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the Curve Celebrates the Festival of Light with the “Rhythm of Deepavali” | Traditional Dance | Kolam | Fashion | Food | Gifts


As Deepavali approaches, the Curve is all set to light up with its exciting “Rhythm of Deepavali” campaign, a festive celebration that promises to immerse visitors in the rich traditions and vibrant energy of the Festival of Lights. 


 

From now till 3rd November 2024, the Curve will transform into a hub of cultural festivities, bringing to life the essence of Deepavali through music, art, and culinary delights. 





Step into a world where tradition meets modernity, as the Centre Court comes alive with colourful rangolis, symbolising prosperity and joy, and majestic elephant sculptures, representing strength and power in Hindu culture. 



Shoppers and visitors will be captivated by the vibrant Indian Cultural and Heritage Showcase, featuring bright kolam patterns, reusable festive decorations, and lively traditional dance and music performances that reflect the spirit of Deepavali.

 


“We are thrilled to bring the ‘Rhythm of Deepavali’ to life at the Curve this year,” expressed En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. "Deepavali is a celebration of light, unity, and joy, and we are dedicated to offering our visitors a cultural experience that honours these values.  


From interactive workshops to captivating performances, we invite everyone to celebrate this beautiful festival with us. Shoppers can also engage with our interactive wall, which highlights the festive moments and significance of Deepavali, allowing visitors to share their own messages of joy and unity during this meaningful season.”

 


Shoppers can participate in interactive, hands-on workshops designed to engage and inspire, including saree draping demonstrations, Indian clay crafting, and henna art stations. For those eager to showcase their creativity, the Rangoli Making Competition offers a chance to shine. 



Additionally, special performances like Peacock Dance, Krishna Play, Bhangra, Dhol, Odissi and more, and weekend musical showcases, along with storytelling sessions, will add to the excitement, creating a lively atmosphere that truly embodies the festive spirit of Deepavali.

 


To make the celebration even sweeter, the Curve’s Shop & Redeem promotion rewards visitors with exciting gifts. Shoppers who spend RM350 or more will receive a colourful ceramic plate, a perfect keepsake to mark the festive season. 



Other exciting rewards include voucher booklets for RM100 spenders, car boot organisers for RM250 spenders, and those who spend RM500 will gain entry into the 20th Anniversary grand lucky draw, with a chance to win prizes worth up to RM150,000, including a Honda WR-V 1.5 L . 

 



“We are delighted to offer these special gifts as a way to give back to our shoppers, adding an extra layer of joy to their Deepavali shopping experience,” added En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad.



Dine in with family and friends at Banana Leaf Restaurant - Macha & Co at The Curve. Macha & Co is a restaurant chain focussed on revolutionizing banana leaf dining, by serving authentic recipes in modern ways. 


 

Mouse mommy loves their appetiser Fried Mushroom with in-house sauce, tastes great! Masala Tea is smooth in taste with the brewing black tea leaves with spices cinnamon and cloves.

 



Chicken Tandoori Skewers is A Must Try Dish with juicy tender chicken tandoori and dip with mint sauce. Love this!

 


Banana Leaf Thalli Combo with Tomato Masala Seafood is perfect for seafood lovers.

 


Banana Leaf Rice is shopper’s all day favourite for lunch and dinner. Delicious Deepavali meals and gathering with friends! 


 

For more details about the ‘Rhythm of Deepavali’ celebration and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.


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Pos Malaysia Run 2024 | Celebrating Health Together With Community

 

 

Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider’s long-awaited flagship running event, Pos Malaysia Run 2024 debuted with a bang last Sunday on 29 September 2024, drawing more than 3,500 eager participants and their families to come together to celebrate health and community.



The inaugural run successfully turned the popular Padang Merbok in Kuala Lumpur into a bustling playground for runners of all ages and fitness levels as they set out to conquer three featured distances – Fun Run (6.2km), 10km and 15km.

 


“Last Sunday was truly a historic event for Pos Malaysia,” said Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer. “After months of planning and eager announcements, our first-ever run burst onto the scene in spectacular fashion. It was an incredible feeling to welcome so many runners at the starting line and see waves of them flooding the streets of KL city centre while living up to our theme of ‘Jom Laju for Fun!’.”

 


In line with its vision for a greener event, Pos Malaysia deployed electric bikes for marshal and operational support during the run while leading the runners for the 15km category was EON’s Smart 1 electric car. 




Additionally, the event’s running tees were made from 100% recycled materials, and the specially designed finisher medals were crafted from recycled plastic zip ties and metal. 




What set this run apart was the direct delivery of race packs to participants in eco- friendly packaging via Pos Malaysia’s electric vehicles as part of the Company’s commitment to reducing carbon emissions. 



This move was particularly well-received by participants who appreciated the convenience of not having to travel to a collection venue.


 

“Not only does this run celebrate Pos Malaysia’s heritage, it also reinforces our commitment to community building and healthy living with a focus on environmental responsibility. This is why we are especially proud to have made history as the first run in Malaysia to use reusable cups made from PP5 recyclable materials at all our water stations,” added Liao.

 


The event kicked off with an energising warm-up session, setting an enthusiastic tone for the day. Participants were treated to a festive atmosphere, complete with live music, food trucks, various games and activities, and lucky draws. Awards were given to top finishers in the 10km and 15km categories, along with a special prize for ‘Jaguh Bukit Award’, fostering a sense of camaraderie and friendly competition.

 


The success of the first Pos Malaysia Run 2024 was made possible with the support from EON Berhad, the main automotive partner, together with official sponsors Allianz Malaysia Berhad, Bank Muamalat, Cuckoo, Liberty Insurance, Spin, Tokio Marine Insurance and Yinson Green Tech. 



Also lending their support to the event were SkyBlue Media, Reebok, Chek Hup, Milo, Nature Loop, Sunway Theme Park, Blood, Opack, Perkeso, Mal-Tel Communication, Pos Aviation and Pos Shop.

 


“We are thankful to all the participants, and our partners and sponsors for their generous support. As we concluded our maiden run on a high note, we look forward to building on this year’s success and making the Pos Malaysia Run a beloved annual tradition in 2025 and beyond,” said Liao.



Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.


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Shopee Affiliates Drive Brand Success in 10.10 Brands Festival | One Million Videos Generated & 4X Livestream Growth

 


Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience. 



Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora,  based on order volume.


New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.



“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform and store wide vouchers," said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia. 



Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.



Shopee's 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.


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