Ladies, #CreateYourStyle With Schwarzkopf Extra Care Hydro Collagen Hair Care!

Congratulations to Schwarzkopf being for 120 years and is brand synonymous with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.

The #CreateYourStyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says “So what? It’s me and I love it”.

Every woman have your own style and personality! Love the #CreateYourStyle concept, bring out the confidence in You! Creative beyond limitations! No rules in styling for our healthy hair… Nice hair style great in photo shooting too!

Mouse mommy and media bloggers have an awesome photoshoot moment! Gorgeous, pretty and confidence ladies! #CreateYourOwnRule #CreateYourTradeMark

In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. The rest is all up to you. The possibilities are endless, really!

At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice. 

Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit. She's in above photo, standing in the middle.

Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. “A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment.” said Rashid during the event.

Schwarzkopf Extra Care Hydro Collagen Shampoo, offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier. (200ml at RM 18 and 400ml at RM 28)

Schwarzkopf Extra Care Hydro Collagen Conditioner, providing just the right balance of re-hydration for normal to dry and coarse hair. Long lasting hydration and 72-hour smoothness effect. Perfect combability for lustrous shine.(400ml at RM 29)

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray can delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able.(150ml at RM35)

Shopping for hair care range for self or loved ones? Can check out this range of Schwarzkopf Extra Care Hydro Collagen range of hair care products are available at selected Guardian and Watsons outlets nationwide with retail price from RM18 to RM35.

Interested to know more about Schwarzkopf Extra Care Hydro Collagen range products,

Website : http://www.schwarzkopf.com/

Facebook : https://www.facebook.com/Schwarzkopf-Malaysia-1911097809144537/

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Plantur 39 Caffeine Shampoo Helps Women to Combat Menopausal Hair Loss!

Many women experience thinner hair and that it falls out prematurely due to a hormonal imbalance during and after menopause besides symptoms such as hot flushes, night sweats, mood swings, sleepless nights, depression and reduced sex drive.

Peter Wong, Head of Academy of A Cut Above Academy, commented: “While male pattern baldness is an accepted part of life for most men, the equivalent issue for women is still brushed under the carpet. Thinning hair shouldn’t be taken lightly - it can seriously affect women’s self-confidence and social life, creating unnecessary anxiety for those affected.”

Menopausal hair loss, also known as androgenic alopecia, is caused by the drastic decrease of ‘hair-friendly’ estrogens in the hair roots. These hormones help to protect the hair roots against testosterones, which are the main culprits for hair loss. With the onset of menopause, mostly when women hit the age 40 and above, the estrogen decreases, causing a hormonal imbalance where testosterones take over the place of estrogens in the hair roots, causing hair to fall out prematurely. This is very common problem that worried by menopausal women.

In years of research and development German cosmeceutical company Dr. Wolff has effectively harnessed the stimulating compounds found in caffeine and put into a carrier base for shampoo. This allows the caffeine to be transported to the hair roots to help reduce hair loss. Dr. Ruban Nathan, Dermatologist for Hair Restoration, Director of  Dr Ruban’s Skin & Hair Clinic stated, “Amongst all the available shampoo claims, the only credible claim with scientific backing is that the Caffeine-based shampoos have some benefit in pattern hair loss.”

Mouse mommy was so happy to get to know Plantur 39, as in it is specifically design and formulation for women above 40 years old and menopausal women. So considerate of Dr. Wolff and care about women! This will be definitely the best gifts for my lovely mom and aunties. I am sure that Plantur 39 hair care products will be benefits for the ladies that I love and respect.    

A recent trial with female magazine readers in UK proved the efficacy of the products. A panel of 284 women aged between 40-64 tested Plantur 39 for 3 months and used the caffeine shampoo every time they washed their hair.* After the three month trial 87% of women said the condition of their hair had improved after using Plantur 39. More than half (57%) noticed a reduction in hair loss and/or hair thinning since using Plantur 39 and 70% recognised less hair loss in the shower and hairbrush.

Plantur 39 Phyto-Caffeine products are available exclusively at selected Watsons outlets nationwide from late May 2018 onwards.

Plantur 39 Phyto-Caffeine Shampoo for fine, brittle hair (Retails at RM49.90)

Plantur 39 Phyto-Caffeine Shampoo for coloured and stressed hair (Retails at RM49.90)

Plantur 39 Conditioner for coloured and stressed hair (Retails at RM39.90)

Plantur 39 Phyto-Caffeine Tonic (Retails at RM55.90)

Plantur 39 Phyto-Caffeine products contain an active phyto-caffeine complex which prevent the hair roots from premature exhaustion due to menopause. With special galenic formulation, the  caffeine complex as an active ingredient is able to travel all the way to the hair shaft to activate the hair roots and prevent further hair loss.

Plantur 39 improves the resilience of the scalp and hair, promotes regeneration and protects the hair roots from the negative effects of testosterone. To supply the hair with sufficient energy, use one caffeine-containing product every day and leave the shampoo on the scalp for 2 minutes before rinsing out.

Interested to get to know more about Plantur 39, 

Website : https://www.plantur39.com/en-sg/

Facebook : https://www.facebook.com/Plantur39Malaysia/

Event and PR by EverQuest

Website : www.everquest.com.my

Facebook : https://www.facebook.com/EverQuestMarketing

* Time Inc. Reader Online Survey 2016

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Fall In Love With Guardian New Botaneco Garden Trio Oil Organic Anti-Dandruff Haircare Range!

Dandruff can have several causes, with dry skin being the most common cause of flaking dandruff. Other causes include, irregular or incorrect scalp and hair care, over-shampooing and sensitivity to hair care products.

                                  

There are many anti-dandruff treatments. While the majority of anti-dandruff treatment is effective in reducing the formation of dandruff flakes, there is a concern that hair and scalp can be stripped off protective oils making the scalp more prone to flaking due to dryness, and making hair dry and difficult to manage.

Guardian has introduced an anti-dandruff shampoo and conditioner to its popular nature-inspired Botaneco Garden Organic Trio Oil range.  The Botaneco Garden brand is conceptualized, developed, produced, and is available exclusively at Guardian. The anti-dandruff variant is an option for eco-conscious consumers who prefer a gentle yet effective daily shampoo and conditioner to address dandruff.

Mouse mommy’s scalp has dandruffs too and I always use anti-dandruff shampoo to wash my hair in daily basis. But the outcome is my scalp feeling itchiness and I tend to scratch it. My scalp gets irritated and cause even more dandruffs.

Mouse mommy feels so grateful to get to know Botaneco Garden Organic Trio Oil range as in it really helps in solve my dandruff problem. I feel refreshing and no more itchiness after one hair wash. Such a releasing feeling!  

The refreshing scent can be smell once I pump out from the shampoo. It is the mixture of all these natural ingredients of peppermint oil, menthol, tea tree, coconut oil, jojoba oil and the three 100% eco-certified essential oils - Babassu, Baobab and Chufa. Love it so much!  

Guardian Own Brand Director of Health & Beauty, Mr Alfonso Roderos explained that the company is experiencing similar growth in the hair care and skin care segments through brands such as Botaneco Garden.

Mr Alfonso Roderos, Guardian Own Brand Director of Health & Beauty, shared that the Botaneco Garden brand is growing rapidly in tandem with increased consumer interest in green products. The brand now features a robust roster of 43 products since its introduction in 2013.

“Increasingly global trends are moving towards more environmentally conscious, caring and gentle products. These products often see a greater use of green, organic based, sustainable ingredients. It has been the global concern to reduce pollution and the degradation of the environment as well as giving confidence in the quality the process brings. With Botaneco Garden, Guardian is able to give consumers what they desire at an affordable price and with the assurance of a dermatologically tested and proven product range with quality, eco-certified ingredients,” Mr Roderos said.

There are four product categories under the Botaneco Garden brand namely Inca Inchi which uses Inca Inchi and Aloe Vera as key ingredients, the premium Organic Argan and Olive Oil range Botaneco Garden Baby which uses eco-certified chamomile and colloidal oatmeal for a gentle and effective baby range; and the Trio Oil range which uses  a trifecta of 100% eco-certified oil  - Babassu, Baobab and Chufa.

All Botaneco Garden products feature a free-from formulation - free from specific ingredients such as Parabens, silicone, soap, colorant, lanolin & DEA for a unique and caring formulation that is kinder to skin and hair, and to the environment.

Each product within the Botaneco Garden Trio Oil range features five moisturisers – the three main oils, and two others that are chosen for their specific functions for hair and skin. The Botaneco Garden Organic Trio Oil Anti –Dandruff shampoo and conditioner are  enriched with Jojoba and Coconut oil. The moisturising benefits of this range make it gentle and effective in reducing flaky dandruff which ordinarily results from excessive drying of skin and over-activity of the oil gland.

Research studies highlight the benefits of jojoba oil as a moisturizing ingredient. Traditionally jojoba oil have been used in Latin American hair and beauty remedies as a skin and hair conditioner. It is noted for its fast absorption.

Coconut oil has well-studied hair moisture-retaining capabilities. It has been traditionally used for skin and hair conditioning, and for reducing the signs of dandruff by alleviating dry scalp conditions.

The high level of usage results in shampoos being the largest personal care category, representing 37% of the total global hair care market.  With Malaysia’s hot and humid weather, the usage of shampoo may be higher than the global average as most Malaysians tend to wash their hair daily.

“With the Botaneco Garden, we have created a balance between nature and science that provides a gentle and caring hair care routine, even for dandruff prone scalp and hair. The five times moisturisers in Botaneco Garden products address dry scalp, the most frequent cause of dandruff. The use of essential oils such as peppermint, menthol and tea-tree that have been traditionally used for reducing flakes compliment the moisturising benefits in the Botaneco Garden Organic Trio Oil Anti-dandruff range,” Ms Michelle Yeap, Product Manager, Group Health & Beauty.

Tea Tree Oil’s properties have been studied and tested in laboratory tests for its efficacy in reducing the formation of dandruff, and in improving scalp and hair condition. Peppermint contains menthol, selenium and zinc which are proven antiflake ingredients.

“For those with dandruff, take note that it cannot be cured but it can be reduced. Daily usage of a gentle, nature-inspired anti-dandruff hair care range such as Botaneco Garden Organic Trio Oil anti-dandruff shampoo and conditioner can help  to reduce the formation of flakes, while leaving hair smoother and more manageable. When hair and scalp are in better condition users can switch over to a gentle daily usage shampoo and conditioner, with the anti-dandruff range ready if the condition reoccurs,” Ms Yeap said.

The Botaneco Garden Organic Trio Oil Anti-dandruff Shampoo and Conditioner are priced at RM19.90 each, and are available at all Guardian stores nationwide, and through the Guardian e-store.

Interesting to know more about Guardian,

Website: www.guardian.com.my

Reference :

^[1] Ranganathan S, Mukhopadhyay T. Dandruff: The most commercially exploited skin disease. Indian J Dermatol. 2010;55:130–4. [PMC free article]  [PubMed

^[2]  "A Practical Guide to Scalp Disorders". Journal of Investigative Dermatology Symposium Proceedings. 12: 10–14. December 2007. doi:10.1038/sj.jidsymp.5650048. PMID 18004290.

^[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3494381/

^[4] http://ijpsr.com/bft-article/an-overview-of-dandruff-and-novel-formulations-as-a-treatment-strategy/?view=fulltext

^[5] https://www.cosmeticsdesign-europe.com/Article/2018/01/12/Euromonitor-latest-projections-on-global-beauty-market-for-2018

^[6] https://www.cosmeticsdesign-europe.com/Article/2018/01/12/Euromonitor-latest-projections-on-global-beauty-market-for-2018

^[7] Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector. (http://www.diva-portal.org/smash/get/diva2:553342/fulltext01)

^[8] Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

^[9] http://www.mdpi.com/2304-8158/7/2/21/htm              

^[10] http://www.botanecogarden.com/en-hk/faq/

^[11] INTERNATIONAL RESEARCH JOURNAL OF PHARMACY ISSN 2230 – 8407 Available online http://www.irjponline.com Review Article POTENTIAL OF HERBALS AS ANTIDANDRUFF AGENTS Singla Chhavi*1, Drabu Sushma1, Ali Mohammad2

^[12] G Ital Dermatol Venereol. 2013 Dec;148(6):687-91. Jojoba in dermatology: a succinct review.Pazyar N¹, Yaghoobi R, Ghassemi MR, Kazerouni A, Rafeie E, Jamshydian N (https://www.ncbi.nlm.nih.gov/pubmed/24442052)

^[13] http://www.centerchem.com/Products/DownloadFile.aspx?FileID=6962

^[14] https://www.naturalmedicinejournal.com/journal/2014-05/treatment-dermal-infections-topical-coconut-oilTreatment of Dermal Infections With Topical Coconut Oil A review of efficacy and safety of Cocos nucifera L. in treating skin infections By Lindsey K. Elmore, PharmD, BCPS, Gwen Nance, Samantha Singleton, and Luke Lorenz

^[15] https://knowledge.ulprospector.com/6253/pcc-shampoo-formulations-through-the-years/

^[16]J Am Acad Dermatol. 2002 Dec;47(6):852-5.Treatment of dandruff with 5% tea tree oil shampoo. Satchell AC¹, Saurajen A, Bell C, Barnetson RS.

^[17] INTERNATIONAL RESEARCH JOURNAL OF PHARMACY ISSN 2230 – 8407 Available online http://www.irjponline.com
Review Article POTENTIAL OF HERBALS AS ANTIDANDRUFF AGENTS Singla Chhavi*1, Drabu Sushma1, Ali Mohammad2

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Found Gorgeous Hollywood Secret Of HASK Hair Care Collection At Watsons Malaysia!

HASK, a collection of hair care products made in the USA featuring exotics oils and other unique ingredients from around the world made its brand debut at a media launch event at The Energy Day Spa at Great Eastern Mall KL.

A household brand name in Hollywood, HASK range includes shampoos, conditioners, deep conditioners and shine oils based on the key ingredients of Argan oil, Monoi oil, Chia Seed oil, Charcoal Citrus oil, Macadamia oil, Keratin Protein oil, Bamboo oil, Kalahari Melon oil, Superfruit and Mint Almond oil.

HASK Shampoos, conditioners and shine oils are also free of sulfates, parabens, drying alcohols, phthalates and gluten.

Caryn Loh, General Manager (Country Head) of Watsons Malaysia was exciting that Watsons valued customers have accessibility to the brand which utilizes high quality ingredients, luxurious fragrances and fresh packaging that provides high-performance, salon quality results at an affordable price. Cool! Now we can achieve gorgeous Hollywood-like hair style, texture, shine and soft with HASK that cater for every women with different hair requirements and needs! Awesome!

Mouse mommy likes the HASK SuperFruit range that consists of Cupuaca Butter, Acai Berry and mangosteen oil. Mild smell of fruity and feeling clean, soft and comfortable after I wash my hair! 

The range of HASK hair care products available at Watsons include repairing Argan oil shampoo, conditioner, hot oil treatment and hair mask, which strengthens and restores dry, damaged hair, purifying Charcoal with citrus oil shampoo, conditioner and deep conditioner that purifies and removes impurities for over styled hair, volumizing Chia Seed oil shampoo and conditioner that boosts shine and locks in moisture as well, colour protection Kalahari Melon oil which maintains vibrancy of hair colour, Superfruit shampoo, conditioner and deep conditioner for healthy shine and restoring resilience, nourishing Monoi Coconut oil shampoo and conditioner for revitalization of hair and smoothing Keratin Protein Oil shampoo, conditioner, deep conditioner and shine oil which softens  and renew weak, damaged hair.

For more information about HASK,

Website    : www.watsons.com.my/

Facebook : https://www.facebook.com/watsonsmalaysia/
Instagram : https://www.instagram.com/watsonsmy/

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