Domino’s is always exciting us with different theme of the
yummy pizzas! This round, mouse mommy want to taste their Latest 5-Star
Pulled-Meat Pizza Experience!
Living up to its promise of delivering quality products, service,
value and convenience, Domino’s Pizza is introducing its latest addition to the
menu with its range of Pulled-Meat pizzas. Derived by Malaysian’s love for western
inspired meals when dining together in celebration of special moments, the
pulled-meat pizzas are a perfect way to indulge.
The launch of Domino’s latest Pulled-Meat Pizzas was held
and sponsored by Evolve Concept Mall located in Ara Damansara.
Serving customers only the best, high quality Australian
beef with characteristics that meets Domino’s standard is selected as the
centerpiece of the new pizzas. The new Pulled-Beef Pizza features unbelievably
tender pulled meat briskets heavily drenched in a flavorful Chipotle sauce
along with capsicums and red chilies for the ultimate sweet and spicy kick to
satisfy your meat cravings. The secret to tender meat is the five-hour cooking
procedure. It starts off with the marination to infuse the flavors into the
meat’s pores followed by a 15-minute ‘tumbling’ process to massage the meat. It
is then oven-braised for at least five hours until it falls apart, ready to be
easily shredded or ‘pulled’ apart to serve.
The latest range also presents the new Pulled-Chicken Pizza
that highlights the pulled chicken breasts paired with Chipotle sauce, bright
cherry tomatoes and caramelized pineapple rings that create a well-balanced,
sweet and savory combination in every bite. In keeping with the western
flavors, new Golden Chicken Tenders is a perfect complement to the pizzas.
Boneless chicken tenders are impeccably marinated, battered then oven baked
(never fried) to perfection so every bite is crispy yet soft and tender on the
inside, while served with the new Zesty Coleslaw of crunchy mix of purple and
white cabbage, sweet orange carrot and tasty tangy lime dressing, topped with
savory sprinkle of black sesame seeds.
At the launch of Domino’s latest products, Shamsul Amree,
Deputy President, Operations, Domino’s Pizza Malaysia and Singapore said, “In
keeping up with demands of an evolving consumer base, we strive to go above and
beyond to provide the best offer in the industry. Our mission has always been
to create value through all customer touch points from the get-go. From
offering an array of products on our menu to contemporary interiors and improving
our services, we go the extra mile in all that we do. We remain focused on our
four brand pillars of great products, great service, great value and great
convenience. This is encapsulated in our brand promise. As such, Domino’s
strives to continuously enhance customers’ experience through each pillar
across multiple touch points.”
“Although we are in the Quick Service Restaurant (QSR) industry,
we do not let it get in our way of serving top-quality products that are
usually served in high quality restaurants. We are passionate in everything
that we do, as such a ton of effort and time has gone into making this a
reality. Our menu now offers more choices than ever before while also keeping
customer’s pocket in mind. Not only do we offer customers more options but we
also present customers with premium products that consist of top-quality
ingredients to enjoy with their loved ones. We are constantly engaging and listening
to our customers and we understand that they love quality ingredients. This
launch truly captures our new brand promise of It’s All About You, to
continuously serve and demonstrate to customers that they are valued by us,” he
continued.
Linda Hassan, Senior Vice President, Marketing, Domino’s
Pizza Malaysia and Singapore said, “Today’s launch marks Domino’s Pizza as the
first Quick Service Restaurant in Malaysia to offer pulled meat on the menu. While
it may seem like a simple task to offer a new item on the menu, this new
product in particular was developed with great care as to ensure that it would
present customers with a 5-star food experience. The meat is marinated and
cooked slowly for hours to achieve the tender, juicy and flavorful beef to top
our pizzas. We are proud to offer customers premium pizzas at all our stores
nationwide.”
“Nothing brings family and friends together
for the holidays than a delicious feast on the table and every moment is worth
a celebration with Domino’s Pizza. In spirit of year-end festivities, we are
happy to offer customers with more options but more importantly, special
premium products that consist of top-quality ingredients to enjoy with their
loved ones. We continue to be inspired by our customers. We understand that the
premium soft, tender and juicy pulled-beef is neither easily affordable nor
available in the market. As such as part of the six-month product development,
we undertook serious effort to ensure that the right flavor profile as well as
the perfect meat texture is achieved to serve customers the best tasting pizzas
because in all that we do, it is for them. This latest product truly depicts
our commitment and is in conjunction with the launch of our brand promise, It’s
All About You,” she concluded.”
With heartfelt appreciation and gratitude
as well as with customers in mind, the launch also featured Domino’s brand new
video of Its All About You.
For even greater
value, customers can opt for the Wild West Buddy Combo consisting of any NEW
Pulled-Meat pizza for only RM41.90 and Wild West Super Combo for only RM61.90.
Additionally, customers can add-on RM12.75 or Ala-carte RM13.70 to enjoy our
new Golden Chicken Tenders. Customers also get the choose to add-on RM6.50 for
Large Zesty Coleslaw or add-on RM2.90 for Small Zesty Coleslaw which are also
available ala-carte for only RM 7.90 and RM3.90 respectively.
The all-new Pulled-Meat Pizzas and Golden Chicken sides are available in
Domino’s Pizza stores in West Malaysia from November 5, 2018 onwards.
Customer Care : 1300-888-333
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