Showing posts with label dental. Show all posts

Bright Smile With ZACT Stain Removal Whitening Toothpaste

Do you notice any stains or discolorations on the surface or between teeth when you smile? Cup your hand over your mouth and nose, blow out and sniff – do you have coffee or tea breath?

Tea and coffee as well as other strongly pigmented and highly-flavoured food and beverage can stain our teeth and make our breath smell, but are we willing to give them up? Try to imagine your morning without your wake-me-up coffee, or your afternoon without your soothing tea.

Is it possible to shine in your lifestyle, with a bright smile and fresh breath? Yes!

ZACT is one of the most established stain removal whitening toothpastes by Lion Japan, the No.1[1] Oral Care company in Japan, that is backed by 127years of experience in oral care development & innovation. 

ZACT Whitening, under a controlled lab environment, proven to have 2X better whitening power of ordinary non-whitening toothpaste, and 60 percent more stain removal power compared to normal whitening toothpaste. [2]

Its minty cool taste refreshes breath helping to reduce the dreaded coffee and tea drinker’s breath.

ZACT Whitening, with fluoride, contains Advanced Whitening Formula with 2 Whitening Agents, strengthens teeth, helpsprevent cavities so that you can whiten teeth while helping to protect teeth andfreshening breath with one product. It is safe and gentle for dally use.

Clinical evaluation[3] of ZACT whitening toothpaste on 121 people with stained teeth over a 4 week and 8 week period showed that the active ingredients in ZACT are effectivewith 2X better whitening power in the removal of extrinsic tooth stains after 4 weeks and 8 weeks of use.

Malaysians are regular heavy coffee and tea drinkers who find it difficult to give up on favourite beverages. However, having a great smile is important to everyone as it shows that we take pride in our appearance. 

Have a good try! #shinewithzact #zactwhitening   

Interested to get to know more about ZACT,
Website :

[1]INTAGE SRI, No1 Company in Oral Care Category, Value Sales, CY 2017
[2]中华口腔医学杂志20119月第46卷增刊1 Chin J StomatolSeptember2011Vol.46 Suppl.1
[3] Clinical Evaluation of “Two White Dentifrices” for Extrinsic Stain Removal by Zhong Yi-si, Yin Wei, Zhang Xi-Mu, Fu Ying-yin, Department of Preventive Dentistry, West China School of Stomatology, Sichuan University, Chengu, China

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Healthy Teeth Happy Smile With Kodomo Lion Kids Range Dental Care!

Kodomo means children in Japanese. Fittingly, the Kodomo Lion brand provides oral care solutions developed exclusively for children from 6 months to 12 years of age

It includes two toothbrush ranges that cater for different stages of oral development, and four variants of children’s toothpaste.

The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries[1]affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem[2].

This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.

“As the number one children’s toothpaste brand in Malaysia, Kodomo Lion feels a duty to promote better oral health for children. The recommendations that we are making are based on years of research and development by LION Japan, the No.1 Oral Care company in Japan oral care products[3] that are suited for every stage of a child’s development for better long-term oral health.”

“Our campaign is simple, as kids need Healthy Teeth for Happy Smile. It is easy to achieve – equip them with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. With just a bit of effort, and some precious daily bonding time every child can have Healthy Teeth, Happy Smile for life. It is important to look after children milk teeth as it will pave the way for good healthy adult teeth,” said Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei Fong.

Kids and parents were encouraged to try the activities as a team before joining an interactive session with noted dental surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care, and the role of parents in forming good oral care habits.

“A child’s dental health is just as important as his or her overall well-being. Once your child starts to have first teeth, it is time to pick up a tube of children fluoridated toothpaste and start brushing. Brushing a baby or toddler's teeth should be a task for parents, at least until your child is able to brush on his or her own around age 5 or older.”

“The time spent together between parents and children while brushing teeth is precious for bonding. It also helps to keep cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental check-ups based on your dentist's recommendations. Keeping sugary foods in check, encouraging regular brushing and flossing, and working with your dentist will lead to good dental health,” Dr Lim explained.

Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take this campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care, and will be expanding to other states.

Kodomo Children’s Toothpaste  comes in fun designs with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape, Orange and Apple) to make brushing effective and fun. 

To make brushing more effective Kodomo Lion has two toothbrush ranges -  Kodomo Lion Progress, and Soft & Slim for different age groups.

Thanks Kodomo Lion send mouse mommy the media kit to let my kids MR MH to experience it.

MH was unboxing it. The Kodomo Lion toothbrush range is from 6 months old to 12 years old. It is also come with 4 difference flavours and apple flavour is MH's favourite.   

Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation 5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries[4].It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. 

It’s low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.

Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups[5]. Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for children’s teeth.

“For parents whose children are showing the first sign of dental caries, Kodomo Lion toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a good quality children’s toothbrush such as Kodomo Lion’s that is suitable for the child’s oral development for at least two minutes, and to do it consistently,” said Ms Loo.

Healthy oral hygiene kids can learn, play and explore daily life happily! Mouse mommy glad that MH enjoy his teeth brushing experience

Good dental habits in children from young cultivating them to achieve healthy teeth for a happy smile. Cheers!

Interested to get to know Kodomo Lion kids range dental care products,
Website :

[2]Wan Salina WS, Nizam A, Naing L (2007). The association of birth order and sociodemographic factors with caries experience among adolescents in Tumpat. Arch Orofac Sci, 2: 45-50.
[3] INTAGE SRI, No. 1 Company in Oral Care, Value Sales, CY2017
[4] Effect of a xylitol and fluoride containing toothpaste on the remineralisation of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip Phantumvanit  (Faculty of Dentistry, Thammasat University, Rangsit Campus Pathum Thani, Thailand)
6Effect of a xylitol and fluoride containing toothpaste on the remineralisation of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip Phantumvanit (Faculty of Dentistry, Thammasat University, Rangsit Campus Pathum Thani, Thailand)

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SYSTEMA ADVANCE Anti-Plaque Toothpaste | Save Your Gums, Save Your Teeth Campaign

Many Gingivitis is the early stage of gum disease where the gum is swollen and inflamed and bleeding during brushing due to the bacterial infection. If left untreated, it will progress to gum disease. Gum disease does not only cause tooth loss, but it is linked to other health issues like diabetes and heart problems.

The main cause of gum disease is plaque the soft sticky film containing billions of bacteria. When plaque builds up in between teeth, along the gum line and inside gum pockets, the toxin from the bacteria will damage the gum tissues.

A 2010 study indicated that 9 out of 10 Malaysian adults suffer from gum disease (NOHSA 2010). In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible signs and symptoms of gum disease, most common being bleeding and swollen gums but only 1% realise that they have gum disease (Project Katsu 2017).

Lion Corporation Japan’s foray into the oral care industry started back in 1896 with the introduction of the tooth powder. Ever since then, oral care has been the core business and Lion Corporation Japan’s expertise is backed by more than 100 years of experience working with dental professionals and having their own dedicated team of experts and scientists.

Speaking at the launch of the new SYSTEMA ADVANCE Anti-Plaque Toothpaste, Mr Tatsuya Horiuchi, the Managing Director of Southern Lion stated that “Our vision at Lion Corporation Japan, is to continue being an advanced daily healthcare company and to lead the innovation in developing products that enrich the health, comfort and cleanliness of our consumers. Our goal in oral health is to empower Malaysians to retain at least 20 teeth up to the age of 80 years in order have a better quality of life,”

Meanwhile, Dr Ahmad Sharifuddin Bin Mohd Asari, the President of the Malaysian Society of Periodontology while stressing on the importance of gum health care said, “Gum disease is highly prevalent in Malaysia. Achieving healthy gums is possible with the effective removal of plaque in high risk areas such as the gum pocket and along gum line. Brush your teeth at least twice a day and visit the dentist regularly. Do not ignore the first signs of gum disease such as bleeding gums, red and swollen gums. Seek professional help if you have any signs of gum disease and get it treated immediately as gum disease is reversible at its early stage.”

SYSTEMA understands the widespread issue of gum disease. With the in-depth understanding of oral needs and thorough consumer research, SYSTEMA is now launching Lion Japan’s biggest breakthrough; SYSTEMA ADVANCE, the first anti-plaque bacteria toothpaste with Advance Plague Buster technology combining TDS, IPMP to breaks down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 to soothes gum discomfort.

SYSTEMA ADVANCE Anti-Plaque Toothpaste helps provide 24-hours protection against oral bacteria with twice brushing daily and 4 x better prevention of gum problems than ordinary toothpaste.

SYSTEMA ADVANCE Anti-Plaque Toothpaste with its Advance Plaque Buster works in 3 ways:
TDS (Sodium C14-16 Olefin Sulfonate) breaks down plaque to enable easier removal
IPMP (o-Cymen-5-ol) to penetrate the plaque bio film in the gum pocket and kill 99.9% bacteria inside
GK2 (Dipotassium Glycyrrhizate) to soothe gum discomfort

SYSTEMA ADVANCE Anti-Plaque Toothpaste comes in 3 variants which are SYSTEMA ADVANCE Extra Gum Protection that has a fresh aromatic peppermint flavour with a spearmint note, SYSTEMA ADVANCE Deep Clean Whitening which has a longer lasting mint flavour with particles in the paste and SYSTEMA ADVANCE Extreme Clean Breath that provides fresh double mint flavour with long-lasting cooling technology for longer feeling of fresh breath.

Mouse mommy has try out this SYSTEMA ADVANCE Extreme Clean Breath, love the icing cold feeling after brush my teeth. Feeling fresh breath in the morning! Happy to know that the SYSTEMA ADVANCE Anti-Plaque Toothpaste with TDS able to breaks down plaque to enable easier removal, as in mouse mommy does experience some plaque formation around the inner portion of my teeth and around the gum line as well.

Now, Systema is able to provide a comprehensive SYSTEMA Anti-Plaque System of toothbrush and toothpaste to help keep gums and teeth healthy for life. SYSTEMA ADVANCE Anti-Plaque Toothpaste to break down plaque and kills bacteria inside gum pockets while Systema 0.02mm super tapered bristles toothbrush aid in the physical removal of plaque from the hard-to-reach areas especially in between teeth, along gum line and inside gum pockets to help keep gums and teeth healthy for life.

More importantly, through Preventative Dentistry, Systema aim to educate and equip Malaysian consumers with better oral health knowledge through continuous oral health campaigns towards a quantum leap in better oral health for all.

In conjunction with the launch of SYSTEMA ADVANCE Anti-Plaque Toothpaste, Systema kicked off a Nationwide gum health awareness campaign held in collaboration with the Oral Health Programme, Ministry of Health Malaysia (‘MOH’), the Malaysian Society of Periodontology (‘MSP’) and the Faculty of Dentistry, Universiti Teknologi MARA (‘UiTM’). Themed “SAVE YOUR GUMS, SAVE YOUR TEETH”, the campaign was officiated by Dr. Nomah bt Taharim the Principal Director of Oral Health, Ministry of Health Malaysia. This oral health campaign is to encourage the public to take the first step towards attaining healthy gums by getting their gum checked in an effort to alleviate gum disease.

There will be Mobile Dental Clinics provided by MOH and UiTM which will be touring various locations across Malaysia where the public will be able to participate and get their gum-health checked for free. This campaign further enhances Lion Corporation Japan’s mission to raise awareness and educate the community on gum diseases and good oral health care.

In the spirit of helping more Malaysians to achieve healthy gums and teeth, SYSTEMA pledged 30,000 SYSTEMA ADVANCE Anti-Plaque Toothpaste samples with gum health educational leaflet for the “SAVE YOUR GUMS, SAVE YOUR TEETH” CAMPAIGN. The SYSTEMA ADVANCE Anti-Plaque Toothpaste will be provided to the community through the Malaysian Society of Periodontology and UiTM at the on-ground gum check activity thus further enabling Malaysian consumers to achieve healthy gums and teeth for life. 

SYSTEMA ADVANCE Anti-Plaque Toothpaste is now available in all leading stores and pharmacies nationwide at RM12.55. Now, achieving healthy gums and teeth is easy with SYSTEMA. Good oral health care practice does more than just protect your teeth; it is a great start to healthy gums which will lead to a healthier life!

Interested to know more about SYSTEMA“SAVE YOURGUMS, SAVE YOUR TEETH” campaign Mobile Dental Clinic, 

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Deputy Minister of Youth & Sports Launches Fresh Breath For Malaysia Youth Empowerment Campaign By Guardian Malaysia and Limkokwing University of Creative Technology

The Deputy Minister of Youth and Sports, YB Steven Sim launched Fresh Breath For Malaysia, a youth empowerment and digital communication campaign by Guardian Malaysia and Limkokwing University of Creative Technology today.

A recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath[2]. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously[3].

Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide held the campaign in conjunction with the introduction of its new Fresh Mouth 6 Actions mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries across two categories.

According to the Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for Malaysia campaign offers youth for Malaysia and around the globe the opportunity to be facilitators of change who can communicate from the heart and responsibly on an issue that afflicts many.

“Today you take on oral care, tomorrow you take on even greater issues. A large part of the openness in Malaysia is driven by digital life as the reach and impact are profound. The challenge is to communicate responsibly and with kindness when tackling sensitive issues. The Fresh Breath for Malaysia campaign by Guardian and Limkokwing is a good platform to empower and to incentivise youth to have their say,” YB Steven Sim said.

More than 100 entries were received from Limkokwing students, with 20 shortlisted  entries sharing the rationale for their work before the Deputy Minister of Youth and Sports, the top management of Guardian and Limkokwing, industry partners and more than 500 of their peers.

Guardian Health and Beauty Sdn Bhd, Chief Executive Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia campaign: “It is a platform for youth to be empowered to trust their vision of tackling the ‘taboo’ issue of bad breath in inspirational ways that allow more people to join the conversation on better oral hygiene with passion. They will have done something meaningful and important for many Malaysian youth – getting the problem of bad breath out in the open, and offering a way to talk about it.”

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities[4].

Limkokwing University’s Industry Empowerment Senior Vice President, Dato’ Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.

“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation that show through in the submissions we have received for the Fresh Breath for Malaysia campaign. The exposure that they have received and the industry experience they have received through this campaign is good preparation for their future careers. This 40-year track record gives the University an enormous advantage in providing valuable experiences to students. Limkokwing students work with some of the largest and most successful brands worldwide that market a wide range of products now including Guardian. This unique collaboration with industry has also been extended to build competitiveness and global reputation through innovative design and effective branding.” Dato’ Raja Aznil explained.

Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.

Online voting will begin on 20 September 2018, and the best digital communication campaign for Fresh Breath for Malaysia will be determined via the deliberation of an industry panel and online votes. Let's Support the great work and effort done by the students! Jom VOTES! 

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.  

Interested to know more about Guardian Malaysia,

[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral malodour among dental students. J Med Dent Sci, 62(2): 33-41

[2] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135.

[3] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135.

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