The Vitagen Digestive Health On-Wheels education initiative features a truck fitted out with educational information on probiotics – Lactobacillus acidophilus & Lactobacillus paracasei – which are the ‘good’ bacteria’ that provide us with various digestive health benefits when consumed in sufficient amounts.
It will also be accompanied by gastroenterology nurses and nutritionists
to provide members of the public with an analysis of their gut health and
advice on how to improve it.
At the 30 locations it will go, the public will be able to get their digestive health screenings from nutritionists, receive counselling and stool-test kits from gastroenterology nurses and learn how to stay fit by fitness consultant.
The truck will also showcase the findings of the Pusat Perubatan
Universiti Kebangsaan Malaysia (PPUKM) study as well as have interactive
digestive health games, product sampling and products for sale on promotion.
“The VITAGEN Digestive Health
On-Wheels is the first-of-its-kind mobile digestive health initiative created to educate consumers in a more
creative and engaging manner. As the gut health leader in Malaysia, VITAGEN is doing
this to create awareness about the importance of probiotics for a healthy gut
which is essential for overall health as the recent study by latest findings by
PPUKM have confirmed,” said General
Manager of VITAGEN Mr. Poh Eng Lip.
“With more and more studies identifying the gut as our second brain, it
is important for people to realise that the gut is critical to overall
wellbeing and knowing how to care for it helps to alleviate many health
problems. As the gut health leader in Malaysia, VITAGEN is committed to
promoting the importance of a healthy gut,” added Poh.
“A simple way to achieve a healthy gut to boost immunity, mental clarity and even our mood is the regular consumption of probiotics in the form of Lactobacillus acidophilus and Lactobacillus paracasei.”
The PPUKM clinical research – led by Consultant Gastroenterologist,
Associate Professor in Medicine, Head, Gastroenterology Unit, Dept of Medicine,
Hospital Universiti Kebangsaan Malaysia, YM Associate Professor Dr. Raja
Affendi Raja Ali – has shown that the Lactobacillus acidophilus and Lactobacillus
paracasei probiotic strains in VITAGEN have a positive impact on gut health
and immune system as about 70-80% of the immune system is found in the gut.
The study showed that 96% of respondents had improvement in constipation symptoms while 45% of respondents required a shorter toilet time.
It also showed that by consuming the probiotics contained in VITAGEN,
the body produces less pro-inflammatory chemicals which reduces inflammation
and enhances the immune system and that 73%
of respondents with irritable bowel syndrome (IBS) benefited from enhanced immunity.
This is because the probiotics help the body
to produce less pro-inflammatory chemicals, which reduces
inflammation and enhances the immune system.
The billions of live probiotic cultures in VITAGEN are formulated to
survive the journey through the gastrointestinal tract to help preserve the
balance of good and bad bacteria. Once inside, they help with better digestion
and a stronger immune system for a healthier gut, as well as to boost the
body’s immunity to fight off diseases.
The immune system is designed to fight invading viruses, bacteria and
other microbes while leaving healthy tissues alone and 70 per cent of our
immunity defence lies in the gut.
Mental clarity is also affected by gut health as there is an internal
complex ecosystem of bacteria located within the body called microbiome that
regulate feelings and thought by communicating signals between the digestive
tract and brain via the vagus nerve.
Drink VITAGEN every day to provide your body
with its daily intake of healthy bacteria. MR and baby MH likes to drink
vitagen too! A probiotic beverages that suitable for the family.
Each bottle of VITAGEN is formulated with two strains of live probiotic cultures of Lactobacillus acidophilus and Lactobacillus paracasei for optimal digestive health.
Numerous on-going studies have shown that the microfauna in the
intestines play a major role in affecting our state of mind. So it is also
important to keep the bacterial ecosystem in the gut balanced to assist in
promoting better mental clarity.
When it comes to feeling good, 95 per cent of Serotonin – the chemical
that contributes to emotional health, wellbeing and happiness among other
things – is housed in the gut, where the probiotics there act as
neurotransmitters to trigger the ‘feel good’ emotions.
“We are looking forward to more findings that further strengthen the
understanding that the gut is critical
to overall wellbeing and knowing how to take care of it will help alleviate
many health problems. As the gut health leader in Malaysia, VITAGEN will
continue to educate and remind everyone to be good to their gut for better
quality of life,” said Poh.
Many interesting Digestive Health activities cater for public such as VITAGEN and PPUKM Research Study Showcase, Digestive health screening and survey conducted by Gastro nurses, Stool Test Kit Distribution, Nutrition and healthy eating advice by nutritionists, Fitness advice by fitness consultant, Interactive Digestive Health Games , Interactive Q&A with consumers, Multimedia Video of VITAGEN and PPUKM Research Results, VITAGEN Less Sugar product sampling and sales.
Spot the 30 locations of Vitagen Digestive Health On-Wheels education truck on,
Website : http://vitagen.com.my/
Facebook : https://www.facebook.com/VITAGENMalaysia/
Instagram : https://www.instagram.com/vitagen_malaysia/
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