Mouse Mommy Treats: diaper

The new Drypers Wee Wee Dry diaper is the first in Malaysia to provide an ideal size indicator with Tummy Fit Guide*. This feature is printed on the taping zone and enables parents especially new fathers to identify whether the diaper is a good fit or if another size is required. Busy parents who sometimes can forget to change diaper size can now utilize this feature to ensure their baby stays dry and comfortable. Using a diaper that is the best fit helps eliminate the chance of any leakage and ensures that the baby’s comfort is prioritised. The Tummy Fit Guide is also a helpful aid for parents to monitor their baby’s growth.

“The new Drypers Wee Wee Dry’s unique attributes will be appreciated by parents in Malaysia. Navigating parenthood is already challenging so we believe our new enhanced features will make things easier. The 6 AbsorbDRY layers help to evenly distribute wetness throughout the diaper and lock in urine to prevent leakage, allowing the baby to feel free and at ease. With these new features, Drypers’ Wee Wee Dry offers the best fit to keep baby skin dry and comfortable, so that parents & baby can enjoy the amazing moments of growth together,” said Ms. Evelyn Chan, Marketing Director of Vinda Marketing (M) Sdn Bhd.

Every year more than half a million babies are brought into the world and placed in the arms of their loving parents, many of whom are first-time mothers and fathers. New parents find themselves on a fast-paced journey of learning and discovering how to best care for their baby. Among the many things parents must consider are which diaper should they buy and what size of diaper would best suit their baby or when they should change the diaper size to best fit their little one.

With this in mind, Drypers continuously help parents who face these challenges by listening to them and introducing new features that simplifies diapering. Malaysia’s leading diaper brand continues to set a benchmark in its category making parenthood journey simpler for parents with the launch of a new and improved version of its best-selling diaper, the Drypers Wee Wee Dry.

Understanding that newborns have particularly delicate skin, Drypers has designed a diaper to cater for these needs with the Soft AbsorbDRY Layers and Stool Lock System, which is a soft perforated top layer that helps manage and effectively absorb loose stool, keeping baby’s delicate skin clean and healthy. The Navel Care cut out design above the taping zone prevents contact and friction where the newborn baby’s umbilical cord stump is and keeps that area exposed to air flow.

“Drypers’ Wee Wee Dry diapers now come with fresh and playful animal designs that reflect close connections between parents and their babies. These colourful designs are not only attractive, but also make diaper changing an experience that encourages fun interactions between parents and their babies, enabling them to foster the unique bond they share,” Ms. Chan added.

Various games, a balloon giveaway, a dance performance, a magician and a clown will be part of the launch event and activities. Creating more excitement around the launch of the new Wee Wee Dry diaper, Drypers will be on the road with the Drypers Blue Wheels to paint the streets blue with numerous promotional activities. Drypers customers can look to the official website and social media for opportunities to win special prizes.

Drypers has an active online parenting club - the Drypers Baby Club, now over 400,000 parents have joined its online community. Drypers not only provides quality baby products, it also educates and motivates parents via its online platform so that it may assist them to discover and cherish their new unexpected brilliant world together. Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect points with purchase of Drypers products and redeem them for fun and educational toys.

Interested to know more about Drypers Malaysia,

Website : www.drypers.com.my

Facebook : https://www.facebook.com/DrypersMY/

Instagram : https://www.instagram.com/drypersmy/

* Disclaimer: Every baby is different and may experience different growth patterns. The Tummy Fit Guide is developed to help parents as an indicator for the best fit and next size change.

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Incontinence, or urinary leakage, affects an estimated 1.4 million Malaysians[1] with 1 in 3 women over age 40 and 1 in 10 men over age 65 having some form of the condition[2], but only 31% of them have sought medical advice[3] - this means many people suffer in silence, including aging parents who may be embarrassed or take great effort to conceal it from their children.

Recognising that many are reluctant to speak openly about this, TENA’s “Apa Khabar Mak Abah?” Campaign, supported by the Continence Foundation of Malaysia (CFM), aims to encourage children to be more alert and attentive to their aging parents’ wellbeing. By providing educational resources and support, they can be more aware and recognise signs that their own parents may be suffering in silence.

“Incontinence can affect an individual’s mobility and quality of life, which is worrisome for the people who love and care for them. What’s more, their embarrassment or the fear of social stigma can make it difficult for them to talk about it. At TENA, we recognise the need for greater awareness and understanding so they feel more comfortable about seeking help, with the support of their children,” said Evelyn Chan, Marketing Director, Vinda Group Southeast Asia.

Mouse mommy also experienced urinary incontinence before due to bad cough. I cannot do anything as in urinary incontinence beyond my control. Once bad cough and the pressure will lead to urinary incontinence.

“This is why the “Apa Khabar Mak Abah?” Campaign encourages family members, especially children, to watch out for tell-tale signs that their parents may be trying to cope with the condition, and to take necessary steps to help, so that incontinence can be managed effectively. In line with this, TENA provides educational tools, resources and also holistic solutions to help with urine leaks, such as TENA Pants, an absorbent underwear which enables continued mobility and freedom to do what one needs to do without being hindered by the condition,” she added.

Explaining further, Dr Peter Ng, consultant urologist and president of Continence Foundation Malaysia, said: “Many people suffer needlessly even though incontinence is easily managed with the right knowledge and support. While it’s difficult to change mindsets, especially among the elderly, engaging with their family members is a good place to start. We hope for children to educate themselves so they can be aware if their parents are suffering silently. With the help of their loved ones, they can retain their freedom to move around and enjoy their golden years without fear or embarrassment.”

“As a caregiver, I definitely appreciate having tools and resources available to help us understand urinary incontinence better,” said Juriah binti Jalalus Shuti whose mother Aminah has been suffering from the condition for the past four years. “This campaign encourages children like me to really take notice, because if my siblings and I did not notice the little tell-tale signs in 2014, it probably would have taken longer for Mak to get to where she is today – free to carry out her daily activities and even travel without worries, thanks to TENA. Our parents took care of us when we were young, and I believe it is now our turn to care for them in their golden years.”

An online Self-Checklist (link can be found at www.facebook.com/TENA.Malaysia), which highlights simple changes in their parents’ usual behaviour such as using the toilet too frequently or avoiding outings where toilet facilities are not easily available; these could indicate they are trying to cope with incontinence. Children are encouraged to take a look at the checklist for themselves, in order to be more aware and take note of these changes in their parents;

The Caring 101 Handbook (available at www.TENA.com.my), developed with input from a panel of medical experts, offers a helpful look at the changes that come with age, together with practical solutions on how best to care for aging parents;

Caring 101 Educational Videos (also available at www.TENA.com.my) for hands-on tips and advice from medical professionals so children can increase their knowledge and be empowered in their role as caregivers;

A toll-free helpline 1-800-88-9988 or Facebook chat option at www.facebook.com/TENA.Malaysia (available for assistance from 9AM to 5PM, Monday to Friday).

With this knowledge, family members are empowered to help, be it starting a conversation, purchasing absorbent pants or seeking medical advice, so that their loved ones can continue to do what they love most, without worries about incontinence holding them back from living freely and confidently.

For a limited time only, participants who complete the "Apa Khabar Mak Abah?” Self-Checklist will get a TENA gift* that will help you on your journey in managing incontinence. *While stocks last

For more information about the “Apa Khabar Mak Abah?” Campaign and educational resources,

Website : www.TENA.com.my

Facebook : www.facebook.com/TENA.Malaysia

[1] Based on Pop from US Census Bureau IDB, Prevalence Calculation from VINDA Feb 2017 and International Continence Society

[2] Survey of urinary incontinence in 1362 female outpatients in KL, urinary incontinence occurs in 33% of those surveyed, P Ng and Carolyn Yim 1996 CFM survey internal file

[3] Byles & Chiarelli, 2003; Help seeking for urinary incontinence: a survey of those attending GP waiting rooms, Australian and New Zealand Continence Journal.

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