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Mr Energizer™ Icon With Its Energizer® Max Plus™ No 1 Longest Lasting Alkaline Batteries At Sunway Pyramid



Mouse mommy was spoted many Mr EnergizerTM at Sunway Pyramid! Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further. 

Mr EnergizerTM is your answer, and he’s more vibrant than ever and always Malaysian choice.


Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, today introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr EnergizerTM, the brand’s beloved charismatic character. 


The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. 


Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.


“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr EnergizerTM, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”  


“The Energizer® brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.


Mr EnergizerTM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.


The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.

Introducing Max Plus™ - Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries

In conjunction with the reenergised brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.


Energizer® Holidays campaign lets Malaysians travel more in partnership with Booking.com
Energizer® is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer® Holidays campaign. 


In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.


To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer® batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/


In Malaysia, registration is open within the Promotion Period of 12.01am on 1 July 2019 to 11.59pm on 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.


When you register your details and the barcode on the campaign website, you will also be concurrently entered in the 'Win A Year Off' global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.
                                                                       

For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website,




[1] AA & AAA only
[2] Compared to Energizer® Advanced™ AA in digital audio

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Interactive Bunga Raya Garden Blooming At Sunway Pyramid This Raya Aidilfitri !



Such a nice interactive blooming Bunga Raya spotted at Sunway Pyramid as the lifestyle shopping mall celebrates the festive season with a Bunga-Bunga Raya themed concourse! Worth to visit!


Known as the “celebratory flower” in Malay, the hibiscus will be the central theme of the Orange Concourse on LG2 this Raya from now until 9th June 2019.


“Under the umbrella theme of ‘Bunga-bunga Raya’, Sunway Pyramid has chosen our national flower – the hibiscus to symbolize togetherness.  Just like how the different shapes and sizes of hibiscus reflect unity through diversity, we hope this Raya the spirit of togetherness continues to strengthen through the years” said HC Chan, Chief Executive Officer of Sunway Malls & Theme Parks.


Each mall has their take on this year’s festivities with the unifying theme of celebrating the flowers of Malaysia; from Hibiscus, Orchids, Bougainvillea, Geranium, Morning Glory and Jasmine. 


Aside from being aesthetically pleasing, each flower also has a different symbolic meaning such as togetherness, celebration, forgiveness, hope, new beginnings and purity respectively.


Sunway Pyramid also teamed up with Naza Group of Companies to gift one lucky shopper with a Limited Edition Vespa. 

The stylish Vespa will be made extra special with artwork done by famous doodles artist Fritilldea.


To stand a chance to own this one-of-a-kind Limited Edition Vespa, shoppers will have to complete the three activities at the concourse, scan a unique QR code at the concourse to download the new Sunway Pyramid mobile app and register for the giveaway contest which ends on 9th June.


The concourse is decorated in floral arrangements where shoppers can immerse in a journey through the unique indoor garden with five different activities, each representing a petal of a bunga raya.


The first is snapping and sharing a creative photo on Instagram or Facebook at the Bunga-Bunga Swing. Shoppers can then complete four actions at the Hopscotch Play Area. 


The Blooming Floral Walk is also not to be missed; taking a walk through the blooming flowers here will also earn shoppers a petal. 


Shoppers can also immerse in a unique interactive blooming garden and get creative by creating their very own flower show. The final petal is earned by taking a photo at the Floral Memory Lane photobooth.


For those who would like to bring home floral gifts and décor for the season, they can visit the Flower Market by Fleurs or try their hand at fun arts and crafts workshops taking place at the concourse on selected dates. 


Shoppers can tend to their very own mini garden by attending a flower decorative workshop on weekends.   


Mouse mommy and MH also take part to make our own succulent plant and bring home. Shoppers can register to join this fun workshop.


We get to choose the plants that we want and put in soil and deco stone in the pot. Watering only required for once a week. 


Easy to take care and lively succulent plants at home or workplace. More photos can click here to view. 


To further sweeten the festivities, shoppers can treat themselves to some Royce chocolate and shoppers who spend RM500 in a maximum of two receipts (RM400 for HSBC credit cardholders) can redeem a jar of Yankee Candle at the concourse.


With over 1,000 specialty shops throughout the mall including international fashion, beauty, sports and lifestyle, gadgets, toys and much more, shoppers will be spoilt for choice! Don’t forget to download the all-new Sunway Pyramid app where you can get exclusive deals that are not to be missed!


Check out this link for Raya inspiration for gifts, fashion, dining and more at www.sunwaypyramid.com/bungabungaraya .


Interested to get more exciting Sunway Pyramid’s events,
Customer Service : 03-7494 3100

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