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AEON FASHION PREVIEW JUNE 2024 | ASEAN DESIGNERS INVITED TO MEET CUSTOMERS AND BREAK INTO NEW MARKET | KIDS TO SILVER-HAIRED GENERATION FASHION #AFPJUNE2024



AEON, renowned for its highly-anticipated Fashion Preview, returns with a fresh focus to highlight new collaborators to address cross-generational needs and celebrate body diversity. Famous for its novel and inventive setups, this preview features the runway at the supermarket to seamless blend fashion with daily shopping routines, allowing shoppers at AEON Cheras Selatan to experience fashion amidst their grocery errands.

 


Silver-Haired Generation Shines with Takumi Jeans

The often-forgotten silver-haired generation is finally getting the spotlight it deserves at the AEON Fashion Preview. This year, Takumi Jeans, known for their high-quality artisanal denim crafted at the renowned Okayama Prefecture, takes center stage. 

 


These jeans are not only eco-friendly and exceptionally durable but also embody a perfect blend of traditional craftsmanship and modern style. Designed to meet the unique needs and tastes of the mature audience, Takumi Jeans offer comfort, style, and sustainability. This collaboration with Takumi Jeans underscores a commitment to high-quality, culturally rich fashion that celebrates and honours the wisdom and elegance of the silver-haired generation.

 


Championing Inclusivity: Michiko Ohashi and Plus-Sized Fashion

J-pop’s Big Angel and la farfa magazine’s special collaborator, Michiko Ohashi is leading the charge for inclusivity at the AEON Fashion Preview. As the special collaborator for la farfa magazine, Japan's premier plus-sized fashion publication, Ohashi brings her unique perspective and advocacy to the forefront. Her work with Big Angel, a popular plus-sized idol group, has already made waves in promoting body positivity and challenging traditional beauty standards. 

 


At the AEON Fashion Preview, Ohashi will be showcasing collections that celebrate body diversity and empower individuals of all sizes to embrace their unique beauty. Her involvement underscores AEON's commitment to inclusivity, ensuring that fashion is accessible and enjoyable for everyone. Through this collaboration, AEON and Michiko Ohashi aim to inspire a broader acceptance and appreciation of diverse body types in the fashion industry.

 



ASEAN Designers Invited to Break into New Markets with AEON

 

Five prominent ASEAN designers and brands have been invited to foster cross- country exchanges and drive fashion-forward growth. This initiative aims to create a vibrant platform for showcasing innovative designs and cultural diversity, enhancing market visibility for these designers while enriching the fashion landscape in Malaysia and beyond. By leveraging AEON's extensive reach and influence, these designers will have the opportunity to connect with new customers, expand their brand presence, and contribute to a dynamic and inclusive fashion industry. This collaboration not only highlights the creative prowess of ASEAN designers but also underscores AEON's commitment to support regional talent and promote cross-cultural understanding. 

 


Andrew Smith: Led by designer Achmad from Indonesia, celebrated for sophisticated menswear blending traditional craftsmanship with contemporary fashion. Offers a diverse range from soft tailoring to casual wear, ensuring style, comfort, and functionality. Known for global presence and commitment to sustainable practices, supporting local arts. 

 


CDL (Cardinal): Established in 1973, led by designers Leo and Safei from Indonesia, renowned for versatile and stylish clothing for men and women. From casual to formal wear, CDL combines comfort with contemporary style, maintaining affordability and eco-friendly practices. 

 

M.Gee: Since 1990, led by designers Oman and Fajar from Indonesia, this brand specializes in high-quality outdoor workwear including shirts, T-shirts, jackets, and more. Emphasizes durability and quality materials for industrial and outdoor use.

 


Finix: Established and founded by Leonard Cheong, a designer from Singapore in 2019, Finix offers FORM, FIT, and FLOW lines catering to diverse styles with creative fabrics. Promotes self-expression and comfort.

 

Kanzi: Led by designers Muhammad and Liza from Singapore, renowned for elegant formal wear crafted from traditional Ikat fabric. Recognized for sustainability, quality, and unique designs, integrating modern and traditional elements.


 

Following Earlier Debut, stads Introduces New Collection for Urban Explorers Stads Volume 2 is a highly anticipated new collection, building on the success of its inaugural launch as an all-purpose wear. 



Crafted with lightweight and breathable fabrics, Stads Volume 2 ensures comfort and functionality for those constantly on the move. Perfect for navigating the urban landscape, this collection offers versatility, packability and flexibility that cater to freedom and personalization.

 

“In addition to driving lifestyle and fashion inclusivity this season, AEON Select has been curating pop culture that is very much influenced by anime. Launching the latest series of Jujutsu Kaisen, we believe strongly that this has become a powerful medium for self expression, allowing individuals to showcase their unique tastes and personalities. 



By wearing anime-inspired clothing, fans can celebrate their favourite characters and stories, transforming everyday apparel into a canvas for personal creativity and identity,” Low Ngai Yuen, AEON's Chief Merchandise and Marketing Officer states as she also unveils a sneak preview of JKids Sports and new activewear range Appetite. 



Appetite is a playful activewear range with its invigorating tagline Hungry For Action is dedicated to empowering individuals to lead an active and energetic lifestyle.

 


“An active lifestyle is essential for the well-being of both the young and old, fostering health, vitality and a sense of community across generations,” she adds. 



AEON Fashion Preview for June 2024 edition is aligned with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focused on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions.


 


For more information on AFP, 

Website : https://aeonretail.com.my/fashion/afp/june24/



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NEW Fernleaf MultiGrain+ Formulated Milk Powder | Wheat | Rice | Corn


Mothers are constantly faced with the challenge of their children getting hungry quickly or before scheduled mealtimes, all while ensuring they receive adequate nutrition to support their growth and development, especially amidst their active daily activities.



Recognizing this concern, Fernleaf presents its latest innovation: MultiGrain+ Formulated Milk Powder for children. We understand / care about parents’ needs to help their child feeling full, while supporting them to grow tall and strong.



Milk is a good source of important nutrients that are crucial in supporting a child’s overall growth and development. On the other hand, grains are the primary source of carbohydrates, which provide energy to the body while supporting the feeling of fullness. With Fernleaf MultiGrain+, this unique blend seamlessly combines the goodness of milk with 3 types of grains - wheat, rice, and corn. 


Consuming milk with grains not only support the feeling of satiety between meals but also furnishing important nutrients crucial for their growth and development. Moms can now help their children achieve a balanced diet that supports their energy and nutritional needs.


Since 1893, Fernleaf has been offering innovative milk products that are loved by families all around the world. Fernleaf products are made with milk from New Zealand grass-fed cows. The brand’s commitment begins with the highest dairy production standards, where cows graze freely on lush green pastures in a clean, clear environment. This allows the cows to produce quality milk that reflects Fernleaf’s dedication to providing consumers with the finest dairy products.




The 3 types of grains in Fernleaf MultiGrain+ is a very fine blend of wheat, rice, and corn, to facilitate consumption by young children so that they can enjoy their daily milk-drinking routine as usual. Consuming milk with grains helps keep children feeling full and satisfied in between meals, giving them the energy they need to carry out their daily activities.



For children to grow tall and strong, Fernleaf MultiGrain+ also contains the important nutrients needed for children’s growing-up years, such as 5X DHA1*, calcium, protein, as well as 18 vitamins and minerals.





Lim Siew Poh, Marketing Director at Fonterra Brands (Malaysia) Sdn Bhd, explained the significance of introducing this innovative milk powder to mothers: “Our research has shown that many moms struggle to keep their active children feeling satisfied and full, especially in between mealtimes. Therefore, based on our unwavering commitment to innovation and R&D, we would like to introduce the concept of combining milk and grains in our formulated milk powder for children.”



“This way, they continue to receive the nutrients that Fernleaf milk is known for, and at the same time, gets the goodness of multigrain. We also took extra care to ensure the grains used are fine, so that children can continue to enjoy the familiarity of their everyday milk routine. 



To put it in a nutshell, Fernleaf’s new MultiGrain+ offers a convenient and nutritious option that moms can trust. Moms can now help keep their children feeling full while supporting them to grow tall and strong. It can be enjoyed at any time of the day, whether for breakfast, as a midday snack, in between meals, or after dinner!” continued Siew Poh.


Fernleaf MultiGrain+ Formulated Milk Powder for Children (RM25.90, 800g pack) is now available at major grocery stores, supermarkets and hypermarkets nationwide, as well as online via Shopee and Lazada. For more information, kindly visit Fernleaf Malaysia’s Facebook page: https://www.facebook.com/fernleafmalaysia


1* compared to previous milk powder formulation (2011)


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AEON SUCRÉE AMOR | A NEW DELIGHT FOR DESSERT LOVERS

 

 

AEON is exciting to announce the launch of Sucrée Amor, a new brand offering a wide variety of delectable desserts. 



This French-inspired range, translating to “the endearment of sweetness,” features an exquisite selection of delicate macarons, moist sliced cakes, creamy puddings, and more.



The launch event for Sucrée Amor was held at AEON Mid Valley, Kuala Lumpur. The vibrant celebration featured a captivating magician and a masquerade theme, delighting customers and influencers alike.

 



Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON, said, “Sucrée Amor is a product we developed to cater to dessert lovers. The secret to our beautiful sugary treats lies in our technique and the use of high-quality ingredients, which create stunning looks with the perfect combination of flavour and texture.”

 




“Our mission is to bring joy and satisfaction to our customers through our innovative and delicious dessert offerings. We are confident that Sucrée Amor will become a valued addition to AEON Delicatessen, further enhancing our reputation for providing fresh and high-quality food. 



The Delicatessen at AEON Store meets the growing demand for ready to-eat meals, offering a wide range of specialty food choices, from sushi and bento to roast chicken, desserts, hot snacks, and healthy drinks. All dishes served at the Delicatessen are certified halal and freshly prepared on an hourly and daily basis.” Azidah added.

 



Mouse mommy loves the Sucrée Amor Red Velvet cake and macarons. 



It tastes light sweet with fresh cream, which suits our current lifestyle choice by adding some desserts in our daily life! Love it! Enjoyable!

 



AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.


 


Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor. 



 

Visit any AEON store to indulge in these delightful treats and satisfy your sweet tooth. Sucrée Amor desserts to cheer up your day! 



#SucreeAmor 

#AeonDelicatessen 

#AeonRetailMalaysia 

#dessert 

 

Check out more information about Sucrée Amor,

Website: www.aeongroupmalaysia.com

LinkedIn: AEON Group Malaysia

Facebook: AEON Retail Malaysia

Instagram: AEON Retail Malaysia

Twitter: AEON Retail Malaysia


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Lotus’s #KitakanJiran | Kongsi Ceria With Exceptional Children And Alpacas


 

Lotuss Stores (Malaysia) Sdn Bhd (Lotus's Malaysia) officially turns two, and to give its customers the opportunity to create memorable moments with their families and friends, the retailer introduces Romeo, Mocha and Friends at 32 of its outlets nationwide from 18 May until 7 July 2024, along with the many promotions and rewards for customers. 


A group photo with the children, families and caretakers from Tender Touch and GAPS Malaysia, together with Romeo and Mocha (alpacas in the middle), and Lotus’s Malaysia #KitakanJiran volunteers (in white).


The adorable alpacas from Zahara Garden were met by 20 exceptional children and their families from Tender Touch Pediatric Rehab (Tender Touch) and Gabungan Anak-Anak Palsi Serebrum Malaysia (GAPS Malaysia) at Lotus’s Setia Alam for an indoor picnic and some alpaca therapy. 

 

A photo of Lotus’s Malaysia Head of Communications and Sustainability, Hanim Hamdan (middle), together with Romeo and Mocha (alpacas in the middle), and Rafidah Ahmad (left), Founder and President, GAPS Malaysia and Sharfiza Abdul Aziz (right), Founder and Managing Director, Tender Touch Pediatric Rehab


“We admire the work that the people in Tender Touch and GAPS do for the wellbeing of children with special needs. 




Children from GAPS Malaysia enjoying the exclusive animal painting activity in the #KitakanJiran picnic date.


They are all amazing people, and this is why under our #KitakanJiran programme, we have organized today’s picnic, giving these exceptional children and their parents the opportunity to relax and connect through their interaction with Romeo and Mocha. 


A photo of Romeo and Mocha (alpacas)


Animals have been known to be effective in assisted activities for children and adults, alleviating stress and anxiety, so our hope is for everyone to benefit from their time spent with the alpacas at our outlets”, said Hanim Hamdan, Head of Communications and Sustainability, Lotus’s Malaysia.

 

A photo of Romeo and Mocha (alpacas)


For customers and fans of alpacas, they can meet and greet Romeo, Mocha & Friends and take home a cutesy framed photo of their close-up interaction with a minimal spending of RM20 at participating outlets from 18 May until 7 July 2024.

 

Happy 2nd Anniversary Lotus's Malaysia! 


The Kongsi Ceria campaign will also include special anniversary RM2 deals, Twin promo buy 1 free 1 for over 125 lines, 80% off on second item purchases for beauty and personal care ranges and every Wednesday Happy Hour delights from 2pm till 5pm on seafood, fresh produce, beverages, stationeries and household items. 


Some photos of the children and families from Tender Touch and GAPS Malaysia together with Romeo and Mocha (alpacas).

Active My Lotus's members can participate in a weekly giveaway with a total prize pool of RM280,000 in Lotus’s Gift e-vouchers. DJ Falyq Hikyle from Sinar FM will also be making special appearances from 11am-1pm at Lotus’s Ampang (1 June 2024) for a special meet-and-greet session and giveaways like exclusive Sinar FM merchandises and Lotus’s Gift Vouchers totaling up to RM3,000. 


 

In 2023, Lotus's Malaysia through its inaugural Kongsi Ceria campaign had fundraised RM430,000 with the support from its customers and partners to aid organizations committed to children's health & well-being and nutritional needs. The beneficiaries include Tender Touch, GAPS Malaysia, University Malaysia Children’s Cancer Unit and Nourish Malaysia. 


Romeo and Mocha greeting customers at Lotus’s Cheras on 18 May 2024.

Hanim Hamdan, Lotus’s Malaysia Head of Communications and Sustainability shares her welcoming speech to the children and guests who were present at Lotus’s Setia Alam today.


This initiative has successfully funded free therapy sessions, food and school supplies for children from underprivileged families and upgrading works for medical and rehabilitation equipment.

 


Visit the retailer’s corporate website for more information about its second anniversary celebration: https://corp.lotuss.com.my/campaigns/lotuss-kongsi-ceria-2024?utm_source=Website&utm_medium=homepage&utm_campaign=KongsiCeria24&utm_id=Anniversary


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