Fernleaf Launches Nationwide Campaign to Celebrate Generations of Malaysian Families

 

Fernleaf, Malaysia’s No.1 Family Milk Powder Brand^*, is celebrating generations of Malaysians who have grown up with its trusted dairy goodness through its nationwide heritage campaign, “Kebaikan Nutrisi Untuk Setiap Generasi.” Running until 30 November 2025, the campaign reinforces Fernleaf’s long standing commitment to the natural goodness of New Zealand dairy and its role in nourishing families - past, present, and future. 

“For more than 40 years, Fernleaf has been a trusted companion in Malaysian family life - from the breakfast tables to the everyday school lunchboxes. This campaign is our way of celebrating that journey, and more importantly, the real stories of families who have grown up with Fernleaf, passing down the same trusted goodness from one generation to the next. Our consumers’ enduring trust has made Fernleaf the top-of-mind choice for generations. We hope to continue growing with Malaysians, nurturing the next generation with the same care, trust, and goodness that has been part of their lives for decades,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore.

 

Malaysians can look forward to a line-up of exciting activities designed to bring families together and create lasting memories. This includes Fernleaf Milk Truck, Citarasa Malaysia Bersama Fernleaf roadshows, and the heartwarming “Disayangi Setiap Generasi” video series, as well as the Buy & Win contest that offers golden prizes and the limited-edition Fernleaf vintage cooler bag in the iconic Fernleaf tin design. Each initiative reinforces Fernleaf’s role in Malaysian homes nationwide, reminding families that while times may change, the goodness of Fernleaf remains constant, nourishing every member of the family for generations.

  

Classic Malaysian Drinks on The Fernleaf Milk Truck 

From 1 September to 31 October 2025, catch the Fernleaf Milk Truck as it travels nationwide, bringing a taste of Malaysia’s favourite classic drinks! Enjoy free, freshly made Teh Tarik, Sirap Bandung, and Iced Chocolate Milk, all crafted with Fernleaf Full Cream and Family Chocolate Milk Powders. Consumers can also explore these beloved recipes and collect limited-edition Fernleaf vintage fridge magnets and plushies tote bag that are available in 5 and 3 unique designs respectively!

  

By featuring these well-loved local beverages, the campaign not only highlights the versatility of Fernleaf products but also brings families together to enjoy timeless flavours, creating joyful memories.

 

“Disayangi Setiap Generasi” Video Series Fernleaf has released a heartwarming video series titled “Fernleaf: Disayangi Setiap Generasi,” celebrating the unbreakable bonds of family and the brand’s trusted presence across generations.

 

Inspired by real Malaysian families, the series feature three videos starring Ayu, Angie, and Sri Devi, who share their personal stories of raising children, reflecting both generational contrasts with their own parents and the everyday joys of family life. Through these stories, Fernleaf highlights how quality dairy goodness continues to bring families together - across ethnic groups and communities, in the past and present. 

 

Citarasa Malaysia Bersama Fernleaf Roadshow

The campaign also features the Citarasa Malaysia Bersama Fernleaf roadshow, taking place nationwide from 1 September to 31 October 2025. This roadshow offers Malaysians the opportunity to:

·      Enjoy FREE samples of Malaysian classic drinks – Teh Tarik, Sirap Bandung, and Iced Chocolate Milk made with Fernleaf Full Cream and Family Chocolate Milk Powder;

·       Take part in a fun plinko game and walk away with a limited-edition Fernleaf vintage fridge magnet for FREE!

·       Redeem an exclusive Fernleaf plushie tote bag; and

·       Join the Buy & Win contest for a chance to win gold bar and limited-edition vintage cooler bag.

 Buy & Win Nationwide Contest

Fernleaf is rewarding its loyal fans with the Buy & Win contest, which offers Malaysians a chance to bring home truly irresistible prizes! From 1 September to 30 November 2025, simply purchase RM20 or more of Fernleaf products in a single receipt for a shot at winning a 999.9 gold bar or a limited-edition Fernleaf Vintage Cooler Bag. 

It’s Fernleaf’s way of saying thank you, turn your everyday purchases into extraordinary rewards! 

Beyond prizes and promotions, Fernleaf continues to give back to Malaysians in meaningful ways. During Merdeka Day, the brand proudly contributed RM200,000 worth of milk, serving parade-participants close to 19,000 cups for free. This gesture reinforces Fernleaf’s long-standing commitment to nourishing Malaysians across generations.

 

Don’t miss out on this fun campaign! Discover more about Fernleaf’s “Kebaikan Nutrisi Untuk Setiap Generasi” and its exciting activities, and find out how you can join in by visiting Fernleaf’s Facebook (@Fernleaf Malaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html 

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Revolutionising Skin Health | Guardian Malaysia Rolls Out AI-Powered Checks with Derma Expert Pharmacist Guidance

 

guardian Malaysia announced that its pharmacists nationwide are now Certified Derma Experts. 

These pharmacists have the right ‘know-how’ to professionally consult and address shoppers’ skincare questions, especially in the specialised areas of derma skincare and sensitive skin needs.

A private preview comprising close to 150 media representatives, influencers and invited shoppers was held to allow guests to have a first-hand, personalised 1-1 consultation with the Certified Derma Experts. Skin health check counters as well as skincare solution booths were made available at this event besides an accompanying workshop session. 

guardian pharmacists’ upgraded knowledge is paired with the latest AI-powered Skin Health Check tool as Malaysia’s No. 1 Health & Beauty Retailer* rolls out this upgraded in-store consultation experience across stores nationwide. 

The Korean designed Skin Health Check device helps shoppers discover their skin needs across 12 insights i.e. wrinkles, dark circles, blemishes, pores and acnes, amongst others – ALL in just 3 minutes. 

Priscilla Wu, Managing Director, guardian Malaysia, said: “As the trusted and preferred go-to-destination for everything skincare, guardian Malaysia is proud to be the first health & beauty retailer in this country to champion the need for pharmacists to be derma skin experts.” 

Priscilla added that this effort is made through guardian’s Radiance Academy that works with brand partners to structure and organise a curriculum that is focused on the increasing issues of eczema, acne, hyperpigmentation and sensitive skin faced by Malaysians out there. 

As part of the structured curriculum, pharmacists are exposed to curated topics on skin health that are conducted by speakers and trainers who are experts from our brand partners as well as Malaysia’s leading dermatologists. 

Expert Says: Skincare and its link to overall wellbeing

Present at the event is one such expert, dermatologist Dr Ch’ng Chin Chwen, who said: “Many Malaysians ‘forget’ that the skin is our body’s largest organ. It acts as an important ‘shield’ for the individual’s protection, sensory organ, synthesis of Vitamin D and regulation of the body temperature. 

Therefore, it is important to care for the skin given its critical and multi-faceted role in supporting an individual’s health and wellbeing.” 

Given the increasing prevalence of derma skin issues and sensitive skin needs, are Malaysians equipped with the right knowledge to care for their skin health? 

“Access to expert-level advice can be further enhanced and knowledge is power. When skin consultation and analysis is done right, the awareness of what’s not right with the health of the skin will then enable the selection of the right solution to improve it,” added Dr Ch’ng.

guardian Pharmacists: Your friendly Derma Expert around your neighbourhood 

Expert-level advice should not be misunderstood to be everything that one reads right out of the Internet or hearsay from extended families, friends and colleagues. 

“There is information overdose. And, there is also misinformation. Shoppers are either confused or misguided,"added Priscilla.

The intention to provide shoppers with personalised, 1-1 skin analysis using our AI-powered tool and to enable them access to the ‘right information’ gave birth to Radiance Academy. 

Working with brand partners in curating the right mix of courses in the curriculum for guardian Pharmacists, it has been an upskilling effort in continuous professional development to gain CME points (Continuous Medical Education) at the same time. 

“The roll-out of our AI-powered Skin Health Check and your pharmacist’s certification of Derma Expertise underline guardian Malaysia’s commitment to empowering YOU with the right knowledge and guidance towards healthier skin,” concluded Priscilla. 

Everyone with derma skin concerns is welcomed to speak to the Certified Derma Experts. 

MYguardian Rewards’ members stand to gain more with guardian Malaysia reward vouchers and sample kit. More information via guardian Malaysia’s Derma Skin Lab at: https://guardian.com.my/skin-care/derma-lab.html?page=1 

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*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

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