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Happy 57th Birthday guardian Malaysia | Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians


guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:





A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.


 

The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 


An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.


 


Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.


 



Anna Ng, Marketing Director of guardian Malaysia, emphasized:

“Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

 


Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4). 



This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 


Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.


 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.



For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.




Dr. Murallitharan Munisamy, Managing Director of NCSM, said:

 

“We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution to underprivileged women, offers a holistic approach to addressing breast cancer across all demographics.”

 


Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 


Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang. 



October’s Special: Launch of Exclusive New Brands at Guardian Malaysia

 

“guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th-anniversary celebration, we are launching more than 20 new and exclusive brands this month,” added Anna.

 


These new brands will be available in stores and online starting from the 1st week of October 2024.

 

 


October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024. 


 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.


 


In response to the growing demand for online shopping, guardian Malaysia is also proud to announce the launch of its new e-catalogue—a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 


 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly.  With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link users to Guardian’s e-commerce platform for easy, hassle-free purchases. 

 


“This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” concluded Anna.

 

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GET.SET.GLOW! with guardian Malaysia this September 2024 | Wellbeing | Self-Care | Glow Together


September 2024 has been chosen by guardian Malaysia as the Get.Set.Glow! month that celebrates and cultivates all there is about wellbeing via: Store offerings and pharmacy services eStore promotions, contest and rebate #MYWellbeingMatters YouTube series and podcast featuring health experts and A week-long wellbeing festival.



Get.Set.Glow! aims to help Malaysians to see why wellbeing matters and adopt the culture of preventative healthcare and nurturing of wellbeing. Anna Ng, Marketing Director of guardian Malaysia, said: “Wellbeing is an ‘important’ matter for everyone. This includes being able to access the ideal curation of wellbeing offerings coupled with guidance by experts.”



In this campaign, guardian has chosen to work with the following experts, all of whom are medical specialists in their respective fields, to speak about key wellbeing topics on Youtube that is accessible by Malaysians nationwide:

Dr Gayethri Chokalingam, Consultant Internal Medicine Physician

Dr Kenny Chen, Consultant Cardiothoracic Surgeon

Dr Wong Yee Ming, Consultant Paediatrician

Dr Arunan Periasamy, Consultant Paediatrician



Beyond these health experts’ Youtube talk series, Malaysians can also speak with their neighbourhood’s community pharmacist. The pharmacists at guardian’s outlets nationwide have the right expertise to address our customers’ questions on blood sugar, blood pressure as well as weight management and guide them to stay healthy and be well.



“We, at guardian, are aware of the growing importance of wellbeing matters and therefore chose the hashtag #MYWellbeingMatters,” added Anna. Growing importance of wellbeing, amongst Malaysians Based on the 2023 Asia-Pacific Health Priority Survey, 79% of Malaysians are more health conscious, post-pandemic. Within it, 60% seek improvement in overall health.



This is shown by the desire for healthier eating habits (52%), fitness (50%), mental wellness (50%) and improved immunity (49%). “The survey results very clearly showed that Malaysians of all walks of life see the need for holistic wellbeing. We, at guardian Malaysia, hear you and we believe this month-long Get.Set.Glow! campaign is the right boost as you embark on your journey towards cultivating wellbeing,” Anna said.



What inspires Get.Set.Glow!? This campaign has been inspired and guided by guardian Malaysia’s vision of ‘Nurturing MY Wellbeing’. Elaborating on what this means, Anna said: “As a company, we believe in the holistic health and wellbeing approach that covers the needs of the mind, body and spirit so that Malaysians across all ages can be the best version of themselves to everyone around them.”



Jom ke Get.Set.Glow! Wellbeing Festival! Aside from the in-store promotions and online wellbeing offerings, talks and services throughout September 2024, there will also be a Get.Set.Glow! Wellbeing Festival for folks living in the Klang Valley.



Love this Fire Breathwork to Release Stress and Tension by Michael Lim in Celebrity Fitness Gym. 



Feeling refreshing and more focused right after the session. No more headache or discomfort feel. 



Love this session and get to learn some breathing technique cum method to release tension from our inner body and mindset.




This wellbeing festival is a free public event that is scheduled from the 10 th to the 16 th of September 2024 at 1Utama Shopping Centre. It connects guardian Malaysia’s top curated wellbeing brands with the public, across the 5 areas of:

Lifestyle and Wellbeing

Health Booster

Inner Beauty

Aging Well

Kids



Beyond the latest wellness brands, this week-long festival will feature speakers and trainers across various areas of core training, yoga and mindfulness, nutrition and diet, etc. 




In total, there will be 28 wellbeing sessions encompassing workouts, workshops, classes and also a 3-km long Glow Walk. Most of the activities will be held at the Oval Atrium of 1Utama from the 10 th to the 16 th of September 2024. 



Selected fitness and exercise programs will be held at Celebrity Fitness of 1Utama while the Secret Garden will serve as the Mindful Studio and the Central Park is the place for Glow Walk.



Get full details and sign-up for the different types of wellbeing programs at: https://www.heyjom.com/event/GuardianGet.Set.Glow!WellbeingFestival2024.




“Spaces are limited for the workout sessions, workshops and classes, so jom sign up now and let’s nurture our wellbeing starting with Get.Set.Glow!” concluded Anna.



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guardian CSR Donates Body Wash to Underprivileged Children | Together, Keeping Kids Clean and Healthy Community Service Campaign

 

 

guardian Malaysia recently conducted a heartwarming initiative by providing 2,844 bottles of body wash to the children of PPR Kampung Muhibbah at Bukit Jalil, Kuala Lumpur. The event, attended by 100 children from the PPR together with their parents, marked a significant step in guardian's commitment to its regional #guardiancares Corporate Social Responsibility (CSR) campaign titled “Together, Keeping Kids Clean and Healthy”.


Anna Ng, Marketing Director at guardian Malaysia, expressed her delight in contributing to children's hygiene and well-being under this program. She highlighted the importance of ensuring that every child has access to basic hygiene, emphasizing that it is a fundamental human right.


 

Ng stated, "Keeping clean and healthy is not a luxury but a basic necessity, especially for children from low-income families. We believe that maintaining personal hygiene not only safeguards physical health but also boosts self-esteem and enhances mental well-being."

 

In 2023, guardian successfully provided 20 million baths to underprivileged children across Malaysia, Indonesia, Singapore, Vietnam, and Cambodia. This equated to over 40,000 bottles of bath care products donated to Malaysian children alone. Building on this achievement, guardian has set a target of doubling its impact in 2024, aiming to provide 40 million baths to those in need in the region.


 

The donation of 2,844 bottles of body wash to the children of PPR Kampung Muhibbah represents a significant contribution toward this goal, providing 800,000 baths for the recipients.  Mr. Abdul Aziz bin Mohidie, the Head of the Rukun Tetangga of PPR Muhibbah 2 said, “This is a good initiative as it helps to lighten the burden of families besides being great for kids to learn how to keep clean and healthy.”

 

In addition to distributing bath care products, guardian organized an interactive session on Good Hygiene Practices to educate 100 children present on maintaining personal hygiene effectively. A pharmacist from guardian, together with guardian team members were at hand to share with the children the steps to properly clean their hands and how best to maintain overall body hygiene, besides playing some Q&A quizzes with the children. 

 

As a re-cap of this “Together, Keeping Kids Clean and Healthy” campaign, guardian pledges to donate 15 sen for every one litre of guardian bath care product sold in Malaysia towards purchasing bath care products for underprivileged children. Furthermore, the specially designed #guardiancares Bear, priced at RM29.90, will be available for purchase, with all proceeds contributing to the #guardiancares fund supporting the bath care needs of underprivileged children in Malaysia.  

 

 

 

Moreover, a special #guardiancares Bear Hooded Towel will be sold at RM29.90 in all guardian stores nationwide, as well as through guardian’s online platforms. Proceeds from the sales of both the #guardiancares Bear and the Hooded Towel will be dedicated to the #guardiancares fund.

 

In a separate initiative, guardian also extended its support to three charity organizations chosen by the winners of the Face of Healthy Beauty 2023 competition. Aqila Afindi, Nur Izzatul Aqma Bt Ludin, and Candace Cheah selected beneficiaries to receive RM5,000 worth of guardian Bath Care products each.

 

Aqila Afindi directed her donation to the children of Pusat Jagaan Rumah Bakti Nur Ain in Bangi, Selangor, while Nur Izzatul Aqma chose to support the children of Pusat Jagaan Nur Sakinah Damansara Damai, Kuala Lumpur.

 

Candace Yap, a final year Veterinary Science student, opted to donate her prize to the Society for the Prevention of Cruelty to Animals (SPCA) Selangor, based in Ampang Jaya, Kuala Lumpur. Candace contributed personal care products such as sanitizers, hand and body wash products to safeguard the well-being of volunteers and staff at SPCA after handling animals.

 

guardian’s multifaceted efforts underscore its commitment to fostering hygiene and well-being among underprivileged children and communities, reflecting its dedication to corporate social responsibility and community welfare.


Thank you guardian for consistently and without fail putting forth good intentions to support the community through the #guardiancares CSR project each year. With much appreciation and gratitude, thank you.


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