Hada Labo, a renowned skincare brand, has once again taken a step forward to improve the lives of B40 women through its annual “We Care For Society” CSR campaign which aims to educate and equip these women with valuable skills and knowledge thereby helping them achieve financial independence. The outreach to low-income B40 women was carried out in partnership with Women Of Will (WOW) and Watsons.
Through this campaign, Hada Labo pledged to donate RM1 from every Hada Labo Premium Whitening products sold at Watsons outlets nationwide to its ‘We Care for Society’ campaign fund during the month of March. Through the partnership with Watsons, Hada Labo has successfully raised RM50,000 to support this campaign.
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her commitment to the cause and the brand's support to low-income B40 women since the Covid-19 pandemic. She reiterated that the brand would continue to offer relief to disadvantaged women in the future as well.
“We’ve been running this campaign with WOW & Watsons for the last four years to help improve the lives of B40 women who were badly hit during the pandemic and although we are now in the endemic phase, their economic situation has not improved much with the high inflation rate. We hope that our programme will offer some financial relief especially with Raya just around the corner,” said Lim.
Hada Labo employees also partake in visits to aged homes for Raya cookie distribution and communal work at a selected home to send their love and care to the aged community.
WOW’s Chief Operating Officer Lakshwin Muruga added that the low-income communities are still suffering financially even after the pandemic. Wages earned are not enough to cover their expenses and small-time business owners are finding it hard to make profit with the high inflation rate.
“We really appreciate the financial contribution by Hada Labo and we are sure that it will make a difference in the lives of these women, especially during Hari Raya season where expenses are usually higher during the festive period,” he said.
“Overall, Hada Labo's efforts to improve the lives of B40 women are commendable, and its commitment to making a difference through such campaigns is indeed praiseworthy. The brand’s focus on empowering low-income communities with valuable skills and knowledge that can help them achieve financial independence is truly inspiring,” he added.
For more information or to support future campaigns, log on to www.hadalabo.com.my or follow their Facebook page: MyHadaLabo.
