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KAO Malaysia “Welcome to My Modern Parenthood” For Parents!



KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre. 


Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.


KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.


Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.


The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.


Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.


Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others! 


SMILE & SMILE JOURNEY WITH MERRIES
A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.


MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.


No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!


Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.


Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.
Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand


Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.


For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way. 


The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)


Interested to get to know more about KAO Malaysia Welcome to My Modern Parenthood” events and activities,

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Improved Drypers Tummy Fit Guide Diapers For Parents



The new Drypers Wee Wee Dry diaper is the first in Malaysia to provide an ideal size indicator with Tummy Fit Guide*. This feature is printed on the taping zone and enables parents especially new fathers to identify whether the diaper is a good fit or if another size is required. Busy parents who sometimes can forget to change diaper size can now utilize this feature to ensure their baby stays dry and comfortable. Using a diaper that is the best fit helps eliminate the chance of any leakage and ensures that the baby’s comfort is prioritised. The Tummy Fit Guide is also a helpful aid for parents to monitor their baby’s growth.


“The new Drypers Wee Wee Dry’s unique attributes will be appreciated by parents in Malaysia. Navigating parenthood is already challenging so we believe our new enhanced features will make things easier. The 6 AbsorbDRY layers help to evenly distribute wetness throughout the diaper and lock in urine to prevent leakage, allowing the baby to feel free and at ease. With these new features, Drypers’ Wee Wee Dry offers the best fit to keep baby skin dry and comfortable, so that parents & baby can enjoy the amazing moments of growth together,” said Ms. Evelyn Chan, Marketing Director of Vinda Marketing (M) Sdn Bhd.


Every year more than half a million babies are brought into the world and placed in the arms of their loving parents, many of whom are first-time mothers and fathers. New parents find themselves on a fast-paced journey of learning and discovering how to best care for their baby. Among the many things parents must consider are which diaper should they buy and what size of diaper would best suit their baby or when they should change the diaper size to best fit their little one.


With this in mind, Drypers continuously help parents who face these challenges by listening to them and introducing new features that simplifies diapering. Malaysia’s leading diaper brand continues to set a benchmark in its category making parenthood journey simpler for parents with the launch of a new and improved version of its best-selling diaper, the Drypers Wee Wee Dry.

Understanding that newborns have particularly delicate skin, Drypers has designed a diaper to cater for these needs with the Soft AbsorbDRY Layers and Stool Lock System, which is a soft perforated top layer that helps manage and effectively absorb loose stool, keeping baby’s delicate skin clean and healthy. The Navel Care cut out design above the taping zone prevents contact and friction where the newborn baby’s umbilical cord stump is and keeps that area exposed to air flow.

“Drypers’ Wee Wee Dry diapers now come with fresh and playful animal designs that reflect close connections between parents and their babies. These colourful designs are not only attractive, but also make diaper changing an experience that encourages fun interactions between parents and their babies, enabling them to foster the unique bond they share,” Ms. Chan added.


Various games, a balloon giveaway, a dance performance, a magician and a clown will be part of the launch event and activities. Creating more excitement around the launch of the new Wee Wee Dry diaper, Drypers will be on the road with the Drypers Blue Wheels to paint the streets blue with numerous promotional activities. Drypers customers can look to the official website and social media for opportunities to win special prizes.

Drypers has an active online parenting club - the Drypers Baby Club, now over 400,000 parents have joined its online community. Drypers not only provides quality baby products, it also educates and motivates parents via its online platform so that it may assist them to discover and cherish their new unexpected brilliant world together. Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect points with purchase of Drypers products and redeem them for fun and educational toys.


Interested to know more about Drypers Malaysia,
Website : www.drypers.com.my

Disclaimer: Every baby is different and may experience different growth patterns. The Tummy Fit Guide is developed to help parents as an indicator for the best fit and next size change.

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