Shopee X Sasbadi | RM50 Million Benefits For Malaysian Students In Educational Materials

 

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has officially partnered with Sasbadi, Malaysia’s leading publication house and education solutions provider, to empower students in achieving their educational goals. The partnership was launched to make high-quality learning and revision materials more accessible to the Malaysian student community, giving them access to the right tools to succeed in their studies.

Commencing on 1 July 2023, Shopee commits 50 million ringgit to help students purchase educational materials to assist them in achieving academic excellence. This is carried out via 20 ringgit cash equivalent vouchers with no minimum spend that can be redeemed on any educational materials available at Sasbadi’s Official Shopee Store, exclusively for new Shopee customers. Throughout the year, these vouchers will be printed in selected Sasbadi publications and distributed through Shopee and bookstores across the country. 

“For those in need of high-quality learning materials, you are not alone – Sasbadi is committed to helping you achieve your full potential. We trust Shopee to make available this much-needed support to students across Malaysia, particularly underserved communities who need it the most, and we will continue to explore all avenues for raising awareness about such efforts,” said Law King Hui, Group Managing Director and Co-Founder of Sasbadi.  

“We are humbled to partner with like-minded companies like Sasbadi to support the rising educational needs of rural, underprivileged and underserved students from diverse backgrounds across Malaysia. This is part of our commitment to support local communities using technology. I strongly believe in the importance of education and together with my team, I am glad to be able to pay forward the support I received during my student days. We hope that Shopee's support will enable these students to achieve their dreams,” said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee took a similar step in May 2022 when it collectively raised nearly 300 thousand ringgit for *#ShopeeGivesBack partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19.

During the year-long campaign, Shopee’s platform will serve easy-access offerings tailored to students’ needs based on data-driven insights. Specifically, students’ searches for educational needs, such as practical notebooks or school supplies, educational textbooks, educational aid devices, and extra-curricular supplies. Concurrently, Sasbadi’s publications, available on Shopee and in bookshops nationwide, will incorporate the 20-ringgit vouchers, allowing students to conveniently redeem them for educational materials at Sasbadi’s Official Shopee Store on the platform.

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FABER-CASTELL’S SMOOTHEST GEL PEN – FAST GEL Z TAKES WRITING EXPERIENCE TO NEW PEAKS WITH SMOOTH WRITING EXPERIENCE!

Faber-Castell Malaysia has launched the Fast Gel Z, a new retractable gel pen that offers an unbeatable smooth writing experience, making it the smoothest gel pen in the market.

 

In engineering the Fast Gel Z, Faber-Castell developed a new and innovative multi-channelled tip that is paired with ultra-low viscosity[1] ink that results in an unrivalled smooth writing performance. This innovative combination results in The Fast Gel Z Pen delivering the smoothest writing performance out of any other pen in the market.

 

With the new tip technology, there is less friction between the pen and the paper, resulting in a smooth laydown. In laboratory friction tests conducted with other competitor gel pens in the market, the Fast Gel Z pen achieves the lowest friction.

 

“Faber-Castell always strives to produce innovative products that cater to the demands and needs of consumers. Some of the concerns we noted among consumers when using a gel pen is its inability to glide smoothly coupled with constant ink smudges and slippery especially during a long writing duration, which do not give consumers a good writing experience. This has prompted us to innovate the Fast Gel Z pen that can take users’ writing experience to new peaks,” said Mr Andrew Woon, Managing Director of Faber-Castell Malaysia.

 

“With the inclusion of the latest technologies, such as the precision tip technology and ultra smooth ink feature, one can now experience pure writing pleasure using the Fast Gel Z Pen as it ensures an effortless, vibrant and intense line; without skips, smudges and lags,” added Andrew.

 

Andrew said the gel pen is an important business segment for Faber-Castell Malaysia. According to a study by Kantar, the world’s leading data, insights and consulting company, the market size of gel pens in 2019 stands at RM43 million in Malaysia.

 

Persistence Market Research’s published report in 2020 state that the global writing instruments market is expected to expand 1.5 times by 2030. Students represent the biggest opportunity in terms of end users in the writing instruments market and is on track to expand at a CAGR of around 5 percent through 2030. Among the stationery product types, the pen segment account for a significant share of approximately 60 percent in the global writing instruments market.

 

The new Fast Gel Z pen includes the following features: 

- Ultimate smoothness in writing performance

- Fast-dry ink with no smudges

- Intense, vibrant inks

- Extra-soft grip for superior comfort when writing

- Refillable

 

Discover the ultimate smoothness of the Fast Gel Z today! This gel pen comes in two variants - 0.5mm and 0.7mm, both of which are available in black, blue and red ink.

 

Each Fast Gel Z Pen retails at RM5 a pen while its refill retails at RM3.50. They are now available at major stationery stores and hypermarkets nationwide as well as Faber-Castell’s eShop at https://shop.faber-castell.com.my/ or via Faber-Castell's Shopee Official Store at  https://shp.ee/i7h8rr7

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[1] Viscosity refers to the measure of a liquid’s ability to resist flow. A thick liquid does not flow easily as it has high viscosity while a thin liquid that readily flows has low viscosity. When an ultra-low viscosity ink is used, less pressure needs to be applied to a pen which translates to a clean and smooth writing performance. 

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Scholastic Reading Lounge For Children And Families Opens In Sunway Pyramid, Level 1, Blue Zone

Scholastic, the world’s largest children’s book publisher and distributor today has officially launched the brand new Scholastic Reading Lounge in Sunway Pyramid. 

The Scholastic Reading Lounge is the first program in the country to be recognised this year as part of the KL World Book Capital 2020 (KLWBC2020).

Thank you for promoting reading habits for family especially kids! The Scholastic Reading Lounge is created by Scholastic in collaboration with Sunway Malls with the objective to promote literacy and bonding for families. 

The lounge is equipped with Scholastic bestselling books that cater to children across all ages and will host regular reading activities and workshops, encouraging families to read together.

Speaking at the launch, Selina Lee, Asia Vice President of Scholastic shared, “In today’s world where everyone in the family is looking at their phones more than they are talking to each other, reading should not be an activity we expect children to do on their own in isolation. Just as eating together as a family is important to help a family connect and build relationships, reading together becomes more impactful and meaningful for children when it’s done together with the family.”

Selina Lee also shared that according to a reading habit study conducted by Scholastic, 40% of children ages 6-11 still wish their parents would read to them. Meanwhile, 85% of children ages 6 – 14 who are or have been read-aloud to consider the activity as a special time with their parents.

On behalf of the advisory committee of KLWBC2020, Mr. Arief Hakim Sani Rahmat, President of Malaysian Book Publishers Association (MABOPA) said, “We’re pleased to have Scholastic as KLWBC2020 partner. As one of the world’s largest children’s book publisher and distributor with 100 years of experience in helping children learn to read and love to read, we are sure Scholastic will make KLWBC2020 much more exciting and impactful.”

Mr. H.C. Chan, Chief Executive Officer of Sunway Malls & Theme Parks said, “By collaborating with Scholastic, our young visitors, from pre-schoolers up to young adults, can now have access to over 600 quality books. And I must emphasize that this privilege is absolutely complimentary. It is an initiative for our community and visitors alike.”

“We are excited to be a part of Scholastic Reading Lounge as it is a great initiative to provide a platform for children to begin their digital learning journey. We believe that cultivating reading habit should start at an early age hence, prioritising younger generation is the key to success for a brighter future”, said Mr Jack Yeo, Head of Retail, XOX Mobile.

The Scholastic Reading Lounge is open to the public daily from 10am – 10pm and is located at Level 1, Blue Zone, Sunway Pyramid (opposite Tealive). The lounge also welcomes advance bookings for educational visits from schools and learning centres throughout the school year.

Interested to know more about Scholastic Reading Lounge at Sunway Pyramid,

Website : http://www.scholastic.asia/en

Facebook : https://www.facebook.com/ScholasticAsia

Instagram : https://www.instagram.com/scholastic.asia/

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