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The guardian Awards Beauty & Wellness 2024 | Discover the Best Sellers, Expert Picks and Fan Favorites! YOU Choose It!


guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to our customers. This year, we are proud to introduce several enhancements, including the unveiling of our Best Sellers 2024, along with Expert Picks and the opportunity for our valued customers to vote for their favorite brands.



Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.



"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.



guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024, we have meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.



“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.



Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.



Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.



The panel includes:

Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner Joanna Soh – Wellness and Fitness Personality

Japhet KF Bong – Celebrity Makeup Artist

Rosmah Idayu – Assistant Editor, Mingguan Wanita



You have your say: Fan Favorites!

guardian customers are also invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. Our customers can cast their votes for their beloved brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.




By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https://guardianawards.com.my/fan-favourites) and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher.



Celebrating Excellence with our Customers

The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with our customers, providing invaluable insights into customers’ preferences.



During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.



"Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations," Anna affirmed.



For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect on social media platforms. guardian - Your Trusted Partner in Health and Beauty.



Main Page: https://guardianawards.com.my

Fan Favourites: https://guardianawards.com.my/fan-favourites 

Expert Picks: https://guardianawards.com.my/expert-picks 

Best Sellers: https://guardianawards.com.my/best-sellers










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GUARDIAN ECO-GARDEN | #DoubleTheNatural SUSTAINABLE GO GREEN PERSONAL CARE RANGE WITH NATURE JOY

  

 

In conjunction with Earth Day 2024 and World Environment Day, guardian announced the launch of its first sustainable own brand personal care range – the guardian Eco-Garden range.




Made from 100% certified organic ingredients and sustainable mass-balance palm oil and packaged in 100% recyclable bottles, the new Eco-Garden range embraces guardian’s #DoubleTheNatural (pairing of natural ingredients) concept which brings the dual benefits of nature's healing and restorative powers into every home.

 


Anna Ng, Marketing Director of guardian Malaysia said: “Our Eco-Garden range, will help our customers enjoy the magic healing of nature, inspired by botanicals for a sensual cleansing experience at affordable prices. 

 


Infused with the joy of nature, the Eco-Garden range transforms your bathroom into a tranquil oasis, encapsulating the essence of a serene garden sanctuary. 

 


“We know that our customers seek clean, natural origin products that are sustainably sourced and produced while using effective ingredients that do not harm our environment. The Eco-Range of personal care products meets this customer need at an affordable price point debunking the myth that sustainability means expensive products. They get to choose the natural products that do not harm our mother Earth and yet obtain great value for their money.”

 


Showcasing nature’s benefits sustainably, with guardian Eco-Garden

 


The product line includes seven diverse ranges that cater for specific functional benefits from the natural ingredients such as; 

1.    Ultra-Moisturising – Macadamia and Shea Butter

2.    Hair Fall Control – Coffee and Ginseng

3.    Repair and Strengthen – Argan and Camellia



4.    Silky and Smooth – Avocado and Olive

5.    Anti-Dandruff – Ginger and Tea Tree

6.    Deep Cleansing – Bergamot and Peppermint

7.    Soothing – Aloe Vera and Chamomile



 

 Standout offerings include:

      Macadamia & Shea Butter, which provides ultra-moisture for your hair, and all-natural ingredients that ensure your skin stays supple, pampered, and nourished.



      Camellia & Argan, which helps repair and strengthen hair, with ingredients that offer nourishment and rejuvenation, for strong hair that’s smooth and easy to manage.



      Avocado & Olive, which are a perfect remedy for dry and unmanageable hair and skin, with ingredients that nourish and moisturise for a silky-smooth finish.



 

The new Eco-Garden personal care range comprises Shampoos, Conditioners, Hair Oil, Body Wash, Hand Creams, Body Lotion and Treatment and is available at all guardian stores and online.   

 

 



At the media launch held at The Nursery, Taman Tugu, Kuala Lumpur, members of the media and Social Media Influencers worked with Precious Plastics to recycle plastic bottles that they each brought to the event.



 

Facebook: @guardianmy 

Instagram: @guardianmy 

YouTube: @guardian MY

Telegram:  @guardianMY

#guardianMYApp

#guardianMy


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GUARDIAN #IYKYK BEAUTY | A BOUNTIFUL ARRAY OF 76 TRENDSETTING BRANDS ON IG AND TIKTOK


guardian Malaysia proudly announces a significant expansion of its iconic #IYKYK Beauty category, welcoming 34 new trendsetting beauty and wellness brands into its stores, making a total of 76 brands on offer now. 


 


This expansion reaffirms guardian's commitment to offering cutting-edge beauty products to its customers, providing them with an unparalleled selection of the latest and most coveted brands that have that taken the online world by storm, racking up explosive sales and becoming the talk of the industry.

 


Anna Hull, Commercial Director at guardian Malaysia, expressed her enthusiasm about the expansion, stating, "With the #IYKYK Beauty category, we have positioned ourselves as a leader in showcasing emerging beauty trends in Malaysia. By collaborating with social media platforms and content creators, we have successfully curated a collection of sensational brands that have captured the attention of online beauty enthusiasts nationwide."


 



Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products. 


 

Anna remarked, "The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store."

 


The #IYKYK Beauty category is designed to spotlight brands that have captivated online audiences, generating buzz on platforms like Instagram and TikTok. By bringing these brands into all guardian stores nationwide, the company aims to provide customers with direct access to the products that have dominated online conversations.

 


The expansion encompasses six distinct areas within the #IYKYK Beauty category:

1. Trending Beauty

2. Clean Beauty

3. Gentle To Skin

4. MY Beauty

5. Glass Skin

6. Glowing Inside Out

 


In the Clean Beauty space, guardian now has 13 brands, while 14 brands will be available in the Gentle To Skin segment.  Additionally, six new brands will be featured in the Trending Beauty category, along with six brands for Glass Skin and 14 brands for Glowing Inside Out.  Furthermore, 12 new made-in-Malaysia brands will complement the existing 11 brands already available.

 




Anna emphasized guardian's commitment to staying at the forefront of global beauty trends and ensuring that customers have access to the latest innovations at competitive prices. 

 


“guardian is now your go-to destination for everything that's making waves in the beauty care space. The #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. And this is what we have done,” Anna said.

 


Moreover, guardian’s House of Creators, which aims to engage, educate and empower Malaysian content creators on what’s trending and what’s new in addition to upskilling them has progressed tremendously with over 80 digital content creators now trained to create better and more impactful content. The latest House of Creators class has trained 40 Creators on how to create great stories with the help of #IYKYK Beauty brands Cuura and BBIA.

 


“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.




 

"We are thrilled to introduce these new brands, which are poised to ignite excitement among beauty enthusiasts nationwide. Additionally, we aspire to serve as a platform for Malaysian beauty brands that have achieved significant success in the online sphere," she added.

 


Customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. The section will offer a wealth of resources, including Beauty Tips and Trends videos, brand features, product details, special offers, and more, all tailored to showcase the featured #IYKYK beauty brands.


 


guardian remains steadfast in its commitment to delivering top-tier health and beauty products to customers at the best value, ensuring that everyone can indulge in the latest beauty trends with confidence and convenience.


 

For more information, please visit guardian’s website or download the guardian app.


 

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