togetherness, eCurve recently treated senior citizens from Persatuan Rumah Amal Murni to experience eCurve’s colourful and lively Blossoms of Spring campaign.    

Upon arriving, the guests entered the Centre Atrium, which was beautifully transformed into a Chinese garden adorned with brightly lit red Chinese lanterns, intricately designed stone lions and a lavishly decorated Pagoda. 

Before taking their seats, the guests of honour took a short stroll through the garden, admiring the quaint scenery. 

Then came the highlight of the day, the specially choreographed live musical, Spring Sensation Dance Performance. The dancers took to the stage gracefully as they performed to traditional and contemporary Chinese tunes, dressed in eye-catching, glittering costumes and matching floral fans. In keeping with the Chinese New Year festivities, the audience were then amazed by the daring stunts performed by the acrobatic lion dance troupe. 



As a customary practice towards the end, the senior citizens were also presented with mandarin oranges with symbolised good fortune for the new year.

Gina Long Ahmad, Acting Centre Manager, eCurve said, “Reaching out to the community during the festive season is very important to us. We are honoured to commemorate this auspicious occasion with our guests from Persatuan Rumah Amal Murni and it was certainly heart-warming to see the smiles on their faces. Today’s celebration has definitely been a meaningful one and we look forward to spreading more cheer and joy in the future.”
Bringing the joyous day to a close, the Persatuan Rumah Amal Murni received Chinese New Year goodie bags and Ang Pow from eCurve, before making their way to Skaters Dim Sum to enjoy a hearty and delicious Chinese New Year meal.


Patrons can experience the Blossoms of Spring from 31 December 2019 to 27 January 2020 at eCurve’s Centre Atrium. Be sure to visit the beautifully decorated Chinese garden and watch exciting live performances, including a lion dance performance.


Throughout the campaign period, eCurve is also giving shoppers the opportunity to redeem festive treats such as an exclusive Fortune Candy Container and Ang Pow packets with a minimum spend of RM188 in a maximum of two receipts. 



All redemptions are subject to terms and conditions, and while stocks last. More photos can click here to view


Interested to find out more about eCurve’s Blossoms of Spring Chinese New Year campaign,
Website : www.ecurve.my

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