KAO Malaysia officially announced the launch of this year’s
anticipated “Welcome to My Modern
Parenthood” campaign at 1 Utama Shopping Centre.
Initiated in 2016, the
first parenting campaign in Malaysia is back to emphasize the importance of
family quality time by providing busy parents fun, yet quick and easy solutions
to making their daily routine more manageable.
KAO Malaysia doubled its efforts this year by targeting
millennial parents aged 25 to 35 years old. “As solution providers, KAO
Malaysia is always dedicated in enriching the lives of people. Using our
previous campaigns as a reference, we’ve set a new milestone by taking a more
digital and innovative approach which suits the current, fast-paced lifestyle
of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.
“Technology plays a huge role in their everyday lives and
millennials are constantly connected and on-the-go. We’ve decided to take on
the challenge by reworking some of our previous initiatives to be made easily
accessible at any time within their reach” he added.
Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped
the campaign microsite, including a free to download digital version of it’s
renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created
with KAO Japan Lifestyle Research Centre
and Positive Parenting, the Official
Parenting Educational Arm of the Malaysian Paediatric Association, the
guidebook provides easy to follow suggestions and tricks for manageable baby
care and hassle-free housework solutions. 39,000
guidebooks have been distributed to NGOs, hospitals to various childcare
partners.
The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook
Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a
prestigious recognition and we hope to double last year’s numbers especially
with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice
President of KAO Malaysia.
Further into KAO Malaysia’s effort in providing timesaving
and hassle-free solutions, selected chapters of the guidebook were also
converted into five chapters of video content. Topics highlighted by the videos
include the importance of open communication and bonding time, the various
roles a father can play in creating a happy parenthood, tips & tricks for
diaper changing and getting a baby ready for bed, the teamwork of doing laundry
together and efficient solutions to housework and baby care.
“The launch of this year’s efforts was derived from
understanding the wants and needs of millennial parents. This is our fourth
year conducting the campaign and our insights have inspired us to better
improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood”
campaign instilled the brand’s essence in providing timesaving solutions to
making parenting and family chores a breeze,” said Tan Poh Ling.
Daddies Mommies, do remember to grab a copy of The Secret To
My Modern Parenthood as useful parenting guide in daily practice. Let’s have a
open communication, share workload, clean smart and be supportive to each and
others!
SMILE & SMILE JOURNEY WITH MERRIES
A baby's smile signifies that they are happy and
comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with
its soft, super absorbent and all-round breathability for comfort all day long.
MERRIES diapers with its new 3 layer air-through system
along with its soft-in air cushion is gentle on the skin, reducing skin
irritation. Millennial parents will not have to worry about their babies’ discomfort
as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can
be avoided as MERRIES diapers also helps prevent leakages with its 3D side
gathers and back gathers.
With MERRIES diapers, both millennial parents and their babies
can live their moments comfortably while creating more smiles and happiness to
share along the way.
MAGICLEAN, Japan’s
No.1* Home Care Range
MAGICLEAN is the modern way of home cleaning that allows
millennial parents who are constantly on-the-go to have their household chores
be done in a flash. Whether its cleaning your kitchen surface, dusty
appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean
and hygienic home, safe for whole family.
No hassles and say goodbye to flyaway dust! Magiclean wiper
mop and sheets provides quick and easy cleaning with just one wipe. Less of a
workout; more of a solution especially for millennial parents!
Not only that, MAGICLEAN also provides total home cleaning
solution from the kitchen to bathroom. From the walls and floors to the seats
and sinks, clean all corners of a dirty bathroom in no time with Magiclean
scrub-free cleaning solutions.
Cleaning up after cooking can be done in a flash with MAGICLEAN’s
anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly
removed in 30 seconds.
Living spaces at home can be extra clean with MAGICLEAN
floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and
is quick drying, giving comfort to the feet.
* No.1 by brand in Japan home care market (kitchen
cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI
data of INTAGE Inc. , January 2017 to December 2018
ATTACK, Japan’s
No.1* Laundry Detergent Brand
Stains and odour are often the two most common problems
faced when doing laundry. Washing with normal detergent alone is not enough to
kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides
a superb & hygienic cleaning performance with an advanced anti-bacterial
formula for sweat and odour prevention all day long – an effective laundry
solution for millennial parents.
For busy, on-the-go millennial parents, ATTACK Liquid
Detergent & ATTACK Power Detergent variants are also suitable for overnight
and indoor drying, making one less worry out of their way.
The ATTACK Laundry
Detergent also doubles the job by both cleaning and softening clothes with an
easy-to-iron effect. It also has a refreshing fragrance which keeps clothes
staying fresh all day long.
No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)
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