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LOL Launches Cozmic Lab Blends Technology And Fashion For Business Owner And Consumer



Do you spotted LOL in the shopping mall? Check it out! Malaysia’s fashion industry has reached new heights with the introduction Cozmic Lab, a new innovative platform by LOL, a leading home-grown apparel brand.

Cozmic Lab was materialised from a unique collaboration between LOL and Brother International, one of the world’s most renowned brands in printing and imaging technologies. Moving beyond the ready-to-wear apparels, Cozmic Lab offers customers an exciting, cost-efficient and environmentally friendly avenue to co-create or customise their own apparel.

Utilising digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the final product. Furthermore, budding entrepreneurs are also invited to create their very own fashion products by leveraging on Cozmic Lab.


Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company behind the LOL brand, said, “We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.”

“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.”

"As Malaysia moves forward towards embracing Industry 4.0 as well as the digital economy, LOL is thrilled to be at the forefront of a platform that is rich in e-commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionising the way fashion retail brands do business; we are inviting other entrepreneurs to utilise the platform to create their very own range of products,” Chong added.


Itsuo Segawa, Country Head of  Brother International (Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in creating a unique platform that allows customers to curate their own apparel with Cozmic Lab. We are always focused on providing hassle-free, easy and cost-efficient imaging and printing solutions to customers and this collaboration is an example of how we can achieve our goal."

Cozmic Lab has a series of designer and multiple international brand collaborations to enable customers to create apparels that are unlike any currently available at LOL. 

Customers can look forward to iconic characters including Doraemon, Lotto Lifestyle Collections and, for the first time in Malaysia, Peanuts Global Artist Collective, Peanuts and Nasa as well as a complete collection of Sega’s Sonic. There are over 200 visuals to select from and customers can even upload their own creation.


So kawaii ne… mouse mommy likes the Doraemon printing and design. So cool that we can select and create our own. Personalised good quality T-shirt with nice printing.

Hmmm... Would it be a good idea to DIY our own family theme T-shirt OR parent-kid outfit for upcoming Chinese New Year celebration? 


The OEKO-TEX 100 certified brother digital garment printer will be able to generate the final product quickly and easily, one minute for one apparel. Overall, the printing process is environmentally friendly as it uses water-based inks and cleaning solutions. The personalised fashion apparel will not be limited to only clothing but also selected footwear and accessories.  

Moving forward, Cozmic Lab will expand its capabilities by bringing more unique and exclusive collaborations as well as continuously modernising its offerings with self-pick up at the kiosk, delivery services and further design aesthetic. The platform will also be embracing more technology innovations including embroidery and 3D printing, providing customers with a seamless experience.


Cozmic Lab is now available at LOL store in IOI City Mall, Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, throughout December. Stay tune!

Interested to get more information about LOL,

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Healthy Teeth Happy Smile With Kodomo Lion Kids Range Dental Care!


Kodomo means children in Japanese. Fittingly, the Kodomo Lion brand provides oral care solutions developed exclusively for children from 6 months to 12 years of age

It includes two toothbrush ranges that cater for different stages of oral development, and four variants of children’s toothpaste.


The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries[1]affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem[2].


This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.


“As the number one children’s toothpaste brand in Malaysia, Kodomo Lion feels a duty to promote better oral health for children. The recommendations that we are making are based on years of research and development by LION Japan, the No.1 Oral Care company in Japan oral care products[3] that are suited for every stage of a child’s development for better long-term oral health.”


“Our campaign is simple, as kids need Healthy Teeth for Happy Smile. It is easy to achieve – equip them with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. With just a bit of effort, and some precious daily bonding time every child can have Healthy Teeth, Happy Smile for life. It is important to look after children milk teeth as it will pave the way for good healthy adult teeth,” said Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei Fong.



Kids and parents were encouraged to try the activities as a team before joining an interactive session with noted dental surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care, and the role of parents in forming good oral care habits.

“A child’s dental health is just as important as his or her overall well-being. Once your child starts to have first teeth, it is time to pick up a tube of children fluoridated toothpaste and start brushing. Brushing a baby or toddler's teeth should be a task for parents, at least until your child is able to brush on his or her own around age 5 or older.”


“The time spent together between parents and children while brushing teeth is precious for bonding. It also helps to keep cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental check-ups based on your dentist's recommendations. Keeping sugary foods in check, encouraging regular brushing and flossing, and working with your dentist will lead to good dental health,” Dr Lim explained.

Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take this campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care, and will be expanding to other states.


Kodomo Children’s Toothpaste  comes in fun designs with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape, Orange and Apple) to make brushing effective and fun. 


To make brushing more effective Kodomo Lion has two toothbrush ranges -  Kodomo Lion Progress, and Soft & Slim for different age groups.

Thanks Kodomo Lion send mouse mommy the media kit to let my kids MR MH to experience it.


MH was unboxing it. The Kodomo Lion toothbrush range is from 6 months old to 12 years old. It is also come with 4 difference flavours and apple flavour is MH's favourite.   


Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation 5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries[4].It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. 

It’s low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.


Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups[5]. Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for children’s teeth.

“For parents whose children are showing the first sign of dental caries, Kodomo Lion toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a good quality children’s toothbrush such as Kodomo Lion’s that is suitable for the child’s oral development for at least two minutes, and to do it consistently,” said Ms Loo.


Healthy oral hygiene kids can learn, play and explore daily life happily! Mouse mommy glad that MH enjoy his teeth brushing experience

Good dental habits in children from young cultivating them to achieve healthy teeth for a happy smile. Cheers!

Interested to get to know Kodomo Lion kids range dental care products,
Website : http://kodomolion.com.my/



[1] https://www.dentalhealth.ie/dentalhealth/causes/dentalcaries.html
[2]Wan Salina WS, Nizam A, Naing L (2007). The association of birth order and sociodemographic factors with caries experience among adolescents in Tumpat. Arch Orofac Sci, 2: 45-50.
[3] INTAGE SRI, No. 1 Company in Oral Care, Value Sales, CY2017
[4] Effect of a xylitol and fluoride containing toothpaste on the remineralisation of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip Phantumvanit  (Faculty of Dentistry, Thammasat University, Rangsit Campus Pathum Thani, Thailand)
6Effect of a xylitol and fluoride containing toothpaste on the remineralisation of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip Phantumvanit (Faculty of Dentistry, Thammasat University, Rangsit Campus Pathum Thani, Thailand)

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Bring Family Closer Via Kidzathon Family Fun Run!



Kidzathon is a healthy family fun run event that mouse mommy and family join every year! Kidzathon – A Walk Through Our Culture is the theme for this year by Urban Health Magazine


Mouse mommy loves to promote healthy family lifestyle and parents-kids bonding moments. A strong family bonding is able to discuss, share points of views, tolerance and cooperation with each and others. 


There are many external influence factors nowadays for adults and kids such as digital gadgets, e-sport, multiple TV channels and apps from national and international. 

We got to carefully pick the correct, positive and real information that we want to learn.


Logical thinking and appropriate judgments come into our life in order we know what is right and wrong to follow.


Some mommies friends told mouse mommy that my kid do not want to share anything with them. The parents got clueless what is happening with their kids in school, daycare centre or nanny’s house. 


Their kids only love to play digital gadget and games or watching their favourite TV animation shows. 

Same goes to MR and MH, as a parent, we unable to avoid the digital world, but we can control the usage and time.   


One of my mommy friends was complaining to mouse mommy that her child throws her mobile phone whenever she holds the handphone at home. She got no ideal why her 2yo baby acting like this? 


Her handphone already has many-cracked screen due to frequently throwing by the baby. The baby already get mad on the mobile phone as in whenever her mommy home, mommy was pay attention to her mobile phone instead of her. 

The baby cannot talk and only able to throw her mommy’s handphone to show that “mommy, please focus on me.”


This is a real life cases happen everyday around us. Social bonding between people to people becomes less and lesser. Mouse mommy also a working mom and truly understand how hard to make work-life balance

It is not an easy arrangement with wakeup early go to work, rush home to fetch kids, kids homework, tuition, enrichment class and many more. 


Therefore, mouse mommy loves to bring along family and kids to join family fun run! It is a healthy family activity that promotes family engagement together



We can see and appreciate our surroundings and get to know what is happen around us. Parents and kids get to explore, experience and refresh their knowledge about Ethnic Traditional Cultural in Malaysia via Kidzathon family fun run.


Parents and kids got the opportunity to learn Malay, Chinese, Indian, Kadazan, Iban tradisional cultural dance and childhood games throughout the run. 

Not forget to mention the exciting Wau Flying! So much fun for the kids to explore and play together with parents!


Wau Bulan is a popular tradisional leisure activity among Malay community. Mouse mommy also plays kite flying during childhood time, it required balancing skill in order the kite can fly high in the sky!  


Learn through play, parents and kids also learn to be tolerance, acceptance and understanding each and others as a Malaysian. Respect the elder and love the younger one!


At the end of the Kidzathon family 2km fun run, parents and kids awarded a pair of medals that represent parents and kids bonding activities together-gather. Koby with rotated Wau design was really nice! So thoughtful of the organizer. Thank you!


Mouse mommy and kids MR MH are looking forward next year Kidzathon family fun run! Cheers!

Interested to get to know more about Kidzathon by UrbanHealth Magazine,

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